AoraNow

What AoraNow does

AoraNow Inc. (アオラナウ株式会社) is a Tokyo-based ServiceNow specialist consulting firm incorporated on August 21, 2023, positioned as Japan's first ServiceNow-only specialist practice. It was established as a joint venture between Pasona Group and Circlace (CircleSys), with strategic investment from ServiceNow Ecosystem Ventures and Tquila Limited, giving the firm both labor-market heritage and direct platform-vendor alignment. The company delivers implementation, managed services, and increasingly AI-native solutions across core ServiceNow modules including ITSM, ITOM, HRSD, SPM, and App Engine, alongside proprietary products such as Claude Cowork (an AI-native outsourcing service launched March 2026 leveraging Anthropic Claude), the Agent Growth Platform or AGP (a patent-pending knowledge management framework launched April 2026), AoraConcierge (a conversational AI agent for ServiceNow input), and an ITSM Quick Starter Package aimed at the mid-market.

The underlying technology stack combines the ServiceNow platform with Anthropic Claude models accessed through the Claude Partner Network, augmented by a proprietary knowledge management layer (AGP) and adjacent automation tooling distributed via exclusive Japan reseller rights for AutomatePro and a Workato reseller agreement. Revenue mechanics blend project-based ServiceNow implementation and managed services contracts with recurring AI services consumption (Claude Cowork outsourcing) and product resale margins. The go-to-market is direct enterprise sales supported by an event-driven lead generation engine, and the firm has secured multiple Japanese enterprise references including Pasona Group (HRSD deployment with a reported 66% reduction in inquiry volume), NIPPON EXPRESS Holdings (four-month implementation), and Itoki (ITOM Discovery).

The company is led by CEO Tomoyuki Azuma (我妻智之), with a management team drawn from NTT Data, AWS, and major Japanese system integrators, and reports a registered capital of ¥32.5 million with a workforce in the 11-50 range. Strategic intent visible in the 2025-2026 roadmap is to convert AoraNow from a ServiceNow implementation boutique into a hybrid platform-plus-AI-services firm, anchored by the agent platforms (AGP, AoraConcierge) and Claude Cowork outsourcing line.

Name

AoraNow

Legal name

アオラナウ株式会社

Website

https://aoranow.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

AoraNow is a Tokyo-based ServiceNow specialist consulting firm founded in 2023 as a joint venture between Pasona Group and Circlace, offering implementation, managed services, and AI-native outsourcing solutions built on Anthropic Claude to Japanese enterprises.

Ownership category

akta.pro rank

Product category

IT Consulting / Digital Transformation Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Application Outsourcing (AO) (BPAEAMAA)

Keywords

• ServiceNow consulting
• Enterprise digital transformation
• IT service management
• AI outsourcing services
• Enterprise workflow automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. ServiceNow Implementation Consulting & Development: Core revenue stream. AoraNow provides end-to-end ServiceNow consulting, system design, development, implementation, and ongoing operational support. Revenue is generated through professional services engagements billed on a project/contract basis. The company operates as a ServiceNow specialist consulting firm serving large Japanese enterprises.
2. AI-Native Outsourcing Services: AI-native outsourcing service leveraging Anthropic Claude Cowork. The service provides 5-phase implementation (requirements, design, introduction, configuration, training, operations) across 6 AI service lines. Positioned as a new revenue stream launched in March 2026, targeting 30+ clients within FY2026.
3. Managed Services & AMS (Application Managed Services): Ongoing operational support and continuous improvement services for ServiceNow environments post-implementation. Includes monitoring, optimization, and SLA-compliant managed services under the AI Driven DevOps framework.
4. Claude Partner Network Revenue: As a member of Anthropic's Claude Partner Network (CPN), AoraNow is positioned to deliver Claude-related professional services, training, and AI implementation support as the program formally launches.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

AoraNow is a Tokyo-based ServiceNow specialist consulting firm that provides end-to-end ServiceNow consulting, solution design, system development, implementation, and ongoing operational support (managed services / AMS) for Japanese enterprises. The company has expanded its offering with AI-native services, including Claude Cowork-based outsourcing, the proprietary Agent Growth Platform (AGP) for enterprise AI context management, and AoraConcierge for conversational SaaS input assistance. Engagements span ITSM, ITOM, HRSD, SPM, and App Engine modules under an AI-Driven DevOps framework.

Differentiator

Problem solved

Functional benefit

Brands

• Agent Growth Platform (AGP): A framework for enterprise AI context management that organizes meeting records, inquiry histories, business rules, and decision records scattered within enterprises to enable AI agents to safely utilize them.
• Claude Cowork AI Native Outsourcing Service
• AoraConcierge
• ServiceNow ITSM Quick Starter Package

