Modus Direct
Modus Direct is a Sarasota-based brand response advertising agency that plans, buys, and optimizes direct response television (DRTV) and CTV/OTT campaigns for enterprise and mid-market U.S. brands across healthcare, financial services, consumer products, and technology, monetizing through media buying commissions and analytics services.
- Company typePrivate
- Founded2009
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Modus Direct does
Modus Direct is a Sarasota, Florida-based brand response advertising agency that delivers measurable direct response television (DRTV) and connected TV (CTV/OTT) campaigns for enterprise and mid-market brands in the United States. Founded in 2009, the firm operates with 11-50 employees and markets itself around 30+ years of linear TV buying experience and early adoption of CTV advertising since 2014. Its core services span media planning and buying across linear TV, CTV/OTT, out-of-home, print, and audio, supported by in-house creative and production for short- and long-form DRTV spots.
The firm's technology stack centers on AI-assisted daily media optimization applied to campaign performance data, an advanced analytics and attribution dashboard built on integrations with Nielsen, Power BI, CoreMedia, and Salesforce, and a TV Sync capability that monitors more than 2,200 channels across all 210 U.S. DMAs and 76 countries to synchronize digital advertising with TV airings. Modus Direct monetizes through media buying commissions and analytics/attribution fees, leveraging long-standing network and publisher relationships to purchase DRTV inventory at 50-80% below general market rates. Its customer base spans healthcare (Moffitt Cancer Center, Priority Health, Blue Cross Blue Shield of Rhode Island, MediGold), financial services (Guaranteed Rate), consumer brands (Purple Mattress, Dyson, Traeger Grills, Orkin, Vivint, Kizik), enterprise technology (CrowdStrike, SolarWinds), and media (Tribune Broadcasting), with multi-year engagements and documented outcomes including a 177% YoY application lift for Guaranteed Rate and an 81% increase in new patient online registrations for Moffitt Cancer Center.
Modus Direct firmographics
Firmographics- Name
- Modus Direct
- Legal name
- Modus Direct
- Website
- https://modusdirect.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modus Direct is a Sarasota-based brand response advertising agency that plans, buys, and optimizes direct response television (DRTV) and CTV/OTT campaigns for enterprise and mid-market U.S. brands across healthcare, financial services, consumer products, and technology, monetizing through media buying commissions and analytics services.
- Ownership category
- akta.pro rank
Modus Direct industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Media Buying Agencies (54183)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
Keywords
Where Modus Direct is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modus Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Media Buying Commission/Fees: Modus Direct earns revenue through media buying commissions and fees for managing television advertising campaigns. They purchase TV inventory at significantly reduced rates (50-80% off general market rates) and provide media planning, buying, and optimization services to clients. The agency generates revenue by negotiating favorable CPMs and managing client advertising budgets across linear TV, CTV, and other media channels.
- Analytics & Attribution Services: Revenue generated from providing analytics, measurement, and attribution services to measure campaign effectiveness and ROI for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency fees based on client scope and media budget |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Modus Direct product offering
Product offeringCore offering
Modus Direct is a brand response advertising agency that plans, buys, and optimizes direct response television (DRTV) and connected TV (CTV) advertising on behalf of enterprise brands. The agency combines 30+ years of linear TV buying expertise with AI-powered daily optimization and analytics dashboards to deliver measurable ROI across linear, CTV, OOH, print, and audio channels.
Product overview
Modus Direct is a brand response advertising agency offering a unified platform of media services centered on direct response television (DRTV). The core offering combines Media Planning & Buying with Optimization & AI for daily campaign optimization, supported by Analytics & Attribution and Creative & Production services. The agency provides additional specialized channels including Connected TV (CTV)/OTT, Out of Home (OOH), Print, Audio, and TV Sync Advertising services. Modus Direct's approach leverages AI-powered optimization alongside 30+ years of television buying expertise to deliver measurable, performance-driven campaigns across linear and streaming platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning & Buying Core media planning and buying service covering linear TV, connected TV (CTV), out-of-home (OOH), print, and audio advertising across local market DMAs, national cable, national networks, satellite, syndication, and streaming publishers. Targets enterprise brands seeking to negotiate lower CPMs.
- Optimization & AI AI-powered daily media optimization service for direct response television campaigns, combining artificial intelligence with human expertise to achieve peak performance and ROI through data-driven precision across linear and CTV platforms.
- Analytics & Attribution Comprehensive analytics and attribution service providing daily access to results through custom dashboards, KPI tracking, ROI insight, and data-powered decision-making for TV, print, and radio advertising campaigns.
- Creative & Production Creative development and production services for direct response television commercials, including short-form (:15, :30, :60, :120) and long-form (infomercial) formats designed to drive immediate consumer action through call-to-action mechanisms.
- TV Sync Advertising Real-time ad synchronization service that triggers digital ads (mobile, social media, Google search) based on TV content viewed, monitoring over 2,200 channels globally including all 210 US DMAs and extending to 76 countries.
Quantifiable outcome
- 177% YOY increase in applications attributed to DRTV (Guaranteed Rate case study)
- +5 more outcomes
Companies that use Modus Direct
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Modus Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Modus Direct partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- ARF (Advertising Research Foundation)coreMembership in the Advertising Research Foundation ensures Modus Direct stays informed about the latest industry measurement trends and best practices. This membership supports their analytics and attribution capabilities by providing access to research methodologies and industry standards.
- WBENC (Women's Business Economic Council)coreWomen's Business Economic Council membership demonstrates commitment to women's business development and provides networking opportunities. Modus Direct is a women-owned business certified through this organization.
- PDMI (Performance-Driven Marketing Institute)coreMembership in Performance-Driven Marketing Institute connects Modus Direct with industry peers and best practices in performance marketing, reinforcing their DRTV positioning.
- TV Sync Technology Platform PartnerssupportingTV sync advertising technology that monitors over 2,200 channels globally (600+ in Europe, 1,400+ in North America, covering all 210 US DMAs) and extends to 76 countries. This technology enables real-time ad synchronization between TV content and digital advertising.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Modus Direct competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Modus Direct social profiles
Digital presenceModus Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modus Direct leadership team
Management profileNumber of profiles
Profiles2 records
Modus Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modus Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modus Direct
What does Modus Direct do?
Modus Direct is a brand response advertising agency that plans, buys, and optimizes direct response television (DRTV) and connected TV (CTV) advertising on behalf of enterprise brands. The agency combines 30+ years of linear TV buying expertise with AI-powered daily optimization and analytics dashboards to deliver measurable ROI across linear, CTV, OOH, print, and audio channels.
Is Modus Direct a public or private company?
Modus Direct is a private company. It is classified as unknown and is currently operating.
When was Modus Direct founded?
Modus Direct was founded in 2009. It employs 11 to 50 people.
Where is Modus Direct based?
Modus Direct is headquartered in Sarasota, United States, in the North America region.
How does Modus Direct make money?
Two revenue lines are on record. Media Buying Commission/Fees are the primary driver. The others are analytics & Attribution Services.
Does Modus Direct have an API?
No public API is recorded for Modus Direct.
What industry is Modus Direct in?
Modus Direct's product category is Advertising Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels. Its NAICS code is 54183.