Barudan America, Inc.

What Barudan America, Inc. does

Barudan America, Inc. is the North American sales, service, and distribution subsidiary of Barudan Co., Ltd., a Japanese commercial embroidery machinery manufacturer. Founded in 1985 and headquartered in Solon, Ohio, the company operates additional sales offices in Archdale, North Carolina, and Mississauga, Ontario (Barudan Canada), and reaches Mexico, the Caribbean, and Central/South America through regional distributors. Its core offering is a portfolio of computerized embroidery machines spanning single-head models (XL2, Pro3, C01, BEKT-S1501CBIII Wide Field) up to high-capacity 56-head multi-head configurations, including specialty machines for chenille, sequin, combination, and golf-bag applications. The machines run on the proprietary Automat control system and are organized around the current-generation K Series and legacy X Series platforms.

The company monetizes across four revenue streams: hardware sales (machines, replacement parts, and accessories — the latter distributed via the shopbarudan.com e-commerce storefront), one-time software licensing (Wilcom EmbroideryStudio 2026, EOS Software e3.0 Plus, and the in-house BNET networking suite including Workgroup 100, Pro, and Enterprise tiers), and professional technical-support services. The BNET Enterprise tier notably exposes an API for IT architecture integration, positioning the software stack as a modest enterprise-grade differentiator alongside the hardware. Go-to-market is sales-led via toll-free direct sales lines, field sales through physical offices, and trade-show presence (Impressions Long Beach, Atlantic City, Dallas; GPX Expo Cleveland and Charlotte). Pricing is opaque — all machine quotes require contacting sales — consistent with a high-touch capital-equipment sales motion.

Barudan America targets a horizontal customer base of professional embroiderers (primary segment) running high-volume 24/7 production and embroidery startups seeking entry-level equipment with training and support (secondary segment). Named customer evidence is limited to a single testimonial from Automotive Workwear, Inc. (enterprise, 24/7 automotive/workwear embroidery production). The company markets itself as "the most trusted name in the embroidery industry," backed by a 5-3-2 warranty and a national field-technician network. The business is mature, privately held under its Japanese parent, with no disclosed funding rounds, M&A activity, or leadership transitions in the source data.

Name

Barudan America, Inc.

Legal name

Barudan America, Inc.

Website

https://barudanamerica.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Barudan America, Inc. is the US subsidiary of Japanese embroidery-machine maker Barudan Co., Ltd., selling and servicing commercial computerized embroidery machines (single-head to 56-head), networking software, parts, and accessories across the USA, Canada, and Latin America for professional embroiderers and embroidery startups.

Ownership category

akta.pro rank

Product category

Commercial Embroidery Equipment

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Commercial embroidery machines
• Multi-head embroidery equipment
• Embroidery design software
• Embroidery networking systems
• Embroidery machine accessories

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Embroidery Machine Sales: Sale of commercial embroidery machines ranging from single-head to multi-head (up to 56-head) machines. Includes chenille and sequin machines.
2. Parts and Accessories: Replacement parts and embroidery accessories (hoops, frames, clamps, boring needles) sold via shopbarudan.com e-commerce platform and phone orders
3. Software Licensing: Design and networking software including Wilcom EmbroideryStudio, EOS Software, and BNET networking solutions
4. Technical Support Services: Technical support and service for embroidery machines with dedicated help desk

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Barudan America, Inc. manufactures, distributes, and services commercial embroidery machines for professional embroidery businesses across the U.S. and Canada. Its product portfolio spans single-head tabletop models (XL2, Pro3, C01), compact bridge multi-head machines (2–8 heads), high-volume industrial multi-head configurations (12–15 heads and 20+ heads, up to 56 heads), and specialty machines for chenille, sequin, combination, and golf bag embroidery. The company also sells embroidery design and networking software (Wilcom EmbroideryStudio 2026, EOS Software, BNET suite), genuine replacement parts, accessories (hoops, frames, clamps), startup packages, and technical support and training services.

