ETi Solid State Lighting

What ETi Solid State Lighting does

ETI Lighting is a US-based manufacturer of LED luminaires operating as a subsidiary of NVC International, a Chinese lighting group. The company is headquartered in New Johnsonville, Tennessee, and produces a comprehensive product portfolio spanning architectural (AURA variLine), commercial (troffers, panels, downlights, strip lights, wraps), residential (vanities, spin lights, under-cabinet, NightlightR-integrated fixtures), industrial (linear and round high bays, vapor tights), outdoor (area, flood, wall pack, canopy, security, marine bulkhead), and life safety (emergency exits, battery backup) categories, along with lighting controls (occupancy sensors, photocells).

The company's core technology is LED solid-state lighting, augmented by proprietary branded features including Color Preference® (field-selectable 3–5 CCT options), Lumen Boost® (selectable wattage/lumen packages), variTune™ (4-CCT selectable at 90+ CRI), variLumen™ (3-output selectable for energy code compliance), NightlightR™ (integrated 2000K warm nightlight), the AURA variLine architectural lighting system, and Fire-Rated Canless Technology for code-compliant multi-family installations. These field-adjustable features are embedded across product lines to reduce SKU complexity and provide installation flexibility.

ETI operates a hybrid go-to-market model combining a direct e-commerce storefront with a sales representative network and quote-based enterprise pricing for commercial and industrial projects. The company serves four primary customer segments: multifamily housing, commercial, residential, and industrial, with vertically-segmented product offerings for each. Pricing is not publicly disclosed; commercial and industrial buyers must request quotes via [email protected] or [email protected]. The company recently rebranded from 'ETI Solid State Lighting' to 'ETI Lighting' in 2024 and has sustained a continuous cadence of new product launches across 2024–2026, including downlights, strip lights, vanity lighting, and round high bays.

Name

ETi Solid State Lighting

Legal name

ETI Solid State Lighting

Website

https://etissl.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ETI Lighting is a US-based LED luminaire manufacturer and subsidiary of NVC International, producing architectural, commercial, residential, industrial, outdoor, and life safety lighting fixtures for multifamily, commercial, residential, and industrial customers via e-commerce, rep networks, and quote-based sales.

Ownership category

akta.pro rank

Product category

LED Lighting Manufacturing

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• LED lighting fixtures
• Commercial luminaires
• Architectural linear lighting
• Industrial high bay lighting
• Residential LED lighting

Headquarters

HQ city

Vernon Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Fixtures: Sale of complete LED luminaires including troffers, panels, downlights, strip lights, high bays, wall packs, flood lights, and architectural fixtures. Products sold as finished goods with various form factors and wattages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ETI Lighting manufactures and sells a broad portfolio of LED luminaires for architectural, commercial, residential, industrial, outdoor, and life-safety applications. The product line includes troffers, flat panels, recessed downlights, strip lights, wraparounds, high bays, vapor tights, area/flood/wall pack fixtures, vanity lights, under-cabinet lighting, emergency exit signs, battery backups, and lighting controls (occupancy sensors, photocells), differentiated by proprietary Color Preference® and Lumen Boost® field-adjustable technologies.

Product overview

ETI Lighting is a manufacturer of LED luminaires offering a comprehensive portfolio of lighting solutions across architectural, commercial, residential, industrial, outdoor, and life safety categories. The company's product ecosystem includes: the AURA Architectural sub-brand (variLine series with linear recessed, suspended, surface, and wall fixtures with field-adjustable lumen and color temperature settings); commercial downlighting families (Capella Commercial Downlights for 120-277V applications with 4 Color Preference and 3 Lumen Boost options; Altair Canless wafer-style downlights for residential/commercial use; Altair Retrofit downlights with E26 adapter for standard sockets); commercial troffers and panels (Boost Center Basket Troffers, Multi-Select Flat Panels with Lumen Boost and Color Preference technology); strip lights and wraps (SCST Selectable Strip Lights with up to 157 LPW, VersaStrip, SCWR Selectable Commercial Wraps, NDWR NuDeco decorative wraps); industrial fixtures (CLHB Compact Linear High Bays with up to 43,000lm, ERHB Essential Round High Bays, SLVT Sellado Vapor Tight fixtures); outdoor lighting (VAL VersaArea area lights, VFLL/VFLS VersaFlood flood lights, VersaPak/CWPK/MWPK wall pack series, SCNP Slim Canopy, Marine Bulkheads, Security Lights); residential fixtures (vanity lights in multiple style families, Spin Lights, Nexus under cabinet lights, NightLightR integrated nightlight technology); life safety products (Emergency Exit Signs with combos, Battery Ballast Back Up emergency drivers); and controls (Occupancy/PIR sensors, Photocells). Key enabling technologies include Color Preference (field-selectable 3-5 CCT options) and Lumen Boost (field-adjustable wattage/lumen packages). ETI recently rebranded from 'ETI Solid State Lighting' to 'ETI Lighting' with an updated logo and color palette.

