What Halldale Group does

Halldale Group is a privately held B2B media and events business headquartered in Fleet, United Kingdom, with a US office in Lake Mary, Florida, focused exclusively on safety-critical education, training, and simulation. The company traces its heritage to MS&T (Military Simulation & Training), launched in 1983, and CAT (Civil Aviation Training), launched in 1989/1990, and was formed via a management buyout in 1992. It was acquired by Montgomery Group in January 2026, a global events operator running 50+ exhibitions across 15+ countries. Halldale serves three primary vertical audiences: civil aviation training leaders (airlines, ATOs, regulators), defence and military training professionals, and safety-critical industries (oil and gas, mining, marine, nuclear, healthcare) via its SCT publication.

The product portfolio spans specialist editorial publications (CAT, MS&T, SCT), three flagship annual summits (WATS in the Americas with 1,000+ attendees, APATS in Asia-Pacific with 700+ attendees, EATS in Europe with 1,000+ attendees from 50+ countries), the Aviation Training Leader Forum (ATLF) online community of 1,000+ members, the Women in Aviation Training (WiAT) initiative, and closed-door Heads of Training meetings. The proprietary asset is the Civil Full Flight Simulator Census, an 18-year-maintained database covering 1,700+ Level A through D full flight simulators worldwide, which in June 2026 was relaunched as a self-serve digital subscription platform with Google Maps integration and 23 fields per record.

Halldale monetizes through three streams: sponsorship, exhibition, and delegate revenue from the summits (the largest stream by management commentary); advertising placements across newsletters, websites, and social channels (CAT reaches ~26K newsletter contacts weekly, MS&T ~25.5K, SCT ~30K data contacts); and recurring subscriptions to the Sim Census platform at US$1,200/year (introductory US$1,080). Go-to-market is direct-B2B with regionally-split commercial coverage (EMEA/APAC and Americas) for advertising and sponsorships, self-serve for Sim Census subscriptions, and free self-registration for ATLF.

Name

Halldale Group

Legal name

Halldale Group

Website

https://halldale.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Halldale Group is a B2B media and events company serving the global aviation, defence, and safety-critical training community through specialist publications (CAT, MS&T, SCT), three regional summits (WATS, APATS, EATS), and a subscription database covering 1,700+ full flight simulators.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Live Events and Sponsorships: Halldale generates revenue through organizing and hosting major aviation training summits (WATS, APATS, EATS). Revenue is derived from delegate fees, exhibition booth rentals, sponsorship packages, and conference partnership tiers at these in-person events held across the Americas, Europe, and Asia-Pacific.
2. Digital and Print Media Advertising: Revenue from advertising placements across Halldale's portfolio of digital publications and newsletters, including CAT (Civil Aviation Training), MS&T (Military Simulation & Training), and SCT (Safety Critical Training). Advertising formats include digital display banners, sponsored content, e-newsletter banners, and social media packages.
3. Sim Census Subscription: Annual subscription-based access to the Civil Full Flight Simulator Census digital platform. Standard price US$1,200 per year with introductory discount pricing at US$1,080. Subscribers receive access to the database of over 1,700 full flight simulators with search, filter, and mapping capabilities.
4. Marketing and Advertising Services: Tailored marketing packages and advertising solutions sold to training and simulation equipment/service providers seeking to reach Halldale's global audience of safety-critical training professionals. Services include display advertisements, sponsored content, targeted newsletter placements, and social media packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Halldale Group is a B2B media and events business serving the global safety-critical training and simulation community. It operates three specialist publications (CAT, MS&T, SCT), three annual aviation training summits (WATS, APATS, EATS), online professional communities (ATLF, WiAT, Heads of Training), and a subscription-based Civil Full Flight Simulator Census digital database covering 1,700+ simulators worldwide.

Product overview

Halldale Group operates a platform-plus-publications-and-events model centered on aviation and safety-critical training intelligence. The core offering includes the Civil Full Flight Simulator Census (a subscription-based digital database of 1,700+ full flight simulators), supported by three flagship publications: CAT (Civil Aviation Training), MS&T (Military Simulation & Training), and SCT (Safety Critical Training). These are complemented by three major live events (WATS, APATS, and EATS), the ATLF online community forum, the WiAT women-in-aviation initiative, and Heads of Training closed-door meetings. The company serves as a B2B media and events business providing information, networking, and professional development to the global safety training community.

