What Adagietto does

Adagietto is a Lisbon-headquartered, privately held creative agency founded in 2009 that delivers brand storytelling, advertising campaigns, social media activations, product launch press kits, and cause-related marketing for enterprise clients in Portugal. Its portfolio spans retail (IKEA, Continente, Fnac, Nobre), energy (PRIO), food and beverage (PESCANOVA, The Balvenie, Periquita, Guaraná), healthcare (CUF, Medis, EROXON), and non-profit organizations (Terra dos Sonhos, Plataforma de Apoio Aos Refugiados), with notable repeat engagement from anchors PRIO and Continente. The agency's stated philosophy couples creativity with strategy, training team members to contribute across campaigns and positioning itself around emotionally resonant, culturally Portuguese storytelling.

The firm operates with 11-50 employees from a single Lisbon office (R. do Centro Cultural 6A, 1700-107 Lisboa) and delivers services through direct client engagements, likely structured as project-based or retainer work. Go-to-market is sales-led via direct outreach, referrals, and portfolio-driven inquiries directed to a single management email ([email protected]). Pricing is not publicly disclosed. No proprietary technology platform, AI/ML product, or software offering is disclosed; the AI-assisted 'Moderno desde 1850' print campaign for Periquita is the only explicit technology signal, suggesting ad-hoc use of generative tools rather than a developed capability.

Revenue figures, funding history, ownership structure, and management team composition are not disclosed. The company has not announced partnerships, acquisitions, or geographic expansion beyond Portugal, and operates as an independent agency with a single point of contact at the leadership level. Its commercial model is professional services with revenue derived from campaign execution and brand communications work for a concentrated base of enterprise and institutional clients.

Name

Adagietto

Legal name

Adagietto

Website

https://adagietto.pt

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Adagietto is a Lisbon-based creative agency founded in 2009 that develops brand storytelling campaigns, advertising content, and strategic communications for enterprise clients across retail, energy, food and beverage, healthcare, and non-profit sectors in Portugal.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Brand storytelling campaigns
• Marketing communications
• Advertising campaign development
• Social media activations

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Strategic Services: Adagietto generates revenue through providing creative services to brand clients, including campaign development, storytelling content creation, and strategic brand communications. Revenue is likely project-based or retainer-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Adagietto is a Lisbon-based creative agency that develops marketing campaigns, brand storytelling content, social media activations, product launch presskits, and cause-related campaigns for brand clients. Its work spans campaign concept development, brand activations, social and print content, event invitations, and CSR initiatives delivered primarily to Portuguese enterprise brands across retail, energy, healthcare, food & beverage, and non-profit sectors.

Product overview

Adagietto is a single-service creative agency offering marketing and advertising services. The firm develops creative campaigns and brand storytelling strategies for clients, with no modular product architecture or distinct named software offerings. Services include campaign concept development, brand activations, social media content, print materials, and experiential marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Adagietto Creative Agency Services Integrated creative agency service covering marketing campaign development, brand storytelling, social media activations, product launch presskits, CSR and cause-related campaigns, event marketing collateral, and print advertising for brand clients across retail, energy, healthcare, food & beverage, and non-profit sectors in Portugal.

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Globally recognized independent creative agency with a European presence; competes for the type of brand storytelling and cultural campaign work that Adagietto delivers, particularly for enterprise clients seeking creative differentiation.

Direct peers

• McCann Lisbon: Lisbon office of McCann Worldgroup, providing strategic creative development and brand storytelling for large Portuguese clients. Same operating geography and similar client verticals as Adagietto.
• Havas Lisbon: Portuguese arm of Havas, providing creative, media and brand storytelling services to enterprise clients in Portugal. Competes head-to-head with Adagietto for local creative briefs.
• Publicis Portugal: Local office of the Publicis network delivering full-service advertising and creative campaigns to enterprise brands in Portugal. Overlaps directly with Adagietto's enterprise portfolio.
• DDB Portugal: Lisbon-based office of the DDB global creative network, offering advertising, creative campaign development and brand storytelling for Portuguese enterprise clients. Directly competes with Adagietto for the same brand budgets in the same geography.
• BBDO Portugal: Portuguese branch of BBDO's global creative network, focused on advertising and brand campaign work for enterprise customers in Portugal. Directly comparable creative agency peer.
• TBWA Lisbon: Local office of TBWA's disruption-focused creative network in Lisbon, providing advertising and brand activations to Portuguese enterprise customers. Directly overlaps with Adagietto's campaign development offering.
• MullenLowe Lisbon: Portugal office of MullenLowe offering integrated creative and campaign services to Portuguese enterprise brands. Competes with Adagietto on creative-led brand storytelling engagements.
• Leo Burnett Lisbon: Portuguese outpost of Leo Burnett delivering creative concepting, campaign development and brand storytelling for enterprise clients. Direct competitor for the same brand marketing budgets.

Emerging players

• Loba Studio: Portuguese independent creative boutique, smaller and more niche than the network agencies, with a storytelling- and design-led ethos similar to Adagietto's positioning. Competitive at the boutique end of the Lisbon creative market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdagiettoPT

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adagietto