SBH Nordost

Name

SBH Nordost

Legal name

SBH Nordost GmbH

Website

https://s-b-h.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SBH Nordost GmbH is a German vocational education and training provider operating 130+ locations across 11 states, delivering publicly funded apprenticeship, retraining, and integration programs for job seekers, youth, refugees, and people with disabilities, alongside corporate upskilling services.

Ownership category

akta.pro rank

Product category

Vocational Training Services

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Vocational Rehabilitation Services (62431)

akta.pro primary industry

Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC)

Keywords

• Vocational training services
• Professional education programs
• Apprenticeship preparation
• Vocational rehabilitation
• Online learning academy

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government-Funded Vocational Training & Integration Programs: The primary revenue stream comes from publicly funded training programs financed by German employment agencies (Agentur für Arbeit), jobcenters (Jobcenter), ESF (European Social Fund) projects, and state ministries (e.g., Thüringer Wirtschaftsministerium). Programs include vocational rehabilitation (§51 SGB IX), integration courses, Berufsvorbereitung, Umschulungen, and employer upskilling programs.
2. Company-Funded Corporate Training & Upskilling: SBH Nordost provides businesses with customized continuing education programs, onboarding support for apprentices, and skills training (e.g., SAP, DATEV, welding certifications). Companies can receive up to 100% wage cost subsidies during qualifications and full coverage of training costs through public funding programs.
3. Online Academy Courses: Live-online vocational and professional development courses offered to individuals and companies, certified under AZAV and eligible for the German education voucher (Bildungsgutschein). Over 40,000 people have completed online courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

SBH Nordost is a vocational education and training provider operating through approximately 130 physical locations across 11 German states. It delivers professional qualification programs, retraining (Umschulung), apprenticeship preparation, vocational rehabilitation (§51 SGB IX), language and integration courses, and corporate upskilling programs. Its Online-Akademie delivers AZAV-certified live-online course formats to individuals and companies.

Product overview

SBH Nordost (Stiftung Bildung & Handwerk) operates as an educational and training services provider with a platform-plus-modules architecture. The core offering is the Online-Akademie virtual classroom platform, which serves as the digital delivery mechanism for professional education programs, complemented by physical German Professional Schools (Deutsche Fachschulen) for advanced vocational training. The portfolio includes vocational retraining and apprenticeship preparation programs (Ausbildungsvorbereitung, Umschulung, Ausbildung), business support services (continuing education, health management), career orientation and youth assistance, and vocational rehabilitation services. Specialized sub-brands include DVS Welding Training, Dresden Chip Academy (microtechnology), and Bock auf Lok (railway training), offered through production school facilities. Training programs are AZAV-certified for government education voucher funding eligibility, with over 40,000 course completions recorded.

Differentiator

Problem solved

Functional benefit

Brands

• German Professional School (GPS): A specialized program preparing refugees and migrants from third countries for vocational training or employment, launched in Thuringia in March 2024.
• SBH-Gruppe

Products and services

• Online-Akademie (SBH Live-Online-Kurse) Virtual classroom platform offering over 30 live-online course formats for vocational training, professional development, SAP, DATEV, care certifications, and retraining programs. Serves individuals (job seekers via Bildungsgutschein) and companies for employee upskilling.
• Deutsche Fachschulen (German Professional Schools) Advanced vocational training schools providing specialized professional education programs for refugees and migrants from third countries, preparing them for vocational training or employment in Germany. Includes language acquisition, vocational orientation, and cultural integration.
• Umschulung (Retraining Programs) Vocational retraining programs for career changers and displaced workers in fields such as Anlagenmechaniker SHK (sanitary, heating, climate), warehouse logistics, and security guard training. AZAV-certified for education voucher (Bildungsgutschein) eligibility.
• Ausbildung (Apprenticeship Programs) Dual vocational education programs combining practical workplace training with theoretical instruction. Delivered across 19 professional fields with 92% apprentice exam pass rate (e.g., 121 fresh tradespeople celebrated at Magdeburg).
• Ausbildungsvorbereitung (Apprenticeship Preparation) Programs preparing young people (up to 25 years) for vocational training and apprenticeships, including career orientation, vocational preparation, and youth assistance services. Designed to prevent dropout and support successful entry into dual vocational education.
• Leistungen für Unternehmen (Corporate Training Services) Continuing education, upskilling/reskilling, and onboarding support for businesses. Includes SAP, DATEV, welding certifications, and customized qualification programs. Companies can receive up to 100% wage cost subsidies and full training cost coverage through public funding programs.
• Berufliche Rehabilitation (Vocational Rehabilitation) Rehabilitation services supporting individuals with disabilities or health conditions to participate in the workforce. Authorized under §51 SGB IX, includes supported employment, workplace adaptations, barrier-free training, and individualized qualification programs.
• Sprache-Beruf-Integration (Language, Job & Integration Courses) Language acquisition courses combined with vocational orientation and integration programs for refugees and migrants. Includes programs such as GPS, Phoenix BLK, BOF, TIBET, and AGH integration projects co-funded by ESF, BMBF, BIBB, and state ministries.
• DVS Welding Training (DVS-Schweißtechnische Kursstätte) Certified welding technology training program delivered in partnership with DVS (Deutscher Verband für Schweißtechnik) at the Eisenach training center. Offers training across 21 booths covering gas metal arc welding, manual arc welding, TIG welding, autogenous welding, and flame cutting.
• Bock auf Lok (Railway Training) Railway industry training initiative providing vocational education and certification for career changers becoming train drivers (Quereinstieg Lokführer) in partnership with Regionalverkehre Start Deutschland. Delivers theoretical and practical railway training with employment and DB-tariff-based career paths.
• Produktionsschule (Production School) Hands-on vocational training facility combining practical production work with educational instruction for disadvantaged youth. Cottbus location opened April 2023 as institution of children's and youth welfare (§13 Abs.1 SGB VIII), co-funded by Land Brandenburg, EU, Stadt Cottbus, and Jobcenter Cottbus.

