What Binero does

Binero Group AB (publ) is a Swedish digital infrastructure provider headquartered in Bromma, Stockholm, and listed on Nasdaq First North Growth Market under the ticker BINERO. The company sells cloud, managed, colocation, and connected-media services to Nordic enterprises, the public sector, and SMBs across Sweden, Norway, Denmark, and Finland, with marquee customers including the Swedish Parliament, IKEA, Scandic Hotels, and Radisson Blu.

The core technology stack is an OpenStack-based cloud platform (Binero Cloud) delivered from Binero's own Swedish data centers - the primary Vallentuna facility built in 2018 and a second facility being added via the April 2026 acquisition of an E.On data center near Stockholm. Binero Cloud offers public, private, and hybrid deployment options with Swedish data residency and GDPR compliance, complemented by managed services (OS, application, database, backup, container management, 24/7 support, IT security) and an observability layer built on Icinga, Prometheus, and Grafana. Waste heat from servers is recycled into building heating, and operations are Fossil Free Data certified alongside ISO 9001, 14001, and 27001 certifications.

The business model is primarily subscription-based recurring revenue across cloud, managed, and colocation services, with usage-based billing on public cloud compute and storage. Go-to-market is sales-led for enterprise and government, supplemented by a self-serve portal with a pricing calculator for SMB and a channel partner/reseller network across the Nordics. Connected-services revenue comes from the EzyStream streaming and TV-as-a-Service platform and the recently acquired Hibox communication and coordination platform, both targeted at hospitality and healthcare verticals. Distribution is augmented by participation in industry events such as Vitalis (healthcare IT) and Gress Messen (hospitality), and a 2025 preferential and directed issue provided growth capital to fund the recent expansion push.

Name

Binero

Legal name

Binero Group AB (publ)

Website

https://binero.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Binero Group AB is a Swedish digital infrastructure provider offering OpenStack-based cloud, managed services, colocation, and hospitality streaming solutions (EzyStream, Hibox) to Nordic enterprises, public sector clients, and SMBs.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)

akta.pro secondary industries

Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ), Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)

Keywords

• Cloud infrastructure services
• Managed IT services
• Data center colocation
• Hospitality TV streaming
• Nordic cloud hosting

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Cloud Services (Binero Cloud): Public cloud services including compute, storage, and networking delivered via OpenStack platform. Revenue generated through subscription and usage-based pricing models with monthly or annual billing cycles.
2. Managed Services: Fully managed infrastructure services where Binero handles operations, monitoring, and maintenance of customer environments. Delivered as recurring subscription with tiered support levels.
3. Connected Services (EzyStream): Specialized streaming and TV services including EzyStream for video content delivery and broadcasting solutions for hospitality and media customers.
4. Colocation Services: Data center colocation services providing physical space, power, and cooling for customer-owned servers and equipment in Binero's Vallentuna facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Binero is a Swedish supplier of professional digital infrastructure services, providing an OpenStack-based public, private and hybrid cloud platform (IaaS/PaaS), colocation in energy-efficient data centers, fully managed IT services, IT security and observability, and network services. Through its EzyStream platform it also delivers connected-TV and TV-as-a-Service offerings to the Nordic hospitality and public-viewing markets, alongside the Hibox multi-room and digital signage business.

Product overview

Binero is a Swedish IT services firm offering a comprehensive portfolio of cloud, managed services, and connected services. The core offering is Binero Cloud, an OpenStack-based IaaS/PaaS platform providing public, private, and hybrid cloud deployment options with Swedish data residency and GDPR compliance. This is complemented by managed services (OS management, application operation, database operation, backup, container management, 24/7 support, IT security) and observability services using Icinga, Prometheus, and Grafana. The connected services portfolio includes EzyStream (streaming and media distribution for hospitality), TV as a Service, channel packages (DAZN, Champions League, Premier League), and network services. Following the 2026 acquisition of Hibox, the portfolio expanded to include communication and coordination platforms for healthcare and hospitality environments. Colocation services in Stockholm (Vallentuna) provide rack space with 24/7 access. All services are delivered with Swedish data center infrastructure, ISO certifications (27001, 9001, 14001), and 24/7 support capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• EzyStream: Streaming platform designed for professional hospitality environments, offering TV, media distribution, and channel packages for hotels, restaurants, bars, and care homes.

