Bergeon

What Bergeon does

Bergeon SA is a Swiss precision tool manufacturer founded in 1791 and headquartered in La Chaux-de-Fonds, Switzerland. The company designs, manufactures, and distributes a comprehensive range of precision tools and instruments for professional watchmakers, jewelers, and clockmakers. Its product portfolio spans ten main categories, including hand tools (screwdrivers, tweezers, pliers, hammers), movement servicing equipment (timing tools, movement holders, adjustment kits), cleaning and lubrication systems (ultrasonic cleaners, consumables), optical and testing instruments (timing machines, waterproof and magnetism testers), workshop furniture, mechanical equipment (watchmaker's lathes, staking tools, motors), measurement tools, polishing and cutting tools, and jewelry and clockmaking specialty products. The company operates 51–100 employees out of a single Swiss headquarters and holds ISO 9001, ISO 14001, and IEC 61340-5-1 certifications, supporting institutional procurement requirements.

Bergeon generates revenue primarily through one-time sales of precision tools via three channels: a direct-to-consumer e-commerce storefront (bergeon.swiss) available in six languages (French, English, German, Italian, Spanish, Chinese); a global distributor network; and physical presence at major international trade shows including EPHJ, HKTDC Hong Kong Watch & Clock Fair, TWS, and Biennale du Patrimoine Horloger. In addition to its own manufactured line, Bergeon represents and resells more than 35 complementary brands (including Witschi, Zeiss, Kern, Elma Ultrasonic, Lampert, Horotec, and Moebius), positioning the company as a one-stop supplier to professional horology workshops. The customer base is fragmented across professional watchmakers (primary), jewelers, and clockmakers, with no publicly disclosed anchor accounts or enterprise concentration.

Recent strategic activity centers on continuous product innovation, including the 2025 launch of the Nano Laminar ultra-compact laminar flow unit and silicone cleaning sticks assortment, and the 2026 introduction of the 1767 Watchmaker's Lathe, 5234/5235 Ring Sticks, and 7913-L, alongside a curated novelty slate for the EPHJ 2026 exhibition. Bergeon is privately held with no disclosed institutional ownership, funding events, M&A activity, or management team details in the public record.

Name

Bergeon

Legal name

BERGEON SA

Website

https://bergeon.swiss

Company type

Private

Founded year

1791

Operating status

Operating

Headcount range

51–100 employees

Short description

Bergeon SA is a Swiss manufacturer founded in 1791 that designs, produces, and distributes precision tools and instruments for professional watchmakers, jewelers, and clockmakers worldwide, selling through its own multi-language e-commerce site, a global distributor network, and international trade shows.

Ownership category

akta.pro rank

Headquarters

HQ city

La Chaux-de-fonds

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Precision Tool Sales: Bergeon manufactures and sells precision tools for watchmaking, jewelry, and clockmaking through its e-commerce platform and distributor network. Products are sold directly to professional watchmakers, jewelers, and clockmakers worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bergeon designs, manufactures, and distributes precision hand tools, instruments, equipment, and consumables for professional watchmakers, jewelers, and clockmakers. Its catalog spans screwdrivers, tweezers, pliers, hammers, movement and setting tools, ultrasonic cleaners, timing and waterproof testing instruments, demagnetizers, lathes, polishing and cutting tools, and workshop furniture, sold globally through its own online shop and an international distributor network.

