What Homasote does

Homasote Company is a privately held New Jersey-based manufacturer (West Trenton, 932 Lower Ferry Road) that produces structural and acoustic fiberboard building products as well as industrial packaging from more than 98% post-consumer recycled cellulose fiber, in continuous operation for over 100 years and self-described as the only manufacturer of its kind in the Americas. Its manufacturing process combines cellulose fiber with wax emulsion for moisture resistance, retention aid polymer, aluminum sulfate, and (in fire-rated lines such as 550/N.C.F.R.) hydrated alumina fire retardant, yielding a family of products spanning sound control (440 SoundBarrier, 4-Way Floor Deck), structural sub-floor and roof deck (PINnacle, Easy-Ply Roof Deck, Firestall, Ice Deck), concrete forming (Homex 300), non-combustible fire-rated assemblies (NCFR Homasote), decorative tackable panels (DesignWall), and industrial protective packaging (PAK-LINE coil separators, auto glass packs, blasting cap packs, reusable suspension packs). The company maintains FSC Chain of Custody (FSC-C102908, 2024-2029), ICC-ES Evaluation Report ESR-1374, LEED Program Affiliate status, CHPS certification, and HPD documentation (Homasote 440, 2025-2028), and reports eliminating over 30 million pounds of solid waste from landfills annually through its recycled feedstock.

The business model is product sales of physical fiberboard SKUs, with revenue generated through one-time license-style purchases rather than subscriptions. Distribution runs through a two-tier channel: (1) lumber and home center retailers stocking popular sizes (1/2", 4' x 8') for SMB, contractor, and DIY end-buyers, supported by a "Where to Buy" dealer-locator, and (2) direct enterprise sales and technical support lines (Sales Ext. 1500, Tech Support Ext. 1332, 800-257-9491) serving architects, engineers, specifiers, and industrial packaging accounts. Customer segments span five primary personas - architects/engineers/specifiers, contractors/builders, homeowners/DIY, facilities managers/property owners, and industrial packaging buyers - with named case studies across higher education (Syracuse University School of Architecture, Richard Bland College of William & Mary), financial services (National Bank of Oak Harbor), specialty manufacturing (Hercules light-sensitive film transport), automotive (auto glass packs), and regulated hazardous logistics (blasting cap packs). Go-to-market is supported by trade affiliations with the U.S. Green Building Council, American Institute of Architects, Collaborative for High Performance Schools, International Code Council, and a digital content partnership with BIMsmith for Revit/BIM model distribution. The company operates a single 600,000 sq ft manufacturing complex in New Jersey with no disclosed subsidiaries, no parent company, no disclosed funding rounds, and no M&A history; pricing is not publicly disclosed and customers are directed to local dealers, with freight cost noted as a price-affecting factor due to the single-ship-point model.

Name

Homasote

Legal name

Homasote Company

Website

https://homasote.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

Homasote is a privately held New Jersey manufacturer of recycled cellulose fiberboard products for sound control, fire-rated assemblies, roofing, decorative panels, and industrial packaging, serving architects, contractors, homeowners, and industrial buyers through lumber/home-center retail and direct sales.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Paper Manufacturing (322), Other Millwork (including Flooring) (321918)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)

akta.pro secondary industries

Engineered Wood Underlayment & Subfloor Panels (IMAMACAK), Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA), Roof Insulation & Cover Boards (IMADAFAN)

Keywords

• Recycled fiberboard products
• Sound control building materials
• Structural building panels
• Fire-rated construction materials
• Industrial packaging solutions

Headquarters

HQ city

West Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Products: Sale of fiberboard building products for sound control, structural, and insulating applications. Includes 440 SoundBarrier, PINnacle, Homex 300, Easy-Ply Roof Deck, Firestall Roof Deck, NCFR Homasote, 4-Way Floor Deck, and Ice Deck for various construction applications.
2. Industrial Packaging: PAK-LINE industrial packaging solutions including coil separators, auto glass packs, blasting cap packs, and reusable suspension packs for safe transport of sensitive materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Homasote manufactures structural cellulose fiberboard building products made from more than 98% recycled post-consumer paper for sound control, fire-rated assemblies, roofing, concrete forming, and structural flooring, plus a PAK-LINE of industrial protective packaging (coil separators, auto glass packs, blasting cap packs, and reusable suspension packs). Products are sold to architects, contractors, facilities managers, and homeowners through lumber/home center retailers and direct manufacturer sales.

