Winholt Equipment group

What Winholt Equipment group does

Winholt Equipment Group is a US-based industrial manufacturer founded in 1946 and headquartered in Woodbury, New York. The company designs and builds equipment across eight primary product categories: eCommerce and distribution carts; heater proofers and cabinets; custom stainless steel fabrication; foodservice racks and mobile storage; supermarket and food handling equipment; shelving; material handling and warehouse storage; and smallwares and accessories. Manufacturing is conducted in three states — Allentown, Pennsylvania (since 2007); Grand Prairie, Texas (expanded October 2020); and Ontario, California (relocated in 2021 with doubled warehouse space) — using CNC automated punch cuts, robotic welding, laser cutting, CNC forming/bending, powder coating, and 3D CAD design over raw materials including 300-series stainless steel (16 and 14 gauge), aluminum, and steel. The portfolio is NSF, ETL, and UL certified where applicable and is anchored by the trademarked "Classic" U-Boat material handling cart.

The company's revenue model is the B2B sale of manufactured equipment via three overlapping channels: a direct sales force of regional sales managers organized by territory (East, West, Central) plus dedicated foodservice and retail VPs; an independent manufacturer representative network organized across MAFSI regions (Tri-State Marketing, SESCO, Focus Sales, Pro Reps, Paragon, Foodservice Equipment Agents, GBS Canada, E.D.A. Mexico); and a network of 124+ online dealer partners (including Uline, Wasserstrom, Katom, Webstaurant Store, Global Industrial, Ace Mart, Boelter, Hubert, TriMark). Pricing is uniformly quote-based for both custom stainless steel fabrication and catalog items, with no public pricing. Sales motion and customer segments skew enterprise — supermarket and grocery chains (ShopRite, Harris Teeter, Southeastern Grocers), restaurant and foodservice chains, e-commerce fulfillment operators, and warehouse and material handling buyers — augmented by SMB volume through the dealer channel.

Strategically, Winholt has expanded both organically and through acquisitions: the 1998-2003 acquisitions of Nu-Vu, Wilder, and SPF extended the company into bakery and foodservice; the 2012 launch added custom stainless steel fabrication; the 2016 launch added the e-commerce/distribution equipment line; and 2020-2021 facility expansions materially increased national capacity. Leadership transitioned internally in 2018 when President and COO Dominick Scarfogliero was elevated to President and CEO under founder-family Chairman Jonathan Holtz. The company is privately held under family control with no disclosed external equity sponsor.

Name

Winholt Equipment group

Legal name

Winholt Equipment Group

Website

https://winholt.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Winholt Equipment Group is a 1946-founded US manufacturer of foodservice, supermarket, e-commerce, and material handling equipment operating four plants in Pennsylvania, Texas, and California, serving supermarket chains, foodservice operators, and distribution centers via direct sales, manufacturer reps, and 124+ dealers.

Ownership category

akta.pro rank

Product category

Commercial Foodservice and Material Handling Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Food Product Machinery Manufacturing (333241), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Food And Kindred Products (2000), Special Industry Machinery (No Metalworking Machinery) (3550), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Cafeteria, Kitchen & Foodservice Equipment (Serving Lines, Refrigeration, Smallwares) (EDAEAIAJ)

Keywords

• Commercial foodservice equipment
• Material handling equipment
• Stainless steel fabrication
• Supermarket equipment solutions
• E-commerce fulfillment carts

Headquarters

HQ city

Syosset

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment and Hardware Sales: Winholt generates revenue primarily through the sale of manufactured equipment including foodservice racks, material handling equipment, stainless steel fabrication products, heater proofers, shelving, and e-commerce/distribution carts. Products are sold through direct sales, regional managers, manufacturer representatives, and dealer distribution networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Winholt Equipment Group designs and manufactures commercial-grade equipment for the foodservice, supermarket, e-commerce/distribution, and material handling industries. The company produces stainless steel fabricated products (sinks, work stations, tables, floor troughs, wall flashing), foodservice racks and mobile storage, heater proofers and enclosed transport cabinets, shelving systems, U-boats and material handling carts, as well as e-commerce fulfillment solutions such as adjustable picking carts and forkliftable order picking tables. Products are built to customer specifications at four US manufacturing facilities using CNC, robotic welding, laser cutting, and 3D CAD design.

