IntraMuros

What IntraMuros does

IntraMuros (SAS IntraMuros) is a Bordeaux-based SaaS company founded in 2017-2018 by three co-founders (Paul Tréhard, François-Xavier de Malet, Édouard Robin) that operates a mobile and web communication platform for French municipalities and intercommunalities. The product consists of a white-label mobile application (iOS, Android, Huawei) that enables communes to publish news, push real-time alerts, manage event calendars, accept citizen problem reports, run polls, and display legal administrative acts; an associated communal website product with widget/API integration; an SMS alerting module powered by Spot-Hit; and an exclusive LED panel integration with Prismaflex/Prismatronic for outdoor digital signage. Technical infrastructure is hosted on AWS (EMEA) with security from V6 Protect and Akamai, and the platform is offered free to citizens, generating revenue entirely from the municipal side.

The business model is annual B2B subscription, tiered by commune population size across nine bands (from under 150 inhabitants to over 7,500), with EPCI mutualized bundles covering multiple member communes under one contract. Add-on revenue streams include optional API keys, paid website tiers, and usage-based SMS credits. Go-to-market combines direct sales (website, phone, scheduled video demonstrations) with institutional referral channels led by the Association des Maires de France (AMF) partnership, 21 departmental mayor associations, and UGAP public procurement catalog certification, supplemented by a scratch-off promotional campaign (Grand Jeu IntraMuros) offering free service periods up to six years.

Customer scale stands at 8,000+ communes and 250+ EPCI across 95 of France's 101 departments, with the citizen-facing mobile app downloaded over 1 million times. The company operates as a privately held SAS with €30,000 share capital, ~17-20 employees, no disclosed external funding, and no M&A activity. Cited reference customers are small to mid-sized French communes (e.g., Charmeil, Manonviller, Stains, Pornic, Vitré) with notable engagement metrics (e.g., Manonviller at 166 inhabitants achieving 260+ subscribers).

Name

IntraMuros

Legal name

SAS IntraMuros

Website

https://appli-intramuros.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

IntraMuros provides a SaaS mobile application, website, SMS, and LED display platform that enables French municipalities and intercommunalities to communicate with citizens, manage events, and comply with digital legal display requirements, serving 8,000+ communes and 250+ EPCI.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Municipal Application: Annual subscription to the mobile app for communes, tiered by population size (from under 150 inhabitants to over 7,500). Includes unlimited content, email/phone support, free training, maintenance, updates, statistics, and communication pack.
2. Subscription - Communal Website: Annual subscription for communal website connected to the mobile app. Basic version free for AMF members. Eliminates double data entry between app and website.
3. Subscription - Digital Legal Display: Included in main subscription; provides digital display of administrative documents with storage capacity.
4. API Key (Optional): Optional purchase of API key for municipalities wanting to customize duplication between application and external websites.
5. SMS Service: Pay-per-use SMS alerts for urgent communications. Partnership with Spot-Hit; no subscription required, pay only for consumption.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

IntraMuros sells a SaaS mobile communication platform that enables French municipalities and intercommunalities (EPCI) to inform, alert, and engage their citizens in real time. The core offering is a white-label iOS/Android/Huawei mobile app bundled with a synchronized communal website, widgets/APIs, optional SMS alerts, LED panel integration, and a digital legal display module, sold on annual subscriptions tiered by commune population size.

Product overview

IntraMuros is a unified communication platform for French municipalities and intercommunalities (EPCI) consisting of a core mobile application and interconnected service modules. The product portfolio includes: the IntraMuros Mobile Application (iOS, Android, Huawei) for citizen communication, the IntraMuros Website for communes, Widget and API tools for external integration, SMS Alert Offer for real-time notifications, LED Display Panel integration (Prismatronic) for outdoor digital signage, and Legal Display solution for digital administrative notices. All products are designed to work together, eliminating double data entry through automatic synchronization between the mobile app and connected services.

Differentiator

Problem solved

Functional benefit

Products and services

• IntraMuros Mobile Application Free iOS/Android/Huawei mobile application for citizens that delivers municipal news, real-time push notifications, event calendars, association and business directories, citizen reporting, polls, and idea boxes. Sold to French municipalities and EPCI as a tiered annual subscription.
• IntraMuros Website Communal website connected to the IntraMuros mobile app, enabling automatic synchronization of information between the website and mobile application, eliminating double data entry. Basic version is free through the AMF partnership; paid versions available for enhanced features.
• Widget and API Configurable widgets integrated into existing municipal websites to automatically display events and news from IntraMuros, plus optional API access for retrieving all data types (news, events, businesses, associations, schools, media libraries, points of interest) in JSON or XML format.
• SMS Offer (Spot-Hit partnership) SMS messaging solution via Spot-Hit that enables municipalities to alert and inform citizens in real-time through personalized messages sent to one or multiple recipients simultaneously, with pay-per-use billing (no subscription required).
• Digital Legal Display (Affichage Légal) Digital legal display solution for municipalities to publish administrative acts (decrees, ordinances, deliberations, orders) in compliance with the October 2021 decree requiring municipalities over 3,500 inhabitants to provide mandatory information in digital format, with configurable retention periods.
• Intercommunality (EPCI) Subscription Mutualized subscription model that allows intercommunal bodies (EPCI) and their member communes to share alerts and services through a single coordinated account, with advantageous pricing for serving multiple municipalities.

