Port Vale Football Club

Name

Port Vale Football Club

Legal name

Port Vale Football Club

Website

https://port-vale.co.uk

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Services-Membership Sports & Recreation Clubs (7997), Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

League/Team-Owned Digital Broadcast Networks (MPAKAOAC)

Keywords

• Professional football club
• Matchday ticketing
• Club merchandise retail
• Football streaming services
• Commercial sports sponsorships

Headquarters

HQ city

Burslem

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home and away matches at Vale Park stadium, including matchday hospitality and parking.
2. Broadcasting Rights: Revenue from EFL broadcasting deals including Sky Sports coverage, with matches available on Sky Sports+ and NOW TV for UK supporters.
3. Commercial and Sponsorship: Revenue from kit supplier (Puma), platinum sponsors (Robbie Williams, Ironmarket Wealth, Leek Building Society, Gleave, Suits Me), gold sponsors, and general commercial partnerships.
4. PVTV Streaming: Subscription-based streaming service offering audio season passes and video season passes for league matches, with exclusive content including interviews and match highlights.
5. Merchandise and Retail: Revenue from official club store selling merchandise, replica kits, and other club-related products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Port Vale Football Club operates as a professional English football club competing in the EFL, primarily selling matchday tickets, season tickets, and 1876 memberships to supporters, while operating PVTV — a subscription streaming platform offering live audio commentary and video coverage of league matches for domestic and international fans. The club also generates revenue through branded merchandise sales and commercial sponsorship partnerships with brands such as Puma, Robbie Williams, and various regional financial and professional services firms.

Product overview

Port Vale FC operates PVTV as its primary digital product and streaming platform. The platform is structured as a subscription-based service with two main tiers: an Audio Season Pass (£50) offering live radio commentary of league matches, and a Video Season Pass (£150) providing full video streaming of all league fixtures along with additional membership benefits under the Super Vale Abroad program. The platform also distributes supplementary content including match highlights, full match replays, player interviews, and access-all-areas features. Additionally, the club offers digital ticketing services, a 50/50 draw, lottery programs, and seasonal memberships through its website and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• PVTV Streaming Platform Port Vale's official streaming platform providing live match audio commentary, video streaming of league matches, match highlights, full match replays, player interviews, and behind-the-scenes access content for fans unable to attend matches in person.
• PVTV Audio Season Pass Annual subscription offering live radio-style commentary of all Sky Bet League matches for the season, targeted at remote supporters.
• PVTV Video Season Pass Annual subscription at £150 providing full video streaming of all league matches plus Super Vale Abroad program benefits including prize draws, Q&A sessions, and merchandise discounts.
• Season Tickets Annual passes granting entry to all home league matches at Vale Park for the season, sold online through the club's ticketing platform.
• 1876 Memberships Annual club membership scheme providing supporters with membership benefits and engagement with the club.
• Match Tickets Single-match entry tickets for individual home fixtures at Vale Park, sold online and at the stadium box office.
• Club Merchandise and Replica Kits Official Port Vale FC branded merchandise including replica kits (supplied by Puma), training wear, clothing, accessories, and club memorabilia sold through the official online store.
• Matchday Hospitality Premium matchday hospitality packages offering enhanced food, drink, and seating experiences for corporate and individual supporters at Vale Park.
• Port Vale Lottery Lottery program operated by Port Vale FC providing supporters with the opportunity to participate in prize draws supporting the club.
• 50/50 Draw Matchday 50/50 draw where half the proceeds go to the winning ticket holder and the remainder supports the club.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• PumacoreOthersGlobal sportswear brand serving as official kit supplier for Port Vale FC. Puma provides playing kits, training wear, and equipment for all club teams including first team, women's team, and academy.
• Robbie WilliamsflagshipOthersInternational music artist and Port Vale supporter. Robbie Williams holds Platinum partner status with the club, providing high-profile endorsement and brand association.
• Ironmarket WealthcoreOthersWealth management firm holding Platinum partner status with Port Vale FC.
• Leek Building SocietycoreOthersRegional building society based in Leek, Staffordshire, holding Platinum partner status. Provides financial services sponsorship and community banking relationship.
• GleaveminorOthersProfessional services firm holding Platinum partner status with the club.
• Suits MeminorOthersFinancial services company holding Platinum partner status, offering banking solutions to supporters.
• Coca-ColacoreOthersGlobal beverage company holding Gold partner status with Port Vale FC, providing refreshment and beverage supply for stadium facilities.
• Sky SportscoreOthersBroadcasting partner through EFL rights agreements. Matches available on Sky Sports+ and NOW TV streaming platform for UK supporters. Over 20 matches per season covered under new EFL arrangements.
• NOW TVcoreOthersStreaming platform partner for broadcasting Port Vale matches alongside Sky Sports+ under EFL broadcasting arrangements.

Scale indicators4 records

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OfficialPVFC
• Facebookfacebook.com/OfficialPVFC
• LinkedInlinkedin.com/company/port-vale-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Port Vale Football Club