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Farmers Weekly

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uuid000jqcw

Namestring
Farmers Weekly
Legal namestring
MA Agriculture Ltd
Websiteurl
fwi.co.uk
Company typeenum
Private
Founded yearint
1934
Descriptiontext

Farmers Weekly is the leading multimedia information service for UK farmers and agricultural businesses, operated by MA Agriculture Ltd (Registered in England No. 01381243), a wholly-owned subsidiary of the Mark Allen Group. The company has operated continuously since 1934 and serves the UK agricultural sector through a portfolio of editorial products covering arable farming (wheat, barley, oilseed rape, potatoes, sugar beet, maize, pulses), livestock (dairy, beef, sheep, pigs, poultry), machinery, and farm business management. Distribution spans a weekly print magazine with over 90,000 readers, the FW Today mobile app for digital edition access, the Farmers Weekly Podcast with over 24,000 monthly listeners, the fwi.co.uk website, targeted email newsletters, webinars, and live events including the Farmers Weekly Awards.

The company's product portfolio also includes commercial marketplace and service platforms: the Farmers Weekly Jobs job board, Farmers Weekly Property listings platform, machinery classifieds, the Farmo contractor services app, and the Staypost community platform hosting Agronomy Edge, Women in Agriculture, and Tribune. The Farmers Weekly Learning Centre provides CPD-accredited educational content for professional development. Core technology is a digital media platform with web, mobile app, podcast, and email newsletter distribution systems; no public or partner-facing API is offered. AI and ML capabilities are not disclosed as part of the product stack.

The business model combines consumer subscription revenue (print and digital magazine access, FW Today App, newsletters, learning), B2B advertising across magazine, website, email, podcasts, events, social media, and webinars, transaction-based fees on the jobs board and machinery classifieds, advertising and listing fees on the property platform, and event-based revenue from sponsorships and tickets. Customers are segmented vertically into UK arable farmers, UK livestock farmers, farm machinery users, farm business owners, young farmers, and agricultural employers. Geographic focus is exclusively the United Kingdom, with no global footprint claimed.

Short descriptiontext

Farmers Weekly is the UK's leading agricultural multimedia information service, serving UK farmers and agricultural businesses since 1934 through a print magazine, digital app, podcast, newsletters, events, and integrated marketplace platforms for jobs, property, machinery, and contractor services, operated by MA Agriculture Ltd under the Mark Allen Group.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSutton, United Kingdom
HQ citystring
Sutton
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
agricultural media services, farming market prices, agricultural job board, farm machinery marketplace, rural property listings
Product category
Agricultural Media
Revenue model8 records
1Magazine and Digital Subscriptions
TypeSubscription Recurring
Description

Subscription-based access to magazine content across print and digital formats, including the FW Today App for mobile access, complete magazine archive, and daily articles

fwi.co.uk
2Advertising
TypeAdvertising
Description

Multiple advertising formats across magazine, website, email, podcasts, events, social media, webinars, and communities reaching farmers and agricultural professionals

fwi.co.uk
3Jobs Board
TypeTransaction Fee
Description

Agricultural job listings platform with job posting fees for recruiters, operating as Farmers Weekly Jobs

jobs.fwi.co.uk
4Property Listings
TypeAdvertising
Description

Farm and land property search and listings service with featured properties and agent advertising

fwi.co.uk
5Classifieds
TypeTransaction Fee
Description

Machinery and equipment classified advertisements marketplace

fwi.co.uk
6Events and Webinars
TypeAdvertising
Description

Live events including Farmers Weekly Awards, conferences, workshops, and online webinars on farming topics

fwi.co.uk
7Learning Centre
TypeSubscription Recurring
Description

Educational content and CPD points for professional development in agriculture

fwi.co.uk
8Communities and Newsletters
TypeSubscription Recurring
Description

Specialized communities including Women in Agriculture, Agronomy Edge, and Tribune, plus targeted email newsletters

