Olympia Coffee

What Olympia Coffee does

Olympia Coffee Roasting Company, founded in 2005 in Olympia, Washington, is a specialty coffee roaster that operates across three integrated channels: direct-to-consumer e-commerce with a roast-to-order subscription program, seven company-owned cafes plus Moonrise Bakery across the Puget Sound region (Olympia, Tacoma, Seattle), and a nationwide B2B wholesale program supplying cafes, restaurants, hotels, and grocery stores. The company's roasting operation centers on small-batch specialty coffee using Loring roasters — most recently a 70-kilo energy-efficient unit installed in 2024 at the tripled-in-size downtown Olympia roastery — with green coffee sourced through its proprietary Fair For All direct trade standard across nine countries in East Africa, South America, and Central America, typically paying 3–4x Fair Trade prices.

Its core product portfolio includes signature espresso blends (Big Truck, Morning Sun, Little Buddy, Northwesterly, Sweetheart Nicaragua La Roca, Decaf Asterisk), single-origin micro-lots from Colombia, Ethiopia, Rwanda, Burundi, Kenya, El Salvador, and Hawaii, the reserve sub-brand Oliver's Custom Coffee for experimental/expressive lots, instant coffee formats, and adjacent categories including home brewing equipment, tea, chocolate, and branded merchandise. Olympia Coffee's distinctive credentials — Certified B Corporation (2018), Living Wage Leading Plus (2022), annual Transparency Reports, and championship-winning in-house baristas (U.S. Coffee in Good Spirits and Cup Tasters champions 2023–2024 with world-stage representation in Taipei and Copenhagen) — sit at the core of its positioning.

The business model combines subscription and one-time retail purchase revenue (DTC, with subscriptions delivering every 1, 2, or 4 weeks at up to 30% off retail and free shipping on orders $50+), transactional wholesale B2B revenue with tiered pricing, low minimums, and free shipping, equipment and merchandise hardware sales, and cafe food/beverage revenue. Distribution spans a Shopify-based e-commerce storefront, a mobile app launched in 2024, the seven cafes and bakery, a Seattle Training Center for wholesale partner enablement, and active multi-channel digital marketing (Instagram, Facebook, YouTube, X, TikTok, LinkedIn, email newsletter, and content marketing around B Corp and Fair For All themes). Ownership is concentrated among founders Oliver Stormshak (CEO and Co-Owner) and Sam Schroeder (Co-Owner), with no disclosed external venture or private equity investment.

Name

Olympia Coffee

Legal name

Olympia Coffee Roasting Company

Website

https://olympiacoffee.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Olympia Coffee Roasting Company, founded in 2005, is a B Corp-certified specialty coffee roaster serving individual consumers through e-commerce and subscriptions, a nationwide wholesale B2B program, and seven cafes plus Moonrise Bakery across the Puget Sound region.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Restaurants and Other Eating Places (72251), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee subscription service
• Single origin coffee
• Specialty coffee retail

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans, subscription services, and coffee-related merchandise through e-commerce and cafes.
2. Wholesale B2B: B2B wholesale supply to cafes, restaurants, hotels, and grocery stores with tiered pricing based on volume.
3. Equipment and Merchandise: Sales of coffee brewing equipment, home espresso machines, apparel, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Olympia Coffee is a specialty coffee roaster that sources green coffee through proprietary Fair For All direct-trade partnerships across 9 countries, small-batch roasts it on Loring and Gothot equipment in Olympia, Washington, and sells the roasted beans through three channels: direct-to-consumer e-commerce and subscriptions, seven company-owned cafes plus Moonrise Bakery in the Puget Sound region, and a wholesale program supplying cafes, restaurants, hotels, and grocery stores nationwide. The product line spans signature espresso blends (Big Truck, Morning Sun, Little Buddy, Northwesterly, Sweetheart, Decaf Asterisk), single-origin lots, the Oliver's Custom Coffee reserve line, plus adjacent retail categories including brewing equipment, tea, chocolate, and branded merchandise.

