Rota Guido

What Rota Guido does

Rota Guido S.r.l. is a privately held Italian industrial company, founded in 1970 and headquartered in Fiorenzuola d'Arda (Piacenza province), with a second production-linked site in Corte de' Frati (Cremona province). The company designs, manufactures, and installs prefabricated steel structures and integrated zootechnical equipment for livestock operations, covering cattle, buffalo, sheep, goats, swine, poultry, rabbits, and horses. Its offering extends well beyond steel buildings into complete integrated zootechnical centers: milking and feeding equipment, climate-control and ventilation systems (including a proprietary Hybrid Ventilation and a Solarized Barn design), manure separation and composting systems (including the Biocella aerobic digester), and biogas/biomethane plants ranging from 50 kW to over 2,000 kW, with cumulative installed base of 450+ plants. Proprietary mechanical components include Rotamix slow-speed digesters mixers and biological desulfurization modules integrated into digester headspaces. Rota Guido also operates a Smart Farm remote-monitoring software and a smartphone app, released in 2022, allowing customers to oversee barns and biogas plants off-site.

Rota Guido operates a project-based, direct-sales business model with no disclosed pricing and no intermediaries; all sales are quote-driven custom capital projects. Revenue streams fall into five categories: prefabricated metal structures, zootechnical equipment, biogas/biomethane plants, manure-management systems, and professional services for installation and ongoing mechanical/biological assistance. Go-to-market relies on enterprise field sales from Italian offices plus active participation in major agricultural trade fairs (Fieragricola, Eurotier, Fieravicola), supplemented by the company website (available in Italian, English, Russian, and Romanian) and the mobile app. Customer segments are vertical: dairy and beef cattle farmers are the primary segment, with buffalo, sheep, goat, swine, poultry, and rabbit farmers as secondary segments, and agricultural energy producers as a parallel primary segment for the biogas/biomethane line.

Geographically, the company is Italy-centric with regional offices in Sardinia (Terralba) and Piedmont, and an international project footprint spanning at least 13 countries including France, Greece, Romania, Hungary, Bulgaria, Belarus, Uzbekistan, Senegal, Algeria, Ivory Coast, Poland, and Cameroon. Long-tenure enterprise and mid-market customers include Azienda Agricola Ferrari Ciboldi (fourth consecutive barn), Fienilnuovo Srl (the longest barn in Italy at 252 x 45 metres with ten milking robots), Azienda Agricola Fugazza, Soc. Agr. Cavallone, and large agricultural holding Maccarese Spa. Ownership is private with no disclosed external investors; the company participates in EU LIFE MEGA as an industry partner on agricultural gaseous emissions.

Name

Rota Guido

Legal name

Rota Guido S.r.l.

Website

https://rotaguido.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Rota Guido designs, manufactures, and installs prefabricated steel structures, integrated zootechnical equipment, and biogas/biomethane plants (50 kW–2,000+ kW) for livestock farmers across Italy and 13+ international markets. It serves dairy, beef, buffalo, sheep, goat, swine, poultry, and rabbit producers with turnkey barns, manure systems, and Smart Farm monitoring software.

Ownership category

akta.pro rank

Product category

Livestock and Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Prefabricated Metal Buildings & Components (3448), Agricultural Services (700)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industries

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Hay & Bale Handling Equipment (IMAHACAF), Barn Environmental Control & Ventilation (Fans, Curtains, Cooling, Heating) (AFAAAIAJ), Livestock Housing, Bedding & Waste Management Services (Manure Handling) (AFAEALAH)

Keywords

• Prefabricated steel structures
• Livestock farming equipment
• Biogas plant construction
• Manure management systems
• Agricultural buildings manufacturing