Product overview

Winholt Equipment group is a diversified equipment manufacturer offering a comprehensive portfolio of products across multiple categories. The company provides eCommerce and distribution solutions (adjustable picking carts, curbside pickup carts, forkliftable order picking tables and caged carts, ladder carts, mobile caged transport carts), heater proofers and transport cabinets, stainless steel fabrication (trough sinks, work stations, adjustable tables, mop sink cabinets, floor troughs, wall flashing), foodservice racks and mobile storage (can racks, pan racks, ingredient bins, grab-and-go carts), supermarket and food handling equipment (grab-and-go displays, platter carts, crisping racks, bulk movers), shelving solutions (cooler and backroom shelving, dunnage racks, cantilever shelving, beer keg racks), material handling equipment (U-boats, stock carts, lockers, security cages), and smallwares and accessories (bagel boards, cutting boards, platters). The company operates manufacturing facilities in Pennsylvania, Texas, and California, serving foodservice, retail, e-commerce, distribution, and material handling industries with custom fabrication capabilities in stainless steel, aluminum, and steel.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce & Distribution Carts A product line of material handling and order picking equipment for e-commerce fulfillment and distribution centers, including adjustable picking carts, curbside pickup & delivery carts, forkliftable order picking tables, caged carts with folding shelves, ladder carts, and mobile caged transport carts. Designed for ergonomic picking and lean fulfillment workflows.
• Heater Proofers & Enclosed Transport Cabinets Heavy duty aluminum construction heater proofers available in non-insulated and insulated models with analog or digital drawers, plus enclosed mobile transport cabinets for safely storing and transporting equipment and supplies. ETL certified.
• Custom Stainless Steel Fabrication

Quantifiable outcome

• Shortened lead times through US manufacturing efficiencies
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• NAFEMminorOthersWinholt is a member of NAFEM (National Association for the Foodservice Equipment Market), an industry trade association serving the foodservice equipment industry.
• MHIminorOthersWinholt is a member of MHI (Material Handling Institute), an industry association for the material handling and logistics industry.
• NACSminorOthersWinholt is a member of NACS (National Association of Convenience Stores), serving the convenience store and fuel retailing industry.
• MAFSIminorOthersWinholt is a member of MAFSI (Manufacturers' Agents for the Foodservice Industry), working with independent manufacturer representative firms across the US.
• FCSIminorOthersWinholt is a member of FCSI (Foodservice Consultants Society International), a professional organization for foodservice consultants.
• ACFSAminorOthersWinholt is a member of ACFSA (Association of Commercial Foodservice Repair Companies), serving the foodservice repair industry.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• New Age Industrial: New Age Industrial is a closely comparable competitor manufacturing aluminum and stainless steel material handling, foodservice, and warehouse storage carts. Like Winholt, it serves grocery, foodservice, and warehouse customers with a U-Boat-style product family and custom fabrication.
• Advance Tabco: Advance Tabco manufactures stainless steel fabricated equipment, work tables, sinks, and shelving for foodservice operators. It directly competes with Winholt's Stainless Steel Fabrication and shelving product lines into the same supermarket and restaurant customer base.
• Eagle Group: Eagle Group produces stainless steel foodservice equipment, work tables, sinks, and material handling products for supermarkets, restaurants, and food retail. Its product portfolio and customer segments closely mirror Winholt's stainless steel fabrication and material handling offerings.
• Lakeside Manufacturing: Lakeside Manufacturing is a stainless steel foodservice and material handling equipment maker with a long product line including carts, racks, and storage equipment. Comparable to Winholt in product breadth, customer base (grocery and foodservice), and customization model.
• Cres-Cor (Crown Equipment / Crescent Metal Products): Cres-Cor manufactures mobile food holding, transport cabinets, racks, and quiktherm holding equipment, with a portfolio that overlaps Winholt's Heater Proofers & Cabinets and foodservice rack categories. Serves similar chain foodservice and institutional customers.
• Cambro Manufacturing: Cambro is a leading manufacturer of foodservice equipment and smallwares including shelving, carts, and insulated transport products. Overlaps with Winholt in foodservice racks, mobile storage, and insulated merchandising carts used by restaurant and grocery customers.
• Piper Products: Piper Products specializes in custom stainless steel fabrication for foodservice, particularly heated holding, proofing, and transport equipment. Directly comparable to Winholt's custom stainless steel fabrication and heater proofer lines into similar foodservice operators.
• Channel Manufacturing: Channel Manufacturing produces material handling carts, u-boats, and warehouse storage equipment. Its core product line directly competes with Winholt's U-Boats and Material Handling & Warehouse Storage categories for the same retail and warehouse customers.

Broad incumbents

• Vollrath Foodservice: Vollrath is a diversified foodservice equipment OEM with a much broader portfolio spanning smallwares, cookware, and metal fabrication. Overlaps Winholt's foodservice racks, smallwares, and stainless fabrication categories as part of a wider product mix.
• Middleby Corporation: Middleby is the largest publicly traded commercial foodservice equipment manufacturer with a portfolio across cooking, holding, refrigeration, and material handling. As a broad incumbent it competes for the same chain restaurant and grocery operator capex that Win Holt targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winholt
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• LinkedInlinkedin.com/company/winholt-equipment-group
• Instagraminstagram.com/winholtequipment

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winholt Equipment group