Certified Refrigeration and Mechanical, Inc.
Certified Refrigeration and Mechanical (CRM HVAC & Refrigeration) is a Wisconsin-based commercial and industrial HVAC-R services provider and CoolSys subsidiary, delivering installation, maintenance, repair, and energy optimization to grocery, convenience, restaurant, and food processing customers across the state.
- Company typePrivate
- Founded2007
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Certified Refrigeration and Mechanical, Inc. does
Certified Refrigeration and Mechanical, Inc., operating as CRM HVAC & Refrigeration and now branded under CoolSys, is a Wisconsin-based commercial and industrial HVAC-R (heating, ventilation, air conditioning, and refrigeration) service provider. Founded in 2007 and headquartered in Madison, the company was acquired by CoolSys approximately eight years ago and now operates as a wholly-owned subsidiary within the CoolSys national network. The company delivers installation, design, preventive maintenance, emergency repair (24/7/365), equipment sales, and energy optimization services for supermarkets, convenience stores, restaurants, food processing plants, refrigerated warehouses, and manufacturing facilities across Wisconsin through seven branch locations (Wisconsin Rapids, Appleton, Eau Claire, Madison, Marshfield, Menomonee Falls, and Menomonee Falls/CLC Wisconsin).
The company's core technology stack centers on commercial HVAC-R systems, with notable capabilities in CO2 refrigeration systems, energy-saving equipment upgrades (LED lighting, high-efficiency ECM evaporator fan motors, night shades, anti-sweat heater controls), and an exclusive "Optimal ROI" analysis process. Its professional services portfolio extends into MEPR/FP engineering, commissioning services (delivering 6-25% energy savings), refrigerant compliance management (covering AIM Act, CARB 2026, and Washington state requirements), and participation in Wisconsin's Focus on Energy rebate program. The Case Sales and Installation division, based in Fond-du-Lac, supplies new and refurbished refrigeration cases and food service equipment with in-house fabrication. The company's revenue model combines one-time installation project revenue, recurring maintenance contracts, hardware sales, and professional services for energy and compliance work, sold primarily through direct field sales to enterprise accounts.
CRM's business is anchored by named enterprise customers including Aldi, Dollar General, Trader Joe's, and Walmart, alongside relationships with multiple industry associations (ASHRAE, ConnexFM, FMI, NFPA, IIAR, NASRC, RFMA). The company holds a 2025 Newsweek "America's Greatest Workplaces" recognition and operates entirely within Wisconsin despite being part of a national platform.
Certified Refrigeration and Mechanical, Inc. firmographics
Firmographics- Name
- Certified Refrigeration and Mechanical, Inc.
- Legal name
- Certified Refrigeration and Mechanical, Inc.
- Website
- https://crmwi.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Certified Refrigeration and Mechanical (CRM HVAC & Refrigeration) is a Wisconsin-based commercial and industrial HVAC-R services provider and CoolSys subsidiary, delivering installation, maintenance, repair, and energy optimization to grocery, convenience, restaurant, and food processing customers across the state.
- Ownership category
- akta.pro rank
Certified Refrigeration and Mechanical, Inc. industry classification
Industry- Product category
- Commercial HVAC and Refrigeration Services
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Refrigeration Systems Maintenance (Commercial/Industrial) (BPABACAI)
- akta.pro secondary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
Keywords
Where Certified Refrigeration and Mechanical, Inc. is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Certified Refrigeration and Mechanical, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- HVAC-R Installation Services: New installation of commercial refrigeration, foodservice and HVAC systems with turnkey designs, focusing on energy enhancements qualifying for utility rebates.
- HVAC-R Maintenance and Repair: Ongoing maintenance, preventive maintenance, and repair services for commercial HVAC and refrigeration equipment with 24/7/365 emergency support availability.
- Equipment Sales: Sale of new and refurbished refrigeration and food service equipment including walk-in freezers, coolers, reach-ins, ice machines, and commercial cooking equipment through Fond-du-Lac, Wisconsin-based Case Sales and Installation division.
- Energy Solutions: Energy optimization, energy surveys, audits, and recommissioning services that deliver comprehensive energy-saving recommendations and participate in Wisconsin's Focus on Energy Program for utility rebates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial HVAC-R Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Certified Refrigeration and Mechanical, Inc. product offering
Product offeringCore offering
Certified Refrigeration and Mechanical, Inc. (DBA: CRM HVAC & Refrigeration) provides commercial and industrial HVAC-R services including installation, maintenance, repair, and equipment sales for refrigeration and HVAC systems. The company serves enterprise grocery, retail, and food service customers across Wisconsin and operates as part of the CoolSys commercial refrigeration platform following acquisition.
Product overview
CRM HVAC & Refrigeration (now part of CoolSys) is a commercial and industrial HVAC-R (heating, ventilation, air conditioning, and refrigeration) service company offering a comprehensive suite of lifecycle solutions. The portfolio includes Commercial Refrigeration & HVAC and Industrial Refrigeration & HVAC as core service categories, complemented by Professional Solutions (Engineering, Energy, Equipment, Facility Solutions) and Refrigerant Compliance Solutions. Specific offerings include Installation Services, Preventive Maintenance, Emergency Repair (24/7/365), CO2 Refrigeration Systems, Case Sales and Installation Division (walk-in freezers, coolers, reach-ins, specialty cases), Cooking Equipment Service, Commissioning, and Energy Optimization services including the exclusive 'Optimal ROI' analysis. The company serves commercial sectors (grocery stores, convenience stores, restaurants, non-food retailers, hotels) and industrial sectors (food processing plants, refrigerated warehouses, manufacturing plants), with geographic coverage in Wisconsin through multiple branch locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial HVAC Installation
- Commercial Refrigeration Maintenance
- HVAC and Refrigeration Repair Services
- Commercial Refrigeration and HVAC Equipment Sales
Quantifiable outcome
- Energy savings of 6-25% on annual energy usage through commissioning services
- +1 more outcomes
Companies that use Certified Refrigeration and Mechanical, Inc.