Product overview

Bergeon is a Swiss manufacturer (established 1791) of precision tools for watchmakers, jewelers, and precision craftsmen. The product portfolio is organized into 10 main categories covering the complete range of watchmaking tools including hand tools (screwdrivers, tweezers, pliers, hammers), movement servicing equipment (timing tools, adjustment kits, movement holders), cleaning and lubrication systems (ultrasonic cleaners, consumables), optical and testing instruments (timing machines, waterproof testers, demagnetizers), workshop furniture and storage, mechanical equipment (lathes, staking tools, motors), measurement tools, polishing and cutting tools, and jewelry/clockmaking specialized products. Key product lines include the Nano Laminar clean air flow units, ColorCatch Nano 2 color measurement tools, TorkSpeed precision torque tools, and Magnet-0 demagnetization equipment. The company serves professional watchmakers, jewelers, and precision instrument manufacturers through its Swiss-made quality products distributed globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Nano Laminar (ultra-compact laminar flow unit, 230 V) Ultra-compact laminar flow unit (230 V) for creating a clean-air working environment during precision watch assembly and servicing.
• Assortiment de 10 stick de nettoyage collants en silicone (Silicone cleaning sticks, set of 10) Set of 10 sticky silicone cleaning sticks for removing dust and debris from precision watch components.
• ColorCatch Nano 2 Color measurement device for precision color matching applications.
• 7965-C TorkSpeed High-speed precision torque tool for watchmaking applications.
• 8804 - Magnet-0 Demagnetization equipment for watch components.
• 1767 Watchmaker's Lathe Watchmaker's lathe for precision turning and machining operations.
• 5234 / 5235 Ring Sticks Ring sticks for measuring and sizing watch bracelets.
• 7007 - Sticks/swabs (cleaning sticks/swabs) Cleaning sticks/swabs for precision cleaning of watch and jewelry components.
• 7913-L Standalone precision tool product referenced as '7913-L' novelty.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Brands RepresentedminorChannel Partner/ Reseller/ DistributorBergeon represents and distributes various watchmaking and jewelry brands including André Frei & Fils, Astuto, BADECO, Bijoutil, BOCKS, Crevoisier, Dauphin, Dino-Lite, Elma Ultrasonic, FAMI, Greiner Vibrograf, H2i, Horia, Kern, L&R Ultrasonics, LAMPERT, LESS SA, Lindström, Loctite, LRCB, MERARD, Moebius, NOUVAG AG, NSK, Renata, Rimann, Roxer, RVM, Selvyt, SWIZA, TECHNIWATCH, Tesa Technology, Vallorbe, Victorinox, Waldmann, Witschi, and Zeiss.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Horotec SA: Swiss manufacturer of precision tools and instruments specifically for watchmakers and jewelers. Direct head-to-head competitor to Bergeon across screwdrivers, tweezers, staking tools, and movement holders, with overlapping distribution channels.
• Witschi Electronic AG: Swiss specialist in watch timing machines, waterproof testers, and proofing instruments. Competes directly with Bergeon's optical/timing and waterproof testing categories; also currently distributed by Bergeon, creating a partner-competitor dynamic.
• Greiner Vibrograf: Manufacturer of watch timing and testing equipment based in Switzerland. Competes with Bergeon in timing machines and vibration testing for watchmakers; also distributed by Bergeon.
• Lindström (Snipex): Premium precision pliers and cutting tools used by watchmakers and jewelers. Competes with Bergeon's pliers category; also distributed by Bergeon, exemplifying the partner-competitor dynamic.
• Vallorbe (Grobet): Swiss manufacturer of precision files, gravers, and abrasive tools for the watchmaking and jewelry industries. Overlaps with Bergeon's polishing/abrasives category; also distributed by Bergeon.
• Boley GmbH: German manufacturer of precision watchmaker's lathes, staking tools, and turning equipment. Direct competitor in the watchmaker's lathe and mechanical operations category where Bergeon also competes.
• Elma Schmidbauer GmbH: German manufacturer of ultrasonic cleaning systems used in watchmaking and jewelry workshops. Competes with Bergeon's ultrasonic cleaning line; also distributed by Bergeon.

Broad incumbents

• Knipex-Werk: German global leader in precision pliers used across trades. While not watchmaker-specialized, competes with Bergeon's pliers offerings at the premium precision tier.
• Wera Werkzeuge: German premium hand tool manufacturer with strong brand in precision screwdrivers. While broader than watchmaking, competes for high-precision screwdriver share in the watchmaker segment.
• Wiha Werkzeuge: German precision hand tool manufacturer offering professional screwdrivers, pliers, and tweezers. Adjacent premium competitor in the watchmaker/electronics precision tool niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BergeonSA
• Facebookfacebook.com/BergeonSA
• LinkedInlinkedin.com/company/bergeon-sa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergeon