Surf Pacific

What Surf Pacific does

Surf Pacific is a privately held, family-owned digital marketing agency founded in 1997 by Steve and Carolyn Gray, originally in the UK before relocating principal operations to Sanctuary Cove, Queensland, Australia in 2000. The company employs approximately 50 people and serves small and medium businesses (SMBs) with a horizontal segmentation approach across verticals including dental, plastic surgery, medical specialists, legal, and trade services. Cumulative customer count over 20 years is stated at 5,600 small business clients, with select customer relationships spanning 10+ years.

The agency's offering is structured around six core service lines — Web Design & Development, Graphic Design & Branding, Search Engine Optimisation (SEO), Online Advertising/PPC Management, Social Media Management, and Conversion Rate Optimisation (CRO) — supported by add-on capabilities in content marketing, display advertising, email marketing, and ecommerce solutions. Underlying technology is built on third-party platforms: WordPress CMS for web delivery, Google Analytics for measurement, and Google Ads, Facebook Ads, Instagram Ads, YouTube, and LinkedIn for paid media management. Surf Pacific claims an enterprise-level SEO software platform and 20+ year Google Partner status, but no proprietary AI/ML systems, APIs, or developer-facing products are disclosed.

Revenue is generated primarily through monthly retainer subscriptions ($600-$4,000/month for CRO, $700-$3,000/month for SEO) augmented by one-time project fees for web design, branding, and ecommerce builds. Go-to-market is direct sales-led, leveraging a 1300 phone line, website contact forms, free strategy consultations, and inside sales account managers. The company has no disclosed external funding, acquisitions, or enterprise anchor accounts, and no partnerships, awards, patents, or certifications are recorded in the available data. Leadership is concentrated within the Gray family (Stephen Gray as Chairman, Gregory Gray as Director, Carolyn Gray as CFO), with five additional family members on the team.

Name

Surf Pacific

Legal name

Surf Pacific

Website

https://surfpacific.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Surf Pacific is a privately held, family-owned Australian digital marketing agency employing about 50 people to deliver SEO, PPC, social media, web design, branding, and conversion rate optimisation services to small and medium businesses across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing ongoing retainer-based services including SEO, PPC, social media management, web design, branding, and conversion rate optimisation. Revenue generated through monthly service retainers with enterprise-level marketing delivered at small business affordable prices.
2. Web Design & Development: Custom website design and development services with mobile-first approach, CMS implementation, and eCommerce capabilities. One-time project fees with ongoing hosting and maintenance services.
3. Branding Services: Brand identity solutions including logo design, brand strategy, competitor audits, and media design. One-time project fees for brand creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Surf Pacific is a full-service digital marketing agency delivering six core service lines to small businesses: Web Design & Development, Graphic Design & Branding, Search Engine Optimisation (SEO), Online Advertising/PPC Management, Social Media Management, and Conversion Rate Optimisation (CRO) with Lead Generation. Services are delivered through a four-step process (Engage to Win, Treasure Trust, Retain & Delight, Make it Easy to Buy) and offered primarily as monthly retainer subscriptions with prices ranging from $600–$4,000/month depending on service and scope.

Product overview

Surf Pacific is a full-service digital marketing agency providing enterprise-grade marketing services to small businesses. The offering is structured as a unified service portfolio rather than a software platform, comprising six core service lines: Web Design & Development, Graphic Design & Branding, Search Engine Optimisation (SEO), Online Advertising/PPC Management, Social Media Management, and Conversion Rate Optimisation (CRO). These core services are supported by additional capabilities including Content Marketing, Display Advertising, Email Marketing, and Ecommerce Solutions. The company delivers services through a four-step process (Discovery, Planning & Execution, Review, and Launch) and positions itself as a one-stop marketing solution eliminating the need for clients to hire separate advertising personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Custom website design and development services using a mobile-first approach with WordPress CMS. Websites are built to be SEO-optimized, fully responsive, and designed to convert visitors into paying customers. Clients receive CMS training to make content changes without coding experience.
• Graphic Design & Branding Full-service brand identity solutions including logo design, brand stationery, media design, and social media kit creation. Focuses on creating trust-centered brand identities that differentiate clients from competitors.
• Search Engine Optimisation (SEO) Organic search engine marketing services including competitor analysis, keyword research, enterprise-level SEO platform, and mobile/voice search optimisation. Aims to achieve first-page Google rankings for relevant keywords with monthly reporting. Pricing $700–$3,000/month.
• Online Advertising / PPC Management Pay-per-click advertising management across Google Ads, Facebook Ads, Instagram Ads, and YouTube. Includes landing page development, ad copy creation, budget optimization, and monthly ROI reporting. Surf Pacific has managed over 30,000 online advertising campaigns.
• Social Media Management Social media account management across Facebook, Instagram, Twitter/X, and LinkedIn. Includes community outreach, content creation, account optimization, scheduling, and social strategy development.
• Conversion Rate Optimisation (CRO) and Lead Generation Lead generation and conversion rate optimization services combining marketing automation technology, sales-driven content marketing, lead management strategy, and analytics. Focuses on turning traffic into qualified leads using data-driven behavioural psychology of customers. Pricing $600–$4,000/month.

Quantifiable outcome

• 85% of consumers search for local businesses through organic search; First page Google results earn 70% of organic traffic; 30% of traffic goes to number one position; SEO traffic 9x more likely to be viewed than paid ads
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/surfpacific
• LinkedInlinkedin.com/company/surf-pacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Pacific