What Notos Com Holdings does

Notos Com Holdings SA is a privately held Greek retail and wholesale group headquartered in Kifissia, Attica, operating under the "notos" brand. The company is organized into four business units — Department Stores, Cosmetics & Personal Care, Apparel & Footwear, and Stationery — plus a digital channel, notos.gr, launched in June 2017 as the first online department store in Greece. Notos holds exclusive Greek distribution rights for major international brands including Clarins, Shiseido, Hermès, Dolce & Gabbana, Guerlain, Versace, Givenchy, and Kenzo in cosmetics; Lacoste, Gant, Nautica, Harmont & Blaine, La Martina, The Bostonians, and AIGLE in apparel and footwear; and Faber-Castell, Kores, and Pentonic in stationery. The "notos" department store chain carries 120+ years of heritage and is described as the leading department store chain in Greece, with physical stores in Athens, Piraeus, Thessaloniki, and Kalamata.

The group's distribution platform is multi-channel: four physical department stores covering Greece's three largest metropolitan areas plus a secondary city, an e-commerce platform presenting more than 600 brands, and wholesale distribution of exclusive international brands. Marketing is conducted through organic social media (Instagram, TikTok, YouTube, Facebook), influencer outreach, brand events (e.g., Clarins Radiance Day, Gant at Spetses Classic Yacht Regatta), PR activity, and industry awards (e.g., Lacoste EMEA Growth Leader Award 2026, three consecutive e-volution Awards Gold). Technology partnerships include agency SLEED for the Lacoste Greece e-commerce storefront. Revenue is generated through B2C retail sales (physical stores and notos.gr) and exclusive brand distribution/wholesale arrangements; pricing is standard consumer retail and is not publicly disclosed.

Leadership is anchored by founder and managing director Eftihia Mageira. Headcount is reported as 580 employees across the four department stores in one source, while firmographics place total headcount in the 1,001-5,000 band, implying a larger wholesale/distribution and corporate organization beneath the retail footprint. The company is a private, independent entity with no parent company, no public listing, and no disclosed external funding rounds.

Name

Notos Com Holdings

Legal name

Notos Com Holdings SA

Website

https://notoscom.gr

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Notos Com Holdings SA operates Greece's leading department store chain across four major cities, the notos.gr e-commerce platform offering 600+ brands, and exclusive distribution of major international cosmetics, apparel, footwear, and stationery brands.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

General Merchandise Retailers (455), Clothing and Clothing Accessories Retailers (45811), Health and Personal Care Retailers (456), Shoe Retailers (4582)

SIC

Retail-Department Stores (5311), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Luxury Fashion & Designer Department Stores (CRAGADAC)

akta.pro secondary industries

Off-Price Department Store Chains (National) (CRAGAEAG), Off-Price Fashion & Apparel Department Stores (CRAGAEAB), Off-Price Beauty & Personal Care Department Stores (CRAGAEAD)

Keywords

• Department store retail
• Exclusive brand distribution
• Luxury cosmetics retail
• Premium apparel wholesale
• Online department store

Headquarters

HQ city

Kifissia

HQ country

Greece

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Department Stores: Revenue from operating physical department stores in Athens, Piraeus, Thessaloniki, and Kalamata, offering cosmetics, apparel, footwear, accessories, and houseware from 600+ brands.
2. E-commerce Sales: Revenue from notos.gr, the first and most advanced online department store in Greece, launched June 2017, featuring the same product mix as physical stores with easy navigation and access to luxury brands.
3. Exclusive Brand Distribution: Revenue from exclusive distribution rights for major international cosmetics and personal care brands (Clarins, Shiseido, Hermès, Dolce & Gabbana, Guerlain, Versace, Givenchy, etc.) and apparel/footwear brands (Lacoste, Gant, Nautica, Harmont & Blaine, La Martina, etc.) in the Greek market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Notos Com Holdings operates as a Greek fashion retail and wholesale group, running physical department stores in four major cities (Athens, Piraeus, Thessaloniki, Kalamata) and the notos.gr online department store. The company sells cosmetics, apparel, footwear, accessories, houseware, and stationery from more than 600 international brands under exclusive distribution rights, including Clarins, Shiseido, Hermès, Dolce & Gabbana, Guerlain, Lacoste, Gant, Faber-Castell, and others.

