Chance Rides
Chance Rides is a privately held, family-owned US manufacturer of custom amusement rides, roller coasters, and people movers for theme parks and amusement parks, founded in 1961 and headquartered in Wichita, Kansas.
- Company typePrivate
- Founded1961
- HeadquartersWichita, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chance Rides does
Chance Rides is a US-based, privately held custom manufacturer of amusement rides, roller coasters, and people movers, founded in 1961 and headquartered in Wichita, Kansas. The company designs, engineers, and fabricates rides for the theme park and amusement park industry on a project-by-project basis, serving as a turnkey development partner rather than a catalog supplier. Its primary served vertical is Theme Parks and Amusement Parks, and it is structured around long-cycle, custom-built delivery to individual operator clients.
The firm operates with a 51-100 employee base under family-led ownership. Leadership comprises Richard Chance as Owner & CEO, Aaron Landrum as President & COO, and John Chance as VP of Business Development, indicating continuity of family ownership and a clear executive span across operations and business development. The company's core capability is bespoke mechanical engineering and custom ride fabrication — a craft-intensive, safety-regulated discipline — with no disclosed proprietary software, AI/ML, or digital platform components in the source data.
The business model is project-based B2B manufacturing: Chance Rides contracts with theme park and entertainment operators to deliver custom-designed rides, with pricing not publicly disclosed and revenue tied to the timing and scale of individual projects. Its most significant disclosed commercial engagement is a core strategic partnership with Mattel Adventure Park, where Chance Rides is providing custom ride development and manufacturing services to bring a major toy-entertainment IP venture to life — a signal that the company is moving beyond traditional independent theme park operators into IP-backed entertainment-driven projects. No funding rounds, M&A activity, product launches, geographic footprint details, or financial disclosures are present in the source data, leaving several dimensions of scale and growth unverified.
Chance Rides firmographics
Firmographics- Name
- Chance Rides
- Website
- https://chancerides.com
- Company type
- Private
- Founded year
- 1961
- Headcount range
- 51–100 employees
- Short description
- Chance Rides is a privately held, family-owned US manufacturer of custom amusement rides, roller coasters, and people movers for theme parks and amusement parks, founded in 1961 and headquartered in Wichita, Kansas.
- Ownership category
- akta.pro rank
Chance Rides industry classification
Industry- Product category
- Amusement Ride Manufacturing
- NAICS
- Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Amusement Parks & Theme Parks (THAAAAAA)
- akta.pro secondary industries
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Adventure Park Operator Networks & Franchises (THAAACAF)
Keywords
Where Chance Rides is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Markets served
Chance Rides business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Chance Rides product offering
Product offeringCore offering
Chance Rides designs, engineers, and manufactures amusement rides, roller coasters, and people movers for the theme park and amusement park industry. Founded in 1961 and headquartered in Wichita, the company operates as a custom ride manufacturer delivering large-scale entertainment attractions to park operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Amusement Rides
Companies that use Chance Rides
Customer profileSegments1 record
Ideal customer profiles1 record
Chance Rides technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chance Rides partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mattel Adventure ParkcoreChance Rides is assisting in the development of Mattel Adventure Park. The company is helping bring the theme park to life through custom ride development and manufacturing services. This represents a significant project for a major toy and entertainment company expanding into physical theme park attractions.
Expansion highlights3 records
Chance Rides competitors and assessment
Company assessmentEmerging players
- WhiteWater West: Canadian manufacturer of water park attractions and rides. Comparable as an adjacent North American attraction manufacturer supplying to similar theme park and family entertainment center customers.
- Extreme Engineering: US-based company developing thrill ride attractions and amusement ride innovations. Comparable as a smaller North American custom ride manufacturer targeting theme park and entertainment center operators.
Direct peers
- Premier Rides: US-based designer and manufacturer of roller coasters and thrill rides, including launched and LIM/LSM coasters. Comparable as a domestic custom ride manufacturer serving major theme park operators.
- S&S Worldwide (S&S Sansei): US-based manufacturer of thrill rides, coasters, and drop towers. Comparable to Chance Rides as a North American custom ride manufacturer serving regional and major theme parks.
- Rocky Mountain Construction (RMC): US-based company specializing in hybrid roller coasters and custom track fabrication for theme parks. Comparable as a custom ride manufacturer with strong US presence and project-driven business model.
- Zamperla: Italian manufacturer of amusement rides and attractions with a broad product portfolio including coasters, flat rides, and family rides. Directly comparable as a custom ride manufacturer supplying theme park operators globally.
- Dynamic Structures: Canadian manufacturer of amusement rides and steel structures for theme parks. Comparable as a custom ride manufacturer with similar engineering and fabrication capabilities.
- Gerstlauer: German manufacturer specializing in steel roller coasters and custom amusement rides. Comparable as a niche custom ride manufacturer focused on complex coaster and attraction engineering.
- Mack Rides: Germany-based designer and manufacturer of roller coasters, dark rides, and amusement attractions. Comparable as a multi-decade family-owned custom ride manufacturer serving major theme parks worldwide.
- Vekoma: Dutch manufacturer of amusement rides, coasters, and attractions serving global theme park operators. Closely comparable to Chance Rides as a custom ride manufacturer with a similar product range (coasters, family rides, people movers).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Chance Rides social profiles
Digital presenceChance Rides financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chance Rides leadership team
Management profileNumber of profiles
Profiles3 records
Chance Rides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chance Rides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chance Rides
What does Chance Rides do?
Chance Rides designs, engineers, and manufactures amusement rides, roller coasters, and people movers for the theme park and amusement park industry. Founded in 1961 and headquartered in Wichita, the company operates as a custom ride manufacturer delivering large-scale entertainment attractions to park operators.
Is Chance Rides a public or private company?
Chance Rides is a private company. It is classified as family owned.
When was Chance Rides founded?
Chance Rides was founded in 1961. It employs 51 to 100 people.
Where is Chance Rides based?
Chance Rides is headquartered in Wichita, United States, in the North America region.
Who are Chance Rides's main competitors?
Emerging players on record are WhiteWater West and Extreme Engineering. Direct peers are Premier Rides, S&S Worldwide (S&S Sansei), Rocky Mountain Construction (RMC), Zamperla, Dynamic Structures, Gerstlauer, Mack Rides and Vekoma.
Does Chance Rides have an API?
No public API is recorded for Chance Rides.
What industry is Chance Rides in?
Chance Rides's product category is Amusement Ride Manufacturing. Its primary akta.pro industry code is THAAAAAA, Amusement Parks & Theme Parks, with a secondary code of THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs). Its NAICS code is 71311 and its SIC code is 7900.