Claret Asset Management

What Claret Asset Management does

Claret Asset Management Corporation is a privately held Canadian wealth management firm headquartered in Montreal, Quebec, with a secondary office in Toronto, Ontario. Founded in 1996, the firm provides discretionary investment portfolio management exclusively to Canadian high net worth individuals and business owners. Services are organized around three mandate types — income, balanced, and growth — tailored to each client's risk profile, investment objectives, and constraints, with a stated philosophy of maximizing long-term after-tax returns rather than gross returns. The firm extends its offering with specialized planning for business owners including estate freezes, holding company structures, and pre-business-sale decision support.

The firm's investment process is supported by in-house, independent research combining fundamental and quantitative analysis; no proprietary technology platform is disclosed. Co-founded and chaired by CFA charterholder Alain D. Chung (40+ years in the industry, formerly a Vice-President at CIBC Wood Gundy), the team includes multiple CFA charterholders and serves a multilingual client base. The firm is regulated under Canadian securities law, governed by Quebec/Canadian law, PIPEDA-compliant, and restricts its offerings to persons resident in Canada.

Claret generates revenue through recurring management fees on assets under management, consistent with standard wealth management industry practice. Its go-to-market is direct advisory — face-to-face relationships delivered through the Montreal and Toronto offices — supplemented by a content-driven marketing engine comprising quarterly letters, educational articles, YouTube videos, and a bi-weekly email newsletter distributed via LinkedIn, Twitter, YouTube, and Facebook. Specific fee schedules, minimums, and AUM figures are not publicly disclosed.

Name

Claret Asset Management

Legal name

Claret Asset Management Corporation

Website

https://claret.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

akta.pro secondary industries

Target-Risk / Risk-Profile Model Portfolios (FSAAAJAD), Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Discretionary portfolio management
• Wealth management services
• Investment advisory services
• Canadian value investing
• High net worth financial planning

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Discretionary Portfolio Management: Investment advisory services on a discretionary basis. The firm manages investment portfolios for clients, likely earning management fees based on assets under management (AUM), consistent with standard wealth management industry practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Claret Asset Management delivers discretionary investment portfolio management for Canadian high net worth clients. Each client account is managed under one of three mandates (income, balanced, or growth) selected according to the client's risk profile and investment objectives. Portfolio construction is supported by in-house independent research that combines fundamental and quantitative analysis, with the firm's stated objective to maximize long-term after-tax returns while preserving client peace of mind in the short term.

Product overview

Claret Asset Management is a Canadian wealth management firm offering discretionary investment management services for high net worth clients. The core offering consists of customized investment portfolios managed according to client-specific mandates (income, balanced, or growth). The firm supplements its management services with thought leadership content including Quarterly Letters and educational articles covering topics such as retirement planning, estate planning, and market analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Discretionary Investment Management Discretionary portfolio management service for Canadian high net worth clients, with each account assigned one of three mandates (income, balanced, or growth) based on the client's risk profile and investment objectives, managed on an ongoing basis by Claret's investment team using in-house fundamental and quantitative research.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Leith Wheeler Investment Counsel: Independent, employee-owned Canadian investment counselling firm serving HNW individuals, families, and institutions with discretionary portfolio management. Closely matches Claret's boutique, Canadian-value-tilted, fee-based discretionary model.
• Mawer Investment Management: Canadian independent investment manager offering discretionary portfolios for advisors and institutional clients using a research-driven, multi-style approach. Comparable in being a Canadian-focused boutique providing discretionary portfolio management services.
• Beutel, Goodman & Company: Long-established independent Canadian value-style manager running pooled funds and discretionary accounts for institutional and HNW clients. Comparable to Claret for its Canadian value-equity orientation and HNW/institutional client base.
• Letko Brosseau Asset Management: Independent Canadian boutique focused on equity and balanced mandates for private clients and institutions. Shares Claret's boutique, Canadian-domiciled, discretionary-management DNA across HNW and family-office clients.
• Jarislowsky Fraser (now part of Scotiabank): Canadian independent (formerly) investment manager serving institutional and private-wealth clients with fundamental-research-driven portfolios. Closely comparable in research-led Canadian discretionary management.
• EdgePoint Wealth Management: Canadian independent wealth manager providing discretionary investment management for HNW individuals through a network of advisors. Directly comparable on segment (Canadian HNW discretionary mandates) and channel (advisor-sourced).
• Burgundy Asset Management: Independent Canadian investment manager with discretionary portfolios concentrated in Canadian and global equities, serving HNW individuals, family offices, and institutions. Directly comparable boutique Canadian discretionary asset manager.

Broad incumbents

• Richardson Wealth: Large Canadian independent wealth manager offering discretionary portfolio management, estate planning, and tax-focused solutions to HNW clients through a national advisor network. Comparable offering, broader scale, and platform than Claret.
• Fiera Capital: Canadian institutional and private-wealth asset manager offering pooled funds and discretionary mandates across asset classes. Overlaps with Claret in discretionary Canadian portfolios for HNW and institutional clients at meaningfully larger scale.
• BMO Private Wealth (Nesbitt Burns): Bank-owned Canadian HNW/private-wealth platform offering discretionary portfolio management, estate and tax planning. Competes head-to-head with Claret for the same Canadian HNW/business-owner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/claretdotca
• YouTubeyoutube.com/channel/UCcgfbR7L1ZKIPgWne73qWWw
• Facebookfacebook.com/claretdotca
• LinkedInlinkedin.com/company/claretdotca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claret Asset Management