University of Georgia Hockey

What University of Georgia Hockey does

The UGA Hockey Foundation is a sports organisation that offers hockey training and tournaments. They provide financial and other support for, and assist in the operation of, community outreach programmes for the University of Georgia's non-varsity hockey programme.

Name

University of Georgia Hockey

Legal name

UGA Hockey Foundation, Inc.

Website

https://www.ugahockey.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

UGA Hockey is a sports organisation that offers hockey training and tournaments.

Ownership category

akta.pro rank

Product category

Collegiate Club Hockey

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

Keywords

• Collegiate club hockey
• College hockey program
• Hockey game tickets
• Corporate sports sponsorships
• Athletic fundraising events

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Sponsorships: Corporate sponsorship tiers (Elite $5000+, Platinum $3000, Gold $2000, Silver $1000, Bronze $500) providing logo placement, social media posts, event access, and meet-and-greets
2. Ticket Sales: Season tickets and single-game tickets sold through The Classic Center/Akins Ford Arena box office
3. Golf Tournament Fundraiser: Annual golf tournament with individual ($150) and foursome ($500) registrations, plus sponsorship opportunities
4. Donations: Donations accepted through GiveButter platform to support team operations, travel, equipment, and facility costs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

University of Georgia Hockey (the "Ice Dawgs") is a Division II collegiate club hockey program that fields a competitive team in the ACHA Southeastern Collegiate Hockey Conference (SECHC). The program sells season and single-game tickets for home games at Akins Ford Arena in downtown Athens, offers tiered corporate sponsorship packages, conducts the annual UGA Hockey Golf Classic fundraiser, and accepts donations through Givebutter to support team travel, equipment, and operations.

Product overview

University of Georgia Ice Dawgs operates as a Division II collegiate club hockey program competing in the ACHA and SECHC. The primary offerings include competitive hockey games (both season ticket packages and individual game tickets), the annual Publix Savannah Hockey Classic tournament, and the UGA Hockey Golf Classic fundraiser. The organization supplements its core hockey operations with sponsorship packages offering corporate branding opportunities, an internship program for students gaining sports industry experience, and a player recruiting program for prospective student-athletes. All ticketing and donations are processed through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• UGAHockey Ice Dawgs Hockey Games Collegiate club hockey games featuring the University of Georgia Ice Dawgs competing in the ACHA Men's Division II Southeastern Conference Hockey Conference (SECHC). Home games are played at Akins Ford Arena in downtown Athens, GA. Targeted at UGA students, alumni, fans, and the regional community.
• Season Tickets Season ticket packages for Ice Dawgs home games at Akins Ford Arena, providing fans access to all home games throughout the hockey season. Sold through the Classic Center Evenue platform.
• Individual Game Tickets Single-game admission tickets for Ice Dawgs home hockey games at Akins Ford Arena, available through the Classic Center's Evenue platform. Targeted at individual fans and walk-up attendees.
• Corporate Sponsorship Packages Corporate sponsorship opportunities across multiple tiers (Elite $5000+, Platinum $3000, Gold $2000, Silver $1000, Bronze $500) providing brand visibility at games, social media exposure, event access, and meet-and-greet opportunities. Targeted at local and regional businesses.
• UGA Hockey Golf Classic Annual golf tournament fundraiser held at the University of Georgia Golf Course, serving as a major off-season fundraiser for team travel, equipment, and expenses. Features individual ($150) and foursome ($500) registrations plus sponsorship opportunities.
• Publix Savannah Hockey Classic Annual tournament held at Enmarket Arena in Savannah, GA featuring SEC collegiate hockey teams competing for the Ghost Pirates Cup. The Ice Dawgs have won this championship 10 times since 1999.
• Player Recruiting Program Recruiting process for prospective student-athletes to join the Ice Dawgs, including an online information form for evaluating hockey backgrounds, playing experience, academic goals, and future aspirations. Targeted at high school, junior, prep school, and club hockey players.
• Internship Program Unpaid internship opportunities offering experiential learning in areas including social media, photography, merchandising, gameday operations, videography, graphic design, announcing, marketing/PR, and scoreboard operation. Targeted at students seeking sports industry experience.