Products and services

• Binero Cloud Swedish OpenStack-based IaaS and PaaS platform offered as Public Cloud, Private Cloud and Hybrid Cloud for organizations that need scalable, GDPR-compliant infrastructure running on Swedish data centers.
• Colocation Rack and cage colocation services in energy-efficient Swedish data centers, with waste heat from the facilities recovered and fed into local district-heating networks.
• Managed Services Fully managed IT operations and support covering customer cloud and on-premises environments, designed for organizations that want Binero to run day-to-day infrastructure operations.
• IT Security Managed IT security services covering threat and vulnerability management for Binero cloud and managed-services customers operating under Swedish and EU compliance regimes.
• Observability Services Observability-as-a-service built on Icinga, Prometheus and Grafana to monitor infrastructure, applications and services running on the Binero platform.
• Network Services Network connectivity services connecting Binero cloud, colocation and customer environments, supporting private and hybrid cloud network topologies.
• EzyStream Connected Services Subscription platform that delivers IPTV, streaming, channel packages, public-viewing signage and TV-as-a-Service to hotels, hospitality chains and venues, including the EzyTV guest experience layer.
• TV as a Service Cloud-delivered television service for hotels and venues that replaces traditional hospitality TV hardware with a subscription, removing the need to install and maintain set-top boxes on-site.
• Hibox Multi-room information, entertainment and digital signage solution for hotels, sold and integrated via partner/reseller channels.

Quantifiable outcome

• ISO 27001 certified information security practices
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• IcingacoreTechnology or IntegrationBinero has been an official Icinga Partner since 2018. The partnership includes being a reseller of Icinga subscriptions, providing customers with enterprise-grade infrastructure monitoring capabilities integrated into Binero's cloud and colocation services.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OVHcloud: European sovereign cloud provider offering IaaS, PaaS, bare metal, and hosting from data centers across Europe. Directly comparable to Binero in selling EU-based cloud with GDPR and sustainability differentiation as primary positioning.
• Scaleway: French European cloud provider offering IaaS, PaaS, and bare metal servers from data centers in France, Netherlands, and Poland. Directly competes as a non-US sovereign alternative to AWS/Azure with focus on price and European data residency.
• Aiven: Finland-founded managed cloud data platform providing open-source data infrastructure (Postgres, Kafka, OpenSearch) across multiple clouds with strong Nordic roots. Comparable as a Nordic-headquartered open-source-first cloud infrastructure vendor competing in the same regional market.
• GleSYS: Swedish cloud hosting and IaaS provider offering virtual servers, colocation, and managed services from Swedish data centers. Most direct Nordic regional peer to Binero with overlapping customer base and product portfolio.
• City Network: Swedish-based cloud hosting and colocation provider operating data centers in the Nordics with focus on GDPR-compliant infrastructure for public sector and enterprise. Closely comparable regional peer serving similar compliance-sensitive workloads.

Broad incumbents

• Basefarm: European managed cloud and hosting provider (now part of Orange Business) with strong Nordic footprint in managed services and enterprise cloud. Comparable on managed cloud offering to Nordic enterprises but covers a much wider European customer base.
• Iver: Swedish-Norwegian IT and cloud services provider offering managed services, cloud, and security to Nordic SMB and enterprise. Comparable as a Nordic-based managed cloud and IT services competitor overlapping in mid-market and enterprise segments.
• STACKIT (Schwarz Group): European sovereign cloud and colocation business of the Schwarz Retail Group, operating data centers in Germany and Austria. Comparable as a non-US sovereign cloud alternative with focus on data residency for European enterprise and public-sector customers.
• Hetzner: German hosting and cloud provider offering dedicated servers, virtual servers, and managed cloud from data centers in Germany, Finland, and the US. Comparable as a European cloud/hosting vendor competing on price and EU data residency, though broader in geography.
• Tietoevry: Large Nordic IT services and cloud company serving enterprises and public sector across the Nordics with managed cloud, application services, and infrastructure. Overlaps with Binero on Nordic enterprise and public-sector cloud business but operates at far greater scale across a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/binero
• Instagraminstagram.com/binerogroup
• Facebookfacebook.com/BineroGroup
• Xx.com/Binero

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binero