Adapt Agency
Adapt Agency is a Copenhagen-based, full-service digital agency founded in 1998 that designs, develops, and markets digital products and platforms for enterprise and public-sector clients across Denmark, the Baltics, and the US.
- Company typePrivate
- Founded1998
- HeadquartersKøbenhoved, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Adapt Agency does
Adapt Agency (legal entity Adapt A/S) is a full-service digital agency founded in 1998 and headquartered in Copenhagen, with additional delivery offices in Kaunas and Vilnius, Lithuania, and a presence in Portland, USA. The firm offers strategy, UX, digital design, application and web development, data and analytics, AI advisory, accessibility auditing, and digital marketing under one roof, serving primarily Danish and Northern European enterprise clients. Notable client work includes the Andel Energi self-service app (1.3M downloads, multiple Danish industry awards), the r8Dio native radio app (4.6 App Store rating, 25% daily active members), the Koda music-rights website, Jeudan and Balder property platforms, and the Pedagogas.lt remote-learning platform, alongside e-commerce builds for Sportmaster, Jan Nygaard, Julia B, MOTORIDER, and Stateta's BroCard B2B loyalty program.
The agency operates a technology-agnostic delivery model across modern stacks — Kotlin Multiplatform and Flutter for native and cross-platform mobile; PHP/Laravel, React, Next.js, Astro, WordPress, Contentful, Statamic, and TinaCMS for web; Shopify, commercetools, and Sylius for e-commerce; and CloudFlare and Algolia for performance and search — supported by a partnership ecosystem with Siteimprove, Contentful, Agillic, Acquia, and others. It holds ISAE 3402 certification for IT security and operations and is registered as an EU and US trademark.
Commercially, Adapt runs a professional services model combining project-based work and managed dedicated development teams (delivered primarily from Lithuania) for enterprise clients acquired via direct sales, referrals, thought-leadership "Hanegal" events, and content marketing. The firm is privately held with no disclosed external investors; CEO Kresten Wiingaard leads Copenhagen operations and Linas Balkė leads Adapt Lithuania.
Adapt Agency firmographics
Firmographics- Name
- Adapt Agency
- Legal name
- Adapt A/S
- Website
- https://adaptagency.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Adapt Agency is a Copenhagen-based, full-service digital agency founded in 1998 that designs, develops, and markets digital products and platforms for enterprise and public-sector clients across Denmark, the Baltics, and the US.
- Ownership category
- akta.pro rank
Adapt Agency industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Adapt Agency is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Adapt Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Agency Services: Full-service digital agency providing strategy, UX, design, development, analytics, AI advisory, and digital marketing services to enterprise clients on project and retainer basis.
- Dedicated Development Teams: Provides dedicated development teams as an extension of clients' in-house departments, operating from Adapt's offices with tailored selections of developers, designers, and experts working exclusively on client projects.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Adapt Agency product offering
Product offeringCore offering
Adapt Agency is a full-service digital agency that designs, builds and operates digital products and platforms for enterprise clients, spanning strategy, UX, digital design, web and mobile app development, e-commerce, data & analytics, AI advisory, and dedicated nearshore team services. Engagements are delivered on a project or retainer basis from offices in Copenhagen, Kaunas/Vilnius and Portland.
Product overview
Adapt Agency is a full-service digital agency headquartered in Copenhagen, Denmark, with additional offices in Lithuania (Kaunas and Vilnius) and Portland, USA. The agency offers a unified portfolio of digital services including App Development, AI Workshop (rapid prototyping), Expert User Testing, Accessibility Audits, Contentful Launch services, Digital Design, UX Services, Development, Data Analytics & Insights, AI Advisory, and Dedicated Team Services. Client work showcases include the Andel Energi app (energy self-service), r8Dio app (radio streaming), MOTORIDER e-commerce platform, Julia B luxury e-commerce website, and Pedagogas.lt educational platform. The agency emphasizes full-service capability with design, UX, and development under one roof, operating on agile methodologies with cross-functional expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- App Development
Quantifiable outcome
- 94% CO₂ reduction for Andel Energi hosting by moving to renewable energy
- +4 more outcomes
Companies that use Adapt Agency
Customer profileNamed customers13 records
Ideal customer profiles3 records
Adapt Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature2 records
Adapt Agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SiteimprovecoreStrategic partnership with Siteimprove to bolster digital user experience for clients. Siteimprove Intelligence Platform provides quality assurance, web accessibility, web analytics, and SEO tools that complement Adapt's design and development services.
