Rohrer Bus

What Rohrer Bus does

Rohrer Bus is a fourth-generation, family-owned full-service bus dealership and transportation services company headquartered in Duncannon, Pennsylvania, founded in 1920. The company sells new and pre-owned school buses, commercial buses, and vans as an authorized dealer for multiple manufacturers including Thomas Built Buses (Saf-T-Liner C2, Minotour, HDX, EFX, and the C2 Electric Jouley), Champion, ElDorado National, Freightliner, Braun Corporation, Hometown Trolley, and Krystal Koach, while also offering Hybrid/CNG/Propane options and proprietary safety accessories such as the Original Soft Shield, Atmos-Clear UV-C air filter, and Transmist Bluetooth-enabled sanitizing system. Operationally, Rohrer runs a 30,000-square-foot lot, a parts warehouse, a full-service body shop, factory-trained certified technicians available 6am-11pm, and a transportation fleet of over 700 vehicles used for student transport, charter, shuttle, and special events across 20+ school districts and other customers.

Rohrer generates revenue across six streams: (1) one-time vehicle sales (new and pre-owned) priced by quote; (2) transactional parts sales from a multi-OEM warehouse; (3) transactional vehicle service, repair, and body shop work; (4) transportation services using its 700+ vehicle fleet, including school bus contracts, charter, and shuttle; (5) bus rental and leasing via lease-to-return, lease-to-own, and buy-back programs; and (6) free CDL training and certification for prospective drivers. GTM is a hybrid of enterprise field sales through 21+ sales/service locations across Pennsylvania, Virginia, Maryland, DC, New Jersey, West Virginia, New York, and Ohio; cooperative and federal channel access via Sourcewell and GSA schedules; community event-driven driver recruitment; and traditional paid channels (billboards, radio, Indeed, Facebook, employee referral). Customer segments are led by K-12 public school districts, followed by churches/religious organizations, commercial businesses, event organizers, government agencies, and senior care facilities. The company employs 501-1,000 people and remains privately held under family ownership with no disclosed external investors, parent company, or acquisition activity.

Name

Rohrer Bus

Legal name

Rohrer Bus

Website

https://rohrerbus.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rohrer Bus is a fourth-generation, family-owned full-service bus dealership and transportation company that sells, services, and operates school and commercial buses for K-12 districts, churches, government, and commercial buyers across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Commercial Bus and Van Dealership

NAICS

School and Employee Bus Transportation (48541), Charter Bus Industry (48551)

SIC

Transportation Services (4700), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industries

Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK), Shuttle Bus Leasing/Rental (Airport/Hotel/Corporate) (TLABADAD), General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

Keywords

• School bus sales
• Commercial bus dealership
• Passenger transportation services
• Bus parts and service
• CDL driver training

Headquarters

HQ city

Duncannon

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Inventory, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Sales: Sale of new and pre-owned school buses, commercial buses, and vans. Inventory includes vehicles from multiple manufacturers with various passenger capacities from 15 to 90 passengers. Both CDL and non-CDL vehicles available.
2. Parts Sales: Sale of bus parts and components including 12V batteries, heavy-duty floor coverings, brake cleaner, fuel filters, oil filters, heater hoses, hardware and fasteners, and diagnostic software.
3. Vehicle Service & Repair: Full-service bus repair including engine repairs, front-end alignments, automatic tire chain installations, air conditioning work, body shop services, and state inspections.
4. Transportation Services: School bus rental/charter services for private rentals, school bus rental, shuttle bus rental, charter bus rental, CDL testing, and special event transportation. Operates fleet of over 700 vehicles for these services.
5. Bus Rental/Leasing: School bus rentals and charters for groups of all sizes, including field trips, sports trips, community events, and Hersheypark transportation.
6. CDL Training Services: CDL and school bus certification and training programs for driver candidates. Company provides free training and covers cost of licensing for bus drivers.
7. Financing Programs: Provides financing options including lease-to-return, lease-to-own, and buy-back programs for school districts and commercial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rohrer Bus is a fourth-generation family-owned full-service bus and van dealership that sells new and pre-owned school buses, commercial buses, and vans from multiple manufacturers (Thomas Built Buses, Champion, ElDorado National, Braun, Freightliner). The company operates a parts warehouse, full-service repair and body shop facilities, and provides transportation services including school district contracts, charter/shuttle rentals, and CDL driver training. The company operates across Pennsylvania, Maryland, Virginia, DC, New Jersey, Ohio, West Virginia, and New York.