Quantifiable outcome

• 92% apprentice exam pass rate (121 graduates at Magdeburg)
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FAW (Fortbildungs- und Arbeitswelt)coreImplementation/ SI/ Consulting Partner · 2 April 2024SBH Nordost and FAW jointly operate the Phoenix BLK project for Ukrainian refugee integration in the Burgenlandkreis. FAW handles participants in Naumburg (8 participants); SBH Nordost handles participants at the Zeitz location (18 participants).
• Erasmus+ Guided Professional Skills (GPS4VET) – International ConsortiumcoreStrategic or Co-development Partner · 1 December 2023SBH Nordost leads the Erasmus+ project 'Guided Professional Skills' with partners from Portugal, Romania, Ukraine, Poland, and Turkey. The project develops entrepreneurial education guides, an app, and ECVET-based training standards for VET (Vocational Education and Training). Project runs from December 2023 to December 2025.
• DVS (Deutscher Verband für Schweißtechnik)coreTechnology or IntegrationDVS certification partner for the SBH Nordost welding training centre in Eisenach. The centre is operated as an official DVS-Schweißtechnische Kursstätte with 21 training booths for gas metal arc welding, manual arc welding, TIG welding, autogenous welding, and flame cutting.
• CERTQUAcoreTechnology or IntegrationCERTQUA is listed as a certification partner of the SBH Group, providing quality management certification for SBH's educational programs.
• BIBB (Bundesinstitut für Berufsbildung)coreStrategic or Co-development PartnerBIBB co-funds and co-develops the BOF (Berufsorientierung für Flüchtlinge/Zugewanderte) project at SBH Nordost, contributing to the design and implementation of vocational orientation programs for migrants.
• Regionalverkehre Start Deutschland GmbH (start)coreStrategic or Co-development PartnerPartnership with start (DB Regio subsidiary) to provide Quereinstieg (career change) training for train drivers (Triebfahrzeugführer) in Halle and Magdeburg. SBH Nordost delivers theoretical and practical railway training; start provides employment and DB-tariff-based career paths. start will take over diesel rail network in late 2024.
• Agentur für Arbeit HamelnminorImplementation/ SI/ Consulting PartnerCo-funding and referring participants to the SHK (Sanitär-, Heizung-, Klimatechnik) retraining program at Holzminden. Part of a multi-stakeholder initiative including Jobcenter Holzminden, economic development agency, and Kreishandwerkerschaft.
• Jobcenter HolzmindenminorImplementation/ SI/ Consulting PartnerCo-funding and referring participants to the SHK retraining program. Part of the multi-stakeholder initiative for energy transition skilled workers.
• Kreishandwerkerschaft HolzmindenminorChannel Partner/ Reseller/ DistributorLocal trades guild partner supporting the SHK retraining program and helping connect graduates with employment in the sanitary, heating, and air conditioning sector.
• Netzwerk Unternehmen integrieren FlüchtlingeminorGTM or Marketing PartnerNetwork partner of the SBH Group promoting the integration of refugees into German companies. Listed as a partner/certification on the SBH website footer.
• Anne Frank ZentrumminorGTM or Marketing PartnerSBH Nordost's STABIL project youth participated in the annual Anne Frank Day (bundesweiter Aktionstag) organized by the Anne Frank Zentrum, contributing portraits and participating in democratic education activities.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBH Nordost