Differentiator

Problem solved

Functional benefit

Brands

• AURA Architectural: AURA Architectural is an innovative LED lighting sub-brand by ETI Lighting that brings a unique and user-friendly approach to space transformation. Features state-of-the-art LED lighting products for commercial and residential interiors with configurable linear lighting systems including variLine series with various apertures, lengths, corners, and mounting options.

Products and services

• AURA variLine Series Configurable modular architectural linear LED luminaires for commercial and residential interiors with field-adjustable lumen output and color temperature settings, available in recessed, suspended, surface, and wall configurations.
• Capella Commercial Downlight Series Commercial-grade recessed LED downlights for 120-277V applications offering 4 Color Preference CCT options and 3 Lumen Boost output settings with deep recessed optics for visual comfort, available in 4", 6", 8", and 10" apertures.
• Altair Canless Downlight Series Canless wafer-style LED downlights for residential and commercial use that install directly into drywall or drop ceilings without a separate housing or junction box, available in single-volt (120V) and multi-volt (120-277V) options with gimbal versions.
• Altair Retrofit Downlight Series Retrofit LED downlights with detachable E26 base for standard socket or hard-wired installation, featuring baffle trim (ARDL) and gimbal ring versions (ARDG) with 350° rotation and 30° tilt; wet-location rated for shower applications.
• Boost Center Basket Troffer Series LED troffer fixtures in 1'x4', 2'x2', and 2'x4' configurations with selectable wattage and CCT, optional integral battery backup, and available drywall and surface mount kits.
• Multi-Select Flat Panel (MSFP) LED flat panels in 1'x4', 2'x2', and 2'x4' sizes featuring Lumen Boost and Color Preference technology with selectable wattage (20-50W), lumen output (2,200-5,500lm), and CCT options, plus optional integral battery backup.
• SCST Selectable Strip Light Series Selectable wattage and CCT LED strip lights in 4' and 8' lengths with round or square lens options, selectable wattage (23-80W), selectable CCT (3500K-5000K), up to 157 LPW, and a black finish option.
• VersaStrip Light Series Commercial-grade LED strip lights in 4' configurations with fixed CCT (4000K or 5000K), wattages from 45-92W with lumen output up to 11,700lm, available in 2-pack configurations.
• SCWR Selectable Commercial Wrap Series Selectable commercial wrap lights in 2'x6", 4'x6", and 4'x10" sizes with selectable wattage (12-57W), selectable CCT (3500K-5000K), lumen output up to 8,100lm, and LPW up to 154.
• NDWR NuDeco Wrap Series Decorative wrap lights in 46"x6" and 46"x10" sizes with black or brushed nickel finishes, selectable CCT, optional integrated night light, wattages up to 70W, and lumen output up to 5,000lm.
• CLHB Compact Linear High Bay Series Compact linear high bay LED fixtures in LP1-LP4 configurations with selectable wattage (60-300W), lumen output (8,400-43,000lm), dual CCT (4000K/5000K), 0-10V dimming, and optional integral occupancy sensor.
• ERHB Essential Round High Bay Series Essential round high bay fixtures in lumen packages 15L-36L with selectable wattage (60-240W), lumen packages (15,000-36,000lm), 3 CCT options (3500K-5000K), and black or white finish options.
• SLVT Sellado Vapor Tight Series Vapor-tight LED fixtures in 2', 4', and 8' lengths with selectable wattage (20-90W), selectable CCT, lumen output up to 11,700lm, optional battery backup, and LPW up to 145 for harsh environments.
• VAL VersaArea Light Series LED area lights in lumen packages 1-4 with selectable wattage (60-300W), selectable CCT (3000K-5000K), Type III or Type V distribution, integrated control port for occupancy sensing, and lumen output up to 43,500lm.
• VFLL/VFLS VersaFlood Series Versatile LED flood lights with 3 selectable wattages, 3 selectable CCTs, and 2 mounting options, available in small (VFLS, 15-150W) and large (VFLL, 100-330W) sizes with lumen output up to 50,000lm and bronze or white finishes.
• VersaPak Adjustable Wall Pack Series Adjustable LED wall packs in 3 lumen packages with selectable wattage (15-80W), selectable CCT, and lumen output up to 10,800lm, designed to replace 150W metal halide fixtures.
• CWPK Full Cutoff Wall Pack Series Full cutoff LED wall packs in 2 lumen packages with selectable wattage (20-100W), selectable CCT, lumen output up to 14,000lm, and optional 8W battery backup.
• MWPK Modern Wall Pack Series Modern design LED wall packs in 3 lumen packages with selectable wattage (30-140W), selectable CCT, and lumen output up to 19,600lm.
• SCNP Slim Canopy Series Slim profile LED canopy lights in bronze or white finish with selectable wattage (25-60W), selectable CCT, lumen package up to 7,600lm, and optional integrated microwave occupancy sensor.
• Marine Bulkhead with Color Preference Rust and corrosion-resistant LED marine bulkhead luminaires in oval, round, and rectangular forms featuring Color Preference technology, TwistFit mounting system, and optional Lumen Boost.
• Security Light Series Perimeter security lighting with adjustable heads in 2-head and 3-head configurations featuring Lumen Boost, Color Preference, selectable CCT, optional PIR motion sensor, and bronze or white finishes.
• NXAUC/NXUC Nexus Under Cabinet Light Series Linkable under cabinet LED lights in adjustable and standard versions, available in 12", 18", and 24" lengths with 5 selectable CCT (2700K-5000K), optional NightLightR, and LPW up to 108.
• Vanity Light Series (Hera, Mattone, Allure, Radii) Decorative vanity lighting for residential and hospitality spaces across multiple style families (Hera, Mattone, Allure, Radii) in 24" sizes with 5 CCT selectable, optional NightLightR, brushed nickel and matte black finishes, and LPW up to 81.
• Spin Light Series Adjustable tri-panel spin lights with high output up to 3,500lm, available in 5", 7", and 11" sizes with optional PIR motion sensor, 3CCT selectable, and LPW up to 125.
• Fire Rated Canless Downlight Series Fire-rated canless LED downlights in 3", 4", 6", and 8" sizes with 5 CCT selectable, 500-1,600lm output, LPW up to 109, and UL listing for fire-rated ceiling assemblies for multi-family and commercial code compliance.
• Emergency Exit Sign & Combo Series LED exit signs and emergency light combos including bicolor options with 120/277V input, 6500K emergency light CCT, and lumen output up to 241lm.
• Battery Ballast Back Up (BBU) Series Emergency LED drivers and battery backup units in square and round form factors, available in 25W and 40W capacities for maintaining illumination during power outages.
• T8/T5 LED Tube Replacement Lamps LED replacement tubes in ballast bypass (double-end power) and ballast compatible configurations, available in 4' and 8' lengths for T8 and T5 fluorescent lamp replacement with DLC certified options.
• LED Lamp Troffer Retrofit Kit 8' to 4' troffer conversion kit for fluorescent fixtures including non-shunted sockets and bridges for easy LED upgrade without rewiring.
• AURA variLine Lit Intersections Pre-fabricated lit intersection pieces (90-degree, 120-degree, T-joint, X-joint) for the variLine series that enable continuous illuminated patterns and geometric configurations in architectural installations.
• Occupancy Sensor Controls Motion, PIR, and occupancy sensors for LED fixture integration including quick-install DC occupancy sensors for high bays, external step-dimming microwave sensors, and slim canopy occupancy sensors with 0-10V dimming compatibility.
• 7-Pin Receptacle Photocell 7-pin receptacle photocells for outdoor lighting control in standard 120-277V and 480VAC configurations for commercial and industrial applications.

Quantifiable outcome

• LED lighting provides significant energy savings compared to traditional lighting technologies

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• NVC InternationalcoreStrategic or Co-development PartnerNVC International is the parent company of ETI Lighting. ETI operates as a US subsidiary and brand under NVC International's ownership. The company recently underwent a brand refresh as part of its relationship with NVC International, updating its logo from 'ETI Solid State Lighting' to 'ETI Lighting' with a refined visual identity.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acuity Brands: Acuity Brands is a leading North American manufacturer of lighting fixtures and lighting controls for commercial, industrial, residential, and outdoor applications. It is the most directly comparable peer to ETI given similar multi-segment product breadth (Lithonia, Gotham, Peerless, Winona) and overlapping distribution through electrical wholesalers.
• Hubbell Lighting: Hubbell Lighting manufactures commercial, industrial, and outdoor LED fixtures under brands including Hubbell Lighting, Columbia, Prescolite, and Kim. Directly comparable to ETI's commercial/industrial/outdoor portfolio and rep-based distribution model targeting electrical distributors.
• MaxLite: MaxLite is a US-based manufacturer of LED luminaires and lamps for commercial, residential, and outdoor markets with a strong rep-based distribution model. Directly comparable to ETI on product mix (downlights, panels, troffers, high bays, outdoor), customer segments, and the mid-market value-tier positioning.
• Cree Lighting (IDEAL INDUSTRIES): Cree Lighting, part of IDEAL INDUSTRIES, manufactures LED fixtures including downlights, troffers, and outdoor luminaires known for high-efficiency LED technology originating from Cree's LED chip heritage. Comparable to ETI on LED-centric portfolio and focus on energy-efficient fixtures across commercial and outdoor.
• RAB Lighting: RAB Lighting is a US manufacturer specializing in commercial, industrial, and outdoor LED fixtures with a strong field-selectable feature set and rep distribution model. Highly comparable to ETI on the outdoor/wall-pack/high-bay portfolio and on the field-adjustable CCT/lumen product strategy.

Broad incumbents

• Signify (Philips Lighting): Signify is the global leader in lighting, offering Philips-branded LED fixtures, lamps, and connected lighting systems across residential, professional, and OEM channels. As a broad incumbent, Signify competes with ETI in nearly every category but at much greater scale, brand recognition, and global footprint.
• Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting Solutions division manufactures LED luminaires and controls for commercial, industrial, residential, and emergency applications under brands including Halo, Portfolio, Metalux, and Invue. A broad incumbent that competes with ETI's full portfolio with greater resources and a stronger spec-grade architectural presence.
• GE Current, a Daintree company: GE Current is a major US-based LED lighting and controls provider focused on commercial, industrial, and urban outdoor applications with its Daintree networked controls platform. Comparable to ETI's commercial/industrial/outdoor segments plus the lighting controls overlap (sensors, dimming, networked control).
• Satco Products: Satco is a large US-based supplier of lighting products including LED fixtures, replacement lamps, and components distributed through electrical and retail channels. Comparable to ETI on the LED replacement lamp category (T8/T5 tubes, ballast bypass/compatible), fixtures, and the broad distributor channel.

Emerging players

• NICOR Lighting: NICOR Lighting is a US manufacturer of residential and light commercial LED downlights, fixtures, and lamps sold primarily through online and distributor channels. Comparable to ETI on the residential/commercial downlight and lamp categories, but with a more limited industrial and outdoor footprint.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eti_ssl_
• Facebookfacebook.com/etissl
• Instagraminstagram.com/etilighting
• LinkedInlinkedin.com/company/eti-solid-state-lighting-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETi Solid State Lighting