Go2Zero Strategies

What Go2Zero Strategies does

Go2Zero Strategies is an independent environmental consulting firm founded in 2013 by Judi Gregory and headquartered in Irwindale, California. The firm specializes in Zero Waste strategies for businesses, nonprofits, and public agencies, with a core focus on helping clients navigate California solid-waste regulations including SB 1383, AB 341, and AB 1826. Service offerings span zero waste planning, recycling program design, environmental educational curriculum development, collection route monitoring, business-to-business outreach, compliance monitoring, physical waste sorts and assessments, and solid waste system planning. The firm operates a multi-channel delivery model combining direct municipal contracting, subcontracting to larger waste-management firms (notably NASA Services on the Downtown Los Angeles recycLA franchise zone), and affiliated training and software products.

The company's product and technology surface is anchored by the SMART 1383 Portal — a cloud-based compliance management platform marketed jointly with SMART 1383 as a 'Dynamic Duo' for SB 1383 recordkeeping — and GreenEducation.US, an affiliated digital learning platform delivering customized training modules and the Certified Sustainable Resource Management Professional (CSRMP) program, which has certified more than 600 professionals. Go2Zero also runs the Los Angeles County Smart Gardening Program (~120 workshops per year) and is affiliated with Grow2Zero FARMS for food recovery. Revenue is generated through fee-for-service consulting engagements on multi-year contracts with municipalities, commercial enterprises, and institutions; pricing is quote-based with no published rate cards.

Go2Zero is a privately held LLC, founder-controlled, with no disclosed institutional or venture investment. The team comprises approximately 25 professionals holding LEED Green Associate, TRUE Zero Waste Associate, and CSRMP credentials, with prior experience spanning waste hauling operations, municipal environmental program management, and sustainability consulting. Customer concentration is anchored by the NASA Services subcontract relationship (covering ~2,500 properties in Downtown LA) and the County of Los Angeles Smart Gardening program, supplemented by engagements with Vallarta Supermarkets (35 locations), USC, LAWA, Southern California Edison (77 facilities), and 15+ California municipalities.

Name

Go2Zero Strategies

Legal name

Go2Zero Strategies, LLC

Website

https://go2zero.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Go2Zero Strategies is a California-based independent consulting firm that helps businesses, nonprofits, and public agencies design zero-waste programs and comply with SB 1383, AB 341, and AB 1826 through planning, outreach, training, and compliance reporting.

Ownership category

akta.pro rank

Product category

Environmental & Zero Waste Consulting Services

NAICS

Environmental Consulting Services (54162), Waste Collection (5621), Administrative and Support Services (561)

SIC

Services-Facilities Support Management Services (8744), Refuse Systems (4953)

akta.pro primary industry

Waste & Hazardous Materials Management (incl. HazMat) (BPAHAJAK)

akta.pro secondary industries

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC)

Keywords

• Zero waste consulting
• Recycling program design
• SB 1383 compliance
• Waste management consulting
• Environmental compliance services

Headquarters

HQ city

Miranda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Zero Waste Consulting Services: Go2Zero Strategies generates revenue by providing fee-for-service consulting engagements to municipal clients, commercial businesses, nonprofits, and public agencies. Services include Zero Waste planning, recycling program design, regulatory compliance (SB 1383, AB 341, AB 1826), outreach and education, waste assessments, route monitoring, and reporting. Revenue is project-based and contract-driven, with recurring engagements tied to annual compliance mandates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Go2Zero Strategies is an independent consulting firm that provides zero waste planning, recycling program design, and regulatory compliance services (SB 1383, AB 341, AB 1826) to municipalities, commercial businesses, educational institutions, and nonprofits across California. The firm conducts waste assessments, route monitoring, business outreach, contamination monitoring, education and training, and produces compliance reporting. Services are delivered on a project/contract basis, often as a subcontractor to larger waste haulers under municipal franchise agreements, with affiliated offerings through GreenEducation.US (training/certification) and SMART 1383 (compliance software).

Product overview

Go2Zero Strategies is an independent consulting firm specializing in zero waste strategies for businesses, nonprofits, and public agencies. The company operates as a service-based consulting organization rather than a unified software platform. Its core offerings include zero waste planning, recycling program design, and regulatory compliance consulting. The product portfolio includes the SMART 1383 Portal as a compliance management software tool, supplemented by educational offerings through GreenEducation.US digital learning modules, recycLA University training videos, and the Smart Gardening community education program. The firm also provides technical assistance, outreach, waste characterization audits, and training services to support clients with California's SB 1383, AB 341, and AB 1826 regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Zero Waste Consulting Services Comprehensive zero waste strategy consulting including Zero Waste planning, recycling program design, environmental educational curriculum development, collection route monitoring, business-to-business outreach, compliance and monitoring, physical waste sort and assessment, and solid waste system planning for municipalities, commercial businesses, educational institutions, and nonprofits.
• SB 1383 Compliance Implementation (with SMART 1383 Portal) End-to-end SB 1383 compliance service combining Go2Zero's technical assistance, outreach, inspection, contamination monitoring, and training with the SMART 1383 cloud-based compliance portal (generator records tracking, field apps, integrated implementation records for CalRecycle reporting) for businesses and jurisdictions in California.
• GreenEducation.US Training and Certification Programs Customized digital learning modules, webinars, training videos, email campaigns, and the Certified Sustainable Resource Management Professional (CSRMP) certification program delivered through the affiliated GreenEducation.US platform, covering California sustainability legislation, zero waste practices, SWEEP Standard, and C&D recycling for individuals and organizations.
• Smart Gardening Program (Los Angeles County) Community education program for Los Angeles County covering drought-tolerant landscaping, backyard and worm composting, and organic gardening, hosted at approximately 120 workshops per year plus community and county-sponsored events, including marketing, curriculum development, workshop delivery, and sale of composting bins and worms.

