Love Radius

What Love Radius does

Love Radius is a French physiological babywearing company founded in 2007 by Olivier Sâles, originally operating as Je Porte Mon Bébé (JPMBB) before rebranding to its current name in 2019. The company designs and manufactures ergonomic baby carriers, wraps, and slings built around proprietary design elements including the "3D Fit" adjustment system and the base-knot configuration for wrap products. Its catalog spans the BASIC Wrap (€59), L'Originale JPMBB (€75), HoodieCarrier 2 (€129), and PhysioCarrier 2 (€145), with accessories and apparel extensions (CaravanBAG, Parent's Sweatshirt, Carrying Jacket) covering a roughly €39-€189 price range. Products are certified to EN 13209-2 and TR 16512 physiological-carrying standards.

The business is structured as a French SAS with €5,000 share capital, headquartered in Toulon with a Paris presence, and operates with a small team of approximately 14-18 people. Distribution reaches approximately 40 countries through a multi-channel model: direct-to-consumer e-commerce, third-party retail partnerships, a rental program operated through Kidntrip, and L'École À Porter, an in-house training school that certifies babywearing consultants and supports a community/ambassador network. The company shows a 4.78/5 customer rating across 3,332 reviews on its owned channel, indicating strong satisfaction and retention within its niche.

Strategic activity over the past decade has been product-led and self-funded rather than capital-driven. The company adopted a four-day work week in 2017, rebranded for international positioning in 2019, and has iterated its flagship line on roughly a two-year cadence, with the CaravanBAG launch in 2022, the HoodieCarrier 2 in 2023, and the PhysioCarrier 2 in 2025. No external funding rounds or revenue figures are disclosed in available records.

Name

Love Radius

Legal name

Love Radius

Website

https://love-radius.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Love Radius is a French physiological babywearing company founded in 2007, designing and selling ergonomic baby carriers, wraps, and slings across approximately 40 countries via DTC, retail, rental, and training channels.

Ownership category

akta.pro rank

Product category

Baby Carriers and Babywearing Products

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

akta.pro secondary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Physiological baby carriers
• Baby wraps and slings
• Ergonomic babywearing
• Baby carrier accessories
• Babywearing training

Headquarters

HQ city

Toulon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Product Sales: Direct sales of baby carriers, wraps, slings, diaper bags, and babywearing clothing through e-commerce website and authorized resellers
2. Rental Services: Baby carrier rental through Kidntrip partnership partner - customers can rent carriers, wraps, and accessories for specified periods
3. Professional Training: Babywearing instructor training through L'École À Porter for consultants and healthcare professionals

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Love Radius designs, manufactures and sells physiological baby carriers, wrap slings, ring slings and babywearing accessories for infants aged 0-36 months. The product range includes structured carriers (PhysioCarrier 2, HoodieCarrier 2), wraps and slings (JPMBB Original, BASIC, La Petite Écharpe Sans Nœud, Écharpe Tissée Sans Nœud, L'Originale PETITE), and accessories (CaravanBAG, Banana Bag, Parent's Sweatshirt, Carrying Jacket, Carrying Blanket). The company also runs L'École À Porter, a babywearing training school, and offers a rental service through partner Kidntrip.

Product overview

Love Radius is a French company specializing in physiological babywearing products, founded in Paris in 2007 (formerly as Je Porte Mon Bébé). The product portfolio centers on baby carriers and wraps organized into three main categories: structured carriers (PhysioCarrier 2, HoodieCarrier 2), wrap slings (BASIC, L'Originale JPMBB, L'Originale PETITE, La Petite Écharpe Sans Nœud, Écharpe Tissée Sans Nœud), and carrying accessories (CaravanBAG diaper bag/carrier, Banana Bag waist bag, Parent's Sweatshirt, Carrying Jacket, Carrying Blanket). The company also offers a baby carrier rental service through partner Kidntrip, and operates L'École À Porter, a babywearing training school. Products are designed in France and sold directly and through approximately 40 countries via resellers. The 2023-2025 period marked a transition to version 2 of their flagship carriers with 3D Fit technology.

Differentiator

Problem solved

Functional benefit

Brands

• L'École À Porter: Babywearing school providing training for parents, babywearing consultants, and healthcare professionals.