Headquarters

HQ city

Fiorenzuola D'arda

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Prefabricated Metal Structures: Design, construction, and installation of steel structures for zootechnical, agricultural, agri-food, and industrial applications. Includes residential barns, storage facilities, and specialized enclosures.
2. Zootechnical Equipment: Equipment for cattle, buffalo, sheep, goats, pigs, poultry, and rabbits including feeding systems, milking equipment, ventilation, cooling systems, manure management, and barn accessories.
3. Biogas and Biometano Plants: Design, construction, and ongoing mechanical/biological assistance for biogas plants from 50 kW to over 2000 kW capacity, including digesters, gas treatment systems, cogenerators, and digestate processing.
4. Manure/Livestock Waste Management Systems: Complete systems for handling, treatment, and valorization of livestock effluents including separation, composting, aeration, deaeration, and storage basins.
5. Professional Services: Technical consulting, custom design services, installation, and ongoing maintenance support for all product lines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rota Guido designs, manufactures, and installs prefabricated steel structures for livestock barns and agricultural/industrial buildings, complete zootechnical equipment (feeding, milking, ventilation, cooling, manure management) for cattle, buffalo, swine, sheep, goats, poultry, rabbits, and horses, and biogas/biomethane plants from 50 kW to 2000+ kW. The company also delivers manure and livestock waste management systems (separation, composting, aeration, storage) and Smart Farm remote monitoring software, providing turnkey integrated zootechnical centers.

Product overview

Rota Guido is a manufacturer of prefabricated steel structures and agricultural/livestock equipment with over 50 years of experience. The company operates as a single-brand integrated solutions provider combining: (1) Prefabricated steel structures for livestock, agriculture, and industry; (2) Complete zootechnical equipment for cattle, buffalo, sheep, goats, swine, poultry, rabbits, and horses including ventilation, cooling, feeding, milking, and manure management systems; (3) Biogas and biomethane plants (over 450 installed) with power capacity from 50 kW to over 2000 kW; (4) Manure/waste management systems including composting, separation, and storage solutions; and (5) Proprietary software (Smart Farm) and mobile app for remote facility monitoring and control. The portfolio emphasizes integrated zootechnical centers, animal welfare focus, and renewable energy (biogas/biomethane) production.

Differentiator

Problem solved

Functional benefit

Products and services

• Prefabricated Metal Structures (Strutture Metalliche Prefabbricate) Prefabricated steel buildings for cattle, buffalo, swine, poultry, rabbit, horse facilities, warehouses, feed storage, dairy processing, and general industrial use. Sold to agricultural businesses, livestock farmers, and agro-industrial enterprises.
• Integrated Zootechnical Centers (Centri Zootecnici Integrati) Turnkey integrated zootechnical centers providing structures for rational livestock farming, storage, feed preparation, and proper management and valorization of animal manure. Sold to large-scale farms and integrated livestock operators.
• Biogas and Biomethane Plants (Impianti Biogas e Biometano) Design, construction, and mechanical/biological assistance for biomass and biomethane plants with power capacity from 50 kW to over 2000 kW, including digesters, gas treatment, cogenerators, and digestate processing. Sold to agricultural businesses and energy producers.
• Manure Management Systems (Gestione Liquami) Complete manure and waste management systems including LiC Biocella composting, manure removal scrapers, recirculation and flushing, pumping stations, mixing stations, separation stations, oxygenation and deodorization, storage basins, and composting plants. Sold to livestock farmers for regulatory compliance and waste valorization.
• Solarized Barn (Fienile Solarizzato) Solarized barn technology that uses solar thermal energy (combined with residual biogas plant thermal energy) to heat incoming air by over 20°C above outside temperature, eliminating diesel use for forage drying. Sold to dairy and livestock farms seeking energy self-sufficiency.
• Hybrid Ventilation System Pressure-based hybrid ventilation system for dairy cattle barns combining motorized fans on longitudinal walls in intake mode with natural ventilation through shed roof and motorized side curtains, enabling climate control at reduced energy costs. Sold to dairy cattle farmers for animal welfare and heat stress management.
• Dairy Cattle Cooling System (Impianto di Raffrescamento) Automated cooling system combining misting and ventilation for dairy cattle, targeting resting areas, feeding lanes, and milking waiting areas to combat heat stress. Sold to dairy cattle farms.
• Cattle and Buffalo Equipment (Attrezzature Bovini e Bufale) Equipment for cattle and buffalo farming including stalls, feeding systems, and barn furniture integrated with building structures. Sold to dairy, beef, and buffalo farmers.
• Swine Farming Equipment (Attrezzature Suini) Complete equipment for pig farming including prefabricated innovative pigsties, climate control, breeding phase equipment, Trisort sorting system, litter and plein-air systems, dry and liquid feeding systems, and accessories. Sold to swine producers across production phases.
• Sheep and Goat Equipment (Attrezzature Ovini e Caprini) Equipment for sheep and goat farming including structures, feeding systems, milking and milk cooling installations, and on-farm dairy facilities (including cheese-making). Sold to sheep and goat farmers for dairy and meat production.
• Poultry Equipment (Attrezzature Avicoli) Equipment for poultry farming including modular steel structures, climate control systems, feeding and drinking systems. Sold to poultry producers.
• Rabbit Farming Equipment (Attrezzature Cunicoli) Equipment for rabbit farming including CUNIWARE FEBA system, prefabricated structures, climate control, internal fittings, feeding systems, manure removal, plein-air cages, organic farming cages, and slaughter lines. Sold to rabbit producers.
• Equine Equipment (Attrezzature Equini) Equipment for horse farming including club houses, complete stables, outdoor shelters, feed bunks, fencing, arenas, horse mills, infrared lamps, and accessories. Sold to equine operators and equestrian centers.
• Biocella Sanitizing Compost System (Biocella Igienizzante / LiC) Aerobic digester with vertical flow using separated solid fraction to produce sanitized bedding material (compost) at 42% dry matter, eliminating the need to purchase straw. Sold to dairy and livestock farms for manure valorization.
• Smart Farm Software and Rota Guido Mobile App Remote monitoring and control software for managing livestock facilities and biogas plants from mobile devices, available as the Rota Guido smartphone app on app stores. Sold to farmers and biogas plant operators as a complement to Rota Guido's installed equipment.

