INFO
INFO is a Dutch digital consultancy and product development agency founded in 1994, designing and building business-critical web platforms and mobile applications for enterprise, government, and startup clients using human-centered, lean agile methodologies.
- Company typePrivate
- Founded1994
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What INFO does
INFO is a privately held Dutch digital consultancy and product development agency founded in 1994 and headquartered in Amsterdam (Marineterrein, Building 027E). The firm operates three interconnected service lines: Digital Consulting (product vision, strategy, AI pathfinding, design sprints, UX audits, and tech strategy), Proof of Concept (structured validation across feasibility, viability, desirability, and future-proof dimensions), and Product Development (end-to-end engineering of web platforms and mobile applications, legacy modernization, and embedded expert teams). The company combines human-centered design, data science, and modern engineering practices, working in agile Scrum/Kanban iterations with a proprietary Scope Governance framework to manage budget, scope, and timing predictability.
INFO's technology stack is full-stack and mainstream rather than proprietary: React, TypeScript, Node.js, Python, AWS, Azure, GraphQL, Next.js, supplemented by IoT, robotics, and data science capabilities for specialized engagements. The firm is ISO/IEC 27001 certified (annually renewed), a relevant procurement gate for enterprise and public sector clients.
Revenue is generated entirely through professional services engagements — consulting retainers, proof-of-concept projects, and product development contracts billed on a bespoke, project-specific basis. The go-to-market is sales-led via direct enterprise field sales led by a Director of Business Development, with senior technical leadership participating in client conversations. Customer segments are horizontally diversified: enterprise organizations (Just Eat Takeaway, Adyen, NS, Voetbal International, Greenwheels), government and public sector (Stadsbank van Lening, SURF, Dimpact), and innovative startups (Growy). The firm maintains long-term partnerships and embedded team arrangements, evidenced by multi-year renewals and instances where clients (e.g., Takeaway.com) entrusted INFO with core system development for the first time to a third party. No pricing is publicly disclosed; engagement durations are typically multi-year.
INFO firmographics
Firmographics- Name
- INFO
- Legal name
- INFO
- Website
- https://info.nl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- INFO is a Dutch digital consultancy and product development agency founded in 1994, designing and building business-critical web platforms and mobile applications for enterprise, government, and startup clients using human-centered, lean agile methodologies.
- Ownership category
- akta.pro rank
INFO industry classification
Industry- Product category
- Digital Product Development and Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where INFO is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
INFO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Consulting Services: INFO generates revenue through digital consulting engagements, helping clients with product vision, strategy, and roadmap development. These are typically project-based or retainer engagements with enterprise and government clients.
- Product Development Services: Revenue is generated through building business-critical digital products including web platforms and mobile applications. Engagements typically follow agile methodologies with iterative delivery and can include embedded team arrangements.
- Proof of Concept Services: Fees for validating client ideas through structured PoC engagements that test feasibility, viability, desirability, and sustainability before major product development investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
INFO product offering
Product offeringCore offering
INFO is a creative technology agency that designs and develops business-critical digital products. It offers three interconnected services: Digital Consulting (strategy, design sprints, UX audits, AI pathfinding), Proof of Concept (validation of feasibility, viability, desirability and future-proofing), and Product Development (full-stack engineering of web platforms and mobile applications) using agile methodologies.
Product overview
INFO is a digital consulting and development agency offering three interconnected professional services: Digital Consulting (strategic advisory including design sprints, AI pathfinding, product vision, tech strategy, and UX audits), Proof of Concept (idea validation across feasibility, viability, desirability, and sustainability), and Product Development (full-stack engineering from MVP through launch and continued operational support). The company specializes in web platforms and mobile applications, combining human-centered design, data science, and cloud technologies to build business-critical digital products for clients across various industries.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Decoded: INFO's tagline and approach: creating impact through digital innovation by combining design, data and technology to help organizations deliver sustainable value.
