Burgess Pet Care
Burgess Pet Care is a privately held UK pet food manufacturer producing species-specific dry food for dogs, cats, rabbits, and guinea pigs under sub-brands including Sensitive, Supadog, Burgess Cat, and Excel, sold primarily direct-to-consumer via its own e-commerce site with a Subscribe & Save subscription programme.
- Company typePrivate
- Founded1960
- HeadquartersPickering, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Burgess Pet Care does
Burgess Pet Care is a UK-based pet food manufacturer and a division of the privately held Burgess Group Limited (registered in England, company number 445555). Operating since the 1960s as a self-described "British, family-run business," the company produces species-specific dry food for dogs, cats, rabbits, guinea pigs, and chinchillas under sub-brands including Burgess Sensitive and Burgess Supadog (dog), Burgess Cat, and the market-leading Burgess Excel range (small animal hay, nuggets, and treats). Distribution is anchored on a company-owned direct-to-consumer e-commerce storefront at burgesspetcare.com, with international reach extending to Germany via a localised site (burgesspetcare.de) and an International Flagship Stores programme; no public stock listing, external funding, or enterprise customer concentration is disclosed.
The technology stack is a standard e-commerce platform layered with proprietary customer-engagement mechanics: a Subscribe & Save recurring-delivery programme offering up to 15% off on a monthly cadence, a Pet Club loyalty/membership programme with dedicated member login, and third-party integrations including PayPal, Apple Pay, and Google Pay at checkout, plus Feefo verified reviews (4.8/5). Revenue is generated through one-time direct e-commerce sales and recurring subscription orders across UK pet owners, with free delivery over £30 on UK mainland orders. Recipe development and product safety oversight are led by in-house vet Dr Suzanne Moyes (MVB MRCVS), and the digital presence is supported by Rebellion Marketing as website partner.
Burgess Pet Care completed a five-year, nearly €4 million overhaul of its Yorkshire manufacturing plant in November 2025, adding solar panels, energy monitoring, recyclable packaging, and new infrastructure to lift capacity, efficiency, and sustainability. The company runs an integrated operating model — in-house manufacturing, vet-led formulation, direct distribution, and owned customer engagement — with no disclosed M&A, funding rounds, or restructuring; recent strategic activity centres on the plant modernisation, a new PR partnership with Prohibition PR (October 2025), a donation campaign supporting the Batley Greyhound Trust (August 2025), and ongoing product extension within the Excel range.
Burgess Pet Care firmographics
Firmographics- Name
- Burgess Pet Care
- Legal name
- Burgess Group Limited
- Website
- https://burgesspetcare.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Burgess Pet Care is a privately held UK pet food manufacturer producing species-specific dry food for dogs, cats, rabbits, and guinea pigs under sub-brands including Sensitive, Supadog, Burgess Cat, and Excel, sold primarily direct-to-consumer via its own e-commerce site with a Subscribe & Save subscription programme.
- Ownership category
- akta.pro rank
Burgess Pet Care industry classification
Industry- Product category
- Pet Food
- NAICS
- Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)
- SIC
- Wholesale-Groceries, General Line (5141), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Pet Food & Treats Retail (CRALAHAB)
- akta.pro secondary industries
- Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Pet Food & Treats Distribution (CRAOAKAA)
Keywords
Where Burgess Pet Care is headquartered
LocationHeadquarters
- HQ city
- Pickering
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Burgess Pet Care business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct e-commerce product sales: One-time purchase of pet food products (dog, cat, rabbit, guinea pig, Excel feeding hay) via the company's own online storefront.
- Subscribe & Save recurring deliveries: Recurring subscription orders that deliver pet food on a regular cadence, generating predictable, recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save recurring delivery program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Burgess Pet Care product offering
Product offeringCore offering
Burgess Pet Care manufactures and sells species-specific pet food for dogs, cats, rabbits, guinea pigs, and chinchillas, plus the Excel range of feeding hay and small-animal products. The company sells primarily direct to UK consumers through its own e-commerce website (burgesspetcare.com), supported by a Subscribe & Save recurring-delivery subscription program and a Pet Club loyalty membership program.
Product overview
Burgess Pet Care offers a portfolio of pet food sub-brands rather than a single unified product. The portfolio is organized by species: dog food under the Burgess Sensitive and Burgess Supadog sub-brands (covering puppy, adult, senior, mature, and sensitive formulations), cat food under the Burgess Cat sub-brand (covering kitten, adult, mature, and neutered formulations), and small animal food under the Burgess Excel sub-brand (covering rabbits, guinea pigs, and chinchillas). The direct-to-consumer e-commerce site layers two cross-product services on top of these sub-brands — Subscribe & Save for recurring delivery and the Pet Club community/loyalty program — connecting all three species-specific ranges through a common checkout and customer experience.
Differentiator
Problem solved
Functional benefit
Brands
- Burgess Supadog: Dry dog food range covering puppy, adult, mature, light, and breed/lifestage variants, positioned as a tasty and healthy recipe for dogs.
