What Gunstock Ranch does

Gunstock Ranch is a ranching company with amenities and services. Everything from boarding to cattle to stock sales to leases to transport to a field built against the spectacular shore mountains. A classic property in the western style is the leather holster station.

Name

Gunstock Ranch

Legal name

Gunstock Ranch Inc.

Website

https://gunstockranch.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Gunstock Ranch is a social organization that provides eco-tours and horseback riding services.

Ownership category

akta.pro rank

Product category

Equestrian and Outdoor Adventure Tourism

NAICS

Horses and Other Equine Production (11292), Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

akta.pro secondary industries

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG), Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• Horseback riding tours
• Off-road adventures
• Eco-tourism experiences
• Ranch tour packages
• Tree planting tours

Headquarters

HQ city

Kahuku

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Tour and Activity Bookings: Gunstock Ranch generates revenue primarily through one-time transaction fees for guided tours and activities including horseback rides, off-road adventures, eco-tours, and event packages. Customers pay per experience with no recurring subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Gunstock Ranch operates a working 900-acre western-style ranch on Oahu's North Shore offering guided horseback rides (scenic, sunset, sweetheart, advanced, pony rides), UTV off-road tours (eco, sunset, adventure, explorer), and eco-tours focused on native tree planting in its Legacy Forest. It bundles these experiences with partner attractions like the Polynesian Cultural Center and CLIMB Works ziplines, while also providing horse boarding, grass-fed beef, livestock sales/rentals, hauling, arena rental, and community events. Customers book and pay per experience directly through the ranch's Singenuity-powered website, phone, or email channels.

