Herta Security
Herta Security is a Barcelona-based facial recognition software company providing real-time surveillance, access control, forensic video analysis, and marketing-analytics solutions to government, banking, retail, and event customers globally.
- Company typePrivate
- Founded2010
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Herta Security does
Herta Security is a Barcelona, Spain-based private company that develops and sells facial recognition and computer vision software for video surveillance, high-speed forensic analysis, access control, and marketing-analytics applications. Its product portfolio is organized around six core solutions — BioSurveillance (non-crowded environments), BioSurveillance NEXT (crowded environments), BioFinder (high-speed video/image analysis), BioMarketing (demographic/emotion analysis for marketing), BioAccess (access control), and BioObserver (facial expression analysis) — supported by a configurable Modules offering and an HES maintenance-and-support line. Underlying capabilities span real-time face detection, recognition, tracking on video streams, anomaly detection, and demographic/emotion inference, with input modalities including video and still images.
The company sells through a direct enterprise field-sales motion supplemented by a registered Partner Program for resellers and system integrators. Pricing is quote-based rather than publicly disclosed, and revenue is generated through software licenses and integrated solutions sold primarily to government and law enforcement agencies, banks, casinos, sports and event venues, retailers, and transportation operators. The Colombian National Police is the most prominent disclosed enterprise customer; the company positions itself as a global provider with active deployments in Europe and Latin America, and holds an ISO 9001 certification along with industry recognition from Frost & Sullivan, the European Commission, Red Herring, and MWC partners.
The company operates with a headcount in the 11-50 range, has not disclosed funding rounds or institutional investors, and appears to be founder/privately held. Operating geographies confirmed in the data are Spain and Colombia, with a broader global partner channel. No regulatory actions, M&A, leadership changes, or public stock-listing events are disclosed.
Herta Security firmographics
Firmographics- Name
- Herta Security
- Legal name
- Herta Security
- Website
- https://herta.ai
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Herta Security is a Barcelona-based facial recognition software company providing real-time surveillance, access control, forensic video analysis, and marketing-analytics solutions to government, banking, retail, and event customers globally.
- Ownership category
- akta.pro rank
Herta Security industry classification
Industry- Product category
- Facial Recognition Software
- NAICS
- Security Systems Services (except Locksmiths) (561621), Investigation and Personal Background Check Services (561611)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Facial Recognition & Biometrics (HDAAAEAC)
- akta.pro secondary industries
- Video Surveillance & Security Analytics (HDAAAEAE), Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)
Keywords
Where Herta Security is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Herta Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licenses and Solutions: Herta generates revenue through the sale of facial recognition software solutions including BioSurveillance, BioSurveillance NEXT, BioFinder, BioMarketing, BioAccess, BioObserver, and custom modules. The company offers both enterprise software licenses and integrated solutions to customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Herta Security product offering
Product offeringCore offering
Herta Security develops and licenses facial recognition and computer vision software for real-time video surveillance, forensic search, access control, and facial analysis/marketing applications. Its products (BioSurveillance, BioSurveillance NEXT, BioFinder, BioMarketing, BioAccess, BioObserver, Modules, COVID-19 Tech) serve law enforcement, banking, casinos, sports/events, retail, and transportation customers.
Product overview
Herta Security offers a facial recognition platform comprised of six core solutions (BioSurveillance, BioSurveillance NEXT, BioFinder, BioMarketing, BioAccess, and BioObserver) designed for security, surveillance, access control, and marketing applications. The platform supports both non-crowded and crowded environments, with specialized products for video analysis, access control, and behavioral analysis. The portfolio is complemented by customizable Modules for specific deployment needs and HES maintenance and support services. The solutions are designed for real-time processing with emphasis on accuracy, speed, and ease of use.
