Pure + FreeForm
Pure + FreeForm is a Minnesota-based metal design studio that manufactures proprietary Ultra High Performance Aluminum panel systems and 99+ architectural finishes for walls, ceilings, and facades, selling direct to architects, interior designers, and commercial real estate developers across the US and globally.
- Company typePrivate
- Founded2014
- HeadquartersOakdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pure + FreeForm does
Pure + FreeForm is an architectural metal design studio that manufactures Ultra High Performance Aluminum panels and proprietary finish systems for interior and exterior wall, ceiling, and facade applications. The company's technology stack centers on an engineered UHPA substrate combined with FEVE Lumiflon exterior clear coat and a multi-step offset gravure coating process that replicates the appearance of natural materials (woodgrain, stone, blackened steel, brass, bronze, copper, rust, silver) without their maintenance or corrosion drawbacks. All finishes meet AAMA 2605 high-performance exterior standards, carry ASTM E84 Class A fire ratings, and ship with a 20-year warranty. The product portfolio spans 8 wall panel systems, 4 ceiling systems, 7 corrugated profiles, and 6 named finish collections totaling 99+ finishes across 9 color families, with 17 finishes held in US inventory under a Stocked Finishes Program offering 2-week lead times.
The company sells B2B through direct enterprise sales to architects, interior designers, and commercial real estate developers via a specification-driven model supported by a Specification Builder tool, sample request workflows, and AIA/IDCEC continuing education programming. Revenue comes from one-time/perpetual license sales of panel systems and finishes, with custom finish design services offered at no additional fee. Pricing is quote-based. Distribution is augmented by a global fabricator and installer network that supports local prefabrication and LEED-compliant sourcing, plus flat sheet sales to contractors. Pure + FreeForm is privately held and founder/management-owned, with no disclosed venture capital, private equity, or institutional investment.
Notable customers span Google, T. Rowe Price, Delta Sky Club, Canopy by Hilton, Wells Fargo, Johns Hopkins University, Verizon, Boston Dynamics, Macy's, and the Asian Art Museum Portland, across technology, financial services, hospitality, healthcare, education, retail, cultural, and luxury residential segments. The company has earned over 20 industry awards since 2018, including Architizer A+ Awards, Architectural Record Products of the Year, FRAME Awards, Metropolis Planet Positive, and Chicago Athenaeum Good Design. Founded in 2014 and headquartered in Mahtomedi, Minnesota, Pure + FreeForm operates with 11-50 employees.
Pure + FreeForm firmographics
Firmographics- Name
- Pure + FreeForm
- Legal name
- Pure + FreeForm
- Website
- https://purefreeform.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure + FreeForm is a Minnesota-based metal design studio that manufactures proprietary Ultra High Performance Aluminum panel systems and 99+ architectural finishes for walls, ceilings, and facades, selling direct to architects, interior designers, and commercial real estate developers across the US and globally.
- Ownership category
- akta.pro rank
Pure + FreeForm industry classification
Industry- Product category
- Architectural Metal Cladding
- NAICS
- Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232)
- SIC
- Sheet Metal Work (3444), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)
- akta.pro secondary industries
- Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)
Keywords
Where Pure + FreeForm is headquartered
LocationHeadquarters
- HQ city
- Oakdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure + FreeForm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Architectural Metal Panel Systems: Sale of precision-engineered metal wall and ceiling panel systems for architectural applications. Products include Bolt, Bond, Fold, Forge, Scale, Slab Edge, and Tor wall systems, as well as Beam, Channel, Expanse, and Frame ceiling systems.
- Architectural Metal Finishes: Sale of proprietary metal finishes across 99+ design-forward options including woodgrains, blackened steel, bronze, brass, copper, rust, silver, stone, and graphic finishes. Includes stocked finishes with 2-week lead times.
- Custom Finish Design Services: Bespoke finish design services offered at no additional fee to designers and architects. Four levels of customization from selecting existing finishes to designing entirely custom site-specific finishes.
- Flat Sheet Sales: Sale of flat aluminum sheets for local fabrication, prefabrication, and LEED requirements. Supports fabricators, installers, and specialty contractors in sheet metal, glazing, acoustic walls and ceilings, carpentry, and drywall industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Stocked Finish Program - 17 in-demand finishes |
| One time/ perpetual license | Pay-as-you-go | Custom Finish Design |
| One time/ perpetual license | Pay-as-you-go | Standard Panel Systems |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pure + FreeForm product offering
Product offeringCore offering
Pure + FreeForm manufactures and sells Ultra High Performance Aluminum architectural metal wall and ceiling panel systems along with a library of 99+ proprietary finishes across nine color families. Products are sold as engineered cladding systems (wall, ceiling, column covers, corrugated panels, millwork veneer, siding and soffit) with AAMA 2605-compliant FEVE Lumiflon coatings, supported by a stocked-finish program and a free custom design service for architects and interior designers.
Product overview
Pure + FreeForm is an architectural metal products company offering Ultra High Performance Aluminum® panels and finishes for walls, ceilings, and facades. Their product portfolio centers on two core components: architectural metal panel systems (wall systems including Bolt™, Bond™, Fold™, Forge™, Scale™, Slab Edge™, Planq™, and Tor™; ceiling systems including Beam™ Baffle, Channel™, Expanse™, and Frame™; plus corrugated panels, perforations, and specialty applications) paired with an extensive library of premium finishes (including Blackened Steel, Brass, Bronze, Copper, Rust, Silver, Stone, Woodgrain, and Graphic finishes organized into collections like Alloy, Luxury Vintage, MetaMetal, Specular, Super Metal Future, and The Chameleon Collection). They offer a Stocked Finishes Program with 17 finishes ready for 2-week delivery, a Custom Design Process allowing architects to create site-specific finishes at no additional cost, and complementary tools including a Specification Builder and AIA-credited Continuing Education presentations. All products meet AAMA 2605 standards and carry sustainability credentials including LEED, HPD, and VOC-free formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Alloy: Collection featuring innovative architectural metal finishes designed for high-performing architectural excellence
- Luxury Vintage
- MetaMetal
- Specular
- Super Metal Future
- The Chameleon Collection
Products and services
- Bolt Wall System A face-fastened metal wall system with exposed fasteners, offering a bold industrial aesthetic with cost-effective fabrication for interior and exterior cladding. Designed for architects and designers specifying distinctive wall finishes.
- Bond Wall System A wet seal plate metal wall system providing weather-tight exterior cladding with concealed fastening and clean architectural lines for commercial building envelopes.
- Fold Wall System A rivetless dry joint plate metal wall system featuring folded panels in various forms, providing architectural depth and dimension for exterior cladding.
- Forge Wall System A rivetless dry joint plate metal wall system designed for exterior cladding with concealed fasteners and clean linear design.
- Scale Wall System A flat lock metal wall system with rectangular panels creating inherent shadow lines, suitable for exterior and interior architectural applications.
- Slab Edge Wall System Metal wall panels designed to cover slab edges, providing seamless transitions between floors with clean, modern aesthetics.
- Planq Wall System A flush reveal metal wall system offering linear design with variable reveal depths for architectural depth and visual interest.
- Tor Column Cover Column covers designed to conceal round or angular columns, available in various finishes for architectural cohesion.
- Beam Baffle Ceiling System A customizable baffle ceiling system with adjustable width, height, and spacing options, available in direct mount or unitized configurations with optional acoustic backing.
- Channel Ceiling System A sleek, plank-style linear clip strip ceiling system for interior and exterior applications with seamless transitions, available with micro-perforations and acoustic backing.
- Expanse Ceiling System A large format torsion spring ceiling system for interior and exterior applications, featuring accessible, removable panels with hidden fasteners and optional acoustics.
- Frame Ceiling System A flat lay-in metal ceiling system combining accessibility with premium architectural finishes, featuring removable aluminum panels with concealed support.
- Corrugated Metal Panels Corrugated metal wall panels available in multiple profiles including Adder, Block, Canyon, Peak, Ravine, Sharkfin, and Terrain for varied architectural expressions.
- Millwork Aluminum Veneer Architectural aluminum veneer for millwork applications, bringing premium finishes to interior woodwork and cabinetry-like applications.
- Siding and Soffit Metal siding and soffit panels including in-stock options for exterior envelope applications with interior-quality finishes.
- Residential Collection Luxury residential metal panel solutions using Ultra High Performance Aluminum for exterior walls, interiors, and architectural elements.
- Corporate Branding Program Custom metal panel solutions for corporate branding applications, incorporating company branding elements into architectural metal finishes.
- Alloy Finish Collection A finish collection focused on innovation and creativity in high-performing architectural excellence, featuring Antique Brass, Oil Rubbed Bronze, Hairline Brass, Sunrise Titanium, Verdigris Copper, and Copper Penny finishes.
- Luxury Vintage Finish Collection A collection celebrating raw, tarnished, patinated, and aged metals with flexible size, thickness, color, and weight options while remaining colorfast.
- MetaMetal Finish Collection An experiential design collection pushing boundaries of metal architecture with emphasis on texture, reflection, and luminosity, including MASSIVE and Morph series.
- Specular Finish Collection High-performance metal surfaces with physical textures that allow light to respond to metal in unparalleled ways, offering control over reflectivity and visual interest.
- Super Metal Future Finish Collection The most ambitious architectural collection expressing accumulated knowledge, featuring raw aluminum with pearlescent ink and texture sealed with FEVE Lumiflon exterior clear coat.
- The Chameleon Finish Collection A collection designed in collaboration with Marcel Wanders studio featuring eight metal skins with optical pearl textures and iridescent effects.
- Stocked Finishes Program 17 of the most in-demand finishes stocked in the USA with lead times as little as 2 weeks, available in 0.8mm and 1mm thicknesses for more cost-effective project solutions.
- Custom Finish Design Service Bespoke finish design service with four options (select existing finish, redesign a finish, match a physical sample, or design from scratch), offered at no additional fee for site-specific customization by architects and designers.
Quantifiable outcome
- AAMA 2605 High Performance Exterior Finish certification - superior resistance to UV degradation, corrosion, and weathering
- +4 more outcomes
Companies that use Pure + FreeForm
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
Pure + FreeForm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pure + FreeForm partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Marcel Wanders StudiocoreDesign collaboration with Marcel Wanders studio resulting in The Chameleon Collection featuring eight metal skins with optical pearl textures and iridescent effects, presenting a new semiotic future in expressing identity and beauty in architecture.
- Fabricators and Installers NetworkcoreExtensive network of sheet metal, glazing, acoustic walls and ceilings, carpentry, and drywall contractors across the USA and globally. Partners provide local fabrication and installation services including LEED support and prefabrication.
- FEVE Lumiflon Technology PartnerscorePartnership with FEVE Lumiflon technology for exterior clear coat coating, providing superior UV degradation resistance, color retention, and gloss stability for architectural aluminum panels.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pure + FreeForm competitors and assessment
Company assessmentDirect peers
- ALPOLIC (Mitsubishi Chemical Group): Manufacturer of aluminum composite material (ACM) panels used widely for architectural cladding, wall systems, and exteriors. Closely comparable to Pure + FreeForm's aluminum wall and ceiling panel systems, though ALPOLIC operates at much larger scale and broader distribution.
- CENTRIA (Nucor): Producer of architectural metal wall and ceiling systems, insulated metal panels, and coated steel/aluminum rainscreen products. Overlaps directly with Pure + FreeForm's wall and ceiling system offerings for commercial and institutional buildings.
- ATAS International: Manufacturer of metal roofing, wall, and ceiling panels with a wide range of finishes and profiles. Competes with Pure + FreeForm in architectural cladding, soffit, and standing-seam/wall-panel categories.
- Citadel Architectural Products: Specializes in architectural metal cladding and rainscreen panel systems with custom finishes. Comparable to Pure + FreeForm in serving design-forward commercial facades with fabricated aluminum panel solutions.
- BEMO Systems: Manufacturer of architectural metal roofing and facade systems, including standing-seam and flat-lock panels. Directly comparable product categories to Pure + FreeForm's exterior cladding systems.
- Longboard Architectural Products: Produces premium architectural aluminum cladding, soffit, and screen systems with designer-focused finishes. Strong analog to Pure + FreeForm's design-led aluminum cladding value proposition.
- Rimex Metals: Global specialist in patterned, colored, and finished stainless steel and aluminum sheets for architecture. Comparable to Pure + FreeForm's proprietary finish library and surface treatments for architectural applications.
Broad incumbents
- 3A Composites (DIBOND / ALUCOBOND family): Major manufacturer of aluminum composite panels (including ALUCOBOND-equivalents and DIBOND) used for architectural facades and signage. A broader, larger incumbent serving similar architectural cladding end-markets as Pure + FreeForm.
- Arconic (Reynobond / Kawneer): Large-scale aluminum rolled products, architectural panels (Reynobond), and building systems (Kawneer). Competes with Pure + FreeForm in architectural cladding while serving a much broader set of industries.
Others
- VMZINC (Umicore): Specialist in architectural zinc cladding, roofing, and facade systems. Not a direct competitor in aluminum but a comparable specialty architectural metals brand targeting the same designer/specifier channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure + FreeForm social profiles
Digital presencePure + FreeForm compliance and trust
Trust signalCompliance6 records
Pure + FreeForm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure + FreeForm leadership team
Management profileNumber of profiles
Pure + FreeForm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure + FreeForm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure + FreeForm
What does Pure + FreeForm do?
Pure + FreeForm manufactures and sells Ultra High Performance Aluminum architectural metal wall and ceiling panel systems along with a library of 99+ proprietary finishes across nine color families. Products are sold as engineered cladding systems (wall, ceiling, column covers, corrugated panels, millwork veneer, siding and soffit) with AAMA 2605-compliant FEVE Lumiflon coatings, supported by a stocked-finish program and a free custom design service for architects and interior designers.
Is Pure + FreeForm a public or private company?
Pure + FreeForm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure + FreeForm founded?
Pure + FreeForm was founded in 2014. It employs 11 to 50 people.
Where is Pure + FreeForm based?
Pure + FreeForm is headquartered in Oakdale, United States, in the North America region.
How does Pure + FreeForm make money?
Four revenue lines are on record. Architectural Metal Panel Systems are the primary driver. The others are architectural Metal Finishes, custom Finish Design Services and flat Sheet Sales.
Who are Pure + FreeForm's main competitors?
Direct peers on record are ALPOLIC (Mitsubishi Chemical Group), CENTRIA (Nucor), ATAS International, Citadel Architectural Products, BEMO Systems, Longboard Architectural Products and Rimex Metals. Broad incumbents are 3A Composites (DIBOND / ALUCOBOND family) and Arconic (Reynobond / Kawneer). VMZINC (Umicore) is listed as an others.
Does Pure + FreeForm have an API?
No public API is recorded for Pure + FreeForm.
What industry is Pure + FreeForm in?
Pure + FreeForm's product category is Architectural Metal Cladding. Its primary akta.pro industry code is IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural), with a secondary code of IMADACAM, Metal Cladding, Soffits & Trim (Non-Panel Components). Its NAICS code is 332323 and its SIC code is 3444.