Quantifiable outcome

• Charmeil commune achieved 1,312 subscribers with only 997 inhabitants
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• Association des Maires de France (AMF)coreGTM or Marketing PartnerOfficial partnership with AMF enables IntraMuros to be presented to all French mayors. Basic communal websites are free for AMF members. Partnership aims to make IntraMuros the reference mobile app for institutions.
• Prismaflex InternationalcoreTechnology or IntegrationExclusive partnership for LED panels. Prismaflex (and its Prismatronic brand) provides French-made LED panels that integrate directly with IntraMuros interface—no double data entry required. Prismaflex has 350+ employees across 10 countries with 30 years of experience.
• Spot-HitsupportingTechnology or IntegrationSMS partnership providing pay-per-use alert service for municipalities to send personalized text messages to residents for urgent communications. No subscription required.
• JoynitsupportingTechnology or IntegrationCollaborative agenda management partnership. Joynit centralizes event, meeting, and project planning with automatic notifications, helping municipalities manage scheduling conflicts.
• UGAPcoreChannel Partner/ Reseller/ DistributorIntraMuros mobile app is certified and referenced by UGAP (Union des Groupements d'Achats Publics), France's central public procurement body, enabling public sector purchase.
• V6 ProtectsupportingTechnology or IntegrationCybersecurity monitoring and protection for the IntraMuros platform.
• AkamaisupportingTechnology or IntegrationCDN and security services provider protecting IntraMuros platform delivery.
• PrismatronicsupportingTechnology or IntegrationBrand of Prismaflex International. Only French-designed LED panel on the market, manufactured in Haute-Rivoire, France. Exceptional quality/price ratio.
• ADICOminorOthersPart of OPSN network of public IT system operators.
• APGL64 (Agence Publique de Gestion Locale des Pyrénées-Atlantiques)minorOthersPart of OPSN network.
• AT86minorOthersPart of OPSN network.
• Alpi (Agence Landaise pour l'Informatique)minorOthersPart of OPSN network.
• SommenumériqueminorOthersPart of OPSN network.
• E-Collectivités (Maison des Communes de la Vendée)minorOthersPart of OPSN network.
• LaFibreNumérique 5962minorOthersPart of OPSN network.
• Mon Territoire DécouverteminorOthersEnterprise partner listed on partners page.
• Patrimoine ArcademinorOthersAssociation partner listed on partners page.
• 21 Departmental Mayor AssociationssupportingGTM or Marketing PartnerAMF-affiliated departmental associations in Allier, Corrèze, Eure, Eure-et-Loir, Indre, Jura, Loir-et-Cher, Loire-Atlantique, Lot, Maine-et-Loire, Mayenne, Meurthe-et-Moselle, Haut-Rhin, Sarthe, Deux-Sèvres, Tarn-et-Garonne, Vienne, Haute-Vienne, and Haute-Savoie that promote IntraMuros to member mayors.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PanneauPocket: PanneauPocket is the leading direct competitor to IntraMuros in France, offering a mobile app for communes to push alerts and local information to citizens. It serves a similar customer base of French municipalities with a comparable product-led, free-for-citizens model, and is the principal rival IntraMuros competes against for AMF credibility and commune sign-ups.
• Citykomi: Citykomi provides a white-label municipal mobile app for towns and intercommunalities in France and Europe, enabling push notifications, news, events, and citizen reporting. It is a direct competitor to IntraMuros in the same commune-citizen communication category, with overlapping functionality and target buyers.
• Illiwap: Illiwap is a Belgian-origin mobile alert and citizen engagement app that has expanded into France, targeting communes and EPCIs with real-time notifications, reporting, and local information. It directly competes with IntraMuros in France's municipal-communication SaaS market.

Emerging players

• CitizenLab: CitizenLab is a civic participation platform used by European cities and municipalities for online consultations, idea collection, and citizen engagement. While more focused on participatory democracy than IntraMuros' daily communication layer, it addresses overlapping municipal buyers and competes for the same citizen-engagement budget line.
• Decidim: Decidim is an open-source digital democracy platform deployed by many French cities and regions for participatory processes, consultations, and citizen assemblies. It overlaps with IntraMuros on the citizen-engagement use case but is open-source and community-driven, representing an alternative procurement path for French municipalities.

Broad incumbents

• Granicus: Granicus is a US-based GovTech incumbent providing a broad portfolio of municipal software including communications, citizen engagement, and meeting management. It overlaps with IntraMuros' municipal communication capabilities but serves a much wider set of government workflows and is not specialized in the French commune context.
• CivicPlus: CivicPlus is a US-established municipal technology provider offering websites, mobile apps, and citizen engagement tools to local governments. Its mobile and website offerings overlap with IntraMuros' product suite, although it operates at a much larger scale and primarily in North America rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/intramurosapplicationmobile
• LinkedInlinkedin.com/company/appli-intramuros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntraMuros