Hurrdat Media
Hurrdat Media is an Omaha-based digital media and podcast production company operating a 30+ show in-house podcast network across entertainment, sports, and lifestyle verticals, offering production, hosting, advertising, and video services to SMBs, enterprise clients, and celebrity talent.
- Company typePrivate
- Founded2020
- HeadquartersOmaha, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Hurrdat Media does
Hurrdat Media is a digital media and commercial video production company based in Omaha, Nebraska, operating as a subsidiary of the broader Hurrdat media, marketing, and entertainment group. The company's flagship asset is the Hurrdat Media Network, an in-house podcast network of 30+ local and national shows organized into three sub-brands: Hurrdat Entertainment (pop culture and celebrity content), Hurrdat ONE (lifestyle and general interest), and Hurrdat Sports (sports media, including Hail Varsity). The network achieved #1 ranking in the Entertainment News category on Apple Podcasts with seven shows in the top 100. Hurrdat Media traces its origins to the 2020 merger of B2 Interactive (founded 2012) with Parkville Media (founded 2018 by broadcasting veterans Pat Safford and Jill Thomas).
The company operates a vertically integrated service stack spanning podcast production (recording, editing, post-production), podcast hosting and distribution on Apple Podcasts, Spotify, and other directories, podcast advertising (host-read and dynamically inserted ads), professional studio rentals, podcast strategy consultation, and commercial video production. Revenue is generated across professional services (production, studio rentals, consultation, video production), recurring hosting subscriptions, and advertising. The go-to-market combines direct sales to SMBs and enterprise clients with community-led network partner recruitment targeting brands, influencers, and personalities seeking professional podcast production and audience reach. Named talent includes Below Deck Mediterranean stars (Captain Sandy Yawn, Malia White) and Melissa Rivers. The broader Hurrdat group offers bundled services spanning marketing, advertising, creative, PR, video, sports marketing, venues, and custom apparel, positioning Hurrdat Media as the podcast production and network distribution arm within that integrated offering.
The customer base spans SMBs seeking podcasts for marketing, individual influencers and personalities, and enterprise organizations. Operational scale includes 51-100 employees, a single headquarters at 11218 John Galt Blvd Ste 304 in Omaha, and nationwide service delivery. Leadership is anchored by Bill Hipsher (President of Hurrdat), Chris Gorman (SVP Growth & Engagement), and Pat Safford (Podcast Services Director). The company is privately held with no disclosed institutional funding, no public ticker, and no published revenue figures.
Hurrdat Media firmographics
Firmographics- Name
- Hurrdat Media
- Legal name
- Hurrdat Media, LLC
- Website
- https://hurrdatmedia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hurrdat Media is an Omaha-based digital media and podcast production company operating a 30+ show in-house podcast network across entertainment, sports, and lifestyle verticals, offering production, hosting, advertising, and video services to SMBs, enterprise clients, and celebrity talent.
- Ownership category
- akta.pro rank
Hurrdat Media industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Live Podcast Recordings (MPAGACAJ), Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ)
Keywords
Where Hurrdat Media is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hurrdat Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Podcast Production Services: Full-service podcast production including recording, editing, and post-production for business and personal podcasts
- Podcast Hosting: Hosting services for podcast distribution across major platforms
- Podcast Advertising: Podcast advertising services helping brands find new customers through programmatic and host-read ads
- Studio Rentals: Professional studio space rentals for podcast recording sessions
- Consultation Services: Podcast strategy and consultation services for businesses and influencers
- Video Production Services: High-quality commercial video production for brands nationwide
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hurrdat Media product offering
Product offeringCore offering
Hurrdat Media is a digital media and podcast production company that operates the Hurrdat Media Network, an in-house podcast network featuring curated shows across entertainment (Hurrdat Entertainment), lifestyle (Hurrdat ONE), and sports (Hurrdat Sports) verticals, and provides supporting services including end-to-end podcast production, podcast hosting, podcast advertising, commercial video production, professional studio rentals, and podcast strategy consultation.