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
Certified Refrigeration and Mechanical, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Certified Refrigeration and Mechanical, Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ASHRAEcore
- ConnexFMcore
- FMIcore
- NFPAcore
- IIARcore
- NASRCcore
- RFMAcore
- Focus on Energy ProgramcoreRegistered trade ally with Wisconsin's Focus on Energy Program, participating in energy-rebate projects and helping customers maximize energy incentive checks.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Certified Refrigeration and Mechanical, Inc. competitors and assessment
Company assessmentBroad incumbents
- Carrier Commercial Refrigeration: Carrier's commercial refrigeration arm supplies refrigerated cases and integrated systems to grocery and food retail with installation and service capabilities that overlap CRM's offerings.
- EMCOR Group: Large national facilities and mechanical services contractor offering HVAC-R, building engineering, and energy services to commercial and industrial customers across multiple end markets.
- Comfort Systems USA: National mechanical and HVAC services contractor providing installation, maintenance, and repair to commercial and industrial customers with a comparable service-led business model.
- Trane Technologies: Global HVAC equipment manufacturer and service provider with commercial service operations supporting refrigeration, cooling, and building climate systems for enterprise customers.
- Lennox International: HVAC equipment manufacturer with a growing commercial service franchise network serving light commercial refrigeration and cooling customers nationwide.
Direct peers
- CoolSys: Parent organization operating the same commercial HVAC-R service model nationwide; CRM is integrated as CoolSys's Wisconsin brand, making the parent the most direct functional and operational peer.
- Hussmann (Panasonic): Major provider of commercial refrigeration systems and service to grocery and food retail customers with national installation and aftermarket coverage that overlaps directly with CRM's supermarket customer base.
- Source Refrigeration: Specialty commercial and industrial refrigeration service provider focused on supermarket and cold storage customers with comparable installation, maintenance, and emergency repair offerings.
- Hillphoenix: Manufacturer and service provider of commercial refrigeration systems for grocery, food retail, and cold storage customers with field service and CO2 system capabilities paralleling CRM's portfolio.
Emerging players
- A-Gas: Specialty refrigerant services and reclamation provider addressing the same AIM Act and CARB compliance demand that CRM's Refrigerant Compliance Solutions targets for grocery and industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Certified Refrigeration and Mechanical, Inc. social profiles
Digital presenceCertified Refrigeration and Mechanical, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certified Refrigeration and Mechanical, Inc. leadership team
Management profileNumber of profiles
Certified Refrigeration and Mechanical, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certified Refrigeration and Mechanical, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certified Refrigeration and Mechanical, Inc.
What does Certified Refrigeration and Mechanical, Inc. do?
Certified Refrigeration and Mechanical, Inc. (DBA: CRM HVAC & Refrigeration) provides commercial and industrial HVAC-R services including installation, maintenance, repair, and equipment sales for refrigeration and HVAC systems. The company serves enterprise grocery, retail, and food service customers across Wisconsin and operates as part of the CoolSys commercial refrigeration platform following acquisition.
Is Certified Refrigeration and Mechanical, Inc. a public or private company?
Certified Refrigeration and Mechanical, Inc. is a private company. It is classified as corporate owned and is currently acquired.
When was Certified Refrigeration and Mechanical, Inc. founded?
Certified Refrigeration and Mechanical, Inc. was founded in 2007. It employs 51 to 100 people.
Where is Certified Refrigeration and Mechanical, Inc. based?
Certified Refrigeration and Mechanical, Inc. is headquartered in Madison, United States, in the North America region.
How does Certified Refrigeration and Mechanical, Inc. make money?
Four revenue lines are on record. HVAC-R Installation Services are the primary driver. The others are HVAC-R Maintenance and Repair, equipment Sales and energy Solutions.
Who are Certified Refrigeration and Mechanical, Inc.'s main competitors?
Broad incumbents on record are Carrier Commercial Refrigeration, EMCOR Group, Comfort Systems USA, Trane Technologies and Lennox International. Direct peers are CoolSys, Hussmann (Panasonic), Source Refrigeration and Hillphoenix. A-Gas is listed as an emerging player.
Does Certified Refrigeration and Mechanical, Inc. have an API?
No public API is recorded for Certified Refrigeration and Mechanical, Inc..
What industry is Certified Refrigeration and Mechanical, Inc. in?
Certified Refrigeration and Mechanical, Inc.'s product category is Commercial HVAC and Refrigeration Services. Its primary akta.pro industry code is BPABACAI, Refrigeration Systems Maintenance (Commercial/Industrial), with a secondary code of IMAHAKAA, Commercial & Industrial Refrigeration Systems. Its NAICS code is 333415 and its SIC code is 3580.