Product overview

Rohrer Bus is a fourth-generation family-owned bus sales and transportation company offering a comprehensive portfolio of products and services. The core offerings include vehicle sales (new and pre-owned school buses, commercial buses, and vans from manufacturers including Thomas Built Buses, Champion, ElDorado National, Freightliner, Braun Corporation, and Hometown Trolley), parts department, bus repair and maintenance services, body shop services, and transportation solutions (private rentals, CDL testing, and school district contracts). Specific school bus models include Minotour, Collins Low Floor, Collins Type A, HDX Rear Engine, EFX Front Engine, C2, and the electric C2 Electric Jouley. The company also offers protective equipment including the Original Soft Shield, Atmos-Clear Air Medical Filter, and Transmist Automatic Sanitizing System. Services span over 20 school districts across Central and Northeastern Pennsylvania with a fleet of over 700 vehicles. The company operates across Pennsylvania, Maryland, DC, Virginia, West Virginia, New Jersey, Ohio, and New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales
• Parts Department
• Bus Repair and Service
• Body Shop
• Transportation Solutions
• CDL Testing and Training
• School District Contracts
• Financing Options
• School Bus Models
• Vehicle Diagnostic Software

Quantifiable outcome

• Serving over 20 school districts across central and northeastern Pennsylvania
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SourcewellcoreChannel Partner/ Reseller/ DistributorSourcewell is a purchasing cooperative that provides contracted purchasing options for schools and government entities. Rohrer Bus participates as a vendor through Sourcewell, allowing school districts to purchase vehicles through cooperative purchasing contracts.
• US General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorRohrer Bus has federal contract access through GSA schedules, enabling government agencies to purchase vehicles and services through pre-approved federal contract vehicles.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Student: North America's largest school bus operator, owned by FirstGroup. Directly comparable to Rohrer Bus in that it provides contracted K-12 student transportation services at scale; both compete for district contracts where fleets, driver recruitment, and safety record are differentiators.
• Durham School Services: One of the largest U.S. school bus contractors, owned by National Express. Comparable to Rohrer as a multi-region student transportation provider operating large dedicated fleets under multi-year district contracts.
• Student Transportation of America (STA): School bus and student transportation operator now part of National Express Group. Overlaps with Rohrer Bus on contracted district transportation, charter services, and fleet operations across multiple states.
• Coach USA: Major U.S. charter, tour, and scheduled motorcoach operator. Comparable to Rohrer Bus's private bus rental, charter, and shuttle rental business lines that serve hotels, airports, churches, and corporate events.
• Anderson Coach & Travel: Pennsylvania-based charter motorcoach and tour operator offering group transportation, casino trips, and school/charter services. Closest regional peer to Rohrer Bus given overlapping Mid-Atlantic service territory and similar charter-focused offerings.
• Petermann Bus: Midwest and Mid-South school transportation contractor operating yellow-bus student transportation, special education transport, and charter services. Directly comparable to Rohrer Bus in business mix with similar exposure to K-12 district contracts and charter demand.

Broad incumbents

• Blue Bird Corporation: Leading North American manufacturer of school buses, including Type A, C, and D configurations and the all-electric Vision. A principal supplier whose products Rohrer Bus sells; comparable as a broader incumbent in the school bus value chain but focused on manufacturing rather than distribution and services.
• Thomas Built Buses: Daimler-owned manufacturer of school buses (Saf-T-Liner C2, Minotour, HDX) and electric Jouley. A core OEM partner of Rohrer Bus; comparable in the broader school bus space but operates upstream as a manufacturer rather than dealer/service/operator.
• IC Bus: Navistar/Traton-owned manufacturer of school and commercial buses. A key OEM whose products Rohrer Bus distributes and services; comparable as a broader incumbent in the bus industry with overlapping customer base but distinct manufacturing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RohrerBus
• Instagraminstagram.com/rohrerbus
• LinkedInlinkedin.com/company/rohrer-bus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rohrer Bus