Hungerford Nichols CPAs + Advisors

What Hungerford Nichols CPAs + Advisors does

Hungerford Nichols CPAs + Advisors is a full-service certified public accounting and advisory firm headquartered in Grand Rapids, Michigan, operating as a private, for-profit entity since its founding in 1968. The firm delivers accounting, business advisory, and tax return preparation services to clients, positioning itself across the core compliance-and-advisory spectrum typical of mid-sized regional CPA practices. It employs between 11 and 50 people and is privately held, with no disclosed parent company, subsidiaries, or ownership structure beyond a C-suite that includes a CFO (Tom Cripps).

The firm has pursued modest inorganic growth, most notably acquiring Gerbel & Co. in December 2017, which is the only documented M&A transaction in the source material. No proprietary technology platform, software product, or technology stack is described in available inputs, and the company's public website (hungerfordnichols.com) is currently unreachable, displaying a cPanel default error page rather than firm content — limiting visibility into current service lines, pricing, and client roster. There is no disclosed customer segmentation, pricing model, go-to-motion, or technology infrastructure in the available data. The firm's competitive position rests on its nearly six decades of regional presence, CPA-licensed talent, and recurring client relationships rather than on differentiated technology or scale economics.

Name

Hungerford Nichols CPAs + Advisors

Website

https://hungerfordnichols.com

Company type

Private

Founded year

1968

Headcount range

11–50 employees

Short description

Hungerford Nichols CPAs + Advisors is a privately held, full-service CPA firm based in Grand Rapids, Michigan, founded in 1968, providing accounting, business advisory, and tax return preparation services to clients with a staff of 11-50.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• CPA services
• Tax preparation
• Business advisory
• Accounting services
• Audit and assurance

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Hungerford Nichols CPAs + Advisors is a full-service certified public accounting firm providing accounting, tax return preparation, and business advisory services. The firm has operated since 1968 and is based in Grand Rapids, United States, serving clients with traditional CPA offerings including compliance, advisory, and tax work.

Product overview

Hungerford Nichols CPAs + Advisors is a certified public accounting and advisory firm. Based on the available source data, no specific product or service offerings, platform architecture, or named products/modules could be identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Plante Moran: Largest Michigan-based CPA and advisory firm, headquartered in Southfield with strong Grand Rapids presence. Directly competes for mid-market accounting, tax, and advisory work in the same West Michigan geography.
• Rehmann: Michigan-based full-service CPA and business advisory firm with offices across the state including Grand Rapids. Directly comparable in service mix (audit, tax, advisory) and target mid-market clients.
• Yeo & Yeo CPAs & Business Consultants: Michigan-based regional CPA and business consulting firm of comparable size and service scope. Direct competitor for small and mid-market accounting and advisory work in West Michigan.
• Anders CPAs + Advisors: Mid-size CPA and advisory firm operating with the same "CPAs + Advisors" positioning. Directly comparable in size, service mix, and target client base of growth-oriented mid-market companies.
• Maner Costerisan: Lansing-based Michigan CPA and advisory firm of similar size. Comparable service mix and mid-market client focus, with overlapping competition for Michigan-based privately-held businesses.

Broad incumbents

• Baker Tilly US: Top-15 U.S. accounting and advisory firm with significant Michigan presence. Competes for the same mid-market audit, tax, and advisory engagements but at a much larger scale and broader geographic footprint.
• BDO USA: Major national accounting and advisory network with offices across Michigan. Overlaps with Hungerford Nichols in audit, tax, and advisory services for mid-market clients, but operates at significantly greater scale.
• CBIZ: National business advisory, accounting, and financial services firm with strong mid-market focus. Comparable service portfolio spanning accounting, tax, and advisory, and competes for similar client profiles.
• Crowe LLP: Top-10 U.S. accounting and advisory firm serving mid-market and large clients. Competes with Hungerford Nichols on audit, tax, and advisory work, particularly for clients scaling beyond regional firm capacity.

Regional players

• Doeren Mayhew: Michigan-headquartered CPA and advisory firm with comparable mid-market focus. Direct competitor in the Michigan market though with primary concentration in the Detroit/Troy area rather than Grand Rapids.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/hncpas
• Facebookfacebook.com/hancbook

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungerford Nichols CPAs + Advisors