Fisher Auction

What Fisher Auction does

Fisher Auction Company is a privately held, family-owned real estate auction firm founded in 1967 and headquartered in Pompano Beach, Florida, currently operated by third and fourth generation family members. The firm conducts live and online auctions across residential, commercial, luxury, municipality, and UCC (Uniform Commercial Code) real estate categories, with documented transaction activity spanning 46 U.S. states plus Puerto Rico, Mexico, and the U.S. Virgin Islands. Its service mix includes bankruptcy, receivership, REO, and estate liquidations alongside conventional real property, notes, and portfolio transactions, supplemented by consulting, receivership, and property management divisions.

The core technology is a proprietary online bidding platform at bid.fisherauction.com, paired with native iOS and Android applications built on BidWrangler infrastructure and Matterport-powered virtual tour integration for property presentation. The firm monetizes through buyer's premiums (typically 3-10% of the final bid, varying by asset class) and a broker participation program that pays 2-3% commissions to licensed real estate agents who register qualified buyers, creating an outsourced distribution layer. Trophy sales on record include the Versace Mansion ($41.5M), Crowne Plaza Orlando ($36.77M), and The Vue at Lake Eola ($25.9M), positioning Fisher among the consistently top-ranked auction marketing firms in North America under the leadership of Chairman Lamar Fisher (National Auctioneers Association Hall of Fame inductee).

Name

Fisher Auction

Legal name

Fisher Auction Company

Website

https://fisherauction.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Fisher Auction Company is a family-owned real estate auction firm conducting live and online auctions of distressed, luxury, commercial, residential, and UCC properties across 46 U.S. states, monetizing via buyer's premiums and broker participation commissions.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

akta.pro primary industry

Commercial Real Estate Auctions (BPAJAEAB)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Development Site & Entitlement/Planned Community Auctions (BPAJAEAI), Luxury & High-Value Property Auctions (BPAJAEAE)

Keywords

• Real estate auctions
• Online bidding platform
• Commercial property sales
• Bankruptcy auction services
• Luxury property auctions

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Transaction Fees (Buyer's Premium): Fisher Auction earns revenue through buyer's premiums charged on successful auction transactions. The premium typically ranges from 3-10% of the final bid price, added to the winning bid amount. This is the primary revenue stream from conducting live and online real estate auctions.
2. Broker Participation Fees: The company pays co-op commissions to registered real estate brokers (typically 2-3% of final bid price) who bring qualified buyers to auctions. This creates a network effect driving more transaction volume through the platform.
3. Conventional Real Estate Transactions: Services include conventional transactions of real property, notes, and portfolios beyond auction-format sales, providing diversified revenue streams.
4. Consulting Services: Provides consulting services and affiliated divisions for receiverships and property management, generating additional professional services revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fisher Auction Company conducts live and online real estate auctions across luxury, commercial, residential, municipality, and UCC property categories, operating a proprietary web-based bidding platform at bid.fisherauction.com complemented by native iOS and Android mobile applications. The firm also offers conventional real estate transactions, receivership services, property management, and consulting through affiliated divisions, earning revenue primarily through buyer's premiums (3-10% of winning bid) and broker participation commissions.

Product overview

Fisher Auction Company operates a unified real estate auction platform offering Live and Online auction services across multiple property categories including Luxury, Commercial, Municipality, Residential, and UCC (business/secured debt). The core offering is the online bidding platform accessible via web and mobile apps, supplemented by conventional transaction services, receivership, property management, and consulting. The company specializes in high-value property sales including bankruptcy auctions, REO properties, estate sales, and investment portfolio liquidations, with documented sales ranging from residential homes to luxury properties exceeding $40 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Auction Bidding Platform Proprietary web-based bidding platform accessible at bid.fisherauction.com that enables real-time online auction participation for real estate properties across all categories (luxury, commercial, residential, municipality, UCC). Buyers register online, submit proof of funds, and bid remotely on properties.
• Fisher Auction Mobile App Native iOS and Android applications that allow users to bid online on Fisher Auction properties from a mobile device. Available on the Apple App Store and Google Play Store.
• Luxury Real Estate Auctions Live and online auction services for luxury and trophy real estate assets including celebrity estates, high-end residential properties, and ultra-high-net-worth properties.
• Commercial Real Estate Auctions Live and online auctions for commercial properties including hotels, office buildings, retail centers, multifamily developments, and mixed-use assets, including bankruptcy and receiver-ordered sales.
• Residential Real Estate Auctions Live and online auctions for residential properties ranging from single-family homes to multi-family developments and land parcels.
• Municipality/Government Real Estate Auctions Auction services for government entities including municipalities, housing authorities, school districts, and other public organizations seeking to liquidate real estate assets.
• UCC Business Auctions UCC (Uniform Commercial Code) public auctions selling 100% membership interests in LLCs that own real estate, including multifamily developments and commercial properties.
• Conventional Real Estate Transactions Non-auction real estate transaction services for buying and selling real property, notes, and portfolios alongside the firm's auction services.
• Receivership Services Affiliated division providing receivership services for distressed properties, supporting court-appointed receivers in the management and disposition of real estate assets.
• Property Management Services Affiliated division providing property management services as part of the firm's comprehensive auction and real estate services portfolio.
• Real Estate Consulting Services Advisory and consulting services for property owners and sellers navigating the auction process and real estate disposition strategy.

