Vibra Hospital of Northern California

What Vibra Hospital of Northern California does

Vibra Hospital of Northern California is a long-term acute care hospital (LTACH) and critical care hospital located in Redding, California, operated as a wholly-owned facility of Vibra Healthcare, LLC. Founded in 2004, the facility provides extended hospitalization services — averaging 25-30 days per admission — for medically complex patients who require longer recovery periods than traditional short-stay hospitals can accommodate. Clinical offerings span cardiac recovery, respiratory therapy (including ventilator weaning and COPD management), neurological rehabilitation, complex wound care, sepsis and infectious disease treatment, post-trauma care, and a medically complex patients program, all supported by an interdisciplinary team delivering 24-hour nursing, daily physician management, and physical, occupational, and speech-language therapy. A 32-bed hospital-based skilled nursing facility is co-located on the same campus, enabling continuity of care across acuity levels.

Revenue is generated through per diem inpatient billing (disclosed rates of $9,224 to $17,099 per day depending on bed type as of February 2026) reimbursed primarily by Medicare Part A and a network of commercial payers including Blue Cross, Blue Shield, Cigna, Health Net, United Healthcare, Humana, and Medi-Cal. The go-to-market model is referral-driven: patients are admitted via pre-admission evaluations conducted for referring hospitals, specialty hospitals, skilled nursing facilities, home health companies, and physician offices, with the in-house admissions team managing insurance authorization (1-5 days). The hospital holds The Joint Commission's Gold Seal of Approval for Hospital Accreditation and accepts direct family inquiries through a 24/7 admissions line and in-person or virtual facility tours. Marketing is primarily content-driven through patient success stories on the company website and social media, supplemented by Google and Facebook reviews.

Name

Vibra Hospital of Northern California

Legal name

Vibra Healthcare, LLC

Website

https://norcalrehab.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Vibra Hospital of Northern California is a long-term acute care hospital in Redding, CA providing extended hospitalization (25-30 day average stays) for medically complex patients. It serves patients requiring ventilator weaning, wound care, cardiac recovery, neuro rehabilitation, and infectious disease treatment.

Ownership category

akta.pro rank

Product category

Long-Term Acute Care Hospital (LTACH)

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (6231)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Hospitals (8060)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Ventilator & Respiratory Care SNFs (HLADADAD), Critical Care / ICU Pulmonology (Intensivist Services) (HLAKANAH)

Keywords

• Critical care hospital
• Long-term acute care
• Respiratory therapy services
• Wound care treatment
• Skilled nursing facility

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hospital Inpatient Services: Revenue generated from extended hospital stays for critical care patients. Services covered through Medicare and various insurance providers. Most insurance plans require authorization for services, a process that can take 1-5 days.
2. Online Bill Pay and Financial Assistance: Payment options including online bill pay portal and financial assistance programs for patients unable to afford care or who meet eligibility requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vibra Hospital of Northern California operates as a critical care (long-term acute care) hospital providing extended hospitalization services (typically 25-30 days) for patients with complex medical needs. Its core offering spans specialty programs in cardiac, respiratory, neuro, wound care, medically complex, post-trauma, sepsis/infectious disease, and COPD care, supported by 24-hour nursing, daily physician management, and a co-located 32-bed skilled nursing facility.

Product overview

Vibra Hospital of Northern California is a critical care hospital (long-term acute care hospital/LTACH) providing extended hospitalization services for patients with complex medical needs. The hospital operates as a single unified facility offering multiple specialty treatment programs including Cardiac Services, Respiratory Services, Neuro Services, Wound Care Services, Post-Trauma Services, Sepsis & Infectious Disease Services, COPD Program, and a 32-bed Skilled Nursing Facility. All programs are supported by core rehabilitation services including Physical Therapy, Occupational Therapy, and Speech-Language Pathology, delivered in an inpatient hospital setting with 24-hour nursing care and daily physician management. Patient-facing digital services include an Online Bill Pay Portal.

