iMore
iMore is an Apple-focused digital media publication delivering news, reviews, buying guides, deals, how-tos, a newsletter, and a podcast to Apple product consumers across five regional editions. It is operated by Future US, Inc. under Future plc and monetizes via advertising and affiliate commerce.
- Company typePrivate
- Founded2008
- HeadquartersBath, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What iMore does
iMore is a digital media publication dedicated to the Apple ecosystem, covering iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, iOS, macOS, HomeKit, and related accessories and services. The site delivers news, product reviews, buying guides, deal roundups, step-by-step how-to tutorials, an email newsletter, and the "iMore Show" podcast, organized across five localized regional editions serving the US, UK, Australia, Canada, and India. iMore is operated by Future US, Inc., a subsidiary of the UK-based international media group Future plc, which provides corporate infrastructure, advertising sales, and operational support. The editorial team claims decades of combined Apple device experience, with at least one editor having prior service as an Apple Genius Bar technician.
iMore's underlying technology is a standard digital content management and publishing platform, optimized for organic search (the site holds Google preferred source status) and complemented by RSS syndication, email newsletter delivery, and podcast distribution. There is no proprietary technology, app, or API offering; the entire user experience is web-based with auxiliary newsletter and podcast channels.
iMore generates revenue primarily through display advertising and affiliate commerce, earning commissions when readers purchase products via tracked links to retailers such as Amazon, Best Buy, Walmart, and Apple. A secondary revenue stream is the paid "Apple Guides & Specials" subscription, sold from $15.99 per issue through Magazines Direct. The audience is consumer end-users of Apple products, served horizontally rather than through named enterprise accounts. In 2026, iMore announced it was shutting down with a "Goodbye from iMore" farewell, indicating the brand is being wound down by its parent Future plc.
iMore firmographics
Firmographics- Name
- iMore
- Legal name
- Future US, Inc.
- Website
- https://imore.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iMore is an Apple-focused digital media publication delivering news, reviews, buying guides, deals, how-tos, a newsletter, and a podcast to Apple product consumers across five regional editions. It is operated by Future US, Inc. under Future plc and monetizes via advertising and affiliate commerce.
- Ownership category
- akta.pro rank
iMore industry classification
Industry- Product category
- Technology Media
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where iMore is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
iMore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The site generates revenue through display advertising and sponsored content placements across its pages, serving its large audience of Apple product enthusiasts.
- Affiliate Commerce: iMore earns commissions when readers purchase products through affiliate links to retailers like Amazon, Best Buy, Walmart, and Apple. The site tracks and promotes deals with affiliate attribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Apple Guides & Specials subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
iMore product offering
Product offeringCore offering
iMore is a digital media publication focused exclusively on the Apple ecosystem, producing and distributing news, product reviews, buying guides, deal roundups, how-to tutorials, an email newsletter, and a podcast. The site serves individual Apple consumers and enthusiasts seeking expert guidance on iPhone, Mac, Apple Watch, iPad, AirPods, iOS, Vision Pro, and related accessories, generating revenue through advertising, affiliate commerce, and newsletter subscriptions.
Product overview
iMore is an Apple-focused media platform operated by Future US Inc. It delivers a unified content ecosystem spanning news articles, expert product reviews, buying guides, deals, how-to tutorials, a newsletter, and a podcast. The platform covers the full Apple product portfolio including iPhone, Macs, Apple Watch, iPad, AirPods, iOS, Vision Pro, and related accessories and services. Revenue is generated through a combination of affiliate commerce links and newsletter subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- iMore News & Editorial Content Apple-focused news articles, product reviews, and industry coverage spanning iPhone, Macs, Apple Watch, iPad, AirPods, iOS, Vision Pro, and related Apple ecosystem topics. Targeted at individual Apple product enthusiasts and prospective buyers.
- iMore Buying Guides
- iMore Deals
- iMore How-To Guides
- iMore Newsletter (Apple Guides & Specials)
- iMore Show Podcast
Quantifiable outcome
- iMore team claims decades of Apple device experience across their editorial staff
- +1 more outcomes
Companies that use iMore
Customer profileSegments1 record
Ideal customer profiles1 record
iMore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iMore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Future plcparentiMore is owned and operated by Future plc, an international media group and leading digital publisher. Future plc provides corporate infrastructure, advertising sales, and operational support for the iMore brand.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
iMore competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iMore social profiles
Digital presenceiMore financial estimates
Financial estimateRevenue estimate
Valuation estimate
iMore leadership team
Management profileNumber of profiles
Profiles5 records
iMore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iMore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iMore
What does iMore do?
iMore is a digital media publication focused exclusively on the Apple ecosystem, producing and distributing news, product reviews, buying guides, deal roundups, how-to tutorials, an email newsletter, and a podcast. The site serves individual Apple consumers and enthusiasts seeking expert guidance on iPhone, Mac, Apple Watch, iPad, AirPods, iOS, Vision Pro, and related accessories, generating revenue through advertising, affiliate commerce, and newsletter subscriptions.
Is iMore a public or private company?
iMore is a private company. It is classified as corporate owned and is currently operating.
When was iMore founded?
iMore was founded in 2008. It employs 1 to 10 people.
Where is iMore based?
iMore is headquartered in Bath, United Kingdom, in the Europe region.
How does iMore make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate Commerce.
Does iMore have an API?
No public API is recorded for iMore.
What industry is iMore in?
iMore's product category is Technology Media. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 516.