Mittleman Jewish Community Center

What Mittleman Jewish Community Center does

The Mittleman Jewish Community Center (MJCC) is a 501(c)-style nonprofit community center founded in 1914 in Portland, Oregon, currently operating on the Schnitzer Family Campus at 6651 SW Capitol Highway. It serves as the central Jewish community hub for the Portland metropolitan area while remaining open to all faiths. The Center runs a comprehensive recreation portfolio: a fitness center with Precor and Matrix equipment, two swimming pools (a 25-yard lap pool and a 92-94°F warm-water therapy pool), a 22,000 sq ft climate-controlled Sportsplex, group exercise studios, a gymnasium, racquetball courts, a dance studio, locker rooms with sauna/steam/whirlpool, and event spaces including a ballroom. Programming spans personal training, massage, physical therapy (via embedded Move Strong PT), swim lessons, competitive Stingrays swim teams, 55+ weekly group fitness and aquatics classes, summer day camp, afterschool programs, drop-in childcare for ages 6 months to 5 years, and arts/culture programming including Israeli dancing, Jewish holiday events, and PJ Library.

The Center's technology stack is built on the third-party Daxko membership and registration management platform, which powers online account creation, program enrollment, transaction processing, and the 2025-launched custom MJCC Mobile App for iOS and Android (delivering schedules, class registration, fitness challenges, and push notifications). The website runs on Finalsite CMS. Member management is tiered across Yearly Commitment Memberships (Adult $111/mo, Couple $141/mo, Family $163/mo), Monthly Membership (no commitment), Sustaining Membership with tax-deductible components, PJA-family discounted tiers, and Sustaining tiers; one-time enrollment fees range from $150 to $250. Day passes are priced at $24 adult / $15 youth. Ancillary revenue includes personal training, massage, swim lessons, sports league fees ($725/team indoor soccer), and facility rentals at 20% member discount.

Revenue mechanics are split roughly 86% earned (membership dues, program fees, rentals) and ~14% donations/grants including Annual Fund, Building Fund, Legacy Society, Friends of the Center Society ($360+ donors), and Jewish Federation of Greater Portland support. Member scale is approximately 1,800 member units representing 3,750+ individuals, with 12,000+ annual visitors and 1,000+ daily visitors. The MJCC is led by Executive Director Steve Albert and CFO Beth Germain. Co-tenants on campus include Portland Jewish Academy (PJA day school, post-1986) and Cafe at the J (Portland's only kosher restaurant, under Oregon K supervision).

Name

Mittleman Jewish Community Center

Legal name

Mittleman Jewish Community Center

Website

https://oregonjcc.org

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Mittleman Jewish Community Center, founded in 1914 in Portland, Oregon, is a nonprofit Jewish community center operating a fitness, aquatics, youth, and cultural programming facility serving approximately 1,800 member households representing over 3,750 individuals and 12,000+ annual visitors on the Schnitzer Family Campus.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Dues: Recurring monthly and annual membership fees from approximately 1,800 member units representing over 3,750 individuals. Membership fees account for approximately 86% of annual revenue combined with program fees and rentals.
2. Program Fees: Fees for fitness classes, swim lessons, swim teams, youth programs, summer camp, sports leagues, personal training, massage services, and childcare programs.
3. Facility Rentals: Revenue from renting spaces including the Sportsplex (indoor soccer), ballroom, gymnasium, classrooms, and other event spaces for meetings, weddings, bar/bat mitzvahs, quinceañeras, and other events.
4. Day Passes: One-time fees for non-members to access facilities including $24/day for adults (14+), $15/day for youth (13 and younger), with discounted rates for members' guests.
5. Donations and Grants: Charitable contributions including Annual Fund, Building Fund, Legacy Society planned giving, Friends of the Center Society ($360+ donors), Day for the J sponsorship, corporate matching, and Oregon Cultural Trust donations. The MJCC is a beneficiary of the Jewish Federation of Greater Portland.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Mittleman Jewish Community Center operates a membership-based community recreation center providing access to a fitness center, group exercise classes, two swimming pools, indoor sports facilities, youth and family programming, and Jewish cultural events. Members and day-pass users access facilities and programs directly on-site or through online registration and a mobile app, with the organization generating the majority of its revenue from recurring membership dues, program fees, and facility rentals.

