GCG
Gibby Consulting Group (GCG) is a privately held professional consulting firm founded in 2019 in Amherst, New York, offering business development, strategic planning, public relations, crisis management, sports marketing, and related advisory services to companies of all sizes, leveraging founder Michael Gilbert's 30 years in professional sports management.
- Company typePrivate
- Founded2019
- HeadquartersAmherst, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GCG does
Gibby Consulting Group, LLC (GCG) is a privately held, founder-owned professional consulting firm established in September 2019 by Michael M. Gilbert in Amherst, New York (Buffalo metropolitan area). The firm offers nine core service lines — business development, strategic planning, construction/real estate development, public relations, crisis management, sports marketing and promotions, event planning, creative services, and government relations — delivered directly to clients through project-based and retainer engagements on a day-to-day or project-to-project basis. GCG's value proposition is anchored almost entirely on the founder's three-decade career in professional sports and arena management, including a 22-year tenure with the NHL's Buffalo Sabres (ending January 2019), time with the New Jersey Devils and the NFL's Philadelphia Eagles, and an internship with the Buffalo Bills.
The firm operates without any proprietary technology platform, software product, or AI-enabled tooling; service delivery depends on Gilbert's personal expertise, reputation, and the professional network he built across Western New York, New Jersey, and Philadelphia during his sports career. GCG employs 1–10 staff, targets companies of all sizes from small businesses through enterprises, and markets primarily through its company website and word-of-mouth referrals rather than structured paid acquisition. Named clients span healthcare (Kaleida Health, Novum Medical), energy/solar (NST Solar, PPR Energy Solutions), real estate development (Arista Real Estate and Development), construction (J.W. Danforth), drone services (EagleHawk), IT (Advance2000), business consulting (Sinatra & Company), and sports (NexLevel Hockey), indicating a horizontal segmentation approach without vertical specialization.
The business model is straightforward professional-services revenue: clients engage GCG on either a project or retainer basis, pricing is not publicly disclosed, and quotes are provided on direct inquiry. The company has no institutional funding, no parent company, no subsidiaries, no patents or trademarks, and no disclosed revenue figures; founder Michael Gilbert holds sole ownership and control, and the firm operates from a single Amherst, NY headquarters.
GCG firmographics
Firmographics- Name
- GCG
- Legal name
- Gibby Consulting Group, LLC
- Website
- https://gibbyconsultinggroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gibby Consulting Group (GCG) is a privately held professional consulting firm founded in 2019 in Amherst, New York, offering business development, strategic planning, public relations, crisis management, sports marketing, and related advisory services to companies of all sizes, leveraging founder Michael Gilbert's 30 years in professional sports management.
- Ownership category
- akta.pro rank
GCG industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Management Consulting Services (54161), Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where GCG is headquartered
LocationHeadquarters
- HQ city
- Amherst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GCG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Consulting Services: Project-based and retainer-style consulting engagements providing professional advisory services in business development, strategic planning, construction/real estate development, public relations, crisis management, sports marketing, event planning, creative services, and government relations. Services are offered to companies of all sizes on a day-to-day or project-to-project basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
GCG product offering
Product offeringCore offering
GCG (Gibby Consulting Group, LLC) is a professional consulting firm that delivers business development, strategic planning, construction/real estate advisory, public relations, crisis management, sports marketing, event planning, creative services, and government relations services to client organizations. Founded in September 2019 and headquartered in Amherst, NY (Buffalo metro area), the firm provides multi-disciplinary advisory support across commercial, political, and event-driven engagements.
Product overview
Gibby Consulting Group, LLC is a full-service consulting agency offering professional consulting and project work services. The company operates as a single integrated consulting practice rather than a platform-based architecture, providing nine distinct service offerings: Business Development, Strategic Planning, Construction/Real Estate Development, Public Relations, Crisis Management, Sports Marketing & Promotions, Event Planning, Creative Services, and Government Relations. These services are delivered through the personal expertise of Founder & President Michael Gilbert and are designed to assist companies of all sizes with their most pressing business challenges on a day-to-day or project basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Development Consulting
Companies that use GCG
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
GCG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GCG partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
GCG competitors and assessment
Company assessmentDirect peers
- The Martin Group: Buffalo, NY-headquartered integrated marketing, advertising, and public relations agency serving Western New York enterprises. Directly comparable to GCG on geography, client base (regional enterprise), and offering mix spanning PR, brand, and marketing strategy.
- Gelia (formerly Eric Mower + Associates): New York-headquartered marketing and communications agency with deep mid-market and enterprise reach. Comparable to GCG in offering integrated PR, marketing strategy, and digital services to similarly sized clients across the Northeast.
- Crosby Marketing Communications: Mid-size integrated marketing, public relations, and government relations agency serving regional and national clients. Comparable to GCG's combined PR + strategic communications + government affairs positioning, though at larger scale.
Broad incumbents
- Octagon: Global sports marketing, sponsorship, and athlete management consultancy. Comparable to GCG's sports marketing, event planning, and sponsorship advisory capabilities, but at vastly larger scale and broader geographic footprint.
- Wasserman: Large sports marketing, talent representation, and consulting firm. Comparable on the sports marketing and event strategy dimensions of GCG's offering, with much wider service breadth and global reach.
- Padilla: Full-service PR and communications agency with an established sports practice and Midwest/Northeast office footprint. Comparable to GCG's PR, sports marketing, and crisis management service lines, with deeper bench and broader capabilities.
- Edelman: Global public relations and communications firm. Comparable on the PR, crisis management, and government relations service lines GCG offers, though Edelman operates at significantly larger scale with full-service global capabilities.
- 5W Public Relations: Mid-to-large PR agency with strong crisis management, sports, and lifestyle practices. Comparable to GCG's PR, crisis management, and sports marketing service lines for similarly sized enterprise clients.
Regional players
- Lippes Mathias: Buffalo, NY-headquartered law and advisory firm with government relations, real estate, and business consulting practices. Comparable to GCG's overlap with the Buffalo enterprise market and adjacent offering in government affairs and real estate development advisory.
- Hauser Group: Buffalo, NY-based public relations and marketing firm serving Western New York enterprises. Comparable to GCG on geographic market, client profile (regional mid-market), and PR-led service mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GCG social profiles
Digital presenceGCG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GCG leadership team
Management profileNumber of profiles
Profiles1 record
GCG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GCG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GCG
What does GCG do?
GCG (Gibby Consulting Group, LLC) is a professional consulting firm that delivers business development, strategic planning, construction/real estate advisory, public relations, crisis management, sports marketing, event planning, creative services, and government relations services to client organizations. Founded in September 2019 and headquartered in Amherst, NY (Buffalo metro area), the firm provides multi-disciplinary advisory support across commercial, political, and event-driven engagements.
Is GCG a public or private company?
GCG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GCG founded?
GCG was founded in 2019. It employs 1 to 10 people.
Where is GCG based?
GCG is headquartered in Amherst, United States, in the North America region.
How does GCG make money?
One revenue line is on record: professional Consulting Services.
Who are GCG's main competitors?
Direct peers on record are The Martin Group, Gelia (formerly Eric Mower + Associates) and Crosby Marketing Communications. Broad incumbents are Octagon, Wasserman, Padilla, Edelman and 5W Public Relations. Regional players are Lippes Mathias and Hauser Group.
Does GCG have an API?
No public API is recorded for GCG.
What industry is GCG in?
GCG's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 54161 and its SIC code is 8742.