Quantifiable outcome

• Highest success rate among all 11 Downtown LA recycLA franchise zones: fewest complaints per account, highest signed customer agreement rate, highest recycling-to-solid-waste cubic yardage ratio, lowest billing error rate.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SMART 1383coreTechnology or IntegrationGo2Zero Strategies and SMART 1383 market themselves as a 'Dynamic Duo' for SB 1383 compliance. SMART 1383 provides a cloud-based compliance portal with generator records tracking, field apps, and an integrated Implementation Recordkeeping system for CalRecycle reporting. Go2Zero provides the technical assistance, outreach, inspection, contamination monitoring, and compliance training. The two products are positioned as complementary — SMART 1383 for software/recordkeeping and Go2Zero for field implementation and education.
• GreenEducation.UScoreStrategic or Co-development PartnerGreenEducation.US is an affiliated organization that creates customized digital learning modules, training videos, webinars, and email campaigns on sustainability topics. Go2Zero staff contribute content and expertise, and Go2Zero team members (e.g., Jill Donello) serve as instructors. The CSRMP (Certified Sustainable Resource Management Professional) program is delivered through GreenEducation.US. Go2Zero employees including Myrna Gold, Daisy Villareal, Nicole Hernandez, and Olivia Johnson hold the CSRMP certification. The two organizations share staff and cross-promote services.
• Grow2Zero FARMSminorStrategic or Co-development PartnerGrow2Zero FARMS is an affiliated organization focused on food recovery and community sustainability. Nicole Hernandez develops promotional and educational content for both Go2Zero Strategies and Grow2Zero FARMS. Robert Reynolds provides data analysis support at weekly food distribution events for Grow2Zero FARMS in Long Beach. Fariba Hayashi manages HR and payroll for both Go2Zero and Grow2Zero.
• Cascadia ConsultingminorStrategic or Co-development PartnerGo2Zero collaborated with Cascadia Consulting on the City of San Mateo / Sustainability Academy project, working alongside the County of San Mateo to develop a volunteer training program with classes in water conservation, energy efficiency, commercial recycling, green business, and green building.
• Mariposa Eco ConsultingminorImplementation/ SI/ Consulting PartnerGo2Zero served as a subcontractor to Mariposa Eco Consulting to assist the University of Southern California with solid waste management planning and implementation.
• U.S. Zero Waste Business CouncilminorStrategic or Co-development PartnerGo2Zero provided project management for the development of national training events and the creation of the Zero Waste Business Associates (ZWBA) certification training program for the U.S. Zero Waste Business Council.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Resource Recycling Systems (RRS): RRS is an Ann Arbor, Michigan-based consultancy focused on materials management, recycling, organics, and solid waste planning for government and private clients. Closest direct peer in scope (zero waste planning, compliance, and program design) to Go2Zero, with broader geographic reach.
• Cascadia Consulting Group: Cascadia Consulting Group is a Seattle- and California-based sustainability consulting firm specializing in recycling, organics, and waste-reduction program design for public agencies. Direct comparable in size, regulatory focus, and government client base to Go2Zero.
• Mariposa Eco Consulting: Mariposa Eco Consulting is a California-based eco-consulting firm that provides zero waste and sustainability services to universities, municipalities, and businesses. Confirmed partner-subcontractor of Go2Zero on the USC engagement and a direct regional peer.

Broad incumbents

• CDM Smith: CDM Smith is a large global engineering and construction firm with an established environmental compliance and solid waste practice serving municipalities and private clients. Represents the type of well-capitalized incumbent that competes for large public-sector recycling and organics contracts.
• SCS Engineers: SCS Engineers is a national environmental engineering and consulting firm serving solid waste, recycling, and public works clients across the U.S. Listed as a Go2Zero client/partner and a much larger incumbent offering overlapping capabilities in solid waste planning and recycling program support.
• Tetra Tech: Tetra Tech is a large consulting and engineering firm with deep water, environment, and sustainable infrastructure practices that includes solid waste and recycling program support. A broader incumbent competing for the same municipal RFPs Go2Zero targets.
• Antea Group: Antea Group is a global environmental, health, safety, and sustainability consulting firm serving industrial and public-sector clients. Comparable in that it offers EHS/sustainability consulting including waste management advisory, though at much larger scale than Go2Zero.

Emerging players

• EcoSet: EcoSet is a California-based zero waste event services and surplus materials redistribution company. Comparable in mission and California geographic focus to Grow2Zero FARMS and Go2Zero's entertainment/studio programs; smaller and event-focused.
• Sustainable Works: Sustainable Works is a Santa Monica-based nonprofit that delivers sustainability and green living workshops to residents, students, and businesses — overlapping with Go2Zero's GreenEducation.US training and Smart Gardening workshop offerings. Smaller-scale, non-profit-positioned emerging peer.

Regional players

• Greenbelt Alliance: Greenbelt Alliance is a San Francisco Bay Area-based nonprofit focused on land use and sustainability advocacy. Regional adjacent peer in California's broader sustainability ecosystem — not a direct competitor but operates in similar regulatory-advocacy space in Northern California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/go2zero-strategies
• Facebookfacebook.com/go2zero

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go2Zero Strategies