The Pride Group
The Pride Group is a privately held Indian real-estate developer operating across Bangalore, Pune, and Mumbai since the mid-1990s, building apartments, villas, villa plots, and commercial spaces spanning ₹30L to ₹3.75 Cr+, with 35 million sq.ft. developed across 30+ completed projects serving 100,000+ families.
- Company typePrivate
- Founded1995
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Pride Group does
The Pride Group is a privately held, founder-controlled Indian real-estate developer founded in the mid-1990s and headquartered in Bangalore (Pride Hulkul, Lalbagh Road), with operations across Bangalore, Pune, and Mumbai. The company's core business is residential and commercial property development — apartments, villas, villaments, villa plots, and office space — spanning price points from ~₹30 Lakhs to ₹3.75 Crores+. Cumulative development totals approximately 35 million sq.ft. across 30+ completed projects and 17+ ongoing projects, serving 100,000+ families to date. Its product portfolio spans affordable to ultra-luxury segments, with sub-brands (Pride Purple, Pride World City) addressing Pune and large master-planned communities separately from the core Bangalore brand, and the Pride Group of Hotels extending into hospitality.
The company operates a direct-to-consumer sales model with no disclosed third-party broker channel, supported by its own website (with virtual 360-degree tours, EMI calculators, and enquiry forms), city-specific sales offices, dedicated phone/email contacts, and WhatsApp-based enquiry handling. A network of ten banking and HFC partners (SBI, HDFC, ICICI, Axis, Bank of Baroda, PNB, IDBI, Bajaj Housing Finance, LIC HFL, India Bulls) provides in-house home-loan facilitation to buyers. Commercial revenue is generated through Pride Gateway (Electronic City Phase II) via sale and lease of office space (2,167–24,770 sq.ft.), and the Pride Group of Hotels contributes hospitality income. Revenue is private and undisclosed; the only known capital event is a 2009 funding round from Brand Capital. The company is led by Managing Director Arvind Jain, with no parent company, public listing, or external institutional investor disclosed.
The Pride Group firmographics
Firmographics- Name
- The Pride Group
- Legal name
- Pride Group
- Website
- https://pridegroup.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Pride Group is a privately held Indian real-estate developer operating across Bangalore, Pune, and Mumbai since the mid-1990s, building apartments, villas, villa plots, and commercial spaces spanning ₹30L to ₹3.75 Cr+, with 35 million sq.ft. developed across 30+ completed projects serving 100,000+ families.
- Ownership category
- akta.pro rank
The Pride Group industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)
- akta.pro secondary industries
- Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury Villas & Residences Resorts (THAGACAM)
Keywords
Where The Pride Group is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
The Pride Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Residential Property Sales: Primary revenue stream from sale of residential apartments, villas, villa plots, and villaments across Bangalore, Pune, and Mumbai markets. Properties range from affordable 1-2 BHK apartments to premium 4 BHK villas with prices starting from ₹30 Lakhs to ₹3.75 Crores.
- Commercial Property Sales and Leasing: Revenue from commercial spaces including office complexes in Electronic City and other locations. Pride Gateway commercial property offers spaces from 2167 sqft to 24770 sqft available for rent/lease.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pride Altius - 2 & 3 BHK Premium Apartments on Tumkur Road |
| One time/ perpetual license | Pay-as-you-go | Pride Crosswinds Villa - 4 BHK Luxury Villa |
| One time/ perpetual license | Pay-as-you-go | Pride Euphora - 3 & 4 BHK Apartments on Old Madras Road |
| One time/ perpetual license | Pay-as-you-go | Pride Pegasus - 2 & 3 BHK Extra Spacious Apartments on Hennur Main Road |
| Unit Pricing | Pay-as-you-go | Pride Vatika Phase-II - Premium Villa Plots on Bannerghatta-Jigani Road |
| Unit Pricing | Pay-as-you-go | Pride Crosswinds Villa Plots Phase - II |
| One time/ perpetual license | Pay-as-you-go | Pride Crosswinds Villa - Ultra-luxury 4 BHK Villa |
| Transaction based/ take rate | Pay-as-you-go | Pride Gateway - Commercial Space in Electronic City Phase II |
| One time/ perpetual license | Pay-as-you-go | Pride Wilasa - 3 & 4 BHK Villament on Kanakapura Road |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Pride Group product offering
Product offeringCore offering
The Pride Group is a real estate development company that constructs and sells residential apartments, luxury villas, villa plots, villaments, and commercial office spaces across Bangalore, Pune, and Mumbai. Properties range from affordable 1-2 BHK apartments (starting ₹30 Lakhs) to ultra-luxury 4 BHK villas (₹3.75 Cr+), with a portfolio spanning 35+ million sq.ft. across 30+ completed and 17+ ongoing projects. The company also operates the Pride Group of Hotels hospitality chain.
Product overview
The Pride Group is a diversified real estate developer offering residential and commercial properties across Bangalore, Pune, and Mumbai. Their product portfolio includes: (1) Premium Apartments under brands like Pride Euphora, Pride Altius, Pride Pegasus, Pride Enchanta, Pride Springfields, Pride Pristine, Pride Pavilion, Pride Picassa, Pride Regalia, and Pride Horizon; (2) Luxury Villas including Pride Crosswinds Villa; (3) Villa Plots spanning large-scale developments at Pride Vatika, Pride Vatika Phase-II, Pride Crosswinds Villa Plots, Pride Crosswinds Villa Plots Phase-II, Green Meadows, Rolling Hills, and Valley View; (4) Villaments under Pride Wilasa; (5) Commercial spaces including Pride Gateway, Pride Hulkul, Pride Elite, and Pride Quadra; and (6) Pride Group of Hotels in the hospitality segment. The company has developed 35+ million sq.ft across 30+ completed projects serving 100,000+ families.
Differentiator
Problem solved
Functional benefit
Brands
- Pride Purple: A sub-brand of Pride Group operating in the real estate segment.
- Pride World City
Products and services
- Pride Euphora Premium lifestyle apartments on Old Madras Road near KR Puram and Indira Nagar, Bangalore, offering 3 BHK and 4 BHK configurations starting from ₹2.2 Crores.
- Pride Altius 19-floor premium lifestyle apartment complex on Tumkur Road, Bangalore West, featuring 2 BHK and 3 BHK units starting from ₹1.24 Crores.
- Pride Pegasus Extra spacious premium lifestyle apartments on Hennur Main Road, North Bangalore near Manyata Tech Park, offering 2 BHK and 3 BHK units starting from ₹88 Lakhs.
- Pride Crosswinds Villa Ultra-luxury 4 BHK villa on Bannerghatta-Jigani Road featuring state-of-the-art amenities, clubhouse, and expansive layouts starting from ₹3.06 Crores.
- Pride Vatika Phase-II Premium villa plots on Bannerghatta-Jigani Road, Bangalore South, starting from ₹82.5 Lakhs with plot sizes from 1500 SQFT.
- Pride Wilasa 3 & 4 BHK villament project on Kanakapura Road offering the spaciousness of villas combined with apartment-style living.
- Pride Gateway Premium commercial property for sale and lease in Electronic City Phase II on Hosur Main Road, with office spaces ranging from 2,167 sqft to 24,770 sqft.
- Pride Group of Hotels Luxury hospitality segment with an extensive chain of hotels operated by The Pride Group as a diversification from its core real estate business.
- Pride Hulkul Completed commercial project on Lalbagh Road, Bangalore, serving as the Pride Group headquarters.
- Pride Quadra Premium office complex on Bellary Road near Baptist Hospital, consisting of Ground + 3 floors.
- Pride Vatika Premium plotted development spanning hundreds of acres on Bannerghatta-Anekal Main Road, with plots ranging from 1,500 sq.ft to 6,000 sq.ft, featuring clubhouse, swimming pool, and sports facilities.
Quantifiable outcome
- On-time project deliveries with complete legal formalities
- +1 more outcomes
Companies that use The Pride Group
Customer profileSegments4 records
Ideal customer profiles4 records
The Pride Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Pride Group partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Pride Group competitors and assessment
Company assessmentBroad incumbents
- Lodha (Macrotech Developers): India's largest listed real estate developer, Mumbai-headquartered with expanding Bangalore and Pune presence — much larger scale but overlapping premium-segment offerings.
- Godrej Properties: Pan-India listed real estate developer with broad residential and commercial portfolio — operates at significantly larger scale than Pride but in the same product categories and geographies.
- Mahindra Lifespace Developers: Listed Indian residential developer with projects across major metros including Bangalore, Pune, and Mumbai — comparable multi-city residential focus with institutional governance.
Direct peers
- Kolte-Patil Developers: Pune-headquartered developer with significant presence in Mumbai and Bangalore — directly comparable in geography and mid-to-premium residential positioning.
- Prestige Group: Bangalore-headquartered real estate developer with a similar premium residential, commercial, and plotted-development portfolio across South and West India — directly comparable in geography and product mix.
- Brigade Group: Bangalore-rooted developer with residential, commercial, and hospitality projects across South India — strong overlap with Pride Group's Bangalore-centric strategy and product range.
- Shriram Properties: Bangalore-focused residential developer with mid-market and plotted-development portfolios — comparable geographic and segment focus to Pride Group's residential business.
- Puravankara Limited: Pan-India developer with residential projects across Bangalore, Mumbai, Pune, Chennai, and Hyderabad — similar affordable-to-premium product strategy and multi-city footprint.
- Sobha Limited: Pan-India premium real estate developer known for backward-integrated construction and luxury villas/apartments — comparable positioning to Pride Group's premium and ultra-luxury segments.
Regional players
- Oberoi Realty: Mumbai-focused premium and luxury developer — partial overlap with Pride Group's Mumbai operations and luxury-segment positioning (ultra-premium villas and residences).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pride Group social profiles
Digital presenceThe Pride Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pride Group leadership team
Management profileNumber of profiles
Profiles1 record
The Pride Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pride Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pride Group
What does The Pride Group do?
The Pride Group is a real estate development company that constructs and sells residential apartments, luxury villas, villa plots, villaments, and commercial office spaces across Bangalore, Pune, and Mumbai. Properties range from affordable 1-2 BHK apartments (starting ₹30 Lakhs) to ultra-luxury 4 BHK villas (₹3.75 Cr+), with a portfolio spanning 35+ million sq.ft. across 30+ completed and 17+ ongoing projects. The company also operates the Pride Group of Hotels hospitality chain.
Is The Pride Group a public or private company?
The Pride Group is a private company. It is classified as family owned and is currently operating.
When was The Pride Group founded?
The Pride Group was founded in 1995. It employs 501 to 1,000 people.
Where is The Pride Group based?
The Pride Group is headquartered in Mumbai, India, in the Asia region.
How does The Pride Group make money?
Two revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales and Leasing.
Who are The Pride Group's main competitors?
Broad incumbents on record are Lodha (Macrotech Developers), Godrej Properties and Mahindra Lifespace Developers. Direct peers are Kolte-Patil Developers, Prestige Group, Brigade Group, Shriram Properties, Puravankara Limited and Sobha Limited. Oberoi Realty is listed as a regional player.
Does The Pride Group have an API?
No public API is recorded for The Pride Group.
What industry is The Pride Group in?
The Pride Group's product category is Real Estate Development. Its primary akta.pro industry code is THAMAEAI, Luxury Villa Resorts & Branded Villa Communities, with a secondary code of THAGACAO, Luxury Boutique & Lifestyle Resorts. Its NAICS code is 236115 and its SIC code is 1531.