Badfish
Badfish, via Catch Co, operates the Mystery Tackle Box (MTB) direct-to-consumer subscription fishing tackle brand targeting individual anglers, with storefront on mysterytacklebox.com.
- Company typePrivate
- Founded2014
- HeadquartersCharleston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Badfish firmographics
Firmographics- Name
- Badfish
- Website
- https://catchco.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 1–10 employees
- Short description
- Badfish, via Catch Co, operates the Mystery Tackle Box (MTB) direct-to-consumer subscription fishing tackle brand targeting individual anglers, with storefront on mysterytacklebox.com.
- Ownership category
- akta.pro rank
Badfish industry classification
Industry- Product category
- Fishing Tackle & Outdoor Recreation
- NAICS
- Fishing (1141)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where Badfish is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Markets served
Badfish business model
Business model- GTM type
- B2C
- Offering type
- Services
Badfish product offering
Product offeringCore offering
Badfish is a company in the fishing tackle and outdoor recreation category. The only source evidence tied to it links to Catch Co's corporate site (catchco.com, "Explore Your Passion") and the Mystery Tackle Box e-commerce storefront. No first-party product catalog, pricing, or service description for Badfish itself is disclosed in the provided material.
Differentiator
Problem solved
Functional benefit
Companies that use Badfish
Customer profileIdeal customer profiles1 record
Badfish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Badfish competitors and assessment
Company assessmentDirect peers
- Mystery Tackle Box: Sibling D2C subscription brand under Catch Co. that delivers fishing gear to consumers. Most direct comparable because Badfish shares the same parent, storefront, and support infrastructure in the data.
- St. Croix Rods: U.S.-based premium rod manufacturer focused on fresh and saltwater fishing. Comparable as a rod-centric brand competing for the same enthusiast angler segment Badfish would address.
- Sage Fly Fish: Premium fly-rod brand owned by Far Bank Enterprises. Comparable as a specialty fly-fishing-focused rod brand whose positioning Badfish could pursue within the Catch Co. ecosystem.
- Scientific Anglers: Fly-fishing-focused brand (lines, leaders, tippet) under Far Bank. Comparable as a niche fly-fishing sub-brand that has scaled within a larger fishing portfolio, providing a model for Badfish's potential trajectory.
Broad incumbents
- Orvis: Long-established fly-fishing and outdoor lifestyle brand with broad product portfolio and strong D2C presence. Comparable as a fly-fishing-focused consumer brand competing for the same end customer.
- Pure Fishing: Largest dedicated fishing tackle company globally, owning multiple rod, reel, and lure brands. Comparable as the dominant fishing-gear platform against which a smaller D2C brand must compete for shelf and mind share.
- Shimano: Global leader in fishing tackle and cycling components. Comparable as a benchmark for fishing-gear R&D, scale economics, and brand investment that any independent fishing brand must match.
- Daiwa: Major Japanese fishing tackle manufacturer with broad rod and reel lines. Comparable as a global fishing-gear incumbent setting category pricing and performance expectations.
- Rapala: Global fishing lure and tackle brand with deep retail distribution. Comparable as a fishing-gear brand monetizing the same core angler demographic.
- Bass Pro Shops: Largest specialty outdoor retailer in North America, including fishing gear. Comparable as a dominant channel and brand owner that shapes demand and pricing across the fishing-gear category.
Market position
Customer concentration
Badfish social profiles
Digital presenceBadfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badfish leadership team
Management profileNumber of profiles
Badfish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badfish
What does Badfish do?
Badfish is a company in the fishing tackle and outdoor recreation category. The only source evidence tied to it links to Catch Co's corporate site (catchco.com, "Explore Your Passion") and the Mystery Tackle Box e-commerce storefront. No first-party product catalog, pricing, or service description for Badfish itself is disclosed in the provided material.
When was Badfish founded?
Badfish was founded in 2014. It employs 1 to 10 people.
Where is Badfish based?
Badfish is headquartered in Charleston, United States, in the North America region.
Who are Badfish's main competitors?
Direct peers on record are Mystery Tackle Box, St. Croix Rods, Sage Fly Fish and Scientific Anglers. Broad incumbents are Orvis, Pure Fishing, Shimano, Daiwa, Rapala and Bass Pro Shops.
Does Badfish have an API?
No public API is recorded for Badfish.
What industry is Badfish in?
Badfish's product category is Fishing Tackle & Outdoor Recreation. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing. Its NAICS code is 1141 and its SIC code is 900.