Bruce County

Name

Bruce County

Legal name

The County of Bruce

Website

https://brucecounty.on.ca

Company type

Public

Founded year

1867

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Community Housing Services (62422), Other Residential Care Facilities (623990), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

akta.pro secondary industries

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Municipal government services
• Long-term care services
• Paramedic emergency services
• Community housing management
• Public transit services

Headquarters

HQ city

Walkerton

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Municipal Property Taxation: Primary funding source through property taxes collected from residential and commercial properties within the county boundaries
2. Provincial Government Transfers: Funding from Ontario provincial government for healthcare, social services, child care, and infrastructure programs
3. Federal Government Grants: Federal funding for emergency management, infrastructure, and social programs
4. User Fees and Service Charges: Fees for specific services including development applications, permits, transit services, and facility rentals

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Bruce County is an upper-tier municipal government providing public services to approximately 68,423 residents in Southwestern Ontario, including long-term care (244 beds across two homes), paramedic emergency services (13 ambulances across 7 stations), community housing (698 units in 38 buildings), transportation (winter maintenance and transit), environmental services (forestry management of 4,725 hectares and waste management), emergency management, children's services, and economic development support. Services are delivered through administrative centres, healthcare facilities, hub offices, online portals, and partnerships with provincial and regional organizations.

Product overview

Bruce County operates as a municipal government providing a comprehensive suite of public services to its approximately 68,423 residents. The service portfolio spans healthcare (two long-term care homes: Brucelea Haven in Walkerton and Gateway Haven in Wiarton, plus paramedic services), housing (Bruce County Housing Corporation facilities managing 698 units), transportation (winter road maintenance, transit services, trails including the 80km Bruce County Rail Trail), environmental services (forestry management of 4,725 hectares with FSC certification, waste management), emergency management, children's services including childcare subsidies and EarlyON centers, and economic development through Business to Bruce. The organization operates through departments including Health Services, Human Services, Transportation and Environmental Services, Planning & Development, and others, functioning as a platform of interconnected municipal services rather than a traditional product company.

Differentiator

Problem solved

Functional benefit

Brands

• SMART Commute: A ride-matching app launched by Bruce County to help employers and employees carpool to work
• Explore the Bruce
• Business to Bruce
• Build in Bruce
• Plan the Bruce

Products and services

• Brucelea Haven Long-Term Care Home Long-term care home located in Walkerton, Ontario providing nursing, recreation, dietary, and environmental services for 144 residents.
• Gateway Haven Long-Term Care Home Long-term care home situated in Wiarton, Ontario alongside Colpoys Bay, providing care for 100 residents.
• Paramedic Services Emergency ambulance service operating 13 ambulances, three supervisor units, and three Community Paramedicine vehicles across seven stations, employing approximately 100 full-time and part-time paramedics providing pre-hospital care.
• Bruce County Housing Corporation Community Housing Management of 698 community housing units across 38 BCHC buildings providing affordable housing options throughout Bruce County, with rent based on income.
• Housing and Homelessness Support Programs Programs helping residents obtain and maintain safe, affordable housing including community housing applications, rent subsidies, arrears assistance, and homelessness prevention.
• Transit Services Comprehensive transit options including SMART Commute carpooling app, Saugeen Mobility for mobility challenges, Home and Community Support Services transportation, and connections to private transit providers including FLiXBUS, ONEXBUS, Driverseat, and Parkbus.
• Winter Maintenance Snow clearing and de-icing services for county roads following Ontario Regulation 239/02 standards, with patrol coverage across Bruce County.
• Forestry Management Management of approximately 4,725 hectares of county forest land with FSC certification, including the Bruce County Forest Conservation Bylaw regulating tree cutting.
• Waste Management Household hazardous waste collection program and education on waste diversion, with responsibilities shared between local municipalities and the county.
• Build in Bruce Housing Programs Housing Action Plan supporting affordable housing development including Additional Residential Units toolkit, Multi-Residential Development resources, and the Housing Concierge program.
• Emergency Management Program Comprehensive emergency management addressing prevention, mitigation, preparedness, response and recovery across Bruce County in coordination with federal emergency management partners.
• Children's Services Planning, funding and delivering child care and early years services including OneList Bruce County, child care fee subsidies, special needs resources, and EarlyON Child and Family Centres.
• Business to Bruce Economic Development Economic development support helping entrepreneurs start or grow businesses with free resources and support through all stages of business development.

