SAHM

What SAHM does

SAHM GmbH & Co. KG, headquartered in Höhr-Grenzhausen, Germany, with wholly-owned subsidiaries Sahm s.r.o. and Sahm Trading CZ s.r.o. in Prague, Czech Republic, is a privately held B2B glass design and decoration manufacturer serving leading breweries, spirit brands, and beverage manufacturers across Europe. The company is structured as a GmbH & Co. KG limited partnership led by Managing Directors Michael Sahm, Paul Goller, and Torsten Völkel, with a workforce in the 251-500 employee band.

The core offering is organized around two interlocking services: Glasdesign (glass design) and Dekordesign (decoration design). Glasdesign translates brand values into form, light, and haptics by creating precision glass reliefs and faceted aesthetics that make brand identity tangible at every touchpoint. Dekordesign applies that intent onto the glass via a stack of in-house decoration techniques — ceramic screen printing (up to 8 colors), UV screen printing (up to 7 colors), digital printing, 360-degree cylindrical printing, special colors, and gold/platinum finishing — with dishwasher-resistance validated to DIN EN 17735. The same design system is replicated into reusable plastic (Mehrweg-Kunststoff) and compact formats, extending a brand's identity beyond glass. Standard and custom drinking glasses are also sold through a separate webshop at sahmglass.eu for orders below the 500-piece custom minimum.

Revenue mechanics are anchored in custom B2B contracts: minimum order quantities are 500 pieces per glass size, typical lead times are four weeks (extending to eight weeks in the February-June peak season), delivery within Germany is freight-free from three pallets, and graphic design is billed once at EUR 155 per color and not re-charged on re-orders. Pricing varies with glass model, color count, print area, design complexity, order quantity, and optional special packaging, and exports are calculated project- and country-specifically. Go-to-market is direct enterprise sales supported by a webshop for long-tail demand, trade-event presence, and social channels (Facebook, Instagram, LinkedIn) for awareness. Documented enterprise customers highlighted on the company's own site include Three Sixty (spirit brand) and Erdinger (brewery).

Name

SAHM

Legal name

SAHM GmbH & Co. KG

Website

https://sahm.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

SAHM GmbH & Co. KG is a German B2B manufacturer of branded glassware and decoration services for breweries, spirit brands, and beverage manufacturers across Europe, offering glass design, multi-color printing, and complementary reusable plastic formats from its Höhr-Grenzhausen headquarters and Prague subsidiaries.

Ownership category

akta.pro rank

Product category

Branded Glassware Manufacturing

NAICS

Glass Container Manufacturing (327213), Other Pressed and Blown Glass and Glassware Manufacturing (327212), Glass Product Manufacturing Made of Purchased Glass (327215)

SIC

Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)

akta.pro primary industry

Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)

Keywords

• Custom glass design
• Decorated glassware manufacturing
• Branded beverage glassware
• Screen printing glass
• Brewery glass solutions

Headquarters

HQ city

Höhr-grenzhausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Glass and decor design products: Custom glass design and decoration solutions for breweries, spirit brands, and beverage manufacturers. Products include branded glasses with screen printing and digital decoration. Minimum order quantity of 500 pieces per glass size. Delivery time typically 4 weeks, extending to 8 weeks during February-June season.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SAHM designs and manufactures branded reusable glassware and decor solutions for breweries, spirit brands, and beverage manufacturers. The company offers strategic glass design (Glasdesign), decoration design (Dekordesign) including ceramic screen printing up to 8 colors, UV screen printing up to 7 colors, digital printing, and 360-degree cylindrical printing, with gold and platinum finishing options. Minimum order quantity is 500 pieces per glass size, with typical delivery within 4 weeks.

Product overview

SAHM is a glass and decoration design company serving leading breweries, spirit brands, and beverage manufacturers. The company offers a unified portfolio combining strategic glass design services with decoration design capabilities. The core offering consists of Glasdesign (precision glass design translating brand identity into tangible form) and Dekordesign (decoration design including screen printing). These are supported by a range of drinking glass products available via the Sahmglass online shop, with decoration services including ceramic screen printing, UV printing, digital printing, and 360° round printing. The company operates from Höhr-Grenzhausen, Germany, with subsidiaries in Prague, Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• Glasdesign: Glass design services translating brand values into glass form, light, and haptics for beverages industry

Products and services

• Glasdesign (Glass Design) Strategic glass design service that translates brand values into form, light, and haptics. Creates precision glass reliefs and faceted aesthetics that make brand identity immediately tangible across gastronomy, retail, and event touchpoints. Available in reusable glass and compact plastic formats. Targeted at breweries, spirit brands, and beverage manufacturers.
• Dekordesign (Decoration Design) Decoration design service combining heritage with contemporary clarity, including screen printing designs that achieve full effect when the glass is filled. Designs are optimized for commercial dishwashing per DIN EN 17735 and work across both glass and reusable plastic variants. Targeted at breweries, spirit brands, and beverage manufacturers.
• Drinking Glasses / Sortiment Standard and custom drinking glasses (beer, wine, coffee, reusable formats) for breweries, spirit brands, and beverage manufacturers. Minimum order quantity of 500 pieces per glass size; smaller quantities available through the sahmglass.eu webshop.
• Drucktechniken (Printing Techniques) Industrial decoration techniques applied to glassware including ceramic screen printing (up to 8 colors), UV screen printing (up to 7 colors), digital printing, 360-degree round printing, special colors, and gold and platinum finishes. Sold as a service bundled with glassware orders.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Valuable Capital Group LimitedminorOthersSahm Financial Limited is the UAE entity of fintech investment services provider Valuable Capital Group Limited. This is a parent-subsidiary relationship, not a traditional partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arc International: French global glass tableware and beverage glass manufacturer with extensive decoration and customization capabilities. Broad incumbent operating across hospitality, retail, and beverage packaging globally.
• Libbey: Large US-headquartered glassware manufacturer with broad beverage and foodservice product lines including decorated glassware. Broad incumbent offering similar products at scale across multiple geographies and price tiers.

Direct peers

• Rastal: German glass decoration specialist serving breweries and beverage brands with branded and decorated glassware. Most direct comparable given shared DACH base, brewery focus, and design-led premium positioning.
• Stölzle Lausitz: Austrian/German-owned machine-made glassware producer specializing in beverage glasses (wine, beer, spirits). Direct peer in production technology, beverage customer base, and premium decoration services.
• Nachtmann: German crystal glassware producer serving hospitality, retail, and beverage brands. Comparable in glass manufacturing, decoration services, and European premium-channel distribution.
• Zwiesel Kristallglas: German premium glass manufacturer producing machine-made crystal glassware for beverages and hospitality. Direct peer in glassware production, decoration capability, and European brewery/hotel channel coverage.
• Riedel: Austrian premium wine and spirits glassware maker. Comparable in beverage glass design, brand-led positioning, and customization for vintners and spirits brands, with overlap in premium decoration services.
• Bormioli Luigi: Italian manufacturer of premium decorated glass bottles and packaging for spirits, perfume, and beverages. Directly comparable in custom glass decoration, premium branding focus, and European beverage customer base.
• Schott Zwiesel: German high-quality glass manufacturer (Tritan crystal glassware) for hospitality and beverage industries. Comparable in beverage glass manufacturing, European distribution, and decoration/finishing capability.

Emerging players

• Verescence: French glass packaging specialist serving premium fragrance, cosmetics, and spirits with decoration services. Comparable in decoration technology (screen printing, lacquering, customization) and premium beverage/spirits customer base.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SahmGlassforbrands
• LinkedInlinkedin.com/company/sahm-group
• Instagraminstagram.com/sahmglas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAHM