Newhaul
Newhaul was a Western Australian haulage and logistics brand now merged into Fenix Resources Ltd, which operates as one of WA's only fully integrated iron ore producers, controlling mining, heavy haulage, and Geraldton port export under a single 'One Fenix' identity for B2B mining customers.
- Company typePublic
- Founded2020
- HeadquartersPerth, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Newhaul does
Newhaul was a Western Australian freight and logistics brand founded in Perth that has been merged into Fenix Resources Ltd, a publicly structured Australian company (Ltd.) now operating under the unified 'One Fenix' identity. The combined entity positions itself as one of Western Australia's only fully integrated iron ore producers, controlling every stage from pit to port under a single corporate umbrella — encompassing mining extraction, heavy haulage logistics, and port export operations. Physical operations are anchored at a Perth CBD headquarters (L33, Tower 3, 1 Spring Street), a Geraldton Depot at 459 Edward Road, Meru, and a Geraldton Port facility at 2 Reg Clarke Road, West End.
The business model is B2B commodity sales: iron ore is the product, transported and exported through Geraldton Port to global commodity markets. Pricing is not publicly disclosed, consistent with bulk commodity contracting. Customer segmentation is horizontal within the mining vertical, with primary buyers being mining companies and enterprises requiring integrated production and transportation services; pain points addressed are operational fragmentation across multiple vendors for mining, logistics, and port operations. Distribution is direct enterprise sales; the company does not operate an app and has no public API or SDK.
The operating footprint is domestic-only (Western Australia, Australia). Go-to-market is almost entirely inbound recruitment-led via the careers.fenix.com.au website and the SmartRecruiters job board, with the product surface heavily weighted to human-capital programs: MC Operator training, MC upskilling for existing truck drivers, HD Mechanic program, HD Mechanic upskilling, and the Fenix Wellness Program covering energy, sleep, and work-life balance for employees. The company is actively hiring across 51–100 employees. Founder Craig Mitchell is associated with the Newhaul franchise. No AI/ML capabilities, patents, certifications, regulatory actions, partnerships, M&A history beyond the brand integration, or named end customers are disclosed in the available data.
Newhaul firmographics
Firmographics- Name
- Newhaul
- Legal name
- Fenix Resources Ltd
- Website
- https://newhaul.com.au
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Newhaul was a Western Australian haulage and logistics brand now merged into Fenix Resources Ltd, which operates as one of WA's only fully integrated iron ore producers, controlling mining, heavy haulage, and Geraldton port export under a single 'One Fenix' identity for B2B mining customers.
- Ownership category
- akta.pro rank
Newhaul industry classification
Industry- Product category
- Iron Ore Mining and Integrated Bulk Commodity Logistics
- NAICS
- Iron Ore Mining (21221), Support Activities for Metal Mining (213114)
- SIC
- Metal Mining (1000), Wholesale-Metals & Minerals (No Petroleum) (5050)
- akta.pro primary industry
- Iron Ore Mining Operations (Open-Pit & Underground) (IMAKAAAC)
- akta.pro secondary industries
- Iron Ore Logistics & Export Terminals (Rail, Port, Stockyards, Ship Loading) (IMAKAAAF), Mine Operations Contracting (Open-Pit & Underground Development, Production, Load/Haul) (IMAKAKAD)
Keywords
Where Newhaul is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Newhaul business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D
Distribution channels1 record
Marketing channels2 records
Newhaul product offering
Product offeringCore offering
Newhaul (now operating as Fenix) is a fully integrated iron ore producer that controls every step from pit to port — encompassing mining, road logistics via multi-combination trucks, and port export operations from Geraldton, Western Australia. The company sells iron ore as a commodity to global markets while operating its own fleet, depot, and port handling infrastructure as a vertically integrated operation.
Product overview
Newhaul has merged into Fenix, a fully integrated iron ore producer operating from pit to port in Western Australia. Fenix offers career-focused programs including heavy machinery operator training (MC Operator), truck driving upskilling, and heavy-duty mechanic programs. The company also provides the Fenix Wellness Program as an employee wellbeing initiative. The portfolio consists of employment and training programs designed for the mining, logistics, and port operations sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Iron Ore Production and Export (Integrated Pit-to-Port Supply) End-to-end iron ore production covering mining, road haulage via multi-combination trucks, and export through the Geraldton port facility in Western Australia, sold to global commodity buyers including steel mills and trading houses.
- Geraldton Port Iron Ore Export Operations
Companies that use Newhaul
Customer profileSegments1 record
Ideal customer profiles1 record
Newhaul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Newhaul partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Newhaul competitors and assessment
Company assessmentDirect peers
- Fenix Resources Ltd: Fenix Resources Ltd is the parent brand into which Newhaul has merged. As the direct parent entity and operator of the integrated iron ore business, it is the closest reference point for the subject company's economics and trajectory.
- BC Iron Limited: BC Iron is a small-cap Western Australian iron ore producer with joint-venture exposure to the Pilbara. It is directly comparable to Newhaul/Fenix as a similarly sized WA-based iron ore miner selling into global commodity markets.
- Mount Gibson Iron Limited: Mount Gibson Iron is a mid-tier Australian hematite and iron ore producer with operations in WA. Comparable to Newhaul/Fenix in commodity focus, geography, and export-channel reliance on WA port infrastructure.
- Mineral Resources Limited: Mineral Resources operates integrated mining, crushing, and haulage (including the On-Site Services business) across iron ore and lithium in WA. Directly comparable on the integrated mining-and-logistics model that Newhaul/Fenix has built.
- Atlas Iron (Hancock Prospecting): Atlas Iron, now owned by Hancock Prospecting, is a Pilbara-based iron ore producer shipping through Port Hedland. Directly comparable as a WA iron ore miner exporting via dedicated port infrastructure.
Broad incumbents
- Fortescue Metals Group: Fortescue is the third-largest iron ore producer globally and a Pilbara-based incumbent. Comparable on commodity and geography but operates at materially larger scale than Newhaul/Fenix.
- BHP Group (Western Australia Iron Ore): BHP's WA Iron Ore division is the largest iron ore producer globally, operating integrated mining, rail, and port in the Pilbara. Overlaps with Newhaul/Fenix on commodity, integrated model, and export infrastructure, but at vastly larger scale.
- Rio Tinto Iron Ore: Rio Tinto operates the Pilbara iron ore business with fully integrated mine-rail-port infrastructure. Overlaps with Newhaul/Fenix on the integrated pit-to-port model and WA export footprint.
- Roy Hill (Hancock Prospecting): Roy Hill is an integrated Pilbara iron ore mining, rail, and port operation owned by Hancock Prospecting. Closely comparable to Newhaul/Fenix's integrated pit-to-port model and WA export infrastructure.
Regional players
- Grange Resources Limited: Grange Resources produces iron ore and pellets, with operations including Tasmania and a pellet plant. Comparable on commodity focus and integrated production, though geographically different from Newhaul/Fenix's WA base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks2 records
Key highlights5 records
Customer concentration
Newhaul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newhaul leadership team
Management profileNumber of profiles
Profiles1 record
Newhaul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newhaul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newhaul
What does Newhaul do?
Newhaul (now operating as Fenix) is a fully integrated iron ore producer that controls every step from pit to port — encompassing mining, road logistics via multi-combination trucks, and port export operations from Geraldton, Western Australia. The company sells iron ore as a commodity to global markets while operating its own fleet, depot, and port handling infrastructure as a vertically integrated operation.
Is Newhaul a public or private company?
Newhaul is a public company. It is classified as public and is currently operating.
When was Newhaul founded?
Newhaul was founded in 2020. It employs 51 to 100 people.
Where is Newhaul based?
Newhaul is headquartered in Perth, Australia, in the Oceania region.
Who are Newhaul's main competitors?
Direct peers on record are Fenix Resources Ltd, BC Iron Limited, Mount Gibson Iron Limited, Mineral Resources Limited and Atlas Iron (Hancock Prospecting). Broad incumbents are Fortescue Metals Group, BHP Group (Western Australia Iron Ore), Rio Tinto Iron Ore and Roy Hill (Hancock Prospecting). Grange Resources Limited is listed as a regional player.
Does Newhaul have an API?
No public API is recorded for Newhaul.
What industry is Newhaul in?
Newhaul's product category is Iron Ore Mining and Integrated Bulk Commodity Logistics. Its primary akta.pro industry code is IMAKAAAC, Iron Ore Mining Operations (Open-Pit & Underground), with a secondary code of IMAKAAAF, Iron Ore Logistics & Export Terminals (Rail, Port, Stockyards, Ship Loading). Its NAICS code is 21221 and its SIC code is 1000.