LRI
LRI Equipment Finance is a privately-held US equipment lessor and SMB lender, founded in 1995 and based in Cornelius, North Carolina. It originates leases, business loans, and vendor-channel financing up to $500,000 for equipment-dependent businesses across manufacturing, IT, construction, medical, and energy verticals.
- Company typePrivate
- Founded1995
- HeadquartersCornelius, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LRI does
LRI Equipment Finance is a privately-held US equipment financing and leasing company headquartered in Cornelius, North Carolina, founded in 1995. The company provides capital to small and mid-sized businesses for the acquisition of capital equipment across manufacturing, IT hardware/software, construction, medical, and energy sectors, with terms ranging from 12 to 84 months and application-only financing up to $500,000.
Its core product set comprises four interconnected offerings: Equipment Financing (primary product, covering new and used equipment), Business Loans (general capital financing with competitive rates and flexible terms), Vendor Programs (a channel offering that lets equipment dealers extend LRI financing to their own customers at the point of sale), and Section 179 Tax Benefits (advisory content around immediate expensing deductions). The company runs on a standard technology stack — a WordPress website with a Formstack-integrated online application form — and has no disclosed proprietary underwriting platform or AI/ML capabilities.
LRI operates a sales-led go-to-market combining direct outreach by Loan Advisors, phone-based support (704.895.8888), an online self-service application, and vendor partner channels. Revenue is generated via interest payments and transaction fees on originated leases and loans, with monthly billing on financed balances. The company emphasizes 80 years of combined team experience, broad credit allowances (including startups), no-money-down options, and 24-48 hour credit decisions as its primary differentiators in a commoditized SMB equipment financing market.
LRI firmographics
Firmographics- Name
- LRI
- Legal name
- LRI Equipment Finance
- Website
- https://goleasing.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LRI Equipment Finance is a privately-held US equipment lessor and SMB lender, founded in 1995 and based in Cornelius, North Carolina. It originates leases, business loans, and vendor-channel financing up to $500,000 for equipment-dependent businesses across manufacturing, IT, construction, medical, and energy verticals.
- Ownership category
- akta.pro rank
LRI industry classification
Industry- Product category
- Equipment Financing
- NAICS
- Sales Financing (52222)
- SIC
- Finance Lessors (6172), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Equipment & Asset Finance (SME) (FSAKAGAF)
- akta.pro secondary industries
- SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH), Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)
Keywords
Where LRI is headquartered
LocationHeadquarters
- HQ city
- Cornelius
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LRI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Financing and Leasing: LRI generates revenue through equipment financing arrangements where they provide capital to businesses for equipment purchases. Revenue is earned through interest payments and fees on financed equipment, with terms ranging from 12 to 84 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Application-only financing up to $500,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
LRI product offering
Product offeringCore offering
LRI Equipment Finance provides equipment financing and leasing, business loans, vendor financing programs, and Section 179 tax benefit advisory to US-based businesses. It funds new and used capital equipment across manufacturing, IT hardware/software, construction, medical, and energy sectors, with application-only financing up to $500,000 and terms ranging from 12 to 84 months.
Product overview
LRI Equipment Finance is a single-platform equipment financing and lending service provider. The company offers four interconnected products: Equipment Financing (core financing service for new and used equipment across multiple industries), Business Loans (capital financing with competitive rates and flexible terms), Vendor Programs (enabling equipment dealers to offer financing to their customers), and Section 179 Tax Benefits (tax deduction assistance for equipment purchases). The products work together to provide end-to-end equipment acquisition financing solutions for businesses, with options ranging from $500,000 application-only loans to comprehensive vendor financing programs.
Differentiator
Problem solved
Functional benefit
Brands
- LRI Financial Services: A division or service category within LRI Equipment Finance offering financing services including Section 179 tax benefits, vendor programs, and equipment financing.
Products and services
- Equipment Financing
Quantifiable outcome
- Same-day funding available for qualified applicants
- +2 more outcomes
Companies that use LRI
Customer profileSegments2 records
Ideal customer profiles2 records
LRI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LRI partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
LRI competitors and assessment
Company assessmentDirect peers
- Direct Capital Corporation: Equipment financing and small business lending specialist serving SMBs with lease and loan structures comparable to LRI, including vendor/dealer programs.
- National Funding: Direct SMB lender offering equipment leasing and business loans with broad credit acceptance, including startups — closely mirrors LRI's positioning and target borrower profile.
- Marlin Capital Solutions: Independent equipment finance provider offering leases and loans to small and mid-sized businesses for a broad range of equipment categories — directly comparable in offering and customer profile.
- Currency (formerly Currency Capital): Digital-first equipment finance marketplace that connects SMB borrowers with lenders, competing for the same online application flow LRI drives through its portal.
- Bay Port Funding: Independent SMB equipment finance and working capital provider with a direct sales model and broad credit underwriting — highly comparable go-to-market and product set.
- Balboa Capital: Direct competitor offering equipment leasing, small business loans, and vendor financing programs to SMBs across multiple verticals — same product mix, target customer, and channel model as LRI.
- OnDeck (Enfintec / ODX): Digital SMB lender offering business loans and lines of credit to equipment-buying small businesses; competes for the application-only, fast-decision portion of LRI's funnel.
Emerging players
- Fundbox: Tech-forward SMB working capital and credit provider with a self-serve application experience; competes at the SMB credit decisioning layer rather than full equipment structuring.
Broad incumbents
- GreatAmerica Financial Services: Large, established equipment leasing company with vendor programs across multiple verticals — same core equipment finance model but with broader portfolio and balance sheet than LRI.
- CIT Group (now First Citizens): Major commercial bank with a substantial equipment finance division; competes for the same mid-market and SMB equipment deals but as part of a full-service bank offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LRI social profiles
Digital presenceLRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
LRI leadership team
Management profileNumber of profiles
LRI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LRI
What does LRI do?
LRI Equipment Finance provides equipment financing and leasing, business loans, vendor financing programs, and Section 179 tax benefit advisory to US-based businesses. It funds new and used capital equipment across manufacturing, IT hardware/software, construction, medical, and energy sectors, with application-only financing up to $500,000 and terms ranging from 12 to 84 months.
Is LRI a public or private company?
LRI is a private company. It is classified as unknown and is currently operating.
When was LRI founded?
LRI was founded in 1995. It employs 11 to 50 people.
Where is LRI based?
LRI is headquartered in Cornelius, United States, in the North America region.
How does LRI make money?
One revenue line is on record: equipment Financing and Leasing.
Who are LRI's main competitors?
Direct peers on record are Direct Capital Corporation, National Funding, Marlin Capital Solutions, Currency (formerly Currency Capital), Bay Port Funding, Balboa Capital and OnDeck (Enfintec / ODX). Fundbox is listed as an emerging player. Broad incumbents are GreatAmerica Financial Services and CIT Group (now First Citizens).
Does LRI have an API?
No public API is recorded for LRI.
What industry is LRI in?
LRI's product category is Equipment Financing. Its primary akta.pro industry code is FSAKAGAF, Equipment & Asset Finance (SME), with a secondary code of FSABABAH, SME Equipment & Asset Finance (Leasing, Fleet, Capex). Its NAICS code is 52222 and its SIC code is 6172.