Hyas Group

What Hyas Group does

Hyas Group was an institutional investment consulting firm founded in 2008 by Dale Parker and headquartered in Portland, Oregon. The firm focused exclusively on the needs of institutional retirement plan sponsors — corporations, government entities, and non-profit organizations — providing fiduciary investment advisory services. Hyas Group was strategically combined with Cook Street Consulting and a third firm to form Fiduciary Consulting Group, which now operates as a specialized business unit within Morgan Stanley Institutional Investment Advisors LLC (MSIIA), a SEC-registered investment adviser.

The combined Fiduciary Consulting Group delivers a comprehensive suite of institutional consulting services including ERISA 3(21) non-discretionary consulting, ERISA 3(38) investment management, Outsourced Chief Investment Officer (OCIO) solutions, asset allocation studies, investment manager searches, pension risk transfer services, fee benchmarking, plan design optimization, and fiduciary education. The firm operates through three regional offices in Greenwood Village (Colorado), Dallas (Texas), and Portland (Oregon) with a team of approximately 28 investment and support personnel, maintaining a 7:1 client-to-employee ratio that supports personalized service delivery. As of December 31, 2024, the combined entity oversaw $200 billion in total institutional assets under advisement across the United States, Canada, and Puerto Rico.

Revenue is generated through fee-based professional services engagements with institutional plan sponsors. Pricing is negotiated on a custom basis, likely scaled to plan assets under advisement and scope of services. The go-to-market motion is enterprise field sales — direct consultant relationships with plan sponsor committees and trustees — supplemented by thought leadership content distributed through Morgan Stanley's institutional channels, industry conference participation (including NAGDCA and CFA Society events), and referral relationships. Client segments span defined contribution, defined benefit, and nonqualified retirement plans, 529 education savings plans, endowments, foundations, and trusts.

Name

Hyas Group

Legal name

Morgan Stanley Institutional Investment Advisors LLC

Website

https://hyasgroup.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

11–50 employees

Short description

Hyas Group was an institutional investment consulting firm founded in 2008 providing fiduciary advisory services to retirement plan sponsors. Now operating within Morgan Stanley's Fiduciary Consulting Group, it oversees $200 billion in institutional assets for corporate, governmental, and non-profit clients.

Ownership category

akta.pro rank

Product category

Institutional Investment Consulting

NAICS

Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991), Pension Funds (52511)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industries

Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ), Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Fiduciary Investment Management (Trust Portfolios) (FSAEAKAI)

Keywords

• Institutional investment consulting
• Fiduciary advisory services
• Retirement plan consulting
• ERISA compliance consulting
• Outsourced CIO solutions

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Investment Advisory Services: Hyas Group, as part of Fiduciary Consulting Group, generates revenue through fee-based institutional investment consulting engagements with retirement plan sponsors. Services include ERISA 3(21) non-discretionary consulting, ERISA 3(38) investment manager services, OCIO solutions, and comprehensive fiduciary education. Revenue is derived from advisory fees charged to institutional clients for investment consulting, fiduciary governance, plan design, and manager selection services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hyas Group provided bespoke institutional investment consulting and fiduciary services to retirement plan sponsors, including corporations, government entities, non-profit organizations, endowments, foundations, and trusts. Services span ERISA 3(21) non-discretionary consulting, ERISA 3(38) investment management, OCIO solutions, asset allocation studies, investment manager searches, pension risk transfer, fee benchmarking, and fiduciary education. The firm is now part of Fiduciary Consulting Group within Morgan Stanley Institutional Investment Advisors LLC.

Product overview

The Fiduciary Consulting Group, formed through the strategic combination of Hyas Group and Cook Street Consulting, provides bespoke investment consulting and fiduciary solutions to institutional clients. The offerings include institutional investment advisory services, OCIO (Outsourced Chief Investment Officer) solutions, ERISA 3(21) and 3(38) fiduciary services, asset allocation studies, Canadian retirement plan consulting, Pension Risk Transfer services, and comprehensive fiduciary education. Additional services include plan design and fee benchmarking, investment option monitoring, portfolio performance benchmarking, investment manager searches, and participant education services for retirement plan sponsors including corporations, government entities, non-profit organizations, endowments, foundations, and trusts.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional Investment Advisory Services

Quantifiable outcome

• $200 billion in total institutional assets under advisement
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Morgan StanleycoreStrategic or Co-development PartnerHyas Group was one of three firms (along with Cook Street Consulting and a third firm) that strategically combined to form Fiduciary Consulting Group within Morgan Stanley Institutional Investment Advisors LLC (MSIIA). This combination created a specialized business providing bespoke investment consulting and fiduciary solutions to institutional clients. The partnership provides Hyas Group's institutional consulting expertise with Morgan Stanley's global resources and institutional platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mercer: Mercer (a Marsh McLennan business) is a global investment consulting leader offering OCIO, ERISA fiduciary, and institutional advisory services to corporate, public, and endowment clients, directly overlapping Fiduciary Consulting Group's core value proposition and target buyer.
• Aon: Aon's Retirement & Investment practice delivers institutional investment consulting, OCIO, and fiduciary advisory to corporate and government plan sponsors, competing head-to-head with Fiduciary Consulting Group for retirement plan RFPs.
• WTW (Willis Towers Watson): WTW's Investment business provides investment advisory, OCIO, and pension risk transfer services to institutional clients globally, with comparable scale and a similar multi-vertical client mix (corporate, public, endowment).
• Meketa Investment Group: Meketa is an employee-owned institutional investment consulting and OCIO firm serving public funds, corporate plans, endowments, and foundations — a near-direct comparable in business model and client base to Fiduciary Consulting Group.
• NEPC (New England Pension Consultants): NEPC is an independent investment consulting firm providing OCIO, manager research, and asset allocation to public, corporate, and non-profit plan sponsors, making it one of the closest pure-play comparables to Fiduciary Consulting Group.
• Cambridge Associates: Cambridge Associates serves endowments, foundations, pensions, and private wealth clients with OCIO and investment advisory, overlapping Fiduciary Consulting Group in the endowment, foundation, and DB pension segments.
• RVK, Inc. RVK is an independent institutional investment consulting firm offering OCIO, manager research, and fiduciary services to corporate, public, and non-profit clients, comparable in size and service mix.
• Verus: Verus (recently acquired by Nuveen/TIAA) provides institutional investment consulting and OCIO for corporate, public, and non-profit plan sponsors, offering a directly comparable suite of ERISA and non-ERISA fiduciary services.
• Segal Marco Advisors: Segal Marco Advisors provides investment consulting and OCIO to public and corporate retirement plans, health and welfare trusts, and endowments, competing directly with Fiduciary Consulting Group for the same institutional RFPs.
• Cammack Retirement Group: Cammack Retirement Group provides investment advisory, OCIO, and fiduciary consulting to corporate, public, and non-profit plan sponsors, with comparable services across DC, DB, and nonqualified plan markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hyas-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyas Group