Products and services

• Claude Cowork AI-Native Outsourcing Service

Quantifiable outcome

• Inquiry volume reduced by 66% at Pasona Group (from 3x to 1x)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Workato株式会社coreChannel Partner/ Reseller/ Distributor · 28 May 2026AoraNow became a Workato reseller partner (Workato Partner Program certified). The partnership combines Workato's Enterprise MCP (AI Control Plane) with AoraNow's Claude and ServiceNow expertise to deliver enterprise Agentic AI solutions. Joint exhibition at AWS Summit Japan 2026 planned, featuring Claude x Workato multi-system AI orchestration demos.
• AutomateProcoreChannel Partner/ Reseller/ Distributor · 27 October 2025AoraNow holds an exclusive reseller agreement (独占パートナーシップ) with AutomatePro for the Japanese market. AutomatePro provides ServiceNow-native AI test automation and DevOps solutions. AoraNow delivers implementation, support, and training for Japanese customers, targeting 50% reduction in ServiceNow upgrade periods.
• Proven Optics LLCsecondaryTechnology or Integration · 30 May 2025Partnership to deliver Proven Optics' IT Financial Management (ITFM) solutions on the ServiceNow platform to Japanese enterprises. Solutions include IT financial modeling, budgeting, invoicing, and chargeback processes, enabling data-driven executive decision-making.
• 株式会社シイエヌエス (CINUS)secondaryImplementation/ SI/ Consulting Partner · 30 May 2025Cooperation to offer the ServiceNow ITSM Quick Starter Package targeting mid-market enterprises. The package enables 1-month deployment of ServiceNow ITSM incident and problem management modules. Combines AoraNow's consulting capabilities with CINUS's technical implementation strength.
• Quality Clouds Ltd.secondaryTechnology or Integration · 27 May 2025Strategic partnership to provide Quality Clouds' platform governance solutions to Japanese enterprises. 700+ best-practice rules monitor ServiceNow platforms continuously to prevent technical debt accumulation and support in-house development (内製化).
• 株式会社パソナグループ (Pasona Group)coreStrategic or Co-development Partner · 1 August 2023Pasona Group co-founded AoraNow with Circlace (サークレイス) and serves as a strategic partner for DX initiatives. The 5-party ecosystem (Pasona, ServiceNow, Circlace, Tquila, AoraNow) aims to drive DX and DX talent development for mid-market Japanese companies through digital workflow, education, and BPO services.
• Anthropic (Claude Partner Network)coreTechnology or IntegrationAoraNow participates in Anthropic's Claude Partner Network (CPN), with 10+ employees completing the CPN Learning Path and qualifying for the Claude Certified Architect Foundations (CCAF) program. The company leverages Claude Cowork for its AI-native outsourcing services and Claude for internal operations.
• サークレイス株式会社 (Circlace)coreStrategic or Co-development PartnerParent company and founding partner. Circlace co-founded AoraNow with Pasona Group. Part of the Circlace Group ecosystem alongside Synthesy and arcbricks. Circlace provides the broader group resources and cross-company networking events.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• NTT Data: Japan's largest systems integrator with a global ServiceNow practice and broad enterprise DX delivery capability. Directly competes with AoraNow for large Japanese ServiceNow implementation deals; also where AoraNow's CEO and several senior leaders were previously employed, making it both a talent feeder and direct competitor.
• Accenture Japan: Global SI with a large Japan ServiceNow practice serving large Japanese enterprises on digital transformation. Competes with AoraNow on enterprise ServiceNow engagements while also offering broader transformation services that AoraNow does not cover.
• Deloitte Japan (Consulting): Global consulting firm with a ServiceNow alliance practice in Japan covering implementation, managed services, and AI integration. Comparable to AoraNow in targeting large Japanese enterprise ServiceNow deployments, but with a much wider service portfolio.
• KPMG Japan (Consulting): Big Four advisory with a ServiceNow delivery practice in Japan spanning ITFM, risk, and digital workflow transformation. Comparable to AoraNow in delivering ServiceNow solutions to Japanese enterprises, with broader advisory capabilities.
• Cognizant Japan: Global IT services firm with a Japanese ServiceNow practice delivering ITSM, ITOM, and AI-enabled workflow transformation to Japanese enterprises. Comparable enterprise ServiceNow delivery capability at much larger scale.

Direct peers

• Tquila Limited: Global ServiceNow-focused consulting firm headquartered in Ireland that co-founded AoraNow alongside Pasona Group and Circlace. Operates a similar ServiceNow specialist model globally; the closest direct international peer to AoraNow.
• Circlace (CircleSys): Japanese ServiceNow consulting group that co-founded AoraNow and operates adjacent ServiceNow delivery businesses. Direct peer in ServiceNow specialist delivery in Japan, with overlapping technology stack and customer base.

Others

• Pasona Group: Major Japanese HR/staffing group that co-founded AoraNow and is both a customer and strategic partner. Adjacent ecosystem participant rather than direct competitor; offers BPO and DX talent development that complements AoraNow's ServiceNow delivery.
• ServiceNow (Inc.): Platform vendor whose ServiceNow ecosystem AoraNow delivers against. An investor via Ecosystem Ventures and an indirect competitor as ServiceNow expands its own professional services and Now Assist AI capabilities that may overlap with AoraNow's offerings.

Regional players

• FPT Software Japan: Vietnam-headquartered IT services firm with growing ServiceNow and AI delivery presence in Japan, competing for Japanese enterprise ServiceNow implementations at typically lower price points. Regional player with similar ServiceNow + AI delivery focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aoranow

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AoraNow