What KFM 24/7 does

KFM 24/7 operates under the brand Identiti and is a privately held provider of nationwide signage and facility management services headquartered in Hoffman Estates, Illinois (with firmographic data listing Wilmington). Founded in 1997, the company employs more than 600 people across the United States and serves enterprise clients including Amazon, Victoria's Secret, Endeavor Health, and Verizon. Its core offering is end-to-end brand implementation and ongoing facilities maintenance for multi-location operators, including exterior signage, interior branding, rollouts and remodels, signage maintenance, and broader facility support. The company delivers these services through a direct enterprise field-sales model with dedicated account management and nationwide crew coverage.

The company's technology layer is centered on IdentitiConnect, a Salesforce-based customer portal that provides program visibility, project tracking, and reporting across dispersed retail and healthcare footprints. Identiti's value proposition rests on single-source accountability: design, fabrication, installation, and ongoing maintenance are delivered by one internal team rather than multiple subcontractors. Pricing is quote-based and customized; no public pricing, revenue, or subscription tiers are disclosed. Revenue is generated through two streams: project-based signage contracts (professional services) and recurring facilities management contracts (managed services) anchored by long-tenured enterprise relationships, including a 27-year partnership with Victoria's Secret and a multi-thousand-location Verizon program covering 7,500 stores. The company has earned Inc. 5000 recognition, 2x America's Best Workplaces, New Partner of the Year from Cushman & Wakefield, and Supplier of the Year from Verizon four times. Ownership, investor composition, and financial performance are not publicly disclosed.

Name

KFM 24/7

Legal name

Identiti

Website

https://kfm247.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

KFM 24/7 (operating as Identiti) is a nationwide provider of enterprise signage and facility management services for multi-location brands, delivering design, installation, and maintenance through 600+ field employees across the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Signage Services: Full-service signage solutions including design, fabrication, installation, and maintenance. Revenue generated through project-based contracts for brand implementation programs at multiple retail locations.
2. Facilities Management Services: Ongoing facilities maintenance and management services to keep locations on brand and on spec. Revenue generated through recurring service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KFM 24/7 provides diversified facility services for commercial clients, including general maintenance, electrical, plumbing, asset protection, and HVAC. Operationally related to Identiti, the company also delivers nationwide signage and full-service brand implementation for multi-location enterprises, spanning concept, installation, and ongoing maintenance of facility and signage programs.

Product overview

Identiti (KFM 24/7) offers a unified platform combining two core service lines: Signage and Facility Management. The Signage service encompasses exterior signage, interior branding, rollouts & remodels, and signage maintenance—from concept through installation to ongoing upkeep. The Facility Management service provides nationwide facilities support including facility maintenance, rollouts & remodels, and ongoing monitoring to keep locations on brand and on spec. Both service lines are powered by the IdentitiConnect customer portal and managed by a single team providing full-service brand implementation with zero gaps.

Differentiator

Problem solved

Functional benefit

Products and services

• Facility Management Nationwide facilities management services covering facility maintenance, rollouts & remodels, and ongoing support to keep commercial locations on brand and on spec inside and outside. Targeted at enterprise retailers, healthcare systems, and multi-site commercial operators.
• Facility Maintenance Ongoing facility maintenance services to maintain brand standards and operational readiness at client locations nationwide.
• Facility Rollouts & Remodels Nationwide facility rollout and remodeling services for multi-location implementations across enterprise retail and commercial portfolios.
• Signage Full-service signage solutions encompassing exterior signage, interior branding, rollouts & remodels, and ongoing signage maintenance, from concept through installation to long-term maintenance.
• Exterior Signage Exterior signage installation and maintenance services for multi-site brand implementations at commercial locations.
• Interior Branding Interior branding solutions for retail and commercial locations, supporting cohesive in-store brand identity.
• Signage Rollouts & Remodels Nationwide signage rollouts and remodeling services for multi-location brand implementations across enterprise retail networks.
• Signage Maintenance Ongoing signage maintenance services to keep signage on brand and on spec at each client location nationwide.
• General Maintenance Services Diversified general maintenance services for commercial and multi-site facilities, delivered as part of KFM 24/7's 24/7 facility services portfolio.
• Electrical Services Electrical trade services for commercial facility clients as part of KFM 24/7's diversified facility services portfolio.
• Plumbing Services Plumbing trade services for commercial facility clients as part of KFM 24/7's diversified facility services portfolio.
• HVAC Services Heating, ventilation, and air conditioning services for commercial facility clients as part of KFM 24/7's diversified facility services portfolio.
• Asset Protection Services Asset protection services for commercial facility clients as part of KFM 24/7's diversified facility services portfolio.
• IdentitiConnect Customer Portal Salesforce-based customer portal enabling tracking, reporting, and communication across multi-location signage and facilities projects for enterprise clients.

Quantifiable outcome

• 98.9% client confidence rating
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Cushman & WakefieldcoreStrategic or Co-development PartnerStrategic partnership with global commercial real estate services firm. Recognized as New Partner of the Year, indicating collaborative relationship for facilities management and brand implementation services across commercial real estate portfolios.
• VerizoncoreStrategic or Co-development PartnerMajor strategic account relationship spanning signage program for 7,500 retail locations. Recognized as Supplier of the Year 4 times, indicating deep partnership for ongoing brand implementation and maintenance services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• North American Signs: Large-scale architectural and commercial signage manufacturer/installer serving national retail and corporate accounts. Comparable product breadth (exterior/interior signage) and customer profile (multi-location retailers) to Identiti.
• National Signs: Full-service signage company specializing in design, fabrication, installation, and maintenance of commercial signage for multi-location customers across the U.S. Operates as a direct same-category competitor to Identiti's Signage service line.
• Vomela Companies: One of the largest North American providers of large-format graphics, signage, and visual merchandising, with national installation capabilities for retail and brand programs. Directly comparable to Identiti's signage design/fabrication/installation model serving enterprise retail.
• Poblocki Sign Company: Nationwide signage and exterior branding company providing design, fabrication, installation, and service for retail, financial, and corporate clients. Competes with Identiti in enterprise signage programs and ongoing maintenance contracts.
• BrandPoint: Multi-site signage and brand implementation provider delivering exterior signage, interior branding, and maintenance programs for retail and restaurant chains. Closely mirrors Identiti's signage-rollout service line and target buyer profile.

Others

• Cushman & Wakefield: Global CRE services firm that explicitly named Identiti 'New Partner of the Year' (2024). Strategic commercial partner rather than a direct signage competitor, but represents a major distribution channel and a comparable enterprise-FM competitor in adjacent services.

Broad incumbents

• ABM Industries: Public diversified facility services company offering janitorial, parking, HVAC, and integrated facility maintenance across multiple verticals. While signage is not a primary line, ABM's national FM delivery network and enterprise customer base overlap with Identiti's facility management side.
• Sodexo: International facility services and integrated FM provider with substantial North American operations across corporate, healthcare, and education segments. Competes with Identiti in facility maintenance and increasingly in project management for enterprise multi-site clients.
• JLL: Global real estate services firm with significant Integrated Facility Management (IFM) operations serving large enterprise clients. Competes with Identiti for facility maintenance contracts at multi-site corporate occupiers and offers adjacent project management capabilities.
• CBRE Group: Global commercial real estate services giant with a sizable Facilities Management segment serving Fortune 500 occupiers. Competes at the FM layer for multi-site enterprise contracts that Identiti also targets, and increasingly provides brand-implementation-adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFM 24/7