Differentiator
Problem solved
Functional benefit
Brands
- BioSurveillance: Facial recognition for non-crowded environments
- BioSurveillance NEXT
- BioFinder
- BioMarketing
- BioAccess
- BioObserver
Products and services
- BioSurveillance
Companies that use Herta Security
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Herta Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Herta Security partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Herta Security competitors and assessment
Company assessmentBroad incumbents
- NEC Corporation (NeoFace): NEC's NeoFace is one of the most deployed facial recognition engines globally, used across law enforcement, border control, airports and retail — directly competing with Herta's BioSurveillance, BioSurveillance NEXT and BioAccess offerings for enterprise and government RFPs.
- Sensetime / SenseTime: SenseTime is a global AI powerhouse with a leading facial recognition platform deployed across smart city, public security and enterprise access — competing with Herta for large government and integrator contracts, especially in emerging markets.
- IDEMIA: IDEMIA (formerly Morpho + Oberthur) is one of the largest biometrics vendors, offering facial, fingerprint and iris recognition for government ID, border control and enterprise access — competing with Herta across multiple Bio product lines, especially BioAccess.
Direct peers
- FaceFirst: FaceFirst provides facial recognition for loss prevention, venue security and customer analytics in retail, transportation and stadiums — overlapping with Herta's BioMarketing, BioSurveillance NEXT and transportation/retail industry offerings.
- Paravision: Paravision builds enterprise-grade facial recognition and computer vision software for security, access control and analytics — a near-direct software competitor to Herta's portfolio targeting similar integrators and end-customers.
- Cognitec Systems: Cognitec is a specialized face recognition vendor focused on real-time video surveillance, border management and investigative search — closely overlapping with Herta's BioSurveillance and BioFinder value propositions and competitive for many of the same government/enterprise buyers.
- Oosto (formerly AnyVision): Oosto delivers real-time facial recognition for physical security, touchless access and crowd analytics in retail, casinos and transportation — directly comparable to Herta's BioSurveillance, BioAccess and BioMarketing use cases.
Emerging players
- Innovatrics: Innovatrics provides facial recognition and biometric identity solutions for government, law enforcement and enterprise access — overlapping with Herta on BioSurveillance, BioAccess and BioFinder use cases in European public-sector bids.
- Ayonix: Ayonix is a niche facial recognition vendor focused on real-time identification for surveillance, retail and law enforcement — comparable in scale and product scope to Herta and competing in similar European and LATAM ecosystems.
- CyberLink (FaceMe): CyberLink's FaceMe SDK targets facial recognition for access control, surveillance, retail analytics and AIoT edge devices — competing with Herta's BioAccess and BioSurveillance in mid-market and integrator-led deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Herta Security social profiles
Digital presenceHerta Security compliance and trust
Trust signalCompliance1 record
Herta Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herta Security leadership team
Management profileNumber of profiles
Profiles1 record
Herta Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herta Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herta Security
What does Herta Security do?
Herta Security develops and licenses facial recognition and computer vision software for real-time video surveillance, forensic search, access control, and facial analysis/marketing applications. Its products (BioSurveillance, BioSurveillance NEXT, BioFinder, BioMarketing, BioAccess, BioObserver, Modules, COVID-19 Tech) serve law enforcement, banking, casinos, sports/events, retail, and transportation customers.
Is Herta Security a public or private company?
Herta Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herta Security founded?
Herta Security was founded in 2010. It employs 11 to 50 people.
Where is Herta Security based?
Herta Security is headquartered in Barcelona, Spain, in the Europe region.
How does Herta Security make money?
One revenue line is on record: software Licenses and Solutions.
Who are Herta Security's main competitors?
Broad incumbents on record are NEC Corporation (NeoFace), Sensetime / SenseTime and IDEMIA. Direct peers are FaceFirst, Paravision, Cognitec Systems and Oosto (formerly AnyVision). Emerging players are Innovatrics, Ayonix and CyberLink (FaceMe).
Does Herta Security have an API?
No public API is recorded for Herta Security.
What industry is Herta Security in?
Herta Security's product category is Facial Recognition Software. Its primary akta.pro industry code is HDAAAEAC, Facial Recognition & Biometrics, with a secondary code of HDAAAEAE, Video Surveillance & Security Analytics. Its NAICS code is 561621 and its SIC code is 3670.