Quantifiable outcome

• 1500 average fans per game
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ghost BrandscoreGTM or Marketing Partner · 22 July 2026Ghost Brands, a full-service creative branding agency headquartered in Greenville, South Carolina, has been named Agency of Record for the 2026-27 season. They provide strategic branding, marketing, content creation, digital communications, fan engagement initiatives, and promotional planning for the Ice Dawgs organization.
• Macon MayhemminorStrategic or Co-development Partner · 24 September 2024Partnership with Macon Mayhem of the SPHL allows the Ice Dawgs to play two games at the Macon Coliseum. Collaboration includes cross-promotional events during College Night and Oktoberfest celebrations.
• AdobeminorGTM or Marketing PartnerAdobe for Nonprofits provides document management and creative solutions to support team operations. Adobe Acrobat Pro available at discounted nonprofit rate.
• UGA Red ZoneminorGTM or Marketing PartnerUniversity of Georgia branded merchandise partner with logo displayed on sponsor page.
• Killer Crust PizzaminorGTM or Marketing PartnerLocal pizza sponsor with logo featured on sponsor page.
• EberlyminorGTM or Marketing PartnerSponsor partner with logo displayed on sponsor page.
• ZenBusinessminorGTM or Marketing PartnerBusiness services sponsor with logo featured on sponsor page.
• PiedmontminorGTM or Marketing PartnerHealthcare sponsor partner with logo displayed on sponsor page.
• Athens Rock LobsterscoreStrategic or Co-development PartnerLocal professional hockey team sharing Akins Ford Arena. Ghost Brands worked on the Rock Lobsters' branding and launch. Double-header ticket options offered with both teams.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University of Florida Hockey (Gators Hockey): SECHC rival and one of the four original Savannah Hockey Classic founding teams alongside UGA. Competes in the same ACHA Division II conference with comparable club-program structure and Southeast US footprint.
• Georgia Tech Hockey (Yellow Jackets Hockey): Another SECHC and Savannah Hockey Classic founding member based in Atlanta. Closely comparable as a Georgia-based ACHA Division II club hockey program with a shared SEC-academic-school audience.
• University of Tennessee Hockey (Ice Vols): SECHC conference opponent and Savannah Hockey Classic founding member. Comparable club hockey program competing at ACHA Division II with similar student-athlete recruitment model.
• Clemson Hockey (CU Hockey): Southeastern collegiate club hockey program competing in ACHA, with similar structure, sponsor monetization, and recruiting from high school/junior hockey pipelines.
• University of Alabama Hockey (Crimson Tide Hockey): SECHC rival in ACHA Division II with overlapping regional recruiting and tournament competition (Savannah Hockey Classic). Closely comparable club hockey operations model.
• Liberty University Hockey (Flames Hockey): Southeast-based non-NCAA collegiate club hockey program competing in ACHA, with similar structure, regional sponsors, and Southeastern geographic spine.
• Texas A&M Hockey (Aggie Hockey): Major SEC institution fielding a club hockey program in ACHA, with comparable scale ambitions, sponsor-driven revenue model, and out-of-state recruiting footprint.

Emerging players

• Arizona State University Hockey: Club hockey program that ascended into NCAA Division I, illustrating the developmental ceiling available for ACHA club programs. Comparable founding context and institutional ambition.

Broad incumbents

• Athens Rock Lobsters (SPHL): Professional minor league hockey team sharing Akins Ford Arena. Operates a year-round hockey venue presence in Athens and offers double-headers with the Ice Dawgs, providing a shared-market benchmark for hockey operations and venue utilization.

Others

• Savannah Ghost Pirates (ECHL): Professional hockey operator at Enmarket Arena, host venue of the Savannah Hockey Classic where UGA Ice Dawgs have won 10 titles. Serves as a regional hockey ecosystem benchmark and tournament partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ugahockey
• YouTubeyoutube.com/channel/UClFFHX7-T-VzvPtDXfRHciQ?sub_confirmation=1&feature=subscribe-embed-click
• Facebookfacebook.com/GeorgiaHockey
• Instagraminstagram.com/ugahockey
• TikToktiktok.com/@ugahockey?_t=ZT-8wMLktgRci6&_r=1
• LinkedInlinkedin.com/company/ugahockeyclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Georgia Hockey