Quantifiable outcome

• Sold Versace Mansion for $41.5 million (166% of minimum bid)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and major.

• National Association of Auctioneers (NAA)coreOthersPrimary industry association membership providing credibility, standards, and network access. Company chairman inducted into NAA Hall of Fame.
• National Association of Realtors (NAR)coreOthersIndustry association membership connecting company with real estate professionals nationwide through NAR's extensive broker network.
• Florida Auctioneers AssociationcoreOthersState-level industry association membership providing Florida market presence and credibility.
• Certified Auctioneers Institute (CAI)coreOthersProfessional certification and training program for auctioneers, ensuring professional standards.
• Accredited Auctioneer of Real Estate (AARE)coreOthersProfessional credential specifically for real estate auctioneers demonstrating specialized expertise.
• National Association of Bankruptcy Trustees (NABT)coreOthersAssociation supporting bankruptcy trustees, aligning with company's significant bankruptcy auction business.
• American Bankruptcy Institute (ABI)coreOthersOrganization providing education and resources for bankruptcy professionals, supporting company's bankruptcy auction services.
• Bankruptcy Bar Association of The Southern District of FloridacoreOthersLocal bankruptcy bar association supporting company's significant South Florida bankruptcy auction operations.
• REO CertifiedcoreOthersCertification for REO (Real Estate Owned) property disposition, supporting bank's REO auction business.
• ColliersmajorStrategic or Co-development PartnerCo-marketing partner for large commercial auctions. Currently co-marketing Bellaviva at Whispering Hills (1,432 acre master-planned community) valued at $45M+ stalking horse bid.
• Avison YoungmajorStrategic or Co-development PartnerCommercial real estate firm co-marketing distressed properties. Currently marketing Heron Pond Condominium in Pembroke Pines with $21M stalking horse bid.
• HREC Investment AdvisorsmajorStrategic or Co-development PartnerExclusive marketing agent partnership for hotel and hospitality properties. Co-marketed Crowne Plaza Orlando Universal Hotel sale.
• BidWranglercoreTechnology or IntegrationTechnology platform powering company's online auction infrastructure. Website footer credits BidWrangler for auction technology.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Concierge Auctions: Direct competitor specializing in luxury and high-end real estate auctions, including trophy estates. Mirrors Fisher's luxury auction segment with comparable buyer-premium pricing and online-bidding infrastructure.
• Ten-X (formerly Auction.com): Online real estate auction marketplace covering residential, commercial, and foreclosure assets. Overlaps directly with Fisher's REO, UCC, and commercial auction business lines.
• Tranzon: National real estate auction firm conducting commercial, residential, land, and distressed property auctions across multiple US regions, competing for similar bankruptcy and REO mandates.
• Platinum Luxury Auctions: Luxury real estate auction house focused on high-value residential and estate properties. Closely comparable to Fisher's luxury auction segment and trophy-property wins such as the Versace Mansion.
• DeCaro Luxury Real Estate Auctions: Luxury real estate auctioneer handling high-end estates and resort properties. Direct competitor for upscale listings where Fisher charges premium buyer's premiums.
• Williams Auction Group (formerly Williams & Williams): Established real estate auction firm historically focused on bankruptcy, foreclosure, and bank-owned dispositions. Competes for similar distressed and institutional mandates.

Broad incumbents

• JLL (Jones Lang LaSalle): Global commercial real estate services firm with capital-markets, valuation, and auction-adjacent disposition capabilities. Provides broader institutional alternatives to specialized auction firms like Fisher.
• CBRE Group: Largest global commercial real estate services firm offering investment sales, debt origination, and distressed-asset advisory that competes with Fisher's commercial and institutional mandates.
• Cushman & Wakefield: Global real estate services firm with investment-sales and capital-markets practices handling commercial property dispositions that compete with Fisher's commercial auction book.
• Marcus & Millichap: Investment sales firm specializing in commercial real estate brokerage across multifamily, retail, office, and hospitality. Competes for the same pool of institutional sellers considering disposition alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fisherauction
• Facebookfacebook.com/fisherauctioncompany
• LinkedInlinkedin.com/company/fisher-auction-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Auction