Quantifiable outcome

• 854 km of coastline maintained and accessible to residents
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Grey Bruce Public Health UnitcoreStrategic or Co-development PartnerCollaborative health protection and promotion partnership working with Grey and Bruce communities to protect and promote public health across both counties.
• Brightshores Health SystemcoreStrategic or Co-development PartnerHospital network providing acute care services at multiple locations including Lion's Head, Wiarton, Southampton, Markdale, Meaford, and Owen Sound serving Bruce County residents.
• South Bruce Grey Health CentrecoreStrategic or Co-development PartnerHospital corporation providing healthcare services at Kincardine, Walkerton, Chesley, and Durham locations serving southern Bruce County population.
• Canadian Mental Health Association Grey Bruce BranchcoreStrategic or Co-development PartnerMental health services partnership providing community mental health teams and support services across multiple Bruce County locations including Southampton, Kincardine, and Walkerton.
• Home and Community Support Services Grey-BrucecoreStrategic or Co-development PartnerPartnership providing transportation services for residents who have difficulty accessing existing transportation for daily activities like medical appointments.
• Saugeen Mobility and Regional TransitcoreChannel Partner/ Reseller/ DistributorMobility service provider helping residents with mobility challenges access transportation throughout Bruce County.
• FLiXBUSminorChannel Partner/ Reseller/ DistributorIntercity bus service provider offering transit services for residents and visitors to Bruce County.
• ONEXBUSminorChannel Partner/ Reseller/ DistributorBus service provider offering routes connecting Bruce County to broader Ontario transit network.
• DriverseatminorChannel Partner/ Reseller/ DistributorTransportation service provider offering driving services for residents and visitors in Bruce County.
• ParkbusminorChannel Partner/ Reseller/ DistributorService provider offering park access transportation connecting Bruce County residents to outdoor recreation destinations.
• Lower-Tier Municipalities (8 municipalities)coreStrategic or Co-development PartnerShared service delivery with Municipality of Northern Bruce Peninsula, Municipality of Kincardine, Municipality of Arran Elderslie, Municipality of Brockton, Municipality of South Bruce, Township of Huron Kinloss, Town of Saugeen Shores, Town of South Bruce Peninsula for waste management, emergency services, and infrastructure.
• Conservation AuthoritiescoreStrategic or Co-development PartnerPartnership with Saugeen Valley Conservation Authority, Grey Sauble Conservation Authority, and Maitland Valley Conservation Authority for environmental management, flood forecasting, and conservation.
• Ontario Provincial PolicecoreStrategic or Co-development PartnerCollaboration for emergency response, road closures, and law enforcement coordination during emergencies and significant weather events.
• Ontario Ministry of HealthcoreStrategic or Co-development PartnerProvincial funding and policy oversight for healthcare services including paramedic services, long-term care, and public health programs.
• Ontario Ministry of Children, Community and Social ServicescoreStrategic or Co-development PartnerProvincial partnership for social assistance, Ontario Works programs, and child care services funding.
• Federal Emergency Management PartnerscoreStrategic or Co-development PartnerCollaboration with Public Safety Canada, Alert Ready, and federal emergency management agencies for disaster response and preparedness.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Region of Waterloo: Region of Waterloo is a much larger Ontario upper-tier regional municipality (~600k population) operating the same service categories (paramedic services, long-term care, housing, social services, transit) — a broader incumbent with overlapping capabilities and a wider urban-rural portfolio.

Direct peers

• Huron County: Huron County is an adjacent Southwestern Ontario upper-tier municipality of similar population (~60k) and rural character, delivering the same core municipal services (long-term care, paramedic services, housing, social services, transportation) — directly comparable in scope and operating model.
• Dufferin County: Dufferin County is a small Ontario upper-tier municipality with a rural profile similar to Bruce County, delivering long-term care, paramedic services, social services, and housing — comparable in scope and rural operating context.
• Perth County: Perth County is a smaller Southwestern Ontario upper-tier municipality (~38k population) with a similar rural profile and service mix including long-term care, paramedic services, housing, and social services — comparable in operating model and rural Southwestern Ontario context.
• Simcoe County: Simcoe County is an Ontario upper-tier municipality delivering the same integrated municipal service set (paramedic services, long-term care, social services, housing, transportation) — comparable in governance structure and service breadth, though serving a larger and more urbanized population.
• Grey County: Grey County is an upper-tier municipality in Southwestern Ontario directly adjacent to Bruce County, with a similar population (~100k), rural/geographic profile, and an overlapping service portfolio including long-term care, paramedic services, housing, transit, and forestry — making it the most structurally comparable peer.
• Wellington County: Wellington County is an Ontario upper-tier municipality delivering the same suite of services (long-term care, paramedic services, housing, social services, transportation) with a comparable population base and operating model.
• Oxford County: Oxford County is a Southwestern Ontario upper-tier municipality delivering long-term care, paramedic services, housing, social services, and transportation — directly comparable in governance structure and service portfolio.
• Haliburton County: Haliburton County is a rural Ontario upper-tier municipality with a comparable rural/geographic profile, delivering paramedic services, social services, housing, and forestry — comparable in rural operating model.
• Municipality of Chatham-Kent: Chatham-Kent is a single-tier municipality in Southwestern Ontario of comparable population (~100k) delivering the full municipal service portfolio (paramedic services, long-term care, housing, social services, transit) — directly comparable in scope though different governance structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/explorethebruce
• Facebookfacebook.com/BruceCountyEconomicDevelopment
• Instagraminstagram.com/explorethebruce
• LinkedInlinkedin.com/company/county-of-bruce

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruce County