BrightGen
BrightGen is a London-based, founder-led IT services consultancy founded in 2006 that delivers Salesforce implementation, consulting, service management, and pre-built business solutions to enterprise clients across the UK market.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BrightGen does
BrightGen is a privately held UK IT services company founded in 2006 and headquartered in London. The firm delivers Salesforce implementation, consulting, and service management work alongside pre-built business solutions, operating as a focused consultancy for organizations deploying or extending the Salesforce platform. With 101–250 employees, BrightGen sits in the small-cap segment of the UK Salesforce partner ecosystem — large enough to staff multi-month enterprise engagements, small enough to retain founder-led operational flexibility.
The firm monetizes through professional services engagements: consulting, implementation, and ongoing service management. The inclusion of pre-built business solutions indicates a partial productization of delivery assets on top of the core time-and-materials consulting model, an attempt to compress delivery timelines and lift repeatability versus fully bespoke work. The offering mix — pure implementation, advisory consulting, and post-go-live service management — is conventional for a Salesforce System Integrator but spans enough of the lifecycle to support multi-year client relationships.
BrightGen is led by co-founders Rob Stevens (CEO) and Martin Tyte (COO), both still in active operating roles — a structure typical of founder-controlled professional services firms. The 18-year operating history under original leadership signals continuity and accumulated client relationships, though no current customer logos, quantified outcomes, financial filings, or partner-program tier designations are present in the available input, limiting deeper diligence.
BrightGen firmographics
Firmographics- Name
- BrightGen
- Legal name
- Credera
- Website
- https://brightgen.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BrightGen is a London-based, founder-led IT services consultancy founded in 2006 that delivers Salesforce implementation, consulting, service management, and pre-built business solutions to enterprise clients across the UK market.
- Ownership category
- akta.pro rank
BrightGen industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industry
- Integration, API & Middleware Consulting (BPAHAEAJ)
Keywords
Where BrightGen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BrightGen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Management and Technology Consulting Services: Professional consulting engagements providing transformation advisory, implementation services, and managed outcomes across marketing, technology, and data disciplines. Operates as a global consultancy embedded within Omnicom's media and creative scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagements are custom-quoted based on scope, complexity, and duration. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BrightGen product offering
Product offeringCore offering
BrightGen is a UK-based IT services firm that delivers Salesforce implementation, consulting, service management, and pre-built business solutions for enterprise and mid-market clients, focused on the London market.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Implementation Implementation services for the Salesforce platform, covering configuration, customization, and deployment for B2B clients.
- IT Consulting Advisory and consulting engagements covering IT strategy, business process improvement, and digital transformation for organizations.
- Service Management Service management offerings to help clients run and improve their IT service operations.
- Pre-built Business Solutions Reusable, pre-built business solutions deployed on the Salesforce platform to accelerate client roll-outs.
Quantifiable outcome
- AI-driven solution boosted engagement and reduced costs for pharmaceutical company
- +2 more outcomes
Companies that use BrightGen
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles1 record
BrightGen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BrightGen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- AdobeflagshipAdobe partnership involves orchestrating data, decisioning, and experience across every touchpoint of the customer journey, no matter how complex or unpredictable. Credera serves as an Adobe implementation partner providing strategy and execution services.
- AWS (Amazon Web Services)coreAWS partnership positions Credera teams at the intersection of business strategy and industry expertise, cutting through complexity to accelerate client growth. Provides cloud infrastructure and platform services for enterprise transformation.
- SalesforceflagshipSalesforce partnership ensures customers receive desired experiences by prioritizing innovation, expertise, and deep business understanding. Credera provides Salesforce implementation, customization, and optimization services. Hosted Agentforce hackathon demonstrating Salesforce AI capabilities.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
BrightGen competitors and assessment
Company assessmentDirect peers
- Simplus: Simplus (acquired by Infosys in 2020) was a pure-play Salesforce consulting and managed services firm specializing in implementation, CPQ, and Quote-to-Cash. Comparable to BrightGen as a Salesforce-focused services partner scaled via acquisition.
- Slalom: Slalom is a US-headquartered consulting firm with one of the largest dedicated Salesforce practices globally, focused on cloud transformation across multiple industries. Mirrors BrightGen's boutique-meets-enterprise positioning and Salesforce-centric service mix.
- Persistent Systems: Persistent Systems operates a dedicated Salesforce + Cloud Apps unit providing implementation, integration, and managed services with deep industry verticals (BFSI, HLS). Comparable as an IT services firm with concentrated Salesforce and platform integration capabilities.
Broad incumbents
- Wipro (Appirio): Wipro acquired Appirio (a major pure-play Salesforce consultancy) in 2018 and now operates a global Salesforce practice alongside broader cloud and digital services. Comparable as a Salesforce partner with adjacent IT services scale that competes for the same enterprise mandates.
- Accenture Salesforce Business Group: Accenture operates the largest global Salesforce practice among the system integrators, delivering multi-tower transformation engagements. Comparable as a Salesforce implementation and managed services provider serving large enterprises in the same verticals as BrightGen.
- Capgemini (Salesforce Practice): Capgemini runs a dedicated Salesforce-led customer experience and CRM transformation practice across financial services and consumer goods. Overlaps with BrightGen in Salesforce enterprise implementations and regulated-industry delivery.
- Deloitte Digital: Deloitte Digital combines Salesforce implementation with creative, martech, and customer strategy for large enterprises. Comparable as a Salesforce partner that competes for similar transformation engagements at the upper end of BrightGen's deal range.
- Cognizant: Cognizant has invested in dedicated Salesforce Industries and AI capabilities and is a leading global delivery partner for CRM transformations. Overlaps with BrightGen on enterprise CRM/cloud consulting mandates.
- PwC Salesforce Practice: PwC is a Big Four firm that operates a substantial Salesforce consulting practice with strong financial services and public sector franchises. Comparable on regulated-industry CRM transformation mandates targeting UK enterprise.
- TCS (Salesforce Practice): Tata Consultancy Services operates a large global Salesforce/CRM transformation practice across BFSI, manufacturing, and consumer industries. Comparable as a large-scale Salesforce implementation and managed services competitor for multi-region enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BrightGen social profiles
Digital presenceBrightGen financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrightGen leadership team
Management profileNumber of profiles
Profiles2 records
BrightGen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrightGen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrightGen
What does BrightGen do?
BrightGen is a UK-based IT services firm that delivers Salesforce implementation, consulting, service management, and pre-built business solutions for enterprise and mid-market clients, focused on the London market.
Is BrightGen a public or private company?
BrightGen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrightGen founded?
BrightGen was founded in 2006. It employs 101 to 250 people.
Where is BrightGen based?
BrightGen is headquartered in London, United Kingdom, in the Europe region.
How does BrightGen make money?
One revenue line is on record: management and Technology Consulting Services.
Who are BrightGen's main competitors?
Direct peers on record are Simplus, Slalom and Persistent Systems. Broad incumbents are Wipro (Appirio), Accenture Salesforce Business Group, Capgemini (Salesforce Practice), Deloitte Digital, Cognizant, PwC Salesforce Practice and TCS (Salesforce Practice).
Does BrightGen have an API?
No public API is recorded for BrightGen.
What industry is BrightGen in?
BrightGen's product category is IT Consulting Services. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of BPAHAEAJ, Integration, API & Middleware Consulting. Its NAICS code is 541511 and its SIC code is 7370.