Product overview
Hurrdat Media is a digital media production company and podcast network that offers a comprehensive suite of services centered around podcast creation, production, hosting, and advertising. The core offering is the Hurrdat Media Network, an in-house podcast network featuring curated shows across entertainment, sports, and lifestyle verticals. The company provides supporting services including studio rentals, consultation, and video production, all backed by Hurrdat's digital marketing agency capabilities. The network is organized into sub-brands: Hurrdat Entertainment (pop culture/entertainment content), Hurrdat ONE (lifestyle/general interest), and Hurrdat Sports (sports-focused programming). Additionally, the company operates Hurrdat Sports Bar & Grill as a live event venue for podcast recordings and sports programming.
Differentiator
Problem solved
Functional benefit
Brands
- Hurrdat Entertainment: Entertainment podcast network featuring pop culture and celebrity content
- Hurrdat ONE
- Hurrdat Sports
- Hurrdat Sports Bar & Grill
Products and services
- Hurrdat Media Network In-house podcast network featuring curated shows across entertainment, pop culture, sports, and lifestyle topics. Provides studio recording space, professional production teams, distribution on major podcast platforms, and digital marketing support for network partners who join as hosted podcast talent.
- Podcast Hosting Podcast hosting services that distribute client audio content across major podcast platforms and directories for businesses and individual creators.
- Podcast Production End-to-end podcast production services including recording, editing, and post-production for business and personal podcasts.
- Podcast Advertising Podcast advertising services that enable brands to reach podcast audiences through host-read and dynamically inserted ads with precise and affordable targeting.
- Video Production Services High-quality commercial video production services for brands, including video podcast recording capabilities, delivered to brands large and small nationwide across all mediums.
- Podcast Studio Rentals Professional in-house recording studio space available for rental to podcasters, network partners, and content creators.
- Podcast Consultation Strategic podcast consultation services for businesses and individuals looking to start or improve their podcasts.
- Hurrdat Entertainment Entertainment-focused podcast sub-brand of the Hurrdat Media Network featuring pop culture, celebrity, and lifestyle programming; ranked #1 in Apple Podcasts' Entertainment News category with seven shows in the top 100.
- Hurrdat ONE Podcast network sub-brand of the Hurrdat Media Network featuring lifestyle and general-interest programming across the Hurrdat Media Network.
- Hurrdat Sports Sports-focused media sub-brand of the Hurrdat Media Network featuring sports talk podcasts, Hail Varsity coverage, and related sports programming.
Quantifiable outcome
- Achieved #1 in Entertainment News category on Apple Podcasts with seven podcasts in top 100
- +1 more outcomes
Companies that use Hurrdat Media
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Hurrdat Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hurrdat Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Parkville MediacoreParkville Media, a local podcast production company based in Omaha, NE, was acquired by Hurrdat in 2020. Founded in 2018 by broadcasting veterans Pat Safford and Jill Thomas, Parkville Media provided podcasting services including hosting, production, advertising, studio rentals, and consultation. The acquisition expanded Hurrdat's service offerings to include comprehensive podcasting capabilities. Safford and Thomas continue to lead the Hurrdat Media Network and podcast services division.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Hurrdat Media competitors and assessment
Company assessmentBroad incumbents
- iHeartPodcasts (iHeartMedia): iHeartPodcasts is the podcast division of iHeartMedia, one of the largest US radio broadcasters, operating a massive podcast network with thousands of shows. Comparable to Hurrdat Media Network in offering a multi-vertical podcast network, but at vastly larger scale with national advertising reach.
- Audacy: Audacy (formerly Entercom/Radio.com) is a major US radio broadcaster with a significant podcasting division including Cadence13 and Pineapple Street Studios. Broad incumbent comparable to Hurrdat Media in offering radio heritage + podcast network + advertising, but at a national scale with public-company resources.
