Cave de Vouvray

What Cave de Vouvray does

Cave de Vouvray (legally SARL MAISON DU VOUVRAY, also trading as Cave des Producteurs de Vouvray) is a French wine cooperative founded in 1953 in Vouvray, Loire Valley, specializing in AOP Vouvray wines produced from Chenin Blanc. The company aggregates production from multiple member winegrowers and sells directly to consumers through two physical boutiques in Vouvray, a proprietary e-commerce platform (e-boutique) with home delivery across France, and click-and-collect services. The core product portfolio spans the full spectrum of Vouvray styles — sparkling (effervescent), still (tranquille), dry (sec), demi-sec, moelleux, and liquoreux — produced using méthode traditionnelle and aged in tuffeau caves, alongside a complementary range of Loire Valley wines (Bourgueil, Chinon, Saumur Champigny, Touraine, Sancerre, and regional specialties). Prices range from €1.95 for accessories to €26.00 for magnums, with quantity discounts of 5% from 24 bottles and 10% from 120 bottles.

The business operates a multi-channel go-to-market combining B2C e-commerce, B2B professional sales (works councils, local authorities, associations with quote-on-request pricing), and a growing tourism and experience vertical that includes guided cave tours, the "Suivez le Chenin" mediation space opened in July 2024, an escape game near Tours, tasting evenings, and corporate gifting services. Revenue streams include transactional wine sales, tourism fees, and bespoke corporate gift packages. The company is privately held by its cooperative members with no external institutional investment, and operates with 11-50 employees. Geographic scope is single-country (France), with international shipments requiring prior consultation.

Name

Cave de Vouvray

Legal name

SARL MAISON DU VOUVRAY

Website

https://cavedevouvray.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Cave de Vouvray is a French wine cooperative (SARL MAISON DU VOUVRAY) founded in 1953, producing and selling AOP Vouvray wines from Chenin Blanc alongside Loire Valley wines directly to individual consumers, businesses, and wine tourism visitors through e-commerce, two physical boutiques, and on-site experiences.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• AOP Vouvray wines
• Loire Valley wines
• Sparkling Chenin Blanc
• Wine cooperative
• Wine tourism experiences

Headquarters

HQ city

Vouvray

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Primary revenue stream from selling AOP Vouvray wines and wines from the Val de Loire region through e-commerce and physical boutiques. Products sold in various formats including bottles (75cl, demi-bouteille 37.5cl, magnum 150cl) and bag-in-box (3L, 5L, 10L). Quantity discounts offered: 5% from 24 bottles, 10% from 120 bottles.
2. Tourism and Experiences: Revenue from cave visits, tasting sessions, corporate events, tasting evenings, and escape game experiences located 10 minutes from Tours.
3. Professional/B2B Sales: Separate pricing and service offerings for businesses, works councils (CE), local authorities and associations with quote-on-request pricing and dedicated contact options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cave de Vouvray is a wine cooperative (SARL MAISON DU VOUVRAY) producing and selling AOP Vouvray wines from Chenin Blanc in sparkling, still, dry, demi-sec, moelleux, and liquoreux styles, alongside a curated selection of Loire Valley wines. The cooperative distributes directly to consumers through its e-boutique, two physical boutiques in Vouvray, and home delivery, complemented by wine tourism experiences including cave tours, tasting events, corporate gifting, and an escape game.

Product overview

Cave de Vouvray is a cooperative winery (Cave des Producteurs de Vouvray) located in Vouvray, France, producing wines under the AOP Vouvray appellation from Chenin Blanc. The product portfolio centers on the AOP Vouvray range featuring sparkling (Effervescent), dry (Sec), demi-sec, moelleux, and liquoreux styles, sold alongside an extensive selection of Loire Valley wines including Bourgueil, Chinon, Saumur Champigny, Touraine, Sancerre, and regional specialties like Coteaux du Vendômois and Cour-Cheverny. Products are available in multiple formats: standard bottles (75cl), half-bottles (37.5cl), magnums (150cl), and bag-in-box (3L, 5L, 10L). The e-commerce platform (E-boutique) serves as the primary direct-to-consumer channel with home delivery and click-and-collect options. Visitor experiences include guided cave tours, escape game activities, tasting events, and corporate gifting services.

Differentiator

Problem solved

Functional benefit

Brands

• Cave des Producteurs de Vouvray: Full trading name displayed on storefront and official communications.