Product overview

Gunstock Ranch offers a diversified portfolio of outdoor adventure experiences centered on horseback riding, off-road vehicle tours, and eco-tours. The core horseback offerings include scenic rides ranging from 30-minute pony rides for young children to 2-hour advanced trail rides, along with specialty experiences like sunset rides, dinner rides, and the horsemanship experience. Off-road adventures feature UTV tours from 1-2 hours including the eco tour and sunset dinner options. Eco-tours focus on the Planter's Experience series allowing guests to plant GPS-tracked native trees in the Legacy Forest, available by horseback, off-road vehicle, or combination. Package bundles combine Gunstock experiences with partner offerings including CLIMB Works ziplines and Polynesian Cultural Center visits. Additional services include horse boarding facilities, grass-fed beef products, livestock rentals, and event hosting including line dancing, family nights, field trips, and private celebrations. The ranch operates as a working 900-acre Western-style facility with cattle operations, horse breeding, and agricultural products.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Boarding Horse boarding services with communal pasture, private pastures, and stall options. Boarders receive discounted rates and riding access to 600 acres.
• Family Fun Night Seasonal family event with line dancing instruction, swing dancing, lawn games, s'mores, campfire, pony rides, and horse education. Held 4:30pm-7:30pm.
• 1.5 Hour Scenic Horseback Ride Guided horseback ride through forest trails and open pastures to a scenic mountain lookout overlooking the North Shore coastline, with small group sizes for an authentic paniolo experience. Priced at $123 per person, age 7+, 1.5 hours.
• 1 Hour Scenic Horseback Ride Leisure horseback ride through pastures and mountain trails featuring ocean views, offshore islands, white sandy beaches, and the Hidden Cave featured on Hawaii 5-0. Priced at $110 per person, age 7+, 1 hour.
• Sunset Horseback Experience Guided sunset horseback ride through quiet forests and mountain trails with panoramic ocean views from a scenic lookout, featuring cooler temperatures and birdsong. Priced at $134 per person, age 7+, 1.5 hours.
• Pony Ride for Kids Private, safe horseback experience tailored for young riders ages 2-7, with wrangler-led pony rides where parents can walk alongside. Includes a unicorn upgrade option ($50 each). Priced at $69 per child, 30 minutes.
• Private Advanced Trail Ride Advanced horseback ride for experienced riders featuring trotting and cantering through technical trails and open pastures across 600 acres of Hawaiian countryside. Priced at $186 per person, age 12+, 1.5 hours.
• Sweetheart Horseback Experience Private guided horseback ride for two with a picnic lunch including cold cut sandwiches on brioche bun, fresh fruit, and sparkling cider, featuring panoramic ocean views. Priced at $190 per couple, age 7+, 2 hours.
• Private Sunset Dinner Ride Evening horseback ride to mountain lookout with locally catered meal by campfire, featuring panoramic views and option to roast marshmallows under sunset skies. Priced at $260 per couple, age 7+, 2 hours.
• Horsemanship Experience Experience allowing participants to step into the boots of a horse, learning horse care, grooming, and riding skills in addition to trail riding. Priced at $112 per person, all ages, 1 or 2 hours.
• Private Off-Road Explorer One-hour guided off-road adventure suitable for ages 5+, exploring ranch terrain in rugged off-road vehicles. Priced at $93 per person.
• Private Off-Road Adventure Extended 1.5-hour private off-road excursion with guide, offering more time to explore ranch trails and scenery. Priced at $144 per person, age 5+.
• Private Off-Road Sunset Dinner Two-hour off-road sunset experience with catered dinner, combining adventure and dining at a scenic overlook. Priced at $218 per person, age 5+.
• Off-Road Eco Tour Guided off-road tour through tropical forest with educational exhibits and spectacular views of Hawaii's natural landscape. Priced at $126 per person, age 5+, 1.5 hours.
• Planter's Experience One-hour eco-tour planting a native tree in the Legacy Forest with tree tracking via GPS technology, open to all ages. Priced at $71 per person; tree purchase is an additional $120.
• Off-Road Planter's Experience Two-hour off-road adventure combined with tree planting ceremony in Legacy Forest, including picnic lunch and GPS-tracked tree. Priced at $160 per person, age 5+; tree purchase is an additional $120.
• Horseback Planter's Experience Two-hour horseback ride to Legacy Forest for tree planting ceremony, featuring GPS tracking and e-certificate for tree dedication. Priced at $225 per person, age 7+; tree purchase is an additional $120.
• Scenic Horseback + Zipline Package Combo package partnering with CLIMB Works featuring 1.5-hour horseback ride plus 8 world-class ziplines through tropical forests. 4.5-hour experience, age 7+, available Mon-Sat.
• Off-Road Explorer's + Polynesian Cultural Center Package 4.5-hour combo package combining off-road explorer tour with Polynesian Cultural Center experience.
• Scenic Horseback + Polynesian Cultural Center Package Full-day combo package pairing scenic horseback ride with Polynesian Cultural Center cultural experience, all ages.
• Intimate Occasions Combo All-day event package for intimate occasions featuring luxury picnic and dinner ride experiences.
• Line Dancing Events Monthly line dancing nights held on the 2nd Saturday featuring line dancing and swing dancing instruction, s'mores, concessions, and campfire. Tickets $7 online, $12 at door; student price $10.
• Private Events Private event hosting with pony rides, petting zoo, party pavilions, and playground for birthdays and celebrations.
• Field Trips and Educational Groups Educational day trips for students, Boy/Girl Scouts, and clubs featuring ranch activities and learning experiences.
• Crazy About Horses (Horse Camp) One-day horse camp for children and teens who love horses, offering hands-on equestrian experience.
• Keiki Fun Day Family event featuring outdoor activities including dancing, games, pony rides, and petting zoo.
• Grass-Fed Beef 100% natural, hormone-free, grass-fed beef from cattle raised in open pasture on the ranch, available for sale via [email protected].
• Sponsor a Tree (Legacy Forest) Tree sponsorship program through LegacyForest.org allowing visitors to plant and track trees via GPS technology in partnership with the Hawaii Legacy Reforestation Initiative. Tree purchase priced at $120 per tree.
• Livestock Sales and Rentals Horses, cattle, and goats available for rent, lease, or sale from the working ranch operation.
• Hauling Services Livestock transportation services with multiple trailer options for hauling cattle or horses, available to local Oahu customers.
• Arena Rental Ranch arena available for rental for events and equestrian activities.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CLIMB Works / Keana FarmscoreGTM or Marketing PartnerGunstock Ranch partners with CLIMB Works (Keana Farms) to offer combo Scenic Horseback + Zipline packages. The partnership combines horseback tours of Oahu's North Shore with CLIMB Works' 8 world-class ziplines through tropical forests. The 4.5-hour experience includes 1.5 hours of horseback riding plus zipline activities with educational exhibits and panoramic views.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kualoa Ranch: Oahu's most prominent working ranch and nature preserve, offering horseback rides, ATV/UTV tours, movie-site tours, and eco experiences on thousands of acres. Direct competitor for the same North Shore and broader Oahu tourist customer base with overlapping horseback and off-road UTV product.
• Kipu Ranch Adventures: Kauai ranch offering UTV off-road adventures, zipline, and waterfall tours. Closest analog for the UTV/eco-tour side of Gunstock's business and a strong like-for-like ranch-based adventure operator in the Hawaii tourism market.
• Princeville Ranch Stables: Kauai horseback riding outfitter offering private and group trail rides, including waterfall and beach rides. Directly comparable horseback tour operator in the Hawaii tourism market with similar small-group scenic ride positioning.
• Hawaii Forest & Trail: Big Island eco-tour operator offering guided nature experiences, hiking, and waterfall tours with a strong sustainability/educational narrative. Comparable to Gunstock's Planter's Experience and eco-tour positioning.
• Na Pali Riders: Kauai horseback tour operator offering beach and trail rides. Comparable as a Hawaii-based small-group horseback tour operator with similar pricing tiers and target customer mix of tourists and families.

Broad incumbents

• Parker Ranch: Largest working cattle ranch in the United States, located on Hawaii's Big Island, offering paniolo horseback tours and cultural experiences. Comparable as a heritage ranch tourism operator in Hawaii, but at significantly larger scale and broader ranching focus.

Regional players

• Skyline Eco Adventures: Hawaii zipline operator running multiple courses across the islands. Directly comparable to Gunstock's CLIMB Works/Keana Farms zipline partnership and indicative of the regional adventure-tourism ecosystem Gunstock plugs into.

Emerging players

• Coral Crater Adventure Park: Oahu adventure activity park offering ziplines, ATVs, and climbing. Comparable as a North Shore-adjacent Oahu operator offering overlapping off-road and outdoor adventure experiences targeting similar tourist demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=RSnTuws8z-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunstock Ranch