Direct peers
- Midroll Media: Midroll Media is a podcast advertising sales and production company (part of SiriusXM). Comparable to Hurrdat Media's podcast advertising arm in monetizing shows via host-read and dynamically inserted ads, and to its production services arm in creating podcast content.
- Gimlet Media: Gimlet Media is a podcast production company and network producing narrative and entertainment podcasts, owned by Spotify. Direct comparable to Hurrdat Media in producing and distributing premium podcast content through major streaming platforms, with bundled production and hosting services.
- Acast: Acast is a global podcast hosting, distribution, and monetization platform powering thousands of shows including many networks. Comparable to Hurrdat Media in providing podcast hosting infrastructure and advertising monetization across Apple Podcasts, Spotify, and other directories.
- Headgum: Headgum is an independent podcast network and production company producing comedy and entertainment podcasts with a celebrity-talent roster. Comparable to Hurrdat Media in operating a talent-driven podcast network with cross-promotion across shows and advertising monetization.
- Pushkin Industries: Pushkin Industries is a premium podcast production company founded by Malcolm Gladwell and Jacob Weisberg, producing narrative and interview-style podcasts. Directly comparable to Hurrdat Media in offering full-service podcast production, distribution across major platforms, and celebrity/expert-led content.
- Wondery: Wondery is a leading podcast network producing and distributing premium narrative and entertainment podcasts, acquired by Amazon. Directly comparable to Hurrdat Media Network in operating a curated podcast network with celebrity-driven entertainment content and pursuing advertising-driven monetization across Apple Podcasts and Spotify.
- Cadence13: Cadence13 is a podcast network and production company (now part of Audacy) that produces and distributes celebrity-driven and entertainment podcasts. Closely comparable to Hurrdat Media Network in business model: talent-driven show production, distribution via Apple/Spotify, and host-read advertising monetization.
- Lemonada Media: Lemonada Media is an independent podcast network and production company focused on lifestyle, entertainment, and culture content. Comparable to Hurrdat Media Network in operating a celebrity/lifestyle-driven podcast network with production services bundled for partner shows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hurrdat Media social profiles
Digital presenceHurrdat Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurrdat Media leadership team
Management profileNumber of profiles
Profiles3 records
Hurrdat Media subsidiaries and ownership
Company hierarchySubsidiaries8 records
Hurrdat Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurrdat Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurrdat Media
What does Hurrdat Media do?
Hurrdat Media is a digital media and podcast production company that operates the Hurrdat Media Network, an in-house podcast network featuring curated shows across entertainment (Hurrdat Entertainment), lifestyle (Hurrdat ONE), and sports (Hurrdat Sports) verticals, and provides supporting services including end-to-end podcast production, podcast hosting, podcast advertising, commercial video production, professional studio rentals, and podcast strategy consultation.
Is Hurrdat Media a public or private company?
Hurrdat Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hurrdat Media founded?
Hurrdat Media was founded in 2020. It employs 51 to 100 people.
Where is Hurrdat Media based?
Hurrdat Media is headquartered in Omaha, United States, in the North America region.
How does Hurrdat Media make money?
Six revenue lines are on record. Podcast Production Services are the primary driver. The others are podcast Hosting, podcast Advertising, studio Rentals, consultation Services and video Production Services.
Who are Hurrdat Media's main competitors?
Broad incumbents on record are iHeartPodcasts (iHeartMedia) and Audacy. Direct peers are Midroll Media, Gimlet Media, Acast, Headgum, Pushkin Industries, Wondery, Cadence13 and Lemonada Media.
Does Hurrdat Media have an API?
No public API is recorded for Hurrdat Media.
What industry is Hurrdat Media in?
Hurrdat Media's product category is Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPAGACAJ, Live Podcast Recordings. Its NAICS code is 5162 and its SIC code is 7310.