Products and services

• AOP Vouvray Sparkling Wines (Effervescents) AOP Vouvray sparkling wines produced by the cooperative from Chenin Blanc using the méthode traditionnelle, including brut, demi-sec, brut nature, and BIO expressions across the Vouvray De Chanceny Excellence, Coquette, Pétillant, and Insolent BIO ranges. Targeted at individual consumers and professionals via e-boutique and boutiques.
• AOP Vouvray Still Wines (Tranquilles) AOP Vouvray still wines produced from Chenin Blanc in sec, demi-sec, moelleux, and liquoreux styles including single-vineyard cuvées (La Javeline, Lieu-dit Rosnay, Vobridius, Or et Lumière, Cuvée '50' Liquoreux). Targeted at individual consumers and professionals.
• Loire Valley Wines (Vins du Val de Loire) Curated selection of AOP Loire Valley wines beyond Vouvray including Touraine (Renaissance, Côt Signature, InCôtruptible, Chenonceaux TBK, Noble-Joué), Bourgueil (Marie Dupin, Cornélius 1831), Chinon (Prémices, Eden Sans sulfites), Saumur Champigny (Lieu-dit Les Poyeux, Puy Notre Dame Ecclésia), Sancerre blanc (Domaine Marc Guérin), Coteaux du Vendômois, Valençay, Cour-Cheverny, Cabernet d'Anjou, Sauvignon Foliment IGP, Mousseux rouge Habit Pourpre, and Coteau d'Ancenis Trésor d'Antan Malvoisie. Targeted at individual consumers seeking regional French wines.
• Bag-in-Box Wines (3L, 5L, 10L) Loire Valley wines packaged in bag-in-box format including Saumur blanc Clin d'Oeil 5L (€24.30), Cabernet d'Anjou 5L (€24.30), Bourgueil Marie Dupin 3L (€22.00), Saumur rouge Clin d'Oeil 5L (€24.30), and Coteaux du Vendômois Gris 5L (€21.00). Targeted at consumers seeking larger-format, value-oriented packaging.
• Jus de Raisin Pétillant 100% Chenin (Non-alcoholic sparkling grape juice) Non-alcoholic sparkling grape juice made from 100% Chenin Blanc, produced by member viticulturist Thierry Cosme, priced at €6.50. Targeted at consumers seeking alcohol-free Chenin Blanc beverages.
• NF-Certified Single-Use Breathalyzer (Éthylotest) Single-use NF-certified breathalyzer accessory sold alongside wine, priced at €1.95. Targeted at wine consumers needing responsible-drinking accessories.
• Guided Cave Tours Guided tours of traditional tuffeau caves at the Vouvray site, part of the visitor experience offered by the cooperative. Targeted at tourists and wine enthusiasts visiting the Loire Valley.
• Escape Game Tourangeau Adventure escape game located 10 minutes from Tours, retracing a local terroir legend with mission-based immersive experience. Targeted at tourists, groups, and team-building visitors near Tours.
• Soirées Dégustation (Tasting Events) Organized wine tasting evenings at the cave with scheduled tasting programs. Targeted at individual visitors and groups seeking curated tasting experiences.
• Corporate Gifting Service Bespoke gift box services for businesses, works councils (CE), local authorities, and associations featuring locally-sourced wines from the Vouvray region. Pricing is quote-on-request via dedicated contact. Targeted at companies, works councils, local authorities, and associations seeking corporate gifts.
• Cave de Vouvray E-boutique (Online Wine Shop) Direct-to-consumer e-commerce platform at cavedevouvray.com for purchasing wines with home delivery and click-and-collect options, featuring filtering by wine type, color, character, and format. Orders in multiples of 6 bottles with mix-and-match option. Exclusively for individual consumers; businesses must use the dedicated B2B channel.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Thierry CosmeminorOthersMember winegrower of Cave de Vouvray cooperative producing sparkling 100% Chenin Blanc grape juice sold through the Cave de Vouvray e-shop.
• Cave Coopérative de Mont-Prés-ChambordminorOthersCooperative winery producing Cour-Cheverny wine from Romorantin grapes. 20 member winegrowers producing wines under Cheverny and Cour-Cheverny AOPs.
• Maison RousseauminorOthersFamily winery operating for 4 generations on the Noble Joué appellation, with 18 hectares certified in organic agriculture. Works on reintroducing characteristic grape varieties of the appellation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maison Ackerman: Loire Valley sparkling wine specialist, pioneer of méthode traditionnelle in Saumur. Comparable to Cave de Vouvray in product category (Loire sparkling), B2B/B2C distribution, and experiential wine tourism positioning.
• Cave de Muscadet (Cave des Vins de Lune): Loire Valley cooperative producing Muscadet and other regional wines via DTC e-commerce, physical cellars, and tourism experiences. Direct comparable to Cave de Vouvray in cooperative structure, Loire DTC e-commerce, and cellars-visits tourism model.
• Château Moncontour: Vouvray-based wine producer with significant vineyard holdings and tourism infrastructure (lodging, tastings). Comparable to Cave de Vouvray in Vouvray appellation, Chenin Blanc focus, and integrated wine tourism model.
• Domaine Huet: Iconic Vouvray producer specializing in Chenin Blanc across sparkling, sec, demi-sec, and moelleux styles. Direct peer to Cave de Vouvray within the same AOP Vouvray appellation, competing for the same style and consumer.
• La Cave de Saumur: Loire Valley wine cooperative based in Saumur offering Saumur and Crémant de Loire wines with cellar tours and direct sales. Closest geographic and structural peer to Cave de Vouvray — same cooperative + tourism + DTC playbook, different appellation.
• Veuve Ambal: Burgundy-based Crémant de Bourgogne producer with cooperative origins and a strong DTC and wine tourism model. Comparable to Cave de Vouvray in méthode traditionnelle sparkling production, cooperative heritage, and direct-to-consumer + visitor center strategy.
• Bouvet-Ladubay: Historic Loire sparkling wine house based in Saumur, producing méthode traditionnelle wines. Directly comparable to Cave de Vouvray as a Loire sparkling wine producer with DTC and tourism offerings in the same region.

Broad incumbents

• Nicolas Feuillatte: France's largest Champagne cooperative with broad distribution and DTC channels. Comparable to Cave de Vouvray as a cooperative sparkling wine producer selling DTC, though operating at a much larger scale and in a different appellation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cavedevouvray
• LinkedInlinkedin.com/company/cave-des-producteurs-de-vouvray

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cave de Vouvray