Quantifiable outcome

• Hybrid Ventilation reduces energy costs by enabling natural ventilation for 8+ months annually
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jizzax Organic (Uzbekistan)coreStrategic or Co-development PartnerMemorandum of understanding for the development of agro-industry. Rota Guido is constructing a maxi breeding facility for dairy cattle in Uzbekistan as part of international expansion strategy.
• CERZOO - Centro di ricerca per la zootecnia e l'ambiente (CREI - Università Cattolica di Piacenza)coreStrategic or Co-development PartnerResearch center for zootechnics and environment established at Università Cattolica di Piacenza. Rota Guido maintains collaborative relationship for innovation and R&D in livestock technology.
• Maccarese SpacoreStrategic or Co-development PartnerLeading Italian agricultural company. Partnership focused on sustainable zootechnics, animal welfare, and continuous innovation. Rota Guido has built new facilities including milking carousel structures for Maccarese.
• LIFE MEGA ProjectminorStrategic or Co-development PartnerEuropean Union LIFE program project focused on management of agricultural gaseous emissions. Rota Guido participates as industry partner for sustainable livestock practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights9 records

Direct peers

• Big Dutchman: German global leader in livestock housing and feeding equipment for pigs, poultry, and cattle; directly overlaps Rota Guido's zootechnical equipment portfolio across multiple species and barn-climate systems.
• WEDA Dammann & Westerkamp: German manufacturer of liquid feeding, mixing, and dosing systems for pig and dairy operations; competes directly with Rota Guido's feeding and Rotamix mixing product lines.
• Bauer Group (BNF Technologies): Austrian-based manufacturer of biogas plant components, slurry management, and irrigation; one of the most direct competitors to Rota Guido's biogas plant and manure management business in Central Europe.
• Zago Impianti: Italian engineering and construction firm specialising in biogas plants and agricultural plant installations; competes with Rota Guido on the Italian and Southern European biogas market.
• Schauer Agrotronic: Austrian supplier of livestock housing, feeding, and barn climate equipment for pigs and cattle; comparable mid-sized European peer with an integrated equipment portfolio similar to Rota Guido's.
• Stallkamp: German manufacturer of prefabricated steel slurry tanks and biogas/fermentation components; overlaps with Rota Guido's anaerobic digester and storage basin product line in the biogas ecosystem.

Broad incumbents

• DeLaval: Swedish global incumbent in dairy farming equipment including milking robots, barn systems, and cooling; overlaps with Rota Guido's cattle equipment and integrated zootechnical center offering at a much larger scale.
• Lely: Dutch global leader in dairy automation and barn equipment (Astronaut milking robots, Vector feeding); competes directly with Rota Guido on integrated dairy barns and milking systems.
• GEA Group: German industrial conglomerate with a sizable dairy and livestock equipment business (including separators and milking technology); broader portfolio but overlapping with Rota Guido's manure separation and dairy equipment offerings.
• Kuhn Group: French agricultural machinery manufacturer with broad product line in hay/forage, feeding, and livestock equipment; an established incumbent touching Rota Guido's hay and feeding equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rotaguidosrl
• Facebookfacebook.com/RotaGuidoSrl
• LinkedInlinkedin.com/company/rota-guido-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rota Guido