Product overview

Homasote Company offers a diversified portfolio of environmentally-friendly building products made from 98% recycled materials (primarily post-consumer paper). The product line centers on structural fiberboard products with specialized properties including sound control, fire resistance, moisture resistance, and thermal insulation. Core products include the 440 SoundBarrier series for soundproofing applications in floors, walls, and ceilings; PINnacle structural boards; Homex 300 for concrete forming; and a complete roofing portfolio including Easy-Ply Roof Deck, Firestall Roof Deck, and Ice Deck for ice rink conversion. The company also produces NCFR (Non-Combustible Fire-Rated) products and 4-Way Floor Deck for construction applications. Additionally, Homasote manufactures Industrial Packaging solutions under the PAK-LINE brand for protecting sensitive materials during shipping, including coil separators, auto glass packaging, and blasting cap containers. The company operates a 600,000 square-foot manufacturing facility in New Jersey and maintains certifications including FSC and HPD compliance.

Differentiator

Problem solved

Functional benefit

Brands

• 440 SoundBarrier: Soundproof fiberboard product for sound control in floors, walls, and ceilings
• PINnacle
• Homex 300
• Easy-Ply Roof Deck
• Firestall
• NCFR Homasote
• 4-Way Floor Deck
• Ice Deck
• PAK-LINE

Products and services

• 440 SoundBarrier Sound-dampening fiberboard designed to reduce transmission of airborne and impact sounds when used with conventional partitions and floor systems; lightweight, moisture-resistant, and protected against fungus and termites. Targeted at architects, contractors, and homeowners for sound control in floors, walls, and ceilings.
• PINnacle High-performance structural fiberboard for various construction applications including underlayment and structural panel use. Targeted at construction professionals for general-purpose structural use.
• Homex 300 Versatile fiberboard for concrete forming and expansion joints; strong, flexible, and lightweight material that can form concrete in any shape. Targeted at concrete contractors and builders.
• Easy-Ply Roof Deck Prefinished structural roof deck designed for exposed beam ceilings and cathedral ceiling applications. Targeted at builders and architects specifying residential and commercial roof decking.
• Firestall Roof Deck Fire-rated structural roof deck product with Class-A fire resistance properties. Targeted at code-driven commercial, educational, and institutional construction projects.
• NCFR Homasote

Quantifiable outcome

• 98% recycled content - eliminates over 30 million pounds of solid waste from landfills annually
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• US Green Building CouncilcoreGTM or Marketing PartnerLEED Program Affiliate providing sustainable building product documentation for LEED certification projects
• American Institute of Architects (AIA)coreGTM or Marketing PartnerOfficial partnership with AIA for architect and design professional outreach and specification support
• Collaborative for High Performance Schools (CHPS)minorGTM or Marketing PartnerCHPS certification for low emission indoor air quality, enabling use in school construction projects
• International Code Council (ICC)coreGTM or Marketing PartnerICC member and ICC-ES Report holder for building code compliance verification
• BIMsmithcoreTechnology or IntegrationBIM content partnership providing Revit/BIM models for Homasote products through BIMsmith marketplace. Includes BIMsmith Forge application integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USG Corporation: USG is a major manufacturer of interior building products including Sheetrock brand gypsum panels and acoustical ceiling systems. It competes with Homasote in wall/ceiling construction assemblies where sound control and fire-rating are required, but at significantly greater scale and broader product breadth.
• Georgia-Pacific: Georgia-Pacific produces a wide range of building products, paper, and packaging from wood and fiber inputs. As a large vertically integrated pulp-and-paper-plus-building-products player with home-center distribution, it represents a potential substitute supplier and shares fiberboard-adjacent manufacturing technology with Homasote.
• National Gypsum: National Gypsum manufactures gypsum wallboard and related building products used in wall and ceiling assemblies. It overlaps with Homasote in construction applications requiring fire-rated and sound-control performance, particularly through its Gold Bond and XP product families.
• CertainTeed (Saint-Gobain): CertainTeed is a large building products manufacturer offering insulation, gypsum, ceilings, roofing, and siding through Saint-Gobain distribution. Its acoustical ceiling and insulation lines overlap with Homasote's core wall/ceiling/roof applications, especially in commercial construction.

Direct peers

• Masonite International: Masonite is one of the world's largest manufacturers of interior doors and is a direct consumer of fiberboard technology, producing hardboard from wood fibers in a process similar to Homasote's cellulose-fiber panel manufacturing. It is a closely comparable fiber-based panel producer serving construction and industrial markets.
• Kinetics Noise Control: Kinetics Noise Control manufactures acoustic and vibration isolation products for building construction, including sound-absorbing panels and floor underlayments. It directly competes with Homasote in acoustic control assemblies for residential and commercial buildings.
• PAC International: PAC International produces soundproofing and noise control products, including resilient sound isolation clips and related accessories for wall and ceiling assemblies. It targets the same architect and contractor buyers as Homasote 440 SoundBarrier in the construction acoustics space.

Emerging players

• Acoustical Surfaces: Acoustical Surfaces supplies acoustic panels, soundproofing materials, and noise control products for architectural, industrial, and OEM applications. It competes with Homasote in the sound control segment, particularly with tackable panels like DesignWall, and serves similar architect and contractor customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HomasoteCompany
• Facebookfacebook.com/Homasote-Company-1559177827695103

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homasote