Product overview

Barudan America offers a comprehensive embroidery machine portfolio spanning single-head to 56-head machines, including chenille and sequin specialty machines. The product line is organized around the K Series (current generation with KS, KY, KT models) and X Series (previous generation), with machines ranging from compact single-head models (XL2, Pro3, C01) to high-capacity multi-head configurations (2-8 heads, 12-15 heads, 20+ heads). Supporting the hardware, Barudan provides software solutions including Wilcom EmbroideryStudio 2026, EOS Software, and its own BNET networking software suite (Workgroup 100, Pro, Enterprise) for machine connectivity and management. The company also offers an extensive accessories line (hoops, frames, clamps, cap frames) and technical support services including training, maintenance, and parts. Bluetooth connectivity is available for K-Series machines, while the BNET Enterprise tier includes an API for IT integration.

Differentiator

Problem solved

Functional benefit

Products and services

• XL2 Single-Head Embroidery Machine Compact table-top tubular single-head embroidery machine with SH-9 needle configuration, available with MK5 or MK7 trimmers, designed for professional and startup embroidery operations.
• Pro3 Single-Head Embroidery Machine Open chassis bridge-style single-head embroidery machine with SH-15 needle and MK8 trimmers, built for professional embroiderers requiring versatility in a single-head configuration.
• C01 Single-Head Embroidery Machine Bridge-style single-head embroidery machine with SH-15 needle, MK8 trimmers, and a new style tension assembly for professional embroidery production.
• BEKT-S1501CBIII Wide Field Embroidery Machine Wide-field single-head embroidery machine with compact bridge design, suitable for applications requiring larger embroidery areas.
• KT2 Head Embroidery Machine Two-head compact bridge embroidery machine with servo drive and SH sewing heads, designed for small-scale multi-head production.
• KT Automat Single-Head Embroidery Machine Single-head embroidery machine featuring the Automat computerized control system in a compact design for a variety of embroidery applications.
• 2-4-6-8 Head Multi-Head Embroidery Machines Compact bridge multi-head embroidery machines available in 2-, 4-, 6-, and 8-head configurations with servo drive systems, multiple trimmer options (MK5, MK7, MK8), and needle configurations (SH, ZQ, YN).
• 12-15 Head Multi-Head Embroidery Machines Larger multi-head embroidery machines available in 12- and 15-head configurations with servo drive systems, designed for high-volume production environments.
• 20+ Head Multi-Head Embroidery Machines High-capacity multi-head embroidery machines with 20 or more heads, designed for large-scale industrial embroidery production environments.
• KY Automat Multi-Head Embroidery Machine Multi-head embroidery machine featuring the Automat controller in the KY series design, intended for production embroidery operations.
• Specialty Embroidery Machines (Chenille, Sequin, Combination, Golf Bag) Specialized embroidery machines including dedicated chenille machines for plush looped-yarn effects, sequin machines for sparkling decorative elements, combination machines integrating standard embroidery with chenille and/or sequin, and golf bag machines designed for embroidering on cylindrical/large items.
• ESP Embroidery Startup Package (Single-Head) Complete startup package for single-head embroidery machines including essential accessories and supplies needed to begin production.
• ESP Embroidery Startup Package (Multi-Head) Startup package for multi-head embroidery machines including essential components required for beginning multi-head production operations.
• Wilcom EmbroideryStudio 2026 Professional embroidery design software offered in several levels for lettering, editing, digitizing and design elements, compatible with Barudan embroidery machines.
• EOS Software e3.0 Plus (Compucon) Compucon EOS embroidery software offered in several levels for lettering, editing and digitizing, compatible with Barudan embroidery machines.
• BNET Networking Software Suite Barudan's proprietary networking software suite connecting up to 100 embroidery machines via LAN, with Workgroup 100 providing core connectivity, Pro adding production statistics and reporting, and Enterprise providing an API for integration into customers' IT architectures.
• Bluetooth Manager Barudan connectivity software that enables Bluetooth wireless connection of up to 7 devices, including K-Series Barudan embroidery machines.
• Embroidery Accessories (Hoops, Frames, Clamps, Cap Frames) Embroidery production accessories including the HoopMaster hooping aid, EX Cap Frame with self-aligning tool-free cap installation, Quick Change 7-in-1 Hoop, Sock Frame, ICTCS and Slimline Clamps, Military Name Clamp, Multi Emblem Clamp, Multi-Clamp Pocket Pro, Cording and Looping Device, and Boring Needle for decorative cut-out effects.
• Technical Support, Training and Warranty Services Barudan America's technical support help desk, training services for machine operation, and the 5-3-2 Warranty (best warranty in the business) supporting installed machines.

Quantifiable outcome

• Machines capable of running 24/7 production operations

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Latin America DistributorsminorChannel Partner/ Reseller/ DistributorRegional distributors covering Mexico, Caribbean, Central and South America, reachable via [email protected]. Barudan America headquarters in Solon, OH serves as the correspondence address for Latin America sales inquiries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ricoma: Ricoma is a Florida-based embroidery machine maker competing with Barudan across single-head, multi-head, and specialty machines for startups and mid-volume commercial shops. Its U.S. distribution, financing programs, and pricing pressure the lower end of Barudan's portfolio.
• Tajima: Tajima is the Japanese inventor of the multi-head commercial embroidery machine and Barudan's most direct global competitor. Both companies compete head-to-head in single-head to high-head-count industrial embroidery machines for the same professional-embroidery and apparel-decoration customer base.
• SWF Embroidery Machines (Tajima Group): SWF supplies multi-head commercial embroidery machines and is part of the Tajima group, competing with Barudan in the same high-volume, industrial-embroidery segment. Overlap is strongest in 4- to 20+ head configurations sold to U.S. professional embroiderers.
• ZSK Stickmaschinen: ZSK is a German manufacturer of high-end industrial embroidery machines, including high-head-count and specialty variants. It targets the same premium, high-uptime commercial customers as Barudan and competes directly on multi-head machines, technical support, and machine durability.
• Happy Japan: Happy Japan is a Japanese embroidery machine maker offering single-head and multi-head machines with similar chenille and sequin capabilities. It competes with Barudan on hardware, parts availability, and post-sale service for professional embroidery shops in North America.
• Melco (Amaya Group): Melco is a U.S.-based embroidery machine and software maker (now part of the Amaya group) offering single- and multi-head machines plus Modulate/EmbroideryNet design and networking software. It is a direct peer across both hardware and software product lines, particularly for SMB embroidery businesses.

Broad incumbents

• Wilcom International: Wilcom is the leading embroidery design/digitizing software vendor and supplies EmbroideryStudio, which Barudan resells. While primarily a software company, Wilcom's digitization, lettering, and workflow tools sit adjacent to Barudan's hardware and represent both a partner and a comparable software/ecosystem business.
• Brother International (Industrial Division): Brother offers commercial embroidery machines (e.g., BAS series) as part of a much broader industrial sewing, garment-construction, and printing portfolio. It overlaps with Barudan on embroidery hardware for apparel decoration but competes from a wider, more diversified base.

Emerging players

• Inbro Industries (Chinese embroidery machine makers, e.g., Zhuji suppliers): Inbro and other Chinese embroidery machine manufacturers (including the Zhuji cluster) have been gaining share at the entry-level and mid-volume end of the U.S. market. They compete with Barudan on price, particularly for startups and small commercial shops that might otherwise buy a Barudan single-head.

Others

• Madeira (threads, stabilizers, and decoration supplies): Madeira supplies embroidery threads, stabilizers, and consumables used on Barudan and competing machines. It is an adjacent ecosystem participant rather than a direct competitor, but its consumables attach to the same installed base that drives Barudan's parts and accessories revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barudan-america-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barudan America, Inc.