fwi.co.uk
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels8 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details1 tier
1Magazine subscription with print and digital access
ModelSubscriptionBilling cadenceAnnual
fwi.co.uk
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Farmers Weekly is a multimedia information service for UK farmers and agricultural businesses, delivering farming news, market prices, expert agronomy and business advice, and a portfolio of agricultural marketplaces. The brand operates a weekly print magazine, a digital website (fwi.co.uk), the FW Today mobile app, a podcast, email newsletters, and the Learning Centre, alongside the Jobs, Property and Machinery Classifieds marketplaces, the Farmo contractor platform, and live events such as the Farmers Weekly Awards.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Magazine readership over 90,000 making it farming's most-read publication
+2 more records
Product overview1 text field

Farmers Weekly is a unified media platform offering a portfolio of digital products and services for the UK agricultural community. The core offering includes the FW Today mobile app for digital magazine access, the Farmers Weekly Podcast with over 24,000 monthly listeners, and the Learning Centre for CPD-accredited education. The platform operates interconnected marketplaces for machinery (Classifieds), property, and jobs, alongside the Farmo contractor services app and Staypost community platform hosting specialized communities (Agronomy Edge, Women in Agriculture, Tribune). Additional services include tailored newsletters, webinars, the annual Farmers Weekly Awards, real-time Markets & Prices data, and the Know How knowledge hub covering all aspects of farming operations. The platform serves as a comprehensive one-stop resource combining editorial content, market intelligence, professional development, and commercial marketplace services.

Product and service12 records
1Farmers Weekly Magazine
CategoryAgricultural Publishing
2FW Today App
CategoryMobile Application
3Farmers Weekly Podcast
CategoryAudio Content
4Farmers Weekly Learning Centre
CategoryEducational Platform
5Machinery Classifieds
CategoryMarketplace
6Farmers Weekly Property
CategoryMarketplace
7Farmers Weekly Jobs
CategoryJob Board
8Farmo
CategoryService Platform
9Staypost Community Platform
CategoryCommunity Platform
10Newsletters
CategoryEmail Subscription
11Webinars
CategoryVideo Content
12Farmers Weekly Awards
CategoryEvents
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Farmers Weekly

Agricultural Mediafwi.co.uk

Farmers Weekly is the UK's leading agricultural multimedia information service, serving UK farmers and agricultural businesses since 1934 through a print magazine, digital app, podcast, newsletters, events, and integrated marketplace platforms for jobs, property, machinery, and contractor services, operated by MA Agriculture Ltd under the Mark Allen Group.

What Farmers Weekly does

Farmers Weekly is the leading multimedia information service for UK farmers and agricultural businesses, operated by MA Agriculture Ltd (Registered in England No. 01381243), a wholly-owned subsidiary of the Mark Allen Group. The company has operated continuously since 1934 and serves the UK agricultural sector through a portfolio of editorial products covering arable farming (wheat, barley, oilseed rape, potatoes, sugar beet, maize, pulses), livestock (dairy, beef, sheep, pigs, poultry), machinery, and farm business management. Distribution spans a weekly print magazine with over 90,000 readers, the FW Today mobile app for digital edition access, the Farmers Weekly Podcast with over 24,000 monthly listeners, the fwi.co.uk website, targeted email newsletters, webinars, and live events including the Farmers Weekly Awards.

The company's product portfolio also includes commercial marketplace and service platforms: the Farmers Weekly Jobs job board, Farmers Weekly Property listings platform, machinery classifieds, the Farmo contractor services app, and the Staypost community platform hosting Agronomy Edge, Women in Agriculture, and Tribune. The Farmers Weekly Learning Centre provides CPD-accredited educational content for professional development. Core technology is a digital media platform with web, mobile app, podcast, and email newsletter distribution systems; no public or partner-facing API is offered. AI and ML capabilities are not disclosed as part of the product stack.

