WYFF
- Company typePrivate
- Founded1953
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
WYFF firmographics
Firmographics- Name
- WYFF
- Legal name
- Hearst Properties Inc.
- Website
- https://wyff4.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where WYFF is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WYFF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels4 records
WYFF product offering
Product offeringCore offering
WYFF News 4 produces and broadcasts local television news, weather forecasting, sports coverage, and community journalism for viewers in the Upstate South Carolina designated market area (Greenville-Spartanburg-Anderson). The station distributes its programming via over-the-air broadcast, cable and satellite carriage, a digital website (wyff4.com), mobile applications for iOS and Android, and the Very Local streaming platform, and it additionally offers a footage licensing service for its video archive.
Product overview
WYFF News 4 is a local television broadcasting station owned by Hearst Television, serving Greenville and the Upstate region of South Carolina. The station provides a comprehensive news operation centered on its core WYFF News 4 broadcast product, supplemented by a mobile application for iOS and Android. The station's offerings include dedicated weather forecasting through the WYFF Weather Team, political coverage via the Matter of Fact section, and lifestyle content through the Stitch video series. Additional services include video archive licensing for footage and the Very Local streaming platform. The station covers local news, national news, sports, health, entertainment, and politics, operating under the Hearst Television corporate umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- WYFF News 4 Broadcast Core local television news broadcast service for viewers in the Greenville-Spartanburg-Anderson Upstate South Carolina market, providing local and national news, weather, sports, politics, health, and entertainment coverage via over-the-air broadcast, cable, and satellite distribution.
- WYFF News Mobile App Mobile application available for iOS and Android that delivers WYFF4 news content, weather updates, breaking news alerts, and video to viewers on mobile devices.
- WYFF Weather Team Service Dedicated weather forecasting service providing local forecasts, radar imagery, severe weather alerts, Skycam content, and hurricane tracking specifically for the Greenville and Upstate South Carolina area.
- Very Local Streaming Platform Free streaming service operated by Hearst Television that distributes local news, exclusive original programming, and free regional video content for the Greenville market.
- Video Archive Licensing Service Footage licensing service offering cleared historical and current event video content from WYFF's extensive multi-decade archive for use in documentaries, productions, and commercial video projects.
Companies that use WYFF
Customer profileSegments1 record
Ideal customer profiles1 record
WYFF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WYFF partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
WYFF competitors and assessment
Company assessmentDirect peers
- WSPA-TV (7News): CBS-affiliated local TV station serving the exact same Greenville-Spartanburg-Anderson DMA as WYFF, owned by Sinclair. Direct head-to-head competitor for local news viewers, ad dollars, and NBC/CBS prime-time ratings.
- WLOS (News 13): ABC affiliate also serving the Greenville-Spartanburg-Asheville market, owned by Sinclair. Direct local news and weather competitor operating across both South and North Carolina, mirroring WYFF's geographic footprint.
- FOX Carolina (WHNS): Fox-owned local TV station covering the Upstate South Carolina and Western North Carolina markets. Competes for the same viewers, advertisers, and weather audience as WYFF.
- WCVB (Hearst Television): Fellow Hearst-owned ABC affiliate in Boston. Direct operational and corporate peer under the same Hearst Television umbrella, sharing back-office, digital, and content-syndication infrastructure.
- KCRA 3 (Hearst Television): Hearst Television NBC affiliate in Sacramento. Sister station to WYFF under the same owner, providing a direct comparability benchmark for ratings, digital performance, and operating model.
- WBAL-TV 11 (Hearst Television): Hearst-owned NBC affiliate in Baltimore. Another same-network Hearst sister station, comparable in terms of newsroom scale, multi-platform product mix, and NBC programming leverage.
Broad incumbents
- WFAA (ABC): Large-market ABC-owned local station in Dallas-Fort Worth operated by Tegna. Comparable in newsroom breadth, weather product, and digital distribution model, though in a materially larger DMA than WYFF.
- Tegna Inc. Major U.S. local TV station group operating dozens of NBC/ABC/CBS affiliates. Comparable in station-level economics, retransmission dynamics, and digital ad strategy, though at much greater scale and diversity than WYFF alone.
- Gray Television: Large local broadcast group operating hundreds of stations across mid-size and small markets. Direct business-model and portfolio comparable to the kind of asset WYFF represents within Hearst's portfolio.
Regional players
- WIS (NBC): NBC affiliate in Columbia, SC. While not directly competing in the same DMA, it is the same network, serves the same state, and competes indirectly for statewide political ad budgets and regional sports coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WYFF social profiles
Digital presenceWYFF financial estimates
Financial estimateRevenue estimate
Valuation estimate
WYFF leadership team
Management profileNumber of profiles
Profiles1 record
WYFF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WYFF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WYFF
What does WYFF do?
WYFF News 4 produces and broadcasts local television news, weather forecasting, sports coverage, and community journalism for viewers in the Upstate South Carolina designated market area (Greenville-Spartanburg-Anderson). The station distributes its programming via over-the-air broadcast, cable and satellite carriage, a digital website (wyff4.com), mobile applications for iOS and Android, and the Very Local streaming platform, and it additionally offers a footage licensing service for its video archive.
Is WYFF a public or private company?
WYFF is a private company. It is classified as corporate owned and is currently operating.
When was WYFF founded?
WYFF was founded in 1953. It employs 101 to 250 people.
Where is WYFF based?
WYFF is headquartered in Greenville, United States, in the North America region.
Who are WYFF's main competitors?
Direct peers on record are WSPA-TV (7News), WLOS (News 13), FOX Carolina (WHNS), WCVB (Hearst Television), KCRA 3 (Hearst Television) and WBAL-TV 11 (Hearst Television). Broad incumbents are WFAA (ABC), Tegna Inc. and Gray Television. WIS (NBC) is listed as a regional player.
Does WYFF have an API?
No public API is recorded for WYFF.