Product overview

Notos Com Holdings operates as a fashion retail and wholesale group in Greece, organized into four distinct business units: notos Department Stores (physical department stores in Athens, Piraeus, Thessaloniki, and Kalamata), Cosmetics & Personal Care (exclusive distribution of international beauty brands), Apparel & Footwear (exclusive distribution of premium clothing and footwear brands), and Stationery (exclusive distribution of Faber-Castell, Kores, and Pentonic). The company also operates notos.gr, the first and most advanced online department store in Greece launched in June 2017, which digitally mirrors the physical store product mix across more than 600 brands. The four business units collectively manage and represent powerful international brands across retail and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• notos.gr: The first and most advanced online department store in Greece, presenting more than 600 brands of beauty, apparel, shoes, accessories, and houseware.

Products and services

• notos.gr Online Department Store The first and most advanced online department store in Greece, launched June 2017, presenting more than 600 brands of beauty, apparel, shoes, accessories, and houseware. It serves as the digital extension of notos physical department stores for Greek consumers.
• notos Department Stores (Physical Retail) Leading department store chain in Greece with more than 120 years of history, operating physical stores in four major cities (Athens, Piraeus, Thessaloniki, and Kalamata) with 580 employees, offering cosmetics, apparel, footwear, accessories, and houseware from 600+ brands.
• Exclusive Cosmetics and Personal Care Brand Distribution

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Hatzigakis FoundationminorStrategic or Co-development Partner · 19 May 2026Collaboration between Notos Com Holdings and Hatzigakis Foundation for marine environment protection volunteer action in Nea Makri, organized with the Municipality of Marathon. Employees participated in beach and area cleaning activities.
• Municipality of MarathonminorStrategic or Co-development Partner · 19 May 2026Collaboration with Municipality of Marathon for marine environment protection volunteer action on May 19, 2026. The mayor Stergios Tsirkas attended and delivered a speech at the beach cleaning event in Nea Makri.
• SLEEDcoreTechnology or Integration · 25 February 2026Digital e-commerce agency partner for Lacoste Greece. Stable collaboration leading to innovations that make lacoste.gr stand out. Partnership resulted in Gold award at e-volution Awards 2026 for third consecutive year.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• El Corte Inglés: Spain's leading department store chain, operating physical department stores plus a strong e-commerce platform carrying apparel, cosmetics, footwear and houseware from international brands. Closely comparable multi-brand department-store model serving a national Iberian market, with exclusive brand distribution rights at scale.
• Douglas: Leading European omnichannel perfumery and beauty retailer with both physical stores and a strong e-commerce platform. Comparable to Notos's cosmetics division on exclusive international beauty brand distribution and on beauty-led omnichannel retail.
• Selfridges Group: UK-based luxury department store operator with flagship physical stores and a leading digital channel. Directly comparable premium-and-luxury department-store format with strong exclusive international brand partnerships.
• Galeries Lafayette: Iconic French luxury and premium department store chain with flagship stores and a leading digital storefront. Highly comparable on luxury-brand mix, omnichannel operations, and exclusive international brand partnerships.
• Marionnaud: European multi-brand perfumery and cosmetics retail chain operating across multiple countries. Comparable to Notos's cosmetics and personal care division in carrying exclusive international beauty houses (Lancôme, Clarins-type brands) through a multi-brand retail format.
• KaDeWe Group: German premium department store operator (KaDeWe Berlin, Alsterhaus Hamburg, Oberpollinger Munich). Comparable in premium/luxury multi-brand assortment and exclusive brand relationships across beauty, fashion, and lifestyle categories.

Broad incumbents

• Sephora: Global multi-brand beauty retailer operating at scale across physical stores and digital. Comparable on the cosmetics-and-personal-care category carried by Notos, though Sephora is a global specialist rather than a multi-category department store.
• Inditex (Zara parent): World's largest fast-fashion retailer with flagship brands including Zara, Massimo Dutti, and Pull&Bear. Comparable as a large-scale apparel and footwear retail operator with integrated physical and digital channels, though focused on proprietary brands rather than multi-brand distribution.

Emerging players

• Zalando: Europe's leading online fashion and lifestyle platform. Comparable to Notos's notos.gr e-commerce business on multi-brand apparel, footwear, and beauty assortment across European markets — including Greek consumers reachable cross-border.

Regional players

• LPP S.A. Polish apparel retail group operating Reserved, Sinsay, Mohito, House, and Cropp brands across Central and Eastern Europe. Comparable as a Central European multi-brand apparel and footwear retailer with strong physical-and-digital presence, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/notos-com.-holdings-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notos Com Holdings