- Burgess Excel
- Burgess Cat
- Burgess Sensitive
Products and services
- Burgess Sensitive
Companies that use Burgess Pet Care
Customer profileSegments5 records
Ideal customer profiles5 records
Burgess Pet Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Burgess Pet Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Prohibition PRcoreProhibition PR was appointed as Burgess Pet Care's PR agency, as reported on 2025-10-15. The agency is responsible for delivering earned media coverage and brand communications, including amplification of corporate news such as the 2025 plant-overhaul announcement.
- Batley Greyhound TrustminorBatley Greyhound Trust was the beneficiary of a Burgess Pet Care donation campaign reported on 2025-08-01. The collaboration supports dog rescue and rehoming, reflecting Burgess's corporate social responsibility activity in the pet welfare space.
- FeefocoreFeefo is integrated into the Burgess Pet Care website as a third-party verified customer-reviews platform. It provides social proof and customer feedback displayed across product pages.
- Rebellion MarketingminorRebellion Marketing is the website development and digital partner credited on the main burgesspetcare.com site, supporting the company's owned digital presence.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Burgess Pet Care competitors and assessment
Company assessmentBroad incumbents
- Nestlé Purina: Global pet food giant and the dominant mainstream cat and dog food brand in the UK (Felix, PURINA ONE, Bakers, etc.). Comparable as a major pet food manufacturer competing directly with Burgess Cat, Burgess Supadog, and Burgess Sensitive on UK shelves, but at vastly larger scale.
- Mars Petcare: World's largest pet food company, owner of brands like Pedigree, Whiskas, Royal Canin, and Excel competitor Burgess-style small animal brands. Comparable as the dominant global incumbent in the pet food categories Burgess operates in, exercising significant pricing and shelf-space pressure.
- Pets At Home: UK's largest specialty pet retailer and brand owner (including brands sold through its own stores and online). Comparable as a UK pet food market leader with significant own-brand manufacturing and a D2C plus omnichannel presence, but at materially larger scale.
Direct peers
- Arden Grange: UK premium pet food manufacturer offering dog and cat food plus some small-animal ranges. Comparable as a privately held British pet food brand with D2C and specialty retail distribution and species-specific formulations.
- Lily's Kitchen: UK premium natural pet food brand for dogs and cats, distributed online and through specialty retail. Comparable as a UK-headquartered pet food brand with a strong D2C e-commerce presence and species/lifestage-specific product positioning.
- James Wellbeloved: UK natural pet food brand for dogs and cats, including sensitive-stomach and breed-size ranges. Closely comparable to Burgess's Sensitive and Supadog ranges, with similar everyday-nutrition positioning and an established UK e-commerce storefront.
- Forthglade: UK natural pet food brand specialising in wet food for dogs and cats. Comparable as a UK-based, privately held pet food manufacturer with a strong direct-to-consumer presence and subscription-style repeat purchase model.
- Wainwright's: UK dry dog food brand owned by GA Pet Food Partners, positioned in natural and grain-free adult dog food. Comparable as a privately held British dry pet food manufacturer targeting similar everyday-nutrition dog owners through grocery and online channels.
- Harringtons: UK-based, family-owned natural pet food brand for dogs and cats, sold through grocery and online. Directly comparable as a privately held British pet food manufacturer competing in the same everyday nutrition category Burgess Supadog and Burgess Cat serve.
Emerging players
- Applaws: Premium natural pet food brand for dogs and cats sold across the UK and Europe. Comparable as a competing UK/European pet food brand in the natural/sensitive category that Burgess Sensitive targets, though primarily distributed through grocery and specialty retail rather than D2C.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Burgess Pet Care social profiles
Digital presenceBurgess Pet Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burgess Pet Care leadership team
Management profileNumber of profiles
Profiles1 record
Burgess Pet Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burgess Pet Care M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burgess Pet Care
What does Burgess Pet Care do?
Burgess Pet Care manufactures and sells species-specific pet food for dogs, cats, rabbits, guinea pigs, and chinchillas, plus the Excel range of feeding hay and small-animal products. The company sells primarily direct to UK consumers through its own e-commerce website (burgesspetcare.com), supported by a Subscribe & Save recurring-delivery subscription program and a Pet Club loyalty membership program.
Is Burgess Pet Care a public or private company?
Burgess Pet Care is a private company. It is classified as family owned and is currently operating.
When was Burgess Pet Care founded?
Burgess Pet Care was founded in 1960. It employs 51 to 100 people.
Where is Burgess Pet Care based?
Burgess Pet Care is headquartered in Pickering, United Kingdom, in the Europe region.
How does Burgess Pet Care make money?
Two revenue lines are on record. Direct e-commerce product sales are the primary driver. The others are subscribe & Save recurring deliveries.
Who are Burgess Pet Care's main competitors?
Broad incumbents on record are Nestlé Purina, Mars Petcare and Pets At Home. Direct peers are Arden Grange, Lily's Kitchen, James Wellbeloved, Forthglade, Wainwright's and Harringtons. Applaws is listed as an emerging player.
Does Burgess Pet Care have an API?
No public API is recorded for Burgess Pet Care.
What industry is Burgess Pet Care in?
Burgess Pet Care's product category is Pet Food. Its primary akta.pro industry code is CRALAHAB, Pet Food & Treats Retail, with a secondary code of HLAMAHAB, Companion Animal Maintenance & Wellness Nutrition. Its NAICS code is 45991 and its SIC code is 5141.