Products and services

• PhysioCarrier 2 Ergonomic baby carrier for children aged 0-36 months (3.5-20 kg), featuring 3D Fit technology, bilateral strap adjustments and integrated ventilation for year-round use. Sold at €145.
• HoodieCarrier 2 Iconic baby carrier with integrated hoodie design that combines the robustness of a carrier with the comfort of a sweatshirt and the flexibility of a wrap; suitable from birth to 36 months, 11 colors, €129.
• L'Originale JPMBB Original wrap sling featuring the signature JPMBB base knot that can be pre-tied; suitable from birth to ~14 kg, available in 5 colors, €75.
• L'Originale PETITE Smaller version of the Original JPMBB wrap, designed for smaller-statured parents or smaller babies; 3.5-9 kg range, 3 colors, €59.
• BASIC Wrap Entry-level wrap offering essential babywearing functionality at an accessible price; 3.5-9 kg range, 6 colors, €59.
• La Petite Écharpe Sans Nœud Ring sling installable in 45 seconds without tying, suitable from birth to 14 kg, bicolor with rings for easy adjustment; 3 colors, €65.
• Écharpe Tissée Sans Nœud Woven no-knot ring sling providing more structure and support than stretch wraps, suitable for larger babies and longer carrying periods; 3.5-14 kg, 4 colors, €69.
• CaravanBAG Diaper bag that also functions as a baby carrier with integrated hip seat, pockets for baby and parents, built-in changing mat and additional hip-carry capability; 2 colors, €59.
• Banana Bag Compact waist/belt bag designed for parents to carry essentials while babywearing; 1 color, €39.
• Le Sweat du Parent Adaptive sweatshirt designed for parents that accommodates pregnancy belly, baby wearing and everyday life; compatible with all babywearing methods, 2 colors, €79.
• Manteau de Portage Jacket designed for babywearing in cold weather, allowing the parent to carry the baby while staying warm; 2 colors, €189.
• Couverture de portage Blanket designed for babywearing, providing additional warmth and coverage for the baby during carrying; 2 colors, €39.
• Pads for La Petite Écharpe Sans Nœud Optional padding accessories for the La Petite Écharpe Sans Nœud ring sling, enhancing comfort for parent and baby.
• Les Imparfaits Reconditioned or imperfect products sold at reduced prices, offering the same functionality and safety as regular products with minor cosmetic flaws.
• Gift Cards Gift cards available in denominations of €25, €50, €70, €100 and €150, valid for one year on the Love Radius website.
• Baby Carrier Rental Service Rental service for baby carriers and wraps delivered through partner Kidntrip; customers who rent receive a 10% discount on a subsequent purchase from love-radius.com.
• L'École À Porter Babywearing training school for parents, babywearing consultants and healthcare professionals, teaching proper babywearing techniques and supporting product recommendations.

Quantifiable outcome

• 4.78/5 customer satisfaction rating based on 3,332 reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• KidntripminorStrategic or Co-development PartnerRental partner providing baby carrier rental services. Kidntrip offers Love Radius products for rent, and customers receive 10% discount on love-radius.com after rental completion.
• OneycoreTechnology or IntegrationPayment provider enabling 3x and 4x installment payments for purchases over €100, facilitating customer purchases
• L'École À PortercoreStrategic or Co-development PartnerBabywearing training school that trains babywearing consultants and healthcare professionals, creating a network of trained practitioners who recommend Love Radius products

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Stokke: Norwegian premium baby products brand offering carriers, high chairs, and strollers. Competes in the premium ergonomic baby carrier category but with a broader portfolio.
• Cybex: German baby gear brand offering car seats, strollers, and carriers. Comparable global distribution and premium positioning, though carriers are a smaller part of the portfolio.
• Bugaboo: Dutch premium baby gear brand primarily known for strollers but expanding into adjacent categories. Comparable premium positioning and global distribution, though with a broader product portfolio.

Direct peers

• Artipoppe: Premium Dutch baby wrap and carrier brand, often positioned as a luxury alternative. Comparable by product category (wraps/carriers) and direct-to-consumer model, though at higher price points.
• Tula Baby Carriers: US baby carrier brand offering structured carriers and wrap conversions, sold direct-to-consumer and through retailers. Directly overlaps Love Radius's product range and ergonomic positioning.
• LÍLLÉbaby: US-based ergonomic baby carrier brand with comparable structured carrier and wrap product lines, similar physiological positioning claims, and DTC-plus-retail distribution.
• Boba: Baby wrap and structured carrier brand offering comparable products (Boba Wrap, Boba X) for new parents. Similar mid-premium pricing and DTC-led go-to-market.
• BabyBjörn: Swedish baby carrier and baby gear brand offering ergonomic baby carriers (Baby Carrier One, Mini) and wraps. Premium positioning and global retail distribution make it a closely comparable peer.
• Ergobaby: US-based global leader in ergonomic baby carriers and wraps with similar product categories (structured carriers, wraps) and target customer base of new parents. Most directly comparable peer by product line and channel mix.
• Beco Baby Carrier: Brand focused on ergonomic baby carriers with similar physiological positioning claims. Competes in the same mid-premium price band with overlapping retail and DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/LoveRadius
• Facebookfacebook.com/LoveRadiusFR
• Instagraminstagram.com/love_radius
• TikToktiktok.com/@loveradius
• Xx.com/love_radius
• LinkedInlinkedin.com/company/love-radius

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Radius