Products and services
- Digital Consulting Strategic consultancy service for enterprise and public-sector clients covering research, product vision creation, AI pathfinding, design sprints, service blueprinting, tech strategy, software and architecture scanning, data-driven working and UX audits.
- Proof of Concept
- Product Development
Quantifiable outcome
- 35% increase in page views of PRO content for Voetbal International
- +4 more outcomes
Companies that use INFO
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
INFO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
INFO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICATTcoreINFO and ICATT joined forces to drive public sector innovation. This partnership combines INFO's digital expertise with ICATT's public sector capabilities to deliver enhanced digital solutions to government clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
INFO competitors and assessment
Company assessmentDirect peers
- Valtech: Global digital agency focused on strategy, design, and technology services with strong European presence. Comparable to INFO in digital transformation, product development, and enterprise/government engagements.
- Dept Agency: Leading Dutch digital agency offering end-to-end digital services including consulting, creative, and product development. Directly comparable to INFO in geography, service mix, and target enterprise clients, and a frequent peer in Emerce 100 rankings.
- Mirabeau (Cognizant Digital Business): Dutch-origin digital agency acquired by Cognizant, offering strategy, design, and technology services. Closely comparable to INFO in Dutch enterprise and public-sector work and in Emerce 100 positioning.
- N=5: Amsterdam-based digital agency offering digital strategy, design, and development services. Comparable to INFO in geography, size, and enterprise/client mix in the Dutch market.
Broad incumbents
- AKQA: Global design and innovation agency part of WPP, providing digital strategy, experience design, and product development. Comparable in service offering to INFO, particularly for enterprise brand and digital experience work.
- Capgemini Invent: Digital innovation and consulting arm of Capgemini serving enterprise and public-sector clients. Comparable to INFO in digital strategy and product development, but with global scale and significantly broader service portfolio.
- Publicis Sapient: Global digital transformation consultancy under Publicis, covering strategy, design, and engineering. Comparable to INFO in digital consulting and product development, but operating at global enterprise scale.
- Thoughtworks: Global technology consultancy specializing in software delivery, digital transformation, and data/AI. Comparable to INFO in product development and agile delivery, but operates at much larger scale across multiple geographies.
- Deloitte Digital: Digital arm of Deloitte providing strategy, creative, and technology services to enterprise and government clients. Comparable to INFO in digital consulting and product development, with significantly larger resources.
Regional players
- Mirum Agency: Global digital agency network under WPP with experience design, technology, and marketing capabilities. Comparable to INFO in digital product work, with broader geographic and channel reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
INFO social profiles
Digital presenceINFO compliance and trust
Trust signalCompliance1 record
INFO financial estimates
Financial estimateRevenue estimate
Valuation estimate
INFO leadership team
Management profileNumber of profiles
Profiles4 records
INFO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INFO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INFO
What does INFO do?
INFO is a creative technology agency that designs and develops business-critical digital products. It offers three interconnected services: Digital Consulting (strategy, design sprints, UX audits, AI pathfinding), Proof of Concept (validation of feasibility, viability, desirability and future-proofing), and Product Development (full-stack engineering of web platforms and mobile applications) using agile methodologies.
Is INFO a public or private company?
INFO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INFO founded?
INFO was founded in 1994. It employs 51 to 100 people.
Where is INFO based?
INFO is headquartered in Amsterdam, Netherlands, in the Europe region.
How does INFO make money?
Three revenue lines are on record. Digital Consulting Services are the primary driver. The others are product Development Services and proof of Concept Services.
Who are INFO's main competitors?
Direct peers on record are Valtech, Dept Agency, Mirabeau (Cognizant Digital Business) and N=5. Broad incumbents are AKQA, Capgemini Invent, Publicis Sapient, Thoughtworks and Deloitte Digital. Mirum Agency is listed as a regional player.
Does INFO have an API?
No public API is recorded for INFO.
What industry is INFO in?
INFO's product category is Digital Product Development and Consulting Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting. Its NAICS code is 54151 and its SIC code is 8742.