Differentiator

Problem solved

Functional benefit

Brands

• Skilled Nursing Facility (SNF): A 32-bed skilled nursing facility located within Vibra Hospital of Northern California, providing comprehensive nursing and rehabilitation services for individuals needing specialized medical care before returning home.

Products and services

• Critical Care Hospital Services Extended hospital services for patients with complex medical issues requiring longer hospitalization periods, typically 25-30 days. Provides 24-hour nursing care and daily physician management in a licensed hospital setting.
• Cardiac Services Recovery programs for patients recovering from cardiac events, conditions, and surgeries including heart attacks, angioplasty, pacemaker placement, heart surgery, valve replacement, thoracic surgery, and cardiac aneurysm repair.
• Respiratory Services
• Neuro Services
• Wound Care Services
• Medically Complex Patients Program
• Post-Trauma Services
• Sepsis & Infectious Disease Services
• COPD Program
• Skilled Nursing Facility
• Physical Therapy
• Occupational Therapy
• Speech-Language Pathology
• Online Bill Pay Portal

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Spectrum Orthotics and ProstheticscoreStrategic or Co-development PartnerCollaboration with Spectrum Orthotics and Prosthetics to restore and adjust prosthetic legs for patients requiring prosthetic rehabilitation. The partnership ensures proper prosthetic fit and optimization to help patients walk more comfortably and safely. This is part of the hospital's comprehensive care approach for patients with complex mobility needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Universal Health Services: Operates acute care hospitals and behavioral health facilities across the US. Competes for complex patient referrals and discharge relationships in overlapping regional markets.
• Tenet Healthcare: Multi-state hospital operator with acute care hospitals and USPI ambulatory surgery centers. Competes for referral relationships and has the scale to in-source complex patients that Vibra would otherwise admit.
• HCA Healthcare: Largest US for-profit hospital operator with acute care hospitals, freestanding ERs, and select LTACH-adjacent capabilities. Controls a major share of referral sources in many markets and competes for medically complex patients at the acute care discharge step.
• LifePoint Health: Operates community-based acute care hospitals and post-acute services in non-urban markets, including Northern California-adjacent regions. A direct competitor for referrals from rural and community hospitals.

Emerging players

• Encompass Health: Operates inpatient rehabilitation facilities (IRFs) with adjacent patient populations (post-stroke, post-trauma, complex recovery). Different reimbursement category (IRF PPS vs LTACH PPS) but competes for some of the same medically complex referral pool.

Direct peers

• Cornerstone Healthcare Group: Operates specialty hospitals (LTACHs) and behavioral health facilities with a focus on ventilator management, complex wound care, and medically complex patients — overlapping directly with Vibra's core service lines.
• Kindred Hospitals (CenterWell): Operates LTACHs across the United States with ventilator weaning, complex wound care, and medically complex patient programs directly comparable to Vibra's service lines. Now part of Humana's CenterWell, Kindred is the largest direct LTACH peer by bed count.
• PAM Health: Post Acute Medical operates LTACHs and inpatient rehabilitation hospitals with ventilator weaning, wound care, and complex medical/surgical recovery programs. Directly comparable referral-driven LTACH model and specialty service mix.
• Vibra Healthcare (other facilities): Sibling LTACHs under the same Vibra Healthcare parent company operating the same critical care hospital model across multiple states. Same clinical programs, referral motion, and corporate infrastructure; closest functional peer for benchmarking.
• Select Specialty Hospitals (Select Medical Holdings): Operates a national network of critical illness recovery hospitals (LTACHs) and inpatient rehabilitation facilities. Directly comparable in service mix (ventilator weaning, wound care, medically complex), referral-based admissions, and per-diem reimbursement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeWBb2oIs35rG6F0PcY6VYA
• Facebookfacebook.com/norcalrehab
• LinkedInlinkedin.com/company/vibra-hospital-of-northern-california
• Instagraminstagram.com/vibrahealthcare
• Xx.com/vibrahealthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibra Hospital of Northern California