- IIH NordiccorePartnership announced May 2024 to combine digital competences from both independent agencies. Aims to offer clients a bigger pool of expertise with both agencies excelling in their respective fields.
- PFA PensionminorFinancial partner providing attractive pension plans (8+4) for Adapt employees.
Scale indicators18 records
Recent moves7 records
Expansion highlights5 records
Adapt Agency competitors and assessment
Company assessmentDirect peers
- IIH Nordic: Independent Nordic digital agency that entered a strategic partnership with Adapt in May 2024 to combine digital competencies. Similar full-service profile (design, development, marketing) targeting Danish and Nordic enterprises, making it both a peer and an explicit collaborator.
- Netlight: Nordic-origin digital consultancy with similar headcount scale offering strategy, design, and engineering to enterprise clients across Scandinavia — directly comparable in business model, target customers, and full-service digital offering.
- Creuna (Knowit Experience): Nordic full-service digital agency (now part of Knowit) delivering digital strategy, design, and development to enterprise and public-sector clients in the Nordics — overlapping significantly with Adapt's customer base and service mix.
- North Kingdom: Swedish interactive and experience design agency with similar full-service digital capabilities, recognized for award-winning creative work for global brands — comparable in craft profile and scale, though with stronger international brand visibility.
Broad incumbents
- Valtech: Global digital transformation agency with significant Nordic presence offering strategy, experience design, commerce, and martech — overlaps with Adapt's portfolio but at much larger scale and with broader geographic delivery.
- Dept: Large European digital agency combining creative, technology, and data services — competes with Adapt for mid-to-large enterprise digital mandates across the Nordics and broader EMEA, but at materially greater scale.
- Accenture Song (formerly Accenture Interactive): Global experience-led transformation arm of Accenture competing for the same large Danish enterprise digital mandates — vastly larger scale and global delivery network, often a head-to-head competitor in mid-to-large RFPs.
Regional players
- Making Waves: Norwegian digital agency with full-service capability (design, development, strategy) for enterprise clients — comparable in craft and service mix but anchored in the Norwegian rather than Danish market.
Emerging players
- Ustwo: Independent digital product studio known for award-winning app and experience design work for global brands — comparable in product-craft positioning (mobile apps, UX) but typically pitches for premium global clients rather than regional enterprise.
Others
- Siteimprove: Danish-headquartered digital governance and accessibility platform that is both a strategic partner of Adapt and an adjacent software provider — included as an ecosystem peer because enterprise buyers often evaluate Adapt alongside Siteimprove for accessibility-driven engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adapt Agency social profiles
Digital presenceAdapt Agency compliance and trust
Trust signalCompliance4 records
Adapt Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adapt Agency leadership team
Management profileNumber of profiles
Profiles7 records
Adapt Agency subsidiaries and ownership
Company hierarchySubsidiaries1 record
Adapt Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adapt Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adapt Agency
What does Adapt Agency do?
Adapt Agency is a full-service digital agency that designs, builds and operates digital products and platforms for enterprise clients, spanning strategy, UX, digital design, web and mobile app development, e-commerce, data & analytics, AI advisory, and dedicated nearshore team services. Engagements are delivered on a project or retainer basis from offices in Copenhagen, Kaunas/Vilnius and Portland.
Is Adapt Agency a public or private company?
Adapt Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adapt Agency founded?
Adapt Agency was founded in 1998. It employs 101 to 250 people.
Where is Adapt Agency based?
Adapt Agency is headquartered in Københoved, Denmark, in the Europe region.
How does Adapt Agency make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are dedicated Development Teams.
Who are Adapt Agency's main competitors?
Direct peers on record are IIH Nordic, Netlight, Creuna (Knowit Experience) and North Kingdom. Broad incumbents are Valtech, Dept and Accenture Song (formerly Accenture Interactive). Making Waves is listed as a regional player. Ustwo is listed as an emerging player. Siteimprove is listed as an others.
Does Adapt Agency have an API?
No public API is recorded for Adapt Agency.
What industry is Adapt Agency in?
Adapt Agency's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.