Product overview

Olympia Coffee is a specialty coffee roaster offering a diverse portfolio centered on ethically sourced, small-batch roasted coffee. The core product lineup includes signature espresso blends (Big Truck, Morning Sun, Sweetheart Nicaragua La Roca, Little Buddy, Northwesterly, Decaf Asterisk) and seasonal/limited offerings like the 20th Anniversary Blend. Oliver's Custom Coffee serves as the reserve sub-brand featuring experimental and micro-lot coffees. The company operates a direct-to-consumer subscription service with up to 30% savings, offers single-origin coffees from nine countries, and retails equipment, tea, chocolate, and branded merchandise. Seven cafés and Moonrise Bakery operate across Olympia, Tacoma, and Seattle, while a wholesale program serves other cafes and restaurants. All coffee is roasted to order with free shipping on orders over $50.

Differentiator

Problem solved

Functional benefit

Brands

• Oliver's Custom Coffee: Reserve line featuring small-batch, highly expressive coffees released as they arrive. Includes fresh harvests, experimental processing, and specialty varieties.
• Moonrise Bakery

Products and services

• Big Truck (signature espresso blend) Olympia Coffee's original flagship espresso blend, sourced from Colombia and Ethiopia with flavors of chocolate, caramel, and berries. Won 3rd Place at America's Best Espresso in 2013.
• Little Buddy (signature espresso blend) Blend of African coffees with flavors of sweet berries, stone fruit, and florals. Scored 94 by Coffee Review and recognized as a Good Food Awards winner (2024) and anniversary finalist.
• Morning Sun (signature blend) Medium roast blend sourced from Latin American small-scale family farmers with flavors of dark chocolate, roasted hazelnut, and vanilla.
• Sweetheart Nicaragua La Roca (signature espresso) Single-origin espresso from Nicaragua with high-grown cherries near Jinotega; flavors of chocolate, brown sugar, and hazelnut.
• Northwesterly (signature espresso blend) Signature espresso blend featuring seasonal components, named for the Pacific Northwest coffee-growing region.
• Decaf Asterisk Decaffeinated coffee using the ethyl acetate process at Colombian decaf plant La Serrania; flavors of milk chocolate, caramel, and marshmallow.
• 20th Anniversary Blend Special blend celebrating 20 years of the company's founding, combining bright florals from Ethiopia, jammy Ethiopian naturals, and balanced Colombian sweetness; flavors of citrus, berries, and milk chocolate.
• Single Origin Coffees Specialty single-origin coffees sourced directly from farms across Colombia, Ethiopia, Rwanda, Burundi, Kenya, El Salvador, Panama, and Hawaii; includes micro lots and award-winning coffees.
• Oliver's Custom Coffee (reserve line) Reserve sub-brand featuring small-batch, highly expressive coffees released as they arrive; includes fresh harvests, experimental processing, and specialty varieties not found on the main lineup.
• Colombia San Sebastián Reserva Single-origin coffee from San Sebastián de La Plata, Huila, Colombia, farmed at elevations above 1,700 meters; flavors of stone fruit, tangerine, and sugar cane.
• Colombia Sebastian Ramirez Gesha White Honey Gesha variety from fourth-generation Colombian producer Sebastián Ramírez at Finca El Placer, processed using the CM Yeast Inoculated Honey method; flavors of bergamot, floral, and honey.
• Coffee Subscriptions Roasted-to-order coffee delivered fresh on a recurring schedule; offers up to 30% off retail with delivery every 1, 2, or 4 weeks and a custom coffee queue through the subscriber portal.
• Wholesale Coffee Program Award-winning wholesale coffee program supplying cafes, restaurants, hotels, and grocery stores with ethically sourced, freshly roasted coffee; includes barista training, equipment discounts, business consulting, and tiered pricing scaled to partner growth.
• Coffee Brewing Equipment Home espresso machines, brewing equipment, and grinders from brands including Breville, Fellow, Hario, Kalita, Chemex, and Baratza; prices range from $10.50 pour-over items to $1,499.95 espresso machines.
• Tea Selection of loose-leaf and sachet teas including Chamomile Medley, English Breakfast Tea, and Sencha Tea Sachets.
• Chocolate Chocolate bars from Raaka and Spinnaker including Bourbon Cask Aged, Pink Sea Salt, Maple and Nibs, and functional dark chocolate varieties.
• Branded Merchandise Branded apparel and accessories including t-shirts, hoodies, water bottles, travel mugs, camp cups, tote bags, stickers, and gift cards.
• Olympia Coffee Cafes and Moonrise Bakery Seven cafes plus Moonrise Bakery serving Olympia, Tacoma, and Seattle in the Puget Sound region; locations include Downtown Olympia, South Olympia, West Olympia, Proctor Tacoma, Downtown Seattle, Columbia City, West Seattle, and Moonrise Bakery (Queen Anne).
• Olympia Coffee Mobile App Native mobile ordering app for iOS and Android supporting coffee purchases, subscription management, Apple Pay, and express in-cafe pickup with a 15% first-order incentive.

Quantifiable outcome

• Scored 94 points by Coffee Review for Little Buddy blend
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Living Wage for UScoreOthersIndependent certification body that verified Olympia Coffee and Moonrise Bakery are paying all employees a living wage based on real costs of living in all three counties where they operate. Awarded the highest tier, Living Wage Leading Plus, based on additional benefits including dental, vision, PTO, education, and life insurance.
• B Lab (B Corporation)coreOthersB Lab certifies companies meeting higher standards of social and environmental performance, transparency, and accountability. Olympia Coffee became certified in 2018 after completing a rigorous audit of policy and operations.
• La Serrania (Colombian Decaf Plant)minorStrategic or Co-development PartnerPartnered with Colombian decaf plant La Serrania where raw sugar is converted to ethyl acetate to extract caffeine from coffee for the Decaf Asterisk product line.
• Direct Trade Coffee Farmers (9 Countries)coreOthersDirect trade partnerships with coffee farmers across nine countries in East Africa, South America, and Central America. Part of the Fair For All sourcing standard with annual in-person audits.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Caffe Vita Coffee Roasting: Seattle-based specialty coffee roaster with cafes and wholesale across the Pacific Northwest. Directly competes with Olympia for cafe locations, wholesale accounts, and barista talent in the same regional market.
• Espresso Vivace: Seattle specialty coffee roaster and cafe operator known for roast profiling and barista craft. Competes with Olympia for Seattle consumers and specialty coffee credibility in the home market.
• Victrola Coffee Roasters: Seattle-based specialty coffee roaster with cafes and wholesale. Overlaps with Olympia in cafe locations, single-origin sourcing, and Pacific Northwest foodservice accounts.

Direct peers

• Counter Culture Coffee: Durham, NC-based specialty coffee roaster focused on direct trade, sustainability certifications, training centers, and nationwide wholesale. Comparable in mission-driven sourcing and B2B-led model.
• Stumptown Coffee Roasters: Portland-based specialty coffee roaster with cafes, wholesale, and DTC channels; acquired by Peet's Coffee. Direct comparable in roastery-plus-cafe model, direct trade sourcing, and third-wave positioning.
• Blue Bottle Coffee: Oakland-based specialty coffee roaster with a large national cafe footprint, subscription, and wholesale. Comparable in craft-focused brand and third-wave positioning, though at much larger scale (owned by Nestle).
• La Colombe Coffee Roasters: Philadelphia-based specialty coffee roaster with national cafe footprint, wholesale, and DTC/RTD coffee. Comparable in multi-channel model, premium positioning, and direct trade sourcing.
• Intelligentsia Coffee: Chicago-based specialty coffee roaster with cafes, wholesale, and DTC. Highly comparable in direct trade relationships, single-origin positioning, and barista training programs.
• Verve Coffee Roasters: California-based specialty coffee roaster with retail cafes, subscription, and wholesale programs. Closely comparable in DTC + subscription + cafe model and premium single-origin focus.

Emerging players

• Heart Coffee Roasters: Portland-based specialty coffee roaster with cafes and DTC. Comparable as a smaller regional third-wave roaster pursuing quality-led growth in the Pacific Northwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OlympiaCoffee
• YouTubeyoutube.com/channel/UCUmuDY3LQB4mk5pw7CbV7vg
• Facebookfacebook.com/olympiacoffee
• LinkedInlinkedin.com/company/olympiacoffee
• Instagraminstagram.com/olympiacoffee
• TikToktiktok.com/@olympia.coffee?_r=1&_t=ZP-9446qORHAS7

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympia Coffee