Product overview

The Mittleman Jewish Community Center (MJCC) operates as a community recreation and cultural center offering a unified portfolio of fitness, aquatics, sports, youth programming, and cultural services. The core offerings include a fitness center with group exercise classes (55+ weekly), two swimming pools (25-yard lap pool and warm water therapy pool), indoor soccer and sports facilities (Sportsplex), comprehensive youth programs including summer day camp and afterschool classes, and arts and culture programming. The center also provides ancillary services including personal training, massage therapy, physical therapy, childcare, and facility rentals. Members access the facility through a tiered membership program managed via the Daxko platform, and can interact with services through a dedicated mobile app. The center serves as a Jewish community hub while being open to all faiths and backgrounds, and is co-located with Portland Jewish Academy and the Cafe at the J kosher restaurant on the Schnitzer Family Campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Center State-of-the-art fitness facility featuring Precor and Matrix cardiovascular equipment, free weights, Expresso Fitness Bikes, and a variety of strength training equipment. Includes cardio fitness center, group exercise studios, and IGNITE private small group training studio. Available to members and day pass users.
• Aquatics Program Comprehensive aquatics program featuring a 25-yard lap pool and warm water pool (92-94°F). Offers swim lessons for all ages, competitive swim teams (Stingrays), water fitness classes, masters swimming, and open recreational swim. Recognized as one of six best swimming lesson programs in Portland by Rip City Review.
• Group Exercise Classes Over 55 weekly group fitness and aquatics exercise classes including Yoga, Zumba, Pilates, Cycling, HIIT, Nia, Aqua HIIT, Arthritis Exercise, and more. Available to members and day pass users.
• Personal Training One-on-one personal training and IGNITE small group training (up to 4 people) with certified fitness trainers. Offers customized exercise programs, accountability, and flexible session packs (single, 5-pack, 10-pack).
• Massage Services Therapeutic, sports, Swedish, deep tissue, and custom massage services provided by licensed massage therapists in dedicated massage studios. 30, 60, and 90 minute sessions available. New members receive 20% off first massage.
• Physical Therapy (Move Strong) Move Strong Physical Therapy clinic located inside the MJCC, offering one-on-one hands-on treatment for joint pain, back pain, arthritis, sports injuries, post-surgical rehabilitation, and women's health. Open to both members and external patients.
• Indoor Soccer (Sportsplex) 22,000 square foot climate-controlled indoor sports facility with in-fill turf playing surface. Offers recreational indoor soccer leagues and open play for all ages and abilities. 8-week league sessions at $725 per team.
• Drop-in Sports Free drop-in sports including basketball, pickleball, racquetball, gym hockey, and lacrosse for members and day pass users.
• Youth Programs Afterschool programs, vacation camps, and youth fitness classes for children ages 3-12, including sports, enrichment classes, and childcare.
• Summer Day Camp Full-day summer camp for ages 3-15 running June through August. Offers sports, swimming, arts and crafts, games, and more. One of Portland's oldest camping traditions, started in 1921. General: $125/day; Members: $100/day.
• Drop-in Childcare Childcare services for children 6 months to 5 years while parents use the facility. Offers drop-in ($25 general / $12 for members) and unlimited monthly ($55/mo) options, plus a 10-visit punchcard.
• Arts and Culture Programming Variety of arts, cultural, and educational programming including Israeli dancing, book clubs, cultural travel trips, Jewish holiday celebrations (Purim, Israeli Independence Day), and community events. Includes Jewish Community Orchestra concerts, Hebrew classes, and the PJ Library program.
• Facility Rentals Rental spaces including the ballroom, classrooms, gymnasium, racquetball courts, Sportsplex, and Cafe at the J for events, meetings, sports, and celebrations including B'nei Mitzvahs and weddings. 20% discount for members.
• Cafe at the J Portland's only kosher restaurant serving dairy breakfasts, lunches, dinners and weekly meat dinner. Under supervision of Oregon K. Located on the Schnitzer Family Campus.
• Stingrays Swim Teams Competitive swim team program including Junior Rays pre-team (ages 5+), USA Swimming team (ages 6-18), and Masters team (ages 18+). Part of US Masters Swimming.
• PJ Library Free monthly Jewish children's book program for children 6 months to 8 years. Families receive free Jewish books monthly as part of the Harold Grinspoon Foundation program.
• MJCC Mobile App Mobile application for iOS and Android that allows members to view schedules for group fitness, aquatic exercise, and drop-in sports; register for classes and programs; manage membership accounts; join fitness challenges; check facility hours; and receive push notifications with real-time updates and cancellation alerts. Powered by Daxko.
• Membership Program Variety of membership tiers including Individual, Couple, Family, and Sustaining options with monthly and annual payment plans. Includes access to fitness facilities, pools, group classes, and discounts on programs. Yearly commitment rates: Adult $111/mo, Couple $141/mo, Family $163/mo. Monthly no-commitment: Adult $126/mo, Couple $161/mo, Family $188/mo.

Quantifiable outcome

• Over 12,000 people come through the doors annually with nearly 1,000 daily visitors
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Jewish Federation of Greater PortlandcoreStrategic or Co-development PartnerThe MJCC is a proud beneficiary of the Jewish Federation of Greater Portland and partners with them in strengthening the local Jewish community and greater Portland community. The Federation supports the MJCC as a central community institution.
• Portland Jewish Academy (PJA)coreStrategic or Co-development PartnerPortland Jewish Academy occupies the Min Zidell Education Building on the MJCC Campus. PJA was founded in 1961 and provides a Jewish community day school with academic education built on Jewish values. MJCC provides transport services for PJA students to afterschool classes.
• Oregon KminorStrategic or Co-development PartnerOregon K provides supervision for Cafe at the J, Portland's only Kosher restaurant, which is located on the MJCC campus and owned/operated by Allen Levin.
• Move Strong Physical TherapycoreStrategic or Co-development PartnerMove Strong Physical Therapy clinic is located inside the MJCC and is open to both members and guests. They provide one-on-one, hands-on physical therapy treatment for conditions including joint pain, back pain, arthritis, injury recovery, and women's health.
• Harold Grinspoon FoundationcoreStrategic or Co-development PartnerPJ Library is a program of the Harold Grinspoon Foundation, made possible through partnerships with philanthropists and local Jewish organizations. The MJCC serves as the local partner distributing free Jewish children's books monthly to enrolled families.
• JCCA (JCC Association)minorChannel Partner/ Reseller/ DistributorJCCA membership perk allows MJCC members to use their membership card at JCCA-affiliated JCCs when traveling, subject to each location's specific reciprocity policy.
• Chamber Music NWminorOthersMember perk partner offering $10 off each concert ticket for MJCC members using code 'MJCC'.
• Oaks ParkminorOthersMember perk partner offering 25% off ride bracelets through October and 25% off roller rink admission through December (excluding July 4th and Haunted House).
• Fred MeyerminorOthersFred Meyer Community Rewards program allows MJCC supporters to designate the center as their charity when shopping. Code FS719 links to MJCC.
• DaxkocoreTechnology or IntegrationDaxko provides the online membership management and registration platform for MJCC, powering the website integration for class registration, program enrollment, membership account management, and mobile app functionality.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Marlene & Nathan Hale JCC: Greater Boston JCC operating fitness centers, pools, summer camps, and cultural programming — directly comparable scale and service mix to MJCC.
• 92nd Street Y (New York): Iconic Jewish community center in Manhattan combining fitness, education, and cultural programming with membership-based model — analogous operating concept at larger scale.
• Jewish Community Center of San Francisco: A comparable JCC serving the Bay Area Jewish community with similar fitness, aquatics, youth, and cultural programming model — direct structural peer within the JCC Association network.
• Sid Jacobson JCC: Long Island JCC offering fitness, aquatics, cultural arts, and senior services to a Jewish community — closely mirrors MJCC's blend of recreation and Jewish cultural programming.

Regional players

• Portland Parks & Recreation: Municipal recreation provider in Portland operating pools, sports facilities, and community programs at lower price points — regional public-sector competitor for family recreation spend.

Others

• Daxko: Technology vendor powering MJCC's membership management, registration, and mobile app — adjacent infrastructure provider whose broader Y/JCC customer base signals category peers.
• Jewish Federation of Greater Portland: MJCC's parent-affiliate federation and primary philanthropic supporter — not a direct competitor but the ecosystem partner that funds and channels members to MJCC.

Broad incumbents

• YMCA of Columbia-Willamette: Regional YMCA operating multiple Portland-area branches with fitness, aquatics, youth programs, and day camps — broader nonprofit recreation incumbent in MJCC's same market.
• Life Time Fitness: National premium fitness club operator with pools, group classes, kids programming, and family amenities — broader incumbent competing for the same fitness-and-family Portland demographic.

Emerging players

• Orange Theory Fitness: Boutique group training fitness franchise with multiple Portland locations — emerging player competing on convenience and group fitness programming relevant to MJCC's adult fitness segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MJCCPDX
• YouTubeyoutube.com/MJCCPDX
• Facebookfacebook.com/MJCCPDX
• LinkedInlinkedin.com/company/MJCCPDX
• Instagraminstagram.com/MJCCPDX

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mittleman Jewish Community Center