The business model combines consumer subscription revenue (print and digital magazine access, FW Today App, newsletters, learning), B2B advertising across magazine, website, email, podcasts, events, social media, and webinars, transaction-based fees on the jobs board and machinery classifieds, advertising and listing fees on the property platform, and event-based revenue from sponsorships and tickets. Customers are segmented vertically into UK arable farmers, UK livestock farmers, farm machinery users, farm business owners, young farmers, and agricultural employers. Geographic focus is exclusively the United Kingdom, with no global footprint claimed.

Farmers Weekly firmographics

Firmographics
Name
Farmers Weekly
Legal name
MA Agriculture Ltd
Website
https://fwi.co.uk
Company type
Private
Founded year
1934
Operating status
Operating
Headcount range
51–100 employees
Short description
Farmers Weekly is the UK's leading agricultural multimedia information service, serving UK farmers and agricultural businesses since 1934 through a print magazine, digital app, podcast, newsletters, events, and integrated marketplace platforms for jobs, property, machinery, and contractor services, operated by MA Agriculture Ltd under the Mark Allen Group.
Ownership category
akta.pro rank

Where Farmers Weekly is headquartered

Location

Headquarters

HQ city
Sutton
HQ country
United Kingdom
HQ region
Europe

Markets served

Farmers Weekly business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Magazine and Digital Subscriptions: Subscription-based access to magazine content across print and digital formats, including the FW Today App for mobile access, complete magazine archive, and daily articles
  2. Advertising: Multiple advertising formats across magazine, website, email, podcasts, events, social media, webinars, and communities reaching farmers and agricultural professionals
  3. Jobs Board: Agricultural job listings platform with job posting fees for recruiters, operating as Farmers Weekly Jobs
  4. Property Listings: Farm and land property search and listings service with featured properties and agent advertising
  5. Classifieds: Machinery and equipment classified advertisements marketplace
  6. Events and Webinars: Live events including Farmers Weekly Awards, conferences, workshops, and online webinars on farming topics
  7. Learning Centre: Educational content and CPD points for professional development in agriculture
  8. Communities and Newsletters: Specialized communities including Women in Agriculture, Agronomy Edge, and Tribune, plus targeted email newsletters

Pricing tiers

ModelBillingPrice
SubscriptionAnnualMagazine subscription with print and digital access

Distribution channels8 records

Marketing channels8 records

Farmers Weekly product offering

Product offering

Core offering

Farmers Weekly is a multimedia information service for UK farmers and agricultural businesses, delivering farming news, market prices, expert agronomy and business advice, and a portfolio of agricultural marketplaces. The brand operates a weekly print magazine, a digital website (fwi.co.uk), the FW Today mobile app, a podcast, email newsletters, and the Learning Centre, alongside the Jobs, Property and Machinery Classifieds marketplaces, the Farmo contractor platform, and live events such as the Farmers Weekly Awards.

Product overview

Farmers Weekly is a unified media platform offering a portfolio of digital products and services for the UK agricultural community. The core offering includes the FW Today mobile app for digital magazine access, the Farmers Weekly Podcast with over 24,000 monthly listeners, and the Learning Centre for CPD-accredited education. The platform operates interconnected marketplaces for machinery (Classifieds), property, and jobs, alongside the Farmo contractor services app and Staypost community platform hosting specialized communities (Agronomy Edge, Women in Agriculture, Tribune). Additional services include tailored newsletters, webinars, the annual Farmers Weekly Awards, real-time Markets & Prices data, and the Know How knowledge hub covering all aspects of farming operations. The platform serves as a comprehensive one-stop resource combining editorial content, market intelligence, professional development, and commercial marketplace services.

Differentiator

Problem solved

Functional benefit

Products and services

  • Farmers Weekly Magazine
  • FW Today App
  • Farmers Weekly Podcast
  • Farmers Weekly Learning Centre
  • Machinery Classifieds
  • Farmers Weekly Property
  • Farmers Weekly Jobs
  • Farmo
  • Staypost Community Platform
  • Newsletters
  • Webinars
  • Farmers Weekly Awards

Quantifiable outcome

  • Magazine readership over 90,000 making it farming's most-read publication
  • +2 more outcomes

Companies that use Farmers Weekly

Customer profile

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Farmers Weekly technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Farmers Weekly partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Farmers Weekly competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Farmers Weekly social profiles

Digital presence

Farmers Weekly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Farmers Weekly leadership team

Management profile

Number of profiles

Farmers Weekly subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Farmers Weekly funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Farmers Weekly M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Weekly

What does Farmers Weekly do?