Differentiator

Problem solved

Functional benefit

Brands

• CAT (Civil Aviation Training): World's leading source of information for airline simulation and training, covering pilot, cabin crew, and maintainer training since 1990.
• MS&T (Military Simulation & Training)
• SCT (Safety Critical Training)
• WATS (World Aviation Training Summit)
• APATS (Asia Pacific Aviation Training Symposium)
• EATS (European Airline Training Symposium)
• ATLF (Aviation Training Leader Forum)
• WiAT (Women in Aviation Training)
• Civil Full Flight Simulator Census

Products and services

• CAT (Civil Aviation Training) World's leading source of information for airline simulation and training since 1990, covering pilot, cabin crew, maintainer, and ground operations training across the civil airline industry. Reaches 26,000 weekly newsletter contacts, 12,000 monthly visitors, and 21,000 monthly page views.
• MS&T (Military Simulation & Training) Leading source of simulation and training information for the global defense industry for nearly four decades, featuring high-quality independent editorial content on issues and innovations shaping military training. Reaches 25,500 weekly newsletter contacts.
• SCT (Safety Critical Training) Publication covering training practices and safety protocols for safety-critical sectors including healthcare, energy, transportation, and emergency response. Has 30,000+ data contacts.
• WATS (World Aviation Training Summit) World's largest aviation training event held annually in the United States, focusing on training and simulation for pilots, cabin crew, ab initio, and maintenance professionals. Attracts over 1,000 attendees.
• APATS (Asia Pacific Aviation Training Symposium) Leading event for aviation training in the Asia Pacific region, held in Bangkok in 2026, attracting over 700 attendees from airlines, training organizations, and regulatory bodies covering ab initio, airline pilot, cabin crew, and maintenance subjects.
• EATS (European Airline Training Symposium) Europe's premier aviation training event held in Cascais, Lisbon in 2026, bringing together over 1,000 professionals from over 50 countries for ATO, Airline Pilot, Cabin Crew, and Maintenance conferences.
• Digital Civil Full Flight Simulator Census Subscription-based digital platform providing access to the world's most comprehensive full flight simulator database, covering more than 1,700 full flight simulators certified to international Levels A through D across training centres in every major aviation region. Offers instant search, filtering, and analysis through an intuitive online interface with integrated Google Maps. Standard annual subscription: US$1,200 (introductory US$1,080 until 30 June 2026).
• ATLF (Aviation Training Leader Forum) Global online community bringing together over 1,000 leaders in airline training, with secure discussion forums, working groups, exclusive gathering access, collaborative spaces, premium content, and networking with industry leaders.
• Media and Advertising Services Tailored marketing packages and advertising solutions sold to training and simulation equipment/service providers, including display advertisements, sponsored content, targeted e-newsletter placements (CAT 26,000 contacts, MS&T 25,500 contacts, SCT 30,000+ contacts), and social media packages across LinkedIn (Halldale 23,000 impressions/month, CAT 36,000 impressions/month, MS&T 14,000 impressions/month).
• Heads of Training Meetings Confidential, closed-door, non-commercial meetings held at major events (WATS, APATS, EATS) for training leaders from airlines and flight training organizations. Features subject matter expert-led roundtable discussions, workshops, and whitepapers to facilitate collaboration and definition of best practices.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAE International: Global professional association serving aerospace and automotive engineers with standards development, publications, conferences, and training. Comparable to Halldale in providing conferences, publications, and professional community engagement for aerospace professionals.
• Janes: Defence intelligence and B2B media company delivering subscription-based data, analysis, and community events to defence and aerospace professionals — comparable to Halldale's MS&T audience and Sim Census data-product model.
• FlightGlobal (Informa): Aviation data and media brand under Informa, offering industry intelligence and news. Comparable to Halldale's CAT in serving commercial aviation professionals, but with much broader commercial aviation coverage and stronger data product portfolio.
• AIN Media Group: Aviation International News publisher covering business aviation and commercial aviation. Comparable to Halldale's CAT magazine in delivering B2B aviation news and intelligence to a professional aviation audience.
• Aviation Week (Informa): Long-established aviation B2B media brand owned by Informa, covering commercial aviation and MRO. Overlaps with Halldale's CAT publication but operates at much larger scale and broader aviation coverage beyond training and simulation.

Others

• AIAA: American Institute of Aeronautics and Astronautics — aerospace professional society with conferences, publications (AIAA Journal, Aerospace America), and member services. Comparable in convening aerospace professionals through events and publications, though structured as a non-profit membership society.
• Royal Aeronautical Society: UK-based professional society for aerospace professionals, offering conferences, publications (The Aerospace Professional), and member services. Comparable to Halldale in serving aviation training and engineering communities with events and editorial content.

Direct peers

• Shephard Media: B2B media and events company focused on defence, aerospace, and unmanned systems — directly comparable to Halldale's MS&T publication and defence training events in structure (magazines, conferences, digital platforms serving niche defence communities).
• MRO Americas: Aviation Week's MRO Americas event — major B2B trade show for aviation maintenance, repair, and overhaul. Comparable to Halldale's WATS in serving as a flagship B2B industry summit for aviation professionals with high-value sponsorship and exhibition revenue.
• Aerospace Testing International: B2B trade publication covering aerospace testing, inspection, and certification — directly comparable to Halldale's specialist media model for niche aerospace verticals, with similar magazine + digital + events structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/halldalemedia
• Facebookfacebook.com/halldalegroup
• LinkedInlinkedin.com/company/halldale-media
• Instagraminstagram.com/halldalegroup/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halldale Group