Farmers Weekly
Farmers Weekly is the UK's leading agricultural multimedia information service, serving UK farmers and agricultural businesses since 1934 through a print magazine, digital app, podcast, newsletters, events, and integrated marketplace platforms for jobs, property, machinery, and contractor services, operated by MA Agriculture Ltd under the Mark Allen Group.
- Company typePrivate
- Founded1934
- HeadquartersSutton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Farmers Weekly does
Farmers Weekly is the leading multimedia information service for UK farmers and agricultural businesses, operated by MA Agriculture Ltd (Registered in England No. 01381243), a wholly-owned subsidiary of the Mark Allen Group. The company has operated continuously since 1934 and serves the UK agricultural sector through a portfolio of editorial products covering arable farming (wheat, barley, oilseed rape, potatoes, sugar beet, maize, pulses), livestock (dairy, beef, sheep, pigs, poultry), machinery, and farm business management. Distribution spans a weekly print magazine with over 90,000 readers, the FW Today mobile app for digital edition access, the Farmers Weekly Podcast with over 24,000 monthly listeners, the fwi.co.uk website, targeted email newsletters, webinars, and live events including the Farmers Weekly Awards.
The company's product portfolio also includes commercial marketplace and service platforms: the Farmers Weekly Jobs job board, Farmers Weekly Property listings platform, machinery classifieds, the Farmo contractor services app, and the Staypost community platform hosting Agronomy Edge, Women in Agriculture, and Tribune. The Farmers Weekly Learning Centre provides CPD-accredited educational content for professional development. Core technology is a digital media platform with web, mobile app, podcast, and email newsletter distribution systems; no public or partner-facing API is offered. AI and ML capabilities are not disclosed as part of the product stack.
The business model combines consumer subscription revenue (print and digital magazine access, FW Today App, newsletters, learning), B2B advertising across magazine, website, email, podcasts, events, social media, and webinars, transaction-based fees on the jobs board and machinery classifieds, advertising and listing fees on the property platform, and event-based revenue from sponsorships and tickets. Customers are segmented vertically into UK arable farmers, UK livestock farmers, farm machinery users, farm business owners, young farmers, and agricultural employers. Geographic focus is exclusively the United Kingdom, with no global footprint claimed.
Farmers Weekly firmographics
Firmographics- Name
- Farmers Weekly
- Legal name
- MA Agriculture Ltd
- Website
- https://fwi.co.uk
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Farmers Weekly is the UK's leading agricultural multimedia information service, serving UK farmers and agricultural businesses since 1934 through a print magazine, digital app, podcast, newsletters, events, and integrated marketplace platforms for jobs, property, machinery, and contractor services, operated by MA Agriculture Ltd under the Mark Allen Group.
- Ownership category
- akta.pro rank
Where Farmers Weekly is headquartered
LocationHeadquarters
- HQ city
- Sutton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Farmers Weekly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Magazine and Digital Subscriptions: Subscription-based access to magazine content across print and digital formats, including the FW Today App for mobile access, complete magazine archive, and daily articles
- Advertising: Multiple advertising formats across magazine, website, email, podcasts, events, social media, webinars, and communities reaching farmers and agricultural professionals
- Jobs Board: Agricultural job listings platform with job posting fees for recruiters, operating as Farmers Weekly Jobs
- Property Listings: Farm and land property search and listings service with featured properties and agent advertising
- Classifieds: Machinery and equipment classified advertisements marketplace
- Events and Webinars: Live events including Farmers Weekly Awards, conferences, workshops, and online webinars on farming topics
- Learning Centre: Educational content and CPD points for professional development in agriculture
- Communities and Newsletters: Specialized communities including Women in Agriculture, Agronomy Edge, and Tribune, plus targeted email newsletters
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription with print and digital access |
Distribution channels8 records
Marketing channels8 records
Farmers Weekly product offering
Product offeringCore offering
Farmers Weekly is a multimedia information service for UK farmers and agricultural businesses, delivering farming news, market prices, expert agronomy and business advice, and a portfolio of agricultural marketplaces. The brand operates a weekly print magazine, a digital website (fwi.co.uk), the FW Today mobile app, a podcast, email newsletters, and the Learning Centre, alongside the Jobs, Property and Machinery Classifieds marketplaces, the Farmo contractor platform, and live events such as the Farmers Weekly Awards.
Product overview
Farmers Weekly is a unified media platform offering a portfolio of digital products and services for the UK agricultural community. The core offering includes the FW Today mobile app for digital magazine access, the Farmers Weekly Podcast with over 24,000 monthly listeners, and the Learning Centre for CPD-accredited education. The platform operates interconnected marketplaces for machinery (Classifieds), property, and jobs, alongside the Farmo contractor services app and Staypost community platform hosting specialized communities (Agronomy Edge, Women in Agriculture, Tribune). Additional services include tailored newsletters, webinars, the annual Farmers Weekly Awards, real-time Markets & Prices data, and the Know How knowledge hub covering all aspects of farming operations. The platform serves as a comprehensive one-stop resource combining editorial content, market intelligence, professional development, and commercial marketplace services.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmers Weekly Magazine
- FW Today App
- Farmers Weekly Podcast
- Farmers Weekly Learning Centre
- Machinery Classifieds
- Farmers Weekly Property
- Farmers Weekly Jobs
- Farmo
- Staypost Community Platform
- Newsletters
- Webinars
- Farmers Weekly Awards
Quantifiable outcome
- Magazine readership over 90,000 making it farming's most-read publication
- +2 more outcomes
Companies that use Farmers Weekly
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Farmers Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Farmers Weekly partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Farmers Weekly competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Farmers Weekly social profiles
Digital presenceFarmers Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmers Weekly leadership team
Management profileNumber of profiles
Farmers Weekly subsidiaries and ownership
Company hierarchySubsidiaries8 records
Farmers Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmers Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmers Weekly
What does Farmers Weekly do?
Farmers Weekly is a multimedia information service for UK farmers and agricultural businesses, delivering farming news, market prices, expert agronomy and business advice, and a portfolio of agricultural marketplaces. The brand operates a weekly print magazine, a digital website (fwi.co.uk), the FW Today mobile app, a podcast, email newsletters, and the Learning Centre, alongside the Jobs, Property and Machinery Classifieds marketplaces, the Farmo contractor platform, and live events such as the Farmers Weekly Awards.
Is Farmers Weekly a public or private company?
Farmers Weekly is a private company. It is classified as corporate owned and is currently operating.
When was Farmers Weekly founded?
Farmers Weekly was founded in 1934. It employs 51 to 100 people.
Where is Farmers Weekly based?
Farmers Weekly is headquartered in Sutton, United Kingdom, in the Europe region.
How does Farmers Weekly make money?
Eight revenue lines are on record. Magazine and Digital Subscriptions are the primary driver. The others are advertising, jobs Board, property Listings, classifieds, events and Webinars, learning Centre and communities and Newsletters.
Does Farmers Weekly have an API?
No public API is recorded for Farmers Weekly.