Farmers Weekly is a multimedia information service for UK farmers and agricultural businesses, delivering farming news, market prices, expert agronomy and business advice, and a portfolio of agricultural marketplaces. The brand operates a weekly print magazine, a digital website (fwi.co.uk), the FW Today mobile app, a podcast, email newsletters, and the Learning Centre, alongside the Jobs, Property and Machinery Classifieds marketplaces, the Farmo contractor platform, and live events such as the Farmers Weekly Awards.

Is Farmers Weekly a public or private company?

Farmers Weekly is a private company. It is classified as corporate owned and is currently operating.

When was Farmers Weekly founded?

Farmers Weekly was founded in 1934. It employs 51 to 100 people.

Where is Farmers Weekly based?

Farmers Weekly is headquartered in Sutton, United Kingdom, in the Europe region.

How does Farmers Weekly make money?

Eight revenue lines are on record. Magazine and Digital Subscriptions are the primary driver. The others are advertising, jobs Board, property Listings, classifieds, events and Webinars, learning Centre and communities and Newsletters.

Does Farmers Weekly have an API?

No public API is recorded for Farmers Weekly.

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Live signals
Farmers WeeklyFree expert advice and workshops at Arable Insights LiveFarmers Weekly will host Arable Insights Live, a free one-day event at Dyson Farming Research centre in Lincolnshire on 14 May 2026. It features expert-led sessions on agronomic topics, including KWS variety selection and Horsch row spacing, plus a farmer panel. Limited spaces are available.Farmers WeeklyFarmers Weekly Awards 2025: Arable Farmer of the YearRichard Anthony of Tythegston Farm, Wales, won Farmers Weekly Awards 2025 Arable Farmer of the Year. His wheat yield rose from 7.4t/ha to 9.9t/ha, and oilseed rape averaged 4.5t/ha. He also improved soil organic matter to 6-8% and cut carbon footprint.Farmers WeeklyNew arable input price series launched by Farmers WeeklyFarmers Weekly launched a monthly price series for key fungicides and herbicides, collecting prices from at least eight UK suppliers. The average price of generic glyphosate fell to £2.98/litre in May from £3.39/litre a year earlier, while wheat fungicide Univoq averaged £41/litre, down 50p from May 2024.Farmers WeeklyFarmers Weekly Awards 2024: Arable Farmer of the Year finalistsFarmers Weekly named three arable farmers as finalists for Arable Farmer of the Year 2024: David Passmore, Rick Davies, and Mark Means. All three are winning against blackgrass and achieving high yields on challenging soils, with Passmore exceeding 12t/ha wheat and Davies delivering 11t/ha. The judges praised their long-term rotations and soil health.AHDBNew West Midlands dairy knowledge exchange managerJess has been appointed as the new dairy knowledge exchange manager for the West Midlands region, where she will provide advice and support to local farmers. In this role, she will serve as the primary contact for agricultural businesses in Staffordshire, Shropshire, Worcestershire, Warwickshire, and parts of Leicestershire, facilitating meetings and directing resources. Her appointment follows her recognition as Farmers Weekly Agricultural Student of the Year in 2021 and her membership on the NFU Dairy Board.CpreFarmers want funding for more nature-boosting hedgerows, our survey showsA survey of over 1,100 farmers by Farmers Weekly on behalf of CPRE reveals strong support for government funding to increase hedgerow networks by 40% by 2050. Despite recognizing the environmental and agricultural benefits, 70% of respondents cited cost as the primary barrier to planting and maintaining hedgerows. The findings urge the UK government to